May 22, 2020

ROUVY announces 2020 Brand Ambassador program for cyclists and triathletes

After the successful experience in 2019 the company is looking to extend the number or the pro and amateur representatives in the athletic community. “The company is looking for passionate athletes who have a love for cycling and use Rouvy as their favorite partner for indoor training.”, says Petr Samek,...

May 21, 2020

deboer wetsuits is proud to support Robert Wilkowiecki and his project IronWolf PL8H

Stamford, CT, Release: May 21, 2020 deboer wetsuit is proud to support Robert Wilkowiecki and his project IronWolf PL8H. Wilkowiecki will aim to complete an indoor Iron-distance triathlon in less than 8-hours, while raising funds for Fundację FizjoTRIterapia– a Polish organization dedicated to helping disabled children participate in sport. Wilkowiecki is the current...

May 20, 2020

Sponsorship news: USA Swimming signs with BIC

USA Swimming, the national governing body for the sport of swimming in the US, and BIC, a world leader in stationery, lighters and shavers, have announced a new partnership – naming BIC the official razor of USA Swimming through 2021. Read more on Endurance Business.

May 19, 2020

UltrAspire Welcomes Camille Herron to the 2020 Elite Athlete Team

Camille Herron is an Ultramarathon runner originally from Oklahoma. She is the first athlete to win all three of the IAU’s 50k, 100k, and 24-Hour World Championships. She won the 2017 Comrades Marathon and has set multiple best times on multiple distances throughout her career. Camille is a three-time Olympic...

May 19, 2020

Paradise Sports Management teams up with Rouvy for virtual cycling experience

COZUMEL, MEXICO / May 19, 2020 - Paradise Sports Management the race event organizer behind GFNY Mexico races including GFNY Cozumel and GFNY Monterrey have teamed up with Rouvy to make a unique cycling experience for all cycling enthusiasts and participants of GFNY Mexico races. The Rouvy and GFNY Mexico...

May 18, 2020

NordicTrack Treadmill Makes History With Ultra-Marathoner Zach Bitter’s New 100-Mile World Record

(LOGAN, Utah) — NordicTrack powered by iFit, the leader in at-home connected fitness equipment, contributed to running history with elite runner Zach Bitter, who set a new world record for 100 miles on a treadmill, with a time of 12:09:15.  Bitter’s average pace was roughly 7:12 per mile, and he ran...

May 18, 2020

USA Triathlon Partners with Talkspace to Offer Online Mental Health Therapy for U.S. National Team Athletes

COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Talkspace, the nation’s leading online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is 100 percent online and mobile, making its services accessible at home during the COVID-19 pandemic and...

May 14, 2020

Under Armour delays athlete payments as Q1 revenue takes Covid-19 hit

US sportswear manufacturer Under Armour is renegotiating contracts with some of its athlete endorsers in an attempt to offset some of the financial impact of the coronavirus pandemic. Read more about how the sportswear brand is handling sponsorships on SportsPro.

May 13, 2020

Tracksmith wants to redefine running sponsorships

The company is upending the traditional athlete contract model, by hiring Mary Cain and Nick Willis as full-time employees. Read more on Outside.

May 13, 2020

100%® is #100PercentTogether with the Outdoor Industry

SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of online sales proceeds throughout the month of May to the Outdoor Foundation, the giving arm...

May 8, 2020

Top Triathlete Dr Hannah Wells Embraces Wearable Recovery with Myovolt

Since turning professional last year, Hannah Wells has taken the world of triathlon by storm, with four IRONMAN 70.3 wins to her name, as well as a stunning win in the ASB Auckland marathon. With the 2020 competitive season curtailed by the COVID-19 lockdown, and much of her training moving...

May 7, 2020

The RunnerBox and The RiderBox Launch US Ambassador Program

The RunnerBox and The RiderBox are proud to announce the opening of the application process for the 2020 Ambassador program. Applications will be accepted for one week, from Thursday, May 7th until Friday, May 15th. Ambassadors will work with the RB Team to help inspire and motivate outdoor enthusiasts through...

