SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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August 6, 2021
Bionic Gloves named Official Cycling Glove of Team Magic Multisports
Nashville, TN (August 5, 2021) – Team Magic Inc., one of the nation’s largest full-service race production companies, announced a new strategic partnership with Bionic Gloves, makers of sport performance gloves including their new cycling glove, and naming them the Official Cycling Glove of Team Magic Multisports. As part of...
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August 5, 2021
ROAD iD and 2021 Badwater Ultramarathon 135 Winner, Harvey Lewis Team Up to Save Lives, Empower Students and Fuel Dreams
ROAD iD, the premiere line of wearable identification products for runners and Harvey Lewis, High School Teacher / Ultrarunner and two-time winner (2014 & 2021) and ten-time finisher of the legendary BADWATER® 135 Ultramarathon announce the launch of the 2021 Limited Edition Pin-Tuck Dream Big Wrist ID. And to help...
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August 4, 2021
Visionary Sponsorship: Hyperice Partners with Blind Athletes
Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...
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August 4, 2021
USA Triathlon Announces Partnership with BOA Nutrition, Inc.
(CHARLOTTE, NC) August 2021: USA Triathlon is introducing a new innovation to its athletes, partnering with BOA Nutrition, Inc. to make its first product, Endure, the Exclusive Performance Salt Blast of USA Triathlon. BOA (which stands for a Blast of Optimized Actives) is launching Endure, which is designed to help...
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August 3, 2021
Outspoken: Women in Triathlon Summit Announces In-Person Event, Partnership with Cervélo
Denver, Colorado, USA — August 3, 2021 - The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th - November 14th in Tempe, AZ. In addition, Cervélo returns after a successful partnership in 2019 for the 2021 Summit as...
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August 3, 2021
Professional Triathletes Organisation Announces Zwift as Official Training and Events Partner of The Collins Cup
The Professional Triathletes Organisation (PTO) and Zwift, the virtual training platform, have agreed a partnership that will see Zwift as the Official Virtual Training and Events Partner of The Collins Cup in 2021 Scheduled to take place on 28th August at the extraordinary x-bionic® sphere in Šamorín, near Bratislava, Slovakia,...
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August 3, 2021
Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride
LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...
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July 30, 2021
Challenge Family and Anfi Group announce partnership
The training ground of Gran Canaria has just got even more accessible for triathletes with today’s announcement of a partnership between the island’s leading resort operator, Anfi Group, and CHALLENGEFAMILY. Anfi Group owns two resorts in the south west of the island - Anfi del Mar is a tropical sanctuary...
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July 30, 2021
Wasatch 100 Partners with Gnarly Nutrition
Salt Lake City, UT -- Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One example of this...
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July 28, 2021
Beyond Monumental Partners With Nuun
INDIANAPOLIS – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, has announced that Nuun, the leading hydration solution, is now the official hydration sponsor of the organization's races. Nuun is set to be the exclusive provider for on-course hydration through 2023. The partnership saw early...
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July 28, 2021
CURAD® Named Official Medical Supplier and ActivICE® Named Official Topical Pain Relief Partner of IRONMAN® U.S. Series
Northfield, IL –CURAD® and ActivICE®, two Medline brands and leading providers of world-class consumer medical products, announced they are the Official Medical Supplier and Official Topical Relief Partner of IRONMAN U.S. Series. IRONMAN is the #1 mass participation event company in the world, and the full-distance IRONMAN triathlon is widely...
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July 27, 2021
PTO Partners with Austria Triathlon Podersdorf and Sportradar’s LAOLA1 to Deliver Collins Cup Coverage in Austria
27th July 2021. The Professional Triathletes Organisation (PTO) has agreed to establish a strategic partnership with Austria Triathlon Podersdorf and Sportradar LAOLA1, a leading sports platform in Austria, that will see The Collins Cup screened across their digital platform ‘HOME OF TRIATHLON’ in Austria. The Collins Cup is the PTO’s inaugural...
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July 27, 2021
10th Annual Kerrville Triathlon Offers Free, Personalized Finish Line Video
AUSTIN, Texas, July 27, 2021 - The Kerrville Triathlon Festival will provide a free, personalized finish line video for all participants as part of its 10th anniversary on September 25-26. This video, valued at $19, will be added to a list of perks that are already in place for the...
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July 26, 2021
RSAA Set To Debut Vertigo Challenge 12 Hours Pensacola
July, 26, 2021 Pensacola, Florida – Rockstar All Access announces today a partnership with Five Flags Speedway to debut the first race in a series of races called the Vertigo Challenge. The inaugural race will be called 12 Hours Pensacola and will feature 12 hours of cycling around a half...
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July 23, 2021
Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series
Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...
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July 22, 2021
Cali Condors Secure BRATTER PA as ISL Season Sponsor for Second Consecutive Year
MIAMI BEACH, Fla. (July 22, 2021) — The Cali Condors today announced attorney Joshua Bratter’s BRATTER PA has signed on for a second year as the team’s 2021 International Swimming League (ISL) season sponsor. Led by General Manager and four-time Olympic gold medalist, Jason Lezak, the Cali Condors are one of...
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July 22, 2021
Alpha Win & Events.com Partner to Power Margaritaville Hollywood Beach Resort Half Marathon
LA JOLLA, CA, July 22, 2021— Events.com, a mobile-first event management and registration platform, today announced its partnership with Alpha Win, formerly known as HITS Endurance. Alpha Win has grown to include the 2021 Margaritaville Hollywood Beach Resort Half Marathon. Alpha Win currently uses Events.com as the official registration platform for...
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July 22, 2021
Pikes Peak APEX presented by RockShox Welcomes Springs Wealth Group as 2021 Supporting Sponsor and Co-Host of the APEX Awards and After Party
Colorado Springs, CO, July 22, 2021 – Sports Strategies announces a partnership between Springs Wealth Group and Pikes Peak APEX. Springs Wealth Group joins The APEX as a supporting sponsor for 2021 and will co-host the APEX Awards & After Party on Sunday, September 26, 2021, following the fourth and...
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July 21, 2021
Tech company TCS renews NYC Marathon rights and will spend $280 million on race sponsorships
TCS has retained New York City Marathon title rights and plans to spend up to $40 million annually until 2029 on global race sponsorships. The India-based firm also has become the new title sponsor of the London Marathon. CNBC
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July 21, 2021
Ride Santa Barbara 100 Partners with Squadra, Reveals 2021 Kit Design
SANTA BARBARA, Calif. – July 21, 2021 –Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has teamed up with Squadra to produce the official kit of the 10th anniversary ride scheduled for October 23, 2021. Squadra has designed a custom commemorative RideSB100 jersey in a...
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July 20, 2021
Deceuninck – Quick-Step announces partnership with BKOOL, the online cycling simulator and app
Deceuninck – Quick-step has announced that BKOOL, the online cycling simulator and app, will become an official partner of the team. Having previously worked with BKOOL for The Wolfpack: A Day in Hell event in February, our team were impressed by BKOOL’s setup and useability and are delighted to continue with...
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July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...
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July 18, 2021
Mississippi’s Largest Cycling Event Raises Funds for Parkinson’s
Greenwood, Miss. — As live sporting events start to come back to center stage for athletes and fundraisers, the Davis Phinney Foundation is thrilled to be one of the beneficiaries of the Bikes Blues & Bayous cycling event in Mississippi on Aug. 7, 2021. The Greenwood-Leflore County Chamber of Commerce...
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July 15, 2021
To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks
Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4x4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states. Rock climber...
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July 14, 2021
Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....