January 3, 2020

Nuun Named Official Sustainability Partner of 2020 Industry Conference presented by Race Roster

Event attendees can look forward to sustainable promotions and best practices presented in Las Vegas by leading eco-conscious hydration provider from Feb. 9-11 at Caesars Palace Nuun, the maker of clean and healthy functional hydration options for athletes and everyone, has been named the Official Sustainability Partner of the 2020...

January 2, 2020

Endurance Sportswire Names its Most Popular Press Releases and Industry News Items of 2019

San Diego, Calif. - As we embark on 2020, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. MOST VIEWED ENDURANCE SPORTSWIRE PRESS RELEASES Professional Triathletes Organisation Approaches Wanda Sports Board Proposing to Enter Into Discussions to Acquire...

December 31, 2019

NordicTrack x iFit Partner With GearJunkie for the 2020 Adventure Grant Contest

Win a Grand Prize of $7,500 and NordicTrack equipment to train for and take on a dream outdoor adventure  (Logan, Utah — December 30, 2019) — NordicTrack x iFit and GearJunkie are teaming up for the second year for the 2020 Adventure Grant. The Grand Prize winner will win $7,500 and...

December 31, 2019

Race Day Events Signs Multi-Year Deal with Hop Haus Brewing Company as Official Beer Partner

Race Day Events, one of the largest event production companies in the United States, announces Hop Haus Brewing Company as the Official Beer Sponsor for their 2020 and 2021 events. The two Madison-based businesses ink the two-year partnership on the eve of opening their brand-new, neighboring Fitchburg, Wisconsin locations. Distributed...

December 20, 2019

Tailwind Nutrition Joins #RagnarNation as Official Sponsor for Ragnar Relay in 2020

Durango, CO – December 20, 2019 –  Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope to encourage participants to push their limits as part of Ragnar’s active, fun-loving community. Founded in Durango, CO by endurance...

December 18, 2019

Paradise Sports Management joins forces with VENTUM Corporation for GFNY Mexico events

Paradise Sports management announces VENTUM Corporation as exclusive bike sponsor of GFNY Mexico races MEXICO CITY, Dec 18, 2019 – Paradise Sports Management, proudly announces partnership with VENTUM Corporation. The premier cycling brand will be the exclusive sponsor of all GFNY Mexico events in 2020 – 2023. VENTUM is the...

December 17, 2019

rabbit Teams Up with Big Sur Marathon on Premium Apparel

The Santa Barbara-based running apparel company focuses on local, ethical manufacturing Carmel, CA -- Established as a world-class race experience for its participants, the Big Sur Marathon is thrilled to announce they are partnering with rabbit as the race’s official premium apparel partner of their Boston 2 Big Sur and...

December 10, 2019

The Ironman Group announces additions to The Global Partnership Leadership Team

TAMPA, Fla. (December 10, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), is pleased to announce the addition of Matt Wikstrom and Chris Marciani to its Global Partnership leadership team. Wikstrom has been named Vice President of Global Partnerships, Global Business Development, where he will focus...

November 13, 2018

Altra Elite Zach Bitter Sets World Record for Fastest 100 Miles on Trail

(Logan, UT — November 13, 2018) Altra’s Elite athlete Zach Bitter ran a 12:08:36—with an insanely fast 7:17 average pace—to set a new 100-mile trail world record at the Tunnel Hill 100 Mile. Bitter’s time was 36 minutes faster than the American 100-mile trail record set by fellow Altra Elite...

October 20, 2017

Altra’s Mike McKnight Wins the 2017 Triple Crown of 200-Milers #200isthenew100

Logan, UT - Altra’s Mike McKnight recently won the incredible endurance feat of the Triple Crown of 200s, running three 200+ mile races just weeks apart: Bigfoot 200, Tahoe 200 and Moab 200. McKnight placed first overall with a combined time of 204 hours, 4 minutes and 18 seconds for...

November 19, 2019

Trail Racing Over Texas Announces 2020 Partnership with Base Performance

Houston, Texas (November 19, 2019)– Trail Racing Over Texas, the largest community-based trail racing organization in Texas and Base Performance, producer of premiere nutritional supplements for endurance athletes announce that Base Performance will be the official nutrition sponsor for all TROT events. This partnership will debut at Brazos Bend 100,...

November 18, 2019

AfterShokz Announces Partnership with Running Legend, Meb Keflezighi

Austin, TX (November 18, 2019) — AfterShokz, the leading manufacturer of bone conduction headphones, announced its latest partnership in the running and endurance space today, partnering with four-time Olympian and winner of the 2009 New York City Marathon and 2014 Boston Marathon, Meb Keflezighi. As an AfterShokz Professional Athlete, Keflezighi...

November 13, 2019

UltrAspire Welcomes Sally McRae to the Elite Athlete Team

Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in gymnastics, soccer, and running but it wasn’t until after college that she began to focus...

November 12, 2019

Up for Air Series Announces Platinum Sponsor

Denver, CO (November 12, 2019) - The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and endurance to good use in the fight for cleaner air, today announced that Patagonia...

November 7, 2019

Infographic: Running Shoes on the Podiums of World Marathon Majors in 2019

AMSTERDAM, NL (NOV. 7, 2019)- Running Shoes Guru publishes an infographic with all the running shoes worn by the runners who made the Podium at each of the 6 World Marathon Majors races in 2019. Running Shoes Guru has been tracking the shoes worn by men and women that placed...

November 6, 2019

100% Partners with Sagan Fondo San Diego

SAN DIEGO, California – November 6, 2019 – 100%, the San Diego-based sports performance company, has announced a new partnership with Sagan Fondo, a groundbreaking new cycling series started by seven-time Tour de France green jersey winner Peter Sagan. The third Sagan Fondo takes place this weekend in San Diego,...

October 31, 2019

Casting for Recovery adds BUFF® as a 2020 National Sponsor

Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...

October 30, 2019

HOKA ONE ONE Named Presenting Sponsor of Western States 100

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...

October 28, 2019

Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events

BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...

October 17, 2019

rabbit’s Michael McKnight Sweeps Triple Crown with Historic Moab 240 Win

Santa Barbara, California - When Michael McKnight set out to complete the Triple Crown of 200s this year, he simply wanted to complete the Bigfoot 200, Tahoe 200 and Moab 240 in a faster combined time than his record combined time of 205 hours, 4 minutes and 18 seconds from 2017....