Press Releases

May 20, 2021

Professional Triathletes Organisation Names Zoot Sports as Official Outfitter of Team USA at the Inaugural Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Zoot Sports will be the Official Team USA Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European,...

May 20, 2021

A New World Awaits with Zwift’s Makuri Islands

Zwift, the online global fitness platform, has today opened its latest virtual travel destination, Makuri Islands. Makuri Islands is an entirely new Zwift World primed for future expansion. The first map within Makuri Islands will be Yumezi, a fantastical countryside destination, inspired by Japanese culture. The spirit of an ancient...

May 20, 2021

CURAD® Partners with Mike Reilly, the Official “Voice of IRONMAN”

Northfield, Ill. – May 20, 2021 –CURAD® and ActivICE®, two Medline brands and leading providers of world-class consumer medical products, are excited to announce today that they are teaming up with Mike Reilly, the legendary official "Voice of IRONMAN." Mike will help communicate the leading-edge training and recovery benefits of...

May 20, 2021

Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography

Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...

May 20, 2021

LEOMO Launches Remote Bike-Fitting Service in Europe

Boulder, CO (May 20,  2021) — LEOMO Inc., a company that helps cyclists and triathletes of all levels break through power plateaus with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free riding, has launched its innovative remote bike-fitting service in Europe using its wearable motion analysis technology....

May 20, 2021

Tiger 10K returns to Death Valley

Baton Rouge, LA (May 20, 2021) – Registration for the Fourth Annual Our Lady of the Lake Tiger 10K opens on Thursday, May 20th. The event, which features a 10K, 5K and a Kids Mile, will take place Sunday, Dec. 5, at the south gates of Tiger Stadium. This year’s...

May 19, 2021

IRONMAN VR Team Challenge Enters the Final Week of Showcasing the Asia Pacific Region on Facebook Watch Via the IRONMAN Now Page with Teams Taking on The Half-Distance Distance Duathlon Simulation

IRONMAN VR Team Challenge Asia Pacific IRONMAN VR Team Challenge Week 3 taking place on Friday 21 May at 7:00 a.m. GMT+8 / 9:00 a.m. AEST (Thursdays at 7:00 p.m. ET) with three teams facing-off in a Half-Distance virtual duathlon. Professional triathlete Tim Reed will join this week’s competition providing the teams...

May 19, 2021

PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure

BOULDER, COLO (May 19, 2021)—The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing the millions of Americans who discovered, or rediscovered, bicycling in 2020 and providing them with...

May 19, 2021

A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign

KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...

May 19, 2021

P3R and Robert Morris University Announce Partnership of the P3R Track & Field Complex

PITTSBURGH, PA (May 19, 2021) – Construction has begun at the future P3R Track & Field located at Robert Morris’ Island Sports Center, starting with resurfacing of the track. Through the partnership, P3R and Robert Morris will work together to ensure athletes have the opportunity to continue improving their performance...

May 19, 2021

POC Becomes Official Helmet Sponsor of USA Cycling Olympic Development Academy and Let’s Ride Camps

COLORADO SPRINGS, Colo. – POC USA, LLC has signed a two-year agreement as the Official Helmet Sponsor of the USA Cycling Olympic Development Academy (ODA) and USA Cycling’s National Championship Let’s Ride Camps. USA Cycling plans to continue championing rider development and safety with their new programs debuting this year;...

May 19, 2021

Honey Stinger Helps Fuel Spartan Race Athletes

STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...

May 19, 2021

Mirrorless Nikon Has “Lift Off” In Space-Enabled Sports Photography

19th May, Lancashire United Kingdom - A UK space company has selected the cutting-edge Nikon Z 6 II mirrorless camera as the core imaging component of its space-enabled, live event photography service. This service is set to boost participant engagement and spectator engagement, helping the recovery of an industry greatly impacted...

May 19, 2021

Wattbike to continue to support Adam Bowden in his ‘Road to Kona’ IRONMAN Challenge

2021 will see long-distance triathlete and ‘Wattbiker’ Adam Bowden taking the next step in his triathlon career by competing in his first IRONMAN triathlon, the North American Championships in Tulsa on Sunday 23rd May. The British 70.3 record holder, a title which was earned at 70.3 Bahrain 2018 when Adam...

May 19, 2021

Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon

May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...

May 19, 2021

Leukemia & Lymphoma Society’s Team In Training Partners with haku for Second Annual Resilience Challenge

As the COVID-19 pandemic continued to require social distancing throughout 2020, The Leukemia & Lymphoma Society’s (LLS) Team In Training, the leader for endurance sports training for charity, created a virtual event that would unite their community in support of the of LLS’s mission to cure leukemia, lymphoma, Hodgkin's disease...

May 19, 2021

Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021

NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...

May 19, 2021

High Five Events Agrees to Multi-Year Partnership with Zone3 USA

AUSTIN, Texas, May 19, 2021 -- High Five Events, one of the largest privately owned event production companies in the United States, announces a two-year agreement with Zone3 USA. The partnership makes Zone3 USA the Official Triathlon and Swim Gear of CapTex Triathlon presented by Life Time and Kerrville Triathlon...

May 19, 2021

Corrigan Sports Enterprises partners with MarathonFoto to capture athletes’ images at the Corrigan Sports Running Festivals as their official race photography provider.

With the return to live racing, partnering with Corrigan Sports Running Festivals is an exciting opportunity for MarathonFoto. Corrigan will kick off their racing series with the Delaware Running Festival on June 12th & 13th, then the Frederick Running Festival on July 10th and 11th, the Baltimore 10 Miler on June 5th,...

May 18, 2021

TriggerPoint Rolls Out Fresh New GRID 1.0 Colors

CARLSBAD, Calif. (May 18, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...

May 18, 2021

Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes

PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and accessory-mounting capabilities. The Lectric XP 2.0 series is available for purchase now at www.lectricebikes.com in...

May 18, 2021

COROS Announces EvoLab – The Next Generation of Sports Science Software

Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...

May 18, 2021

Professional Triathletes Organisation Name HUUB as Official Outfitter of Team Europe at Inaugural Collins Cup

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that HUUB will be the Official Team Europe Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...

May 18, 2021

Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast

San Diego, CA – May 18, 2021 –  Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...

May 18, 2021

InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers

CAMBRIDGE, Mass.— May 18, 2021—  InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...