Press Releases

October 14, 2021

2022 Ascension Seton Austin Marathon Opens Elite Athlete Program

AUSTIN, Texas, October 14, 2022 -- The Ascension Seton Austin Marathon presented by Under Armour is accepting applications from elite runners for the 2022 Elite Athlete Program. The program creates a competitive field of elite male and female runners while discovering emerging talent, pushing the entire talent pool to reach...

October 14, 2021

Free Shuffle for SHARE 5K

Vancouver WA The 2nd annual Shuffle for Share 5K is a FREE virtual event with a mission to make a difference and help those in need. Although walkers and runners won’t be together physically, they will be together in spirit as they raise funds for SHARE, a local non-profit who...

October 14, 2021

Strade bianche racing at GFNY Championship Europe

GFNY Endurance Sports Series is back in Europe with the GFNY Championship Europe at GFNY Italia this Sunday, October 17, 2021. The host towns are Montepulciano and Torrita di Siena, located in spectacular Tuscany which is akin to a gigantic cycling stadium. GFNY Italia offers everything of a true Italian...

October 13, 2021

USA Cycling Announces Partnership with Momentous

COLORADO SPRINGS, Colo – USA Cycling is proud to announce their partnership with Momentous, and their cutting-edge performance product PR Lotion. Momentous is a performance nutrition company dedicated to creating products that support the relentless pursuit of progress in human health and performance. The company has a core consumer base...

October 13, 2021

Spartan Race Becomes Official Sponsor of Sports Business Networks

BOSTON, MA (October 13, 2021) -- Joe De Sena, the CEO of Spartan Races, has announced that Spartan will become the official sponsor of Sports Business Networks (SBN). SBN seeks to be the first true business networking platform for current and former college athletes, coaches, referees, and supporters, and it...

October 13, 2021

Parcours and Kogel Bearings Partner to Offer The Ultimate Triathlon Bike Upgrade Package

British-brand Parcours (https://www.parcours.cc/)  are pleased to announce the launch of a competition sweepstake between themselves and Kogel Bearings, to take the winners' performance to the next level. The sweepstake prize will offer the lucky winner an upgrade package to vastly improve the aerodynamics and efficiency of a bike of their...

October 13, 2021

The CAF Million Dollar Challenge Celebrates 15th Anniversary

SAN FRANCISCO – October 13, 2021 – Later this month, over 160 cyclists, including 20 individuals with permanent physical challenges will ride along the California Coast in support of Challenged Athletes Foundation 15th Annual Million Dollar Challenge presented by Sully Entertainment (MDC). This annual bike ride has earned a reputation...

October 13, 2021

InsideTracker Integrates Blood, DNA, Fitness Tracking Data to Deliver Personalized Performance, Nutrition Plans on Android-Compatible Devices

CAMBRIDGE, Mass.— Oct. 13, 2021— InsideTracker, the leading truly personalized performance and nutrition system, today announced the availability of the InsideTracker app for Android™, marking a revolution in personalized health and wellness for Android users by bringing together blood biometric data, DNA insights and fitness tracker data to create science-backed...

October 13, 2021

Credit Union Cherry Blossom Ten Mile Run Announces Title Sponsorship Extension For Credit Union Miracle Day, Inc.

October 13, 2021, Washington, DC: Organizers of the Credit Union Cherry Blossom Ten Mile Run announced today that Credit Union Miracle Day, Inc. has renewed its title sponsorship of “The Runner’s Rite of Spring®” through 2025, extending a relationship that began in 2002. The 49th running of the race will...

October 13, 2021

Training Plans Added to Challenge Platform Sodisp.com

We are thrilled to announce the immediate availability of our newest feature: training plans. Offering training plans as part of your challenge provides a great way to get your participant interact with your brand and sponsors, months ahead of race day! Whether your event is in-person, hybrid, or virtual, adding...

October 13, 2021

BMW Dallas Marathon Festival Kicks Off Its 50th Anniversary at City Hall with Dallas Mayor Eric Johnson

(DALLAS) – Continuing its legacy as one of Texas’ longest running marathons, the BMW Dallas Marathon Festival is celebrating its 50th anniversary this year. The official countdown to the weekend of events began today with a press conference at City Hall, attended by Dallas Mayor Eric Johnson. Dallas City Hall...

October 12, 2021

Wattbike Targets ‘Real Athletes’ with an Authentic Slice of Life In The Saddle

The ‘For Real Athletes’ campaign, which launches today with a TV spot created by MATTA and produced by Spindle, introduces us to a world of determined everyday and professional athletes, finding unique ways to integrate Wattbikes into their lives and routines to achieve their fitness goals. The TV and VoD...

October 12, 2021

SaltStick Adds Two New Mouthwatering Flavors to the FastChews Lineup: Mixed Berry and Tropical Mango

 Thousand Oaks, Calif. — October  12, 2021 — SaltStick Electrolytes® (SaltStick) today announced an exciting expansion of their bestselling FastChews® lineup with two new flavors: Mixed Berry and Tropical Mango. Joining the already popular Lemon-Lime, Tart Orange, Peach and Watermelon flavors, Mixed Berry and Tropical Mango round out the FastChews...

