SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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September 8, 2021
Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products
San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...
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September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...
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September 3, 2021
Ultimate Direction Athlete Jon Albon Wins UTMB OCC Race
September 3, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, congratulates brand athlete Jon Albon for his victory in the UTMB Mont-Blanc world summit of trail running. A multiple world champion in trail, sky running, and obstacle course racing, Albon crossed the OCC finish line...
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September 2, 2021
COROS Sweeps the Podium at CCC
Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...
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September 2, 2021
Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone
BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...
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September 1, 2021
Strava Announced as Title Sponsor for 2021 Challenged Athletes Foundation’s Community Challenge
SAN DIEGO, CA – (September 1, 2021) – Challenged Athletes Foundation (CAF) is proud to announce its flagship fundraising event this fall is now the, 2021 CAF Community Challenge, powered by Strava. This October, athletes of all abilities can connect to participate and record activities across multi-sports and raise funds...
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August 31, 2021
Craft Sportswear becomes Official Athletic Footwear Partner of The Rock ‘n’ Roll Running Series
TAMPA, Fla. (August 31, 2021) – The Rock ‘n’ Roll® Running Series and Craft Sportswear are excited to announce a new partnership making Craft Sportswear the Official Athletic Footwear Partner for the Rock ‘n’ Roll Running Series. This partnership launches the co-branded Craft x Rock ‘n’ Roll Running Series shoe...
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August 31, 2021
Motiv Sports Announces Partnership with Anheuser-Busch InBev
Southern California – August 31, 2021 – Two things every runner loves, beer and coffee. Motiv Sports today announced an exclusive partnership with Michelob ULTRA, the fastest growing beer brand in the U.S., and Super Coffee, the Number Three Bottled Coffee Brand in the U.S., on as the Official Beer...
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August 26, 2021
BOA Nutrition And Super League Triathlon Announce Multi-Year Partnership
Super League Triathlon (SLT) and BOA Nutrition have agreed a multi-year partnership that makes BOA the Official Nutraceutical Partner of the Championship Series. BOA’s multi-year partnership with Super League will begin with the 2021 Championship Series, which features four back-to-back races throughout September with events in London, Munich, Jersey and...
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August 26, 2021
US Trail Running Conference Webinar Spotlights Sponsor Partnerships and Revenue
Estes Park, CO – The eighth webinar in a nine-webinar series produced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted Thursday, August 19. The session subject for this latest session was: Sponsor Partnerships and Revenue. The session content was delivered by...
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August 25, 2021
BT Sport Partners with Super League Triathlon For UK Coverage Of 2021 Championship Series
Super League Triathlon (SLT) and BT Sport have agreed a partnership which will see the entire 2021 Championship Series broadcast live on BT Sport, on demand via its App, as well as highlights. Super League’s Championship Series will feature four back-to-back races throughout September with events in London, Munich, Jersey and Malibu...
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August 25, 2021
HOKA ONE ONE® Postal Nationals Returns for the 2021 Cross Country Season
(EUGENE, OR.) — RunnerSpace and HOKA ONE ONE® are excited to announce the 2021 launch of the eighth annual HOKA ONE ONE® Postal Nationals. From August 24 through October 31, cross country teams across the nation will race to compete for a national title. In its eighth year since initially...
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August 24, 2021
Parcours to Support Kyle Smith In His Upcoming Appearance at The PTO Collins Cup
This weekend will see Kyle Smith, a professional triathlete from New Zealand race at the Challenge Championship event in Samorin, Slovakia in order to gain crucial points for Team International at the Collins Cup. In his first season of long-distance racing, Kyle also has his focus on the upcoming 70.3...
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August 24, 2021
Super League Triathlon Partners With Sport1 For 2021 Championship Series Coverage In Germany
Super League Triathlon (SLT) and Sport1 have agreed a major broadcaster partnership to bring the sport’s most exciting racing to fans in Germany. The Super League Triathlon 2021 Championship Series will see best triathletes in the world do battle over back-to-back weekends in London, Munich, Jersey and Malibu in short,...
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August 23, 2021
Zoot Sports Named the Official Outfitter of Team USA at the Inaugural Collins Cup
Zoot Sports, The Original Triathlon Brand founded in 1983, is proud to be the official outfitter to Team US for the Professional Triathletes Organisation’s inaugural flagship event - The Collins Cup. The event will see athletes from Team US competing against Team Europe and Team Internationals to decide who rules triathlon....
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August 23, 2021
World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER
BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...
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August 19, 2021
BibBoards Sponsors Tomorrows Champions
BibBoards, the company that has reinvented the efficiency and convenience of athletes` presentation through their innovative bibSNAPS, has announced another step towards making sports events more available, safe, and comfortable for athletes and their supporters. BibBoards will act as one of the 40th Annual Woodbridge Cross Country Classics sponsors scheduled...
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August 19, 2021
P3R Renews Partnership with Fifth Season as the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (August 19, 2021) – P3R has renewed its partnership with Fifth Season, the Official Salad of the 2022 DICK’S Sporting Goods Pittsburgh Marathon. Following a positive response from Pittsburgh Marathon runners in 2021, the two organizations look forward to expanding the partnership as the Marathon Weekend of Events...
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August 18, 2021
Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....
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August 18, 2021
Professional Triathletes Organisation Partners with Story10 to Provide Global Video Distribution for The Inaugural Collins Cup
18 August 2021. The Professional Triathletes Organisation (PTO) and Story10, the audience engagement network powered by SNTV, have agreed a partnership that will see Story10 distribute highlights, pre-and post-race reaction and venue profiling for The Collins Cup. The Collins Cup, the PTO’s inaugural flagship event taking place on 28 August in...
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August 17, 2021
Heineken USA Teams Up with Rock ‘n’ Roll Running Series to Become Official Beer Partner
TAMPA, Fla. (August 17, 2020) – The Rock ‘n’ Roll® Running Series is excited to announce a new partnership with HEINEKEN USA as the Official Non-Alcoholic Beer Partner for the Rock ‘n’ Roll Running Series. The new partnership will feature the Heineken® 0.0 Beer Garden at the Finish Line Festival...
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August 17, 2021
beIN SPORTS Partners with Professional Triathletes Organisation for Live Collins Cup Coverage Across Mena, USA and Canada
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) and beIN SPORTS have agreed a partnership that will see The Collins Cup screened live and on demand in the USA, Canada, and 24 countries across the Middle East and North Africa on beIN SPORTS. The Collins Cup is the PTO’s inaugural flagship...
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August 12, 2021
Challenge Almere-Amsterdam announces Wahoo as new Presenting Partner:
Video link available here "It's all about time. It's time to race. It's time for the World Championships Long Distance Triathlon in Almere. It's time to announce our new Presenting Sponsor. It's time for Wahoo." With these words, the new Presenting Sponsor of CHALLENGEALMERE-AMSTERDAM was just presented with a video...
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August 11, 2021
Pho3nix Open Applications for 2022 Winter Olympic Games Support
The Pho3nix Foundation is set to expand its Athlete Program and continue to financially assist Olympic athletes in the lead up to the Winter Olympic Games in Beijing 2022. Part of the Pho3nix Foundation’s commitment to inspire and assist children’s participation in sport, the Pho3nix Athlete Program aims to support...
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August 11, 2021
Malibu Triathlon Announces 2XU as New Title Partner Ahead of 34th Annual Race
Malibu, California (August 11, 2021) - Malibu Triathlon, recently acquired by Super League Triathlon (SLT), is excited to announce that 2XU, a world leader in technical sports apparel and compression, is joining the acclaimed race as the title sponsor ahead of its annual 34th event on September 25 and 26...