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Press Releases
January 19, 2021
Race to Equality 5K, 10K, Half Marathon and 54-mile challenge returns to make a difference and unite for change
Portland, OR The virtual Race to Equality Walk/Run was launched in 2020 with a mission to do something tangible, positive and impactful to reduce racial inequality in our community. In its inaugural year, the event had 346 participants and raised over $5000 for educational scholarships for local youth of color. In...
January 18, 2021
Kristin Armstrong and Partners to Launch Women’s Cycling Lifestyle and Coaching Community
BOISE, ID - January 18, 2021 - Co-founded by mom, wife, entrepreneur, coach, and 3-time Olympic gold medalist, Kristin Armstrong, KX3 Lifestyle + Coaching (KX3) officially launches on Tuesday, January 19 at 6:10 a.m. PST / 7:10 a.m. MST in conjunction with a new weekly KX3 Women’s Freestyle Group Training Ride...
January 18, 2021
Tour of Sufferlandria Raises Funds for The Davis Phinney Foundation for Parkinson’s
Mythical Nation, Worldwide — Oh we are so ready for this. The 2021 virtual Tour Of Sufferlandria is ready to launch. Join The Wahoo SUF Training app and the Davis Phinney Foundation’s Team DPF for a week of inspiring (and challenging) indoor cycling workouts and a great event to raise...
January 15, 2021
Organizational Development continues within The IRONMAN Group: Thomas Siebert and Matt Wikstrom promoted to Senior Vice President
TAMPA, Fla. (January 15, 2021) – The IRONMAN Group is pleased to announce several senior level promotions within the company, including Thomas Siebert to Senior Vice President, Head of Finance – EMEA and Matt Wikstrom to Senior Vice President, Global Partnerships. Additionally, Marieka Barnard, Peta Bell, Dan Berglund, Joanna Jordan,...
January 15, 2021
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the 2021 season. The USA-registered World Tour team competes internationally from January through October. Asthe Official Bag...
January 15, 2021
Hyland’s Brings Cycling into Focus with Great Rides Powered by Hyland’s
LOS ANGELES – January 15, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is announcing a series of cycling videos that feature some of the most beautiful and challenging routes in the United States. The new Great Rides Powered by Hyland’s series celebrates epic rides around...
January 15, 2021
Run Mt. SAC Website Launches
WALNUT, Calif. – Mt. SAC Athletic Special Events has announced the launch of its new website: runmtsac.com. The site includes features and sections on the new Hilmer Lodge Stadium, History of the Mt. SAC Relays, Upcoming Events, News & Media, Visitor Info and Partners. “We are thrilled to launch the...
January 15, 2021
Race Management Companies Above The Fold Events & Sport Promotions and Team Magic Announce Merger, Restructuring
Nashville, TN – Tennessee-based race management companies Above The Fold Events & Sport Promotions and Team Magic today announced the merger of their companies effective January 14, 2021. Team Magic, founded in the late 1980s and now one of the nation’s largest full-service race management companies, will add to its...
January 15, 2021
Race Roster makes advancements to their results platform
London, ON (Friday, January 15, 2021) - Race Roster starts off the new year with some new enhancements to their results platform! Their latest updates to virtual challenges, finisher certificates, and participant results will give event organizers more control over their result settings, ensuring they will feel confident in their...
January 15, 2021
Innerforce’s Rebranding Focused on Climate Change and Social Impact
Redefining Innerforce’s brand identity. How and why brands do things is just as important as what they do. Innerforce began 2021 with a transformational process. Understanding the need to evolve towards new things that matte, the brand matched these new mindsets and goals with their visual elements - logo, fonts,...
January 14, 2021
ASICS Joins Falmouth Road Race as Title Sponsor in 2021
Falmouth, MA (January 14, 2021) – Falmouth Road Race, Inc. today announced that ASICS, a leading sport performance brand, has committed to a multi-year partnership to become title sponsor of the Falmouth Road Race beginning with its 49th running this summer. Over 70 years ago, ASICS was founded with the...
January 14, 2021
Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service. After operating a successful pilot program...
