PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 4, 2022
ShowcasedUNDRBUDR® Goes “All-In” on Manufacturing and Supply Chain to Meet Demand of Muscle Budr Activation and Recovery Products
Highlights: Secured supply chain with US-based organic herbal share crop growers Scaling up current manufacturing with automation Touring the US to select a long-term manufacturing site Montclair, NJ, May, 2022 /ENDURANCE SPORTSWIRE/ – UNDRBUDR, developer of high performance, nature-inspired skincare, activation, and recovery products today announced plans to significantly ramp...
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May 4, 2022
ShowcasedTower 26 Hermosa Beach Triathlon Partners with Sophia’s Buddies
Malibu CA/ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce a fundraising partnership with Sophia’s Buddies, an incredible organization dedicated to helping children and families of children fight Pediatric Cancer. Founded by her parents in memory of Sophia, who fought stage 4 neuroblastoma for 2 1/2 years...
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May 1, 2022
ShowcasedSDCCU OC Marathon Returns in Epic Fashion
COSTA MESA, Calif., May 1, 2022 /ENDURANCE SPORTSWIRE/ - One thousand ninety-five days is a long time to wait to throw a party, but that’s how long it had been since the SDCCU OC Marathon Running Festival had been staged in its 26.2-mile entirety. COVID protocols limited the race to a...
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April 27, 2022
ShowcasedLace Up for Veteran’s in Maine!
April 27, 2022/ENDURANCE SPORTSWIRE/ – On Saturday, May 28, 2022 at 9am, Rick’s Run 5k walk/run will host runners locally at Spring Hill in South Berwick, Maine and virtually around the country. Over the past 6 years, Rick’s Run 5k has become a community favorite event, raising funds for Veterans...
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April 25, 2022
ShowcasedMarmot and Pendleton Partner on 2022 Collection Bringing Together 200 Years of Textile and Apparel Expertise
Rohnert Park, Calif. — April 25, 2022 /ENDURANCE SPORTSWIRE/ – Pendleton, a globally respected brand, born in rugged Eastern Oregon, has partnered with premium apparel and equipment manufacturer Marmot to combine nearly 200 years of unrivaled innovation. The Marmot & Pendleton Collab for 2022 features a comprehensive camping kit with...
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April 25, 2022
ShowcasedThe Feed is the Official Membership Benefit Provider of USA Cycling
Broomfield, Colo., April 25th, 2022 /ENDURANCE SPORTSWIRE/ – The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like Maurten, Clif Bar, Honey Stinger, and USWE and...
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April 22, 2022
ShowcasedGSI Outdoors Expands Partnership with Nonprofit Organization SeaTrees
Spokane, Wash. — April 22, 2022/OUTDOOR SPORTSWIRE/ – GSI Outdoors today announced an expanded donation-based collaboration with the nonprofit organization SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and will donate one mangrove tree for every purchase over...
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April 21, 2022
ShowcasedCelebrate OC Festival Headlines Return of The SDCCU Orange County Marathon Running Festival
COSTA MESA, Calif., April 21, 2022/ENDURANCE SPORTSWIRE/ - For the first time in a long time, 26.2-mile SDCCU Orange County Marathon Running Festival returns to Newport Beach and the OC Fair and Event Center April 29 - May 1, 2022. Headlining the community’s comeback marathon will be the Celebrate OC...
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April 21, 2022
ShowcasedBras for Girls Launches as 501c3 Non-Profit Organization
SEATTLE, WA - APRIL 21, 2022/ENDURANCE SPORTSWIRE/ – Bras for Girls has formally launched as a 501c3 non-profit organization. The mission originated in 2017 as an internal giveback initiative for Oiselle, a women’s running apparel company that aims to increase girls’ and women’s participation in movement. As of today, the...
