SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
-
November 22, 2021
OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series
New York, NY—November 22, 2021 /ENDURANCE SPORTSWIRE/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...
-
November 19, 2021
Bridgestone partnered with Pic2Go for Sponsored Photography at 43rd Warsaw Marathon
/ENDURANCE SPORTSWIRE/ - Bridgestone– the title sponsor of the 43rd Warsaw Marathon, partnered with Pic2Go to power Pic2Go’s sponsored race photography at the marathon, driving 89% social sharing rate and generating 1.7 million photo impressions for Bridgeton’s branded photos! Pic2Go’s race photo tagging technology enabled processing over 103,000 photos during race...
-
November 18, 2021
Revelshine Sustainable Wines Partners With New WineShine Half Marathon
NAPA, Calif. /ENDURANCE SPORTSWIRE/ - The WineShine Half Marathon is thrilled to welcome Revelshine as the sustainable-premium-wine partner for its 2022 inaugural event. Revelshine, a premium, world-class wine in a sustainable, portable and recyclable aluminum bottle, will provide a bottle of wine to each half-marathon participant in the July 16, 2022...
-
November 18, 2021
Bearclaw Bicycle Co. Named ‘Ultra Series’ Sponsor for 2022 Michigan Gravel Race Series
/ENDURANCE SPORTSWIRE/ -As part of the upcoming 2022 Michigan Gravel Race Series (MGRS), Bearclaw Bicycle Co. has renewed its sponsorship for the second year running as the official Ultra Series sponsor. The Bearclaw Bicycle Co. Ultra Series includes seven 100+ mile gravel bike races among the 15 events within the...
-
November 17, 2021
VKTRY Brings NFL Star Jonathan Taylor On Board As Latest Brand Ambassador
November 17, 2021 - Milford, Conn. /ENDURANCE SPORTSWIRE/ - VKTRY GEAR, the fast growing, industry leader in Performance Insoles for heightened athletic performance and injury protection, continued to make 2021 a record year, announcing six months in a row of month over month sales increases while bringing fast-rising NFL running...
-
November 17, 2021
Showcased&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports
BERKELEY, CA & SEATTLE, WA - NOVEMBER 17TH, 2021 /ENDURANCE SPORTSWIRE/ - &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public release of recommended contractual provisions for sponsored athletes to support pregnancy, postpartum recovery, and parental...
-
November 11, 2021
Running USA