October 12, 2021

2021 Los Angeles Marathon presented by ASICS partners with QURE® Water

LOS ANGELES, CA (October 12, 2021) — Los Angeles Marathon presented by ASICS announces QURE® Water as the Official Bottled Water for 2021 and 2022 seasons. Starting in 2021, bottles of the super hydrating premium alkaline water product will be given to all finishers of the marathon hosted on Sunday, November...

October 12, 2021

Mascot Sports Launches First-Ever Marin Endurance Festival to Bring the Best of Running and Tri to the Bay Area

OAKLAND (October 12, 2021) – Mascot Sports, a leader in sports and experiential marketing, has acquired the Marin Triathlon and Marin Half Marathon to create the first ever Marin Endurance Festival. The festival will take place on October 30 and 31, and will include a triathlon, duathlon, half marathon, 10K...

October 11, 2021

CampoVelo Creates Women’s Only Cycling Weekend in Napa Valley

CALISTOGA, Calif. (Oct. 11, 2021) – CampoVelo, wine country’s premier cycling event, today announced its inaugural women’s only weekend lineup for Friday, October 22 through Sunday, October 24, 2021. Limited to 50 participants, the curated event combines cycling, skills clinics, cuisine, wine and beer tasting, and wellness for a unique...

October 8, 2021

US Trail Running Conference announces Clare Gallagher as Keynote Speaker for 2021 event

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference, announces Clare Gallagher as the keynote speaker for this year’s edition of the industry-leading event. Gallagher is an ultrarunner and environmental advocate living in Boulder, CO. After studying impacts of climate change on coral reefs at...

October 8, 2021

USA Triathlon, RemoteRacing To Host First-Ever Remote National Championships

COLORADO SPRINGS, Colo. – USA Triathlon, in partnership with RemoteRacing™, is hosting the first-ever Remote National Championships, an opportunity for athletes from across the United States to compete for an Olympic and sprint-distance national championship regardless of where they live and train. Using RaceX's advanced simulation technology, RemoteRacing™ results will...

October 8, 2021

From the Race Track to Race Day – Danica Patrick Prepares to Run Her First Marathon in Boston

Since retiring as a professional motorsports driver three years ago, Danica Patrick has continued to take on big challenges. This includes everything from bungee jumping to skydiving to eating a scorpion, to name a few. “I realized when I was done racing that one of the things I enjoyed the...

October 8, 2021

GiveSignup | RunSignup Q3 Trends Data Show a Persistent Hybrid Model, Some Reversion to Demographic Norms

Moorestown, NJ – GiveSignup | RunSignup, the leading technology provider for endurance and fundraising events, released preliminary registration data through Q3 of 2021 to provide key metrics on the recovery of the events industry. The data shows continued recovery and consistent success of in-person events, as well as a lingering...

October 7, 2021

MAAP Launches Alt_Road Collection

Durable, hardwearing, and engineered for an alternative path. Following months of testing on gravel, open road, dirt, and through the grit, MAAP have revealed their new Alt_Road collection; showcasing performance products done sustainably for riders who want to take a turn off the ordinary, onto whatever. This Melbourne-based brand’s new...

October 7, 2021

Road Runners Club of America Announces 2021 Kids Run the Nation Grant Recipients

ARLINGTON, Virginia – October 7, 2021 – The Road Runners Club of America (RRCA) is pleased to announce the 2021 Kids Run the Nation grant recipients. Since the grant fund’s inception in 2007, the RRCA has distributed more than $310,000 to youth running programs nationwide. This year, 17 programs from...

October 7, 2021

Announcing InGoodTaste: An Independent Creative Consultancy Focused On Grey Space Thinking™ and Positive Cultural Change

(October 7, 2021 — San Francisco, CA) — With an extreme independence and a focus on solving problems using Grey Space Thinking, InGoodTaste has been launched by Mark Riedy, founder of TRUE Communications and digital marketing agency A Known Quantity, along with a group of managing partners. The collective team...

October 7, 2021

P3R and YMCA of Greater Pittsburgh Partner with Ya Jagoff! Podcast to Produce Exclusive Pittsburgh-centric Content for the YMCA Turkey Trot Presented by UPMC Health Plan

PITTSBURGH, PA (Oct. 7, 2021) – P3R and YMCA of Greater Pittsburgh have partnered with Ya Jagoff! Podcast to add some yinzer fun and humor to this year’s YMCA Turkey Trot presented by UPMC Health Plan. As part of the partnership, Ya Jagoff! Podcast co-hosts Rachel Rennebeck and John Chamberlin...

October 7, 2021

Innovative Super League Triathlon Nominated for Sports Business Awards

Super League Triathlon has been nominated for a Sports Business award for its innovative response to COVID-19. The SLT Arena Games powered by Zwift has won widespread industry praise, and already picked up a major honour in the Sports Industry Awards with the Cutting Edge Award. It is now being...