May 5, 2020

Ironman Virtual Racing success creates value for sponsors

When the IRONMAN Group launched its Virtual Racing series at the beginning of April, the company sought to foster competition and community for the hundreds of thousands of IRONMAN athletes around the globe. In the weeks after the launch, the platform has proven to be not only a place for participants to stay connected...

May 5, 2020

USA Triathlon Partners with Select Physical Therapy for Sports Medicine, Physical Therapy

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has aligned with Select Physical Therapy as an official sports medicine and physical therapy partner for the organization. Select Physical Therapy will provide USA Triathlon members in the state of Colorado, and particularly the Colorado Springs area, with outpatient rehabilitation services to...

May 1, 2020

Challenge Family partners with Blerter

Blerter and CHALLENGE FAMILY are pleased to announce that they will be partnering to increase awareness and adoption of best practice operational standards for triathlons that are part of the legendary CHALLENGE FAMILY global series, with Blerter's leading event delivery platform for sports - strengthening franchise operational readiness and continuing CHALLENGE FAMILY's long tradition of delivering world class...

May 1, 2020

Team Evergreen to present the Co2uT in 2020

EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020.  This unique “Desert Gravel” event starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. Taking advantage of all...

May 1, 2020

The Pro’s Closet Teams with Saris to Sponsor World’s #1 Zwift Team

(Boulder, CO – May 1, 2020) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, today announces a new eRacing partnership with high-quality bike trainer and bicycle accessory manufacturer, Saris. Together they will sponsor the Saris + The Pro’s Closet (STPC) elite Zwift eRacing team,...

April 30, 2020

Nuun Hydration Announces Partnership with Cody Kelley for 2020

SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a move that points to an evolution in Nuun’s athlete sponsorship strategy. Based in Salt Lake...

April 30, 2020

New Partnerships and New Medals As COVID-19 Impacts Race Schedules

The coronavirus pandemic has upended the running world in the same way its changed travel, trade shows, and nearly every other aspect of daily life. Races around the world have been postponed until later in the year, including the Oklahoma City Memorial Marathon normally run in April in conjunction with...

April 29, 2020

ATRA Announces Partnership with GU Energy Labs

Colorado Springs, CO ----- The American Trail Running Association (ATRA) will feature GU Energy Labs as a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012 and now includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for...

April 29, 2020

CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December

Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th.  The three-day triathlon festival will...

April 28, 2020

VirtualSportsRacing.com Announces $1 Sign-Up for Event Organizers Hosting Virtual Endurance Events

Dallas, Texas – April 28, 2020 – VirtualSportsRacing.com, an innovative digital platform for virtual sports races, events and challenges, today announced $1 per registration pricing for all race directors, event organizers, brands and charities looking to host virtual endurance, multisport and gym events for their participants for events starting any time...

April 22, 2020

Help Get Sponsors to Provide Free Software to All

Raleigh, NC – Help Get Sponsors, Inc, the award winning sponsorship software company behind HelpGetSponsors.com, is opening up it’s complete suite of software tools available at no charge to users, effective immediately. Free access to the HelpGetSponsors.com Mid-Level Package will be extended to all current and future customers. Usage of...

April 21, 2020

USA Triathlon Foundation Partners with The Vice Wine, Makers of “The Tri Blend”

COLORADO SPRINGS, Colo.— The USA Triathlon Foundation today announced a partnership with The Vice Wine, a luxury winery based in Napa Valley, California, and operating out of California and New York, through 2022. Proceeds from The Vice Wine’s triathlon-inspired luxury limited edition batch The Tri Blend will benefit the USA...

April 17, 2020

Former MLB Star Eric Byrnes and Let Them Play Foundation Release “Let Them Play — A Triathlon Across America”

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the Let Them Play Foundation, founded by former MLB outfielder and avid triathlete Eric Byrnes and his wife Tarah Byrnes, to support the release of the documentary film “Let Them Play — A Triathlon Across America.” Presented by Taikuli...