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April 18, 2022
ShowcasediFIT Trainer Tommy Rivers Puzey To Lead iFIT Race Series Filmed Live During 2022 Boston Marathon
LOGAN, UT (April 18, 2022)— iFIT, a global leader in connected fitness software, content and equipment, today announced that iFIT Trainer and elite runner Tommy Rivers “Rivs” Puzey will lead the iFIT Race Series during the 2022 Boston Marathon on Monday, April 18. iFIT will film the race live as...
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April 14, 2022
ShowcasedOlympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 - /ENDURANCE SPORTSWIRE/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...
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April 14, 2022
ShowcasedLiv introduces new Macha Pro Performance Road Cycling Shoe
NEWBURY PARK, Calif. (April 14, 2022)/ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...
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April 13, 2022
ShowcasedRun Show Chicago will help runners make the most of their running tech
/ENDURANCE SPORTSWIRE/ – The new Run Show USA is heading to Chicago this June following an incredibly successful series of events in the UK. The expo for runners – scheduled for June 4-5, 2022, at DES Convention Center in Rosemont, IL – promises to give runners inspiration and expert advice...
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April 13, 2022
ShowcasedUCAN Presents “Boston & Beyond: Reaching Your Personal Best”
/ENDURANCE SPORTSWIRE/ – The top distance runners in the United States are sharing their tips to help you run your best Boston Marathon. UCAN is hosting a special panel event to celebrate the achievement of the runners who are racing in Boston. The panel of pro athletes who have dedicated...
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April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
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April 6, 2022
ShowcasedWahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...
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March 29, 2022
ShowcasedParity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes
NEW YORK (March 29, 2022) /ENDURANCE SPORTSWIRE/ - In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both elite women athletes and their fans to combat gender pay inequities in professional sports. As...
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March 23, 2022
ShowcasedNutrition Coaching App, FuelIn, Announces Integration with Today’s Plan
(San Francisco, CA) /ENDURANCE SPORTSWIRE/ FuelIn announced today the integration of its nutrition coaching app with sports technology platform, Today’s Plan. This brings FuelIn one step closer to the mission of making personalized performance nutrition coaching available to all athletes around the world. The FuelIn program takes the complex world...
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March 17, 2022
Showcased2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...
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March 15, 2022
ShowcasedSaltStick Launches Premium Race Ready Line of Electrolytes, Designed to Support Elite Performance
Thousand Oaks, Calif. — March 15, 2022 /ENDURANCE SPORTSWIRE/ - SaltStick Electrolytes (SaltStick) launched a new electrolyte capsule line today called Race Ready, made specifically for athletes who need to make informed decisions about what they put in their body when training and competing. SaltStick has long been a strong advocate for...
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March 11, 2022
ShowcasedOutside Interactive, Inc. Acquires Fastest Known Time, Plans for Enhancements as Site Engagement Continues Rapid Growth
BOULDER, Colo./ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc. the world’s leading creator of active and healthy lifestyle content, events, and experiences, today announced the acquisition of Fastest Known Time (FKT), a rapidly growing website that’s widely recognized as the authoritative governor and database of speed records in running, hiking, and endurance...
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March 9, 2022
Showcased100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited...
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March 9, 2022
ShowcasedKinetic Multisports Hires Amos Digital Marketing to Broaden Awareness for Its Poconos Triathlon Festival
/ENDURANCE SPORTSWIRE/ - The leading triathlon event production company in the Mid-Atlantic has opened registrations for the second annual Poconos Triathlon Festival. This June 10th - 12th, 2022 triathlon festival is a great racing vacation opportunity for athletes in New York City and the North East region. About Kinetic Multisports...
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March 8, 2022
Showcased100% Names New Global Eyewear and Snow Team to Support The Companies Accelerated Growth and New Category Expansion
SAN DIEGO, Calif. – March 8, 2022/ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance brand has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear, in addition to launching the company's first collection of snow products. Gwen van Lingen has joined 100%...
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March 8, 2022
ShowcasedColorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /ENDURANCE SPORTSWIRE/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...