SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 26, 2024
ZONE3 announced as Official Swim Cap and Wetsuit Provider for 2024 Swim Serpentine
/ENDURANCE SPORTSWIRE/ ZONE3 announce that they have become the Official Swim Cap and Wetsuit Provider for Swim Serpentine, the popular open-water swimming event that returns on Saturday 14th September. More than 5,000 people are expected to take part in this year’s event, taking on one of four distances on offer...
June 26, 2024
pliability expands Athlete Roster with World Champion Middle Distance Runner Josh Kerr
NEW YORK, USA / LONDON, UK (June, 26th)/ENDURANCE SPORTSWIRE/ – Today, human movement brand, pliability, announces the addition of World Champion Middle Distance Runner, Josh Kerr, to its distinguished roster of athletes. The new signing marks pliability’s efforts to educate the ever growing running market by empowering runners with essential...
June 26, 2024
Chargel Continues On-Site Samplings and Sponsorships at California’s Truckee Tahoe Gravel
IRVINE, Calif. (June 26, 2024)/ENDURANCE SPORTSWIRE/ - Chargel®, a first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy with zero caffeine, today announced it will be sampling its half drink, half snack, energy source at the 2024 Truckee Tahoe Gravel. Running from June 28-29 in Truckee,...
June 26, 2024
Boulderthon Announces Lululemon as Presenting Sponsor of VIP Experience for 2024 Event
BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Boulderthon has announced its new partnership with lululemon for its 2024 event taking place on Sept. 29. Lululemon will serve as the presenting sponsor of VIP Experience, delivering a one-of-a-kind race day experience for Boulderthon’s 300+ VIP participants. Registration for Boulderthon is open and participants...
June 26, 2024
Natural Grocers Cycling Hosts Masters and Junior State Criterium Championships in Littleton, Colorado: June 29, 2024
LAKEWOOD, Colo., June 26, 2024 /ENDURANCE SPORTSWIRE/ - Natural Grocers Cycling (with the support of their title sponsor, Natural Grocers by Vitamin Cottage®) is proud to host the 2024 Colorado State Criterium Championships for Masters and Juniors on June 29, at the Douglas County EVOC Track. It is also part...
June 25, 2024
Project Mayhem CX Announces Inaugural Cyclocross Race Series in Connecticut
Connecticut, USA /ENDURANCE SPORTSWIRE/ - PMCX (Project Mayhem CX) is thrilled to announce the launch of its inaugural cyclocross race series, set to kick off this September. This new series aims to deliver a fun and exciting regional cyclocross experience that is inclusive and welcoming to all racers, regardless of...
June 25, 2024
AAA – Auto Club Group becomes an Official Partner of Tough Mudder US
BOSTON, MASS. /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that AAA - The Auto Club Group (ACG) will become an official partner of Tough Mudder. This collaboration marks a significant milestone for both organizations, aiming to enhance the participant experience at select Tough Mudder events across the...
June 21, 2024
supertri and Varlo Sports Unite to Disrupt and Ignite the Growth of Triathlon
Cherry Hill, New Jersey (June, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a leader in sports apparel innovation is pleased to announce its multi-year strategic partnership as supertri’s Official Global Apparel Provider. Supertri is the new name and vision for Super League Triathlon, delivering fast, technical and tactical racing featuring the world’s best...
June 20, 2024
RBC GranFondo Whistler announces YWCA’s Gear Up program as new official charity partner
[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler today announced a new partnership with the YWCA and their Gear Up program. This partnership will augment the event’s stated efforts to see greater female participation within the sport of cycling and provide opportunities for more youth aged 15 - 30 to gain...
June 19, 2024
CNO Financial Group Renews Title Sponsorship of the Indianapolis Monumental Marathon Through 2026
Carmel, Ind./ENDURANCE SPORTSWIRE/ – CNO Financial Group, Inc. (NYSE: CNO) announced an extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon through 2026. The race has grown to one of the top 15 largest marathons in the country and attracts Olympians, Boston Marathon qualifiers and running enthusiasts...
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