January 14, 2021
Grandma’s Marathon Will Keep Half Capacity Field Limit For 2021
(DULUTH, MINN.) --- Grandma’s Marathon-Duluth, Inc. today announced the in-person capacity for its 2021 race weekend will not be increased due to continuing public health and safety concerns surrounding the novel coronavirus (COVID-19) pandemic. Registration initially opened October 1 at half capacity for Grandma’s Marathon, the Garry Bjorklund Half Marathon,...
January 14, 2021
P3R Awards $10,000 in Grants to Pittsburgh Fitness Studios as Part of the MOVE Local Series
PITTSBURGH (January 14, 2021) – This past weekend, P3R kicked off its brand new 10-week MOVE Local Series, partnering with 10 local fitness studios to bring free cross-training workouts to the running community. The series kicked off with a virtual workout class taught by Pure Barre Fox Chapel that was...
January 14, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...
January 14, 2021
OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....
January 14, 2021
Join the inaugural Abbott World Marathon Majors Global Marathon
Join runners from around the world in a virtual setting, open to all ages (18+) and abilities. Runners aged 40+ can qualify for 2022 Age Group World Championships Live leaderboard for all finishers to measure performance against global marathon community The Abbott World Marathon Majors (AbbottWMM) Global Marathon opened for registration...
January 14, 2021
Colorado Classic plans a return to racing in 2022, cancels 2021 event
Denver, Colo. (January 14, 2021)— The Colorado Classic® presented by VF Corporation, America’s premier women’s only racing event, today announced its plans to return to racing in 2022 and not hold an event in 2021. Following an overwhelming success in its debut as a women’s standalone event in 2019, racing worldwide...
January 14, 2021
Leslie Jordan, Inc ‘Warms Up’ 2021 with New Fleece-Bottom Gaiters
Portland, OR – Jan. 14 , 2021 - Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added reusable branded cloth masks to their product line. For 2021 they are adding fleece to the...
January 14, 2021
ChronoTrack launches industry podcast for Race Directors and Timers
ChronoTrack has just released “The Chrono Show”, an endurance industry podcast for Event Producers, Race Directors, Timers, and a variety of industry insiders...the people that make endurance sports competitions possible for all of us to enjoy. The show focuses on the history of this industry, the individuals that created it,...
January 14, 2021
2021 Jack’s Generic Triathlon Opens Registration
AUSTIN, Texas, January 14, 2021 -- Registration is open for 2021 Jack’s Generic Triathlon, also known as JGT. It’s one of the longest-standing triathlons in Central Texas and will celebrate its 18th anniversary at Walter E. Long Metropolitan Park in northeast Austin. JGT is produced by High Five Events and...
January 13, 2021
Muncie, Indiana to Host Full-Distance IRONMAN Triathlon in 2021
MUNCIE, Ind. / TAMPA, Fla. (January 13, 2021) – Following the sellout of all 12 full-distance IRONMAN® triathlons across the United States and Canada in 2021, The IRONMAN Group today announced the addition of a new full-distance IRONMAN triathlon that will take place in the long-standing IRONMAN partner city of...
January 13, 2021
Elite Paratriathlete Joel Rosinbum Elected President of USA Triathlon Board of Directors
COLORADO SPRINGS, Colo.— Elite paratriathlete Joel Rosinbum was today announced as the newest USA Triathlon Board of Directors President, following the Board’s 2021 officer elections. Rosinbum is the first paratriathlete in USA Triathlon’s history to be elected to the position. Kevin Haas, a Board member since 2013 and Treasurer from...
January 13, 2021
Zwift Named As A Top Place To Work By Built In LA
(January 13, 2021 - Long Beach, CA) - Zwift, the global online training platform, has today been awarded a top ten position on Built in LA’s 100 Best Places to Work in Los Angeles for 2021. Zwift is heavily invested in their people and in the experience they bring to their...
January 13, 2021
Cycle Force Group Now Shipping Expanded Joey Kid’s Bike Line-up
Ames, Iowa: Joey Bikes, a dedicated children’s bike brand of Cycle Force Group, has released an expanded line up of kids’ bikes for 2021, which are in stock and ready to ship. The new models include new 8-speed geared options as well as a lower price point line of 12”,...
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