PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
August 13, 2026
6th annual GFNY Day this Sunday
New York City, August 13, 2026 /ENDURANCE SPORTSWIRE/ - GFNY Day is an annual global celebration of GFNY and sport which will take place this Sunday August 16, 2026. GFNY invites all athletes to put on their GFNY gear to ride with their teams, clubs, groups or alone. More than...
August 13, 2026
Portland Marathon Presented by Nike Running is on Track for Early Sellout with Registration Up 24%
PORTLAND, Ore. (August 13, 2026) /ENDURANCE SPORTSWIRE/ – The 54th annual Portland Marathon presented by Nike Running is on track for another notable race year, taking place Oct. 4. Last year’s event sold out with nearly 12,000 registrations, and the city signature marathon is expecting an even earlier sell-out for...
August 12, 2026
Colorado Families Turn Tragedy Into Action as Landmark Roadway Safety Laws Take Effect
DENVER, August 12, 2026 /ENDURANCE SPORTSWIRE/ - Years of advocacy by Colorado families who lost loved ones to preventable roadway crashes are becoming law. On Wednesday, August 12, The White Line Foundation will join families and lawmakers along with AAA, Bicycle Colorado, and Mothers Against Drunk Driving (MADD) at the...
August 12, 2026
XTERRA Meets in Germany for the O-SEE Challenge
August 12, 2026 /ENDURANCE SPORTSWIRE/ - The XTERRA O-SEE Challenge returns to the Zittau Mountains Nature Park from August 14-16, bringing Elite athletes, age groupers, youth competitors, families, and thousands of spectators to Lake Olbersdorf. The Full Distance Triathlon headlines Saturday coinciding with the 2026 German Cross-Triathlon Championship. Although the...
August 12, 2026
ShowcasedH2O Audio and IRONMAN World Champion Lucy Charles-Barclay Launch Limited-Edition TRI 2 PRO Headphones
SAN DIEGO (Aug. 12, 2026) /ENDURANCE SPORTSWIRE/ — H2O Audio, a global leader in waterproof and high-performance sport headphones, is proud to announce a new collaboration with IRONMAN world champion Lucy Charles-Barclay featuring limited edition headphones. The LUCY CHARLES-BARCLAY x TRI 2 PRO is a custom version of the waterproof multisport headphones she trains in...
August 12, 2026
Magic Race Swag Helps Race Organizers Express What Makes Their Events Meaningful
/ENDURANCE SPORTSWIRE/ - The race industry continues to become more competitive, with events looking for new ways to strengthen their identity and create stronger connections with participants. According to Magic Race Swag, creating a more meaningful race experience does not always require starting from scratch. Many events already have a...
August 11, 2026
The Life Time Leadville Race Series and PACT Outdoors Are Making It Easier For Runners To Do The Right Thing
GUNNISON, CO, August 11, 2026 /ENDURANCE SPORTSWIRE/ - When more than 1,000 runners and crew members converge on Leadville, Colorado each August for the Life Time Leadville Trail 100 Run presented by La Sportiva, they bring with them everything a 100-mile mountain ultramarathon demands, including the need to answer nature's...
August 11, 2026
BBC to bring ATHLOS London to Audiences Across the UK in New Broadcast Partnership
The partnership marks the BBC’s first collaboration with ATHLOS, delivering live and on-demand coverage of the league’s inaugural international event from StoneX Stadium this September. Keely Hodgkinson will headline the event alongside globally recognised female athletes including Sha'Carri Richardson, Gabby Thomas, Georgia Hunter Bell, Amber Anning and Tara Davis-Woodhall. 7th...
August 11, 2026
SW Australia brings the XTERRA Asia-Pacific Championship back for 2027
August 11, 2026 /ENDURANCE SPORTSWIRE/ - After two editions that turned Western Australia’s South West into a meeting point for the region’s off-road community, the XTERRA Asia-Pacific Championship will return to Dunsborough for a third consecutive year on April 3-4, 2027. Asia-Pacific’s biggest XTERRA weekend returns to the turquoise waters...
August 11, 2026
Mount to Coast Releases the M1, A Long Distance Mountain Running Shoe for the Toughest Terrain
HONG KONG, August 11, 2026 /ENDURANCE SPORTSWIRE/ - The new Mount to Coast M1 is built to help runners conquer long, hard miles on the rough trails. Early versions of this shoes have seen success on the race course, helping to power Canyon Woodward’s top-ten finish at the 2026 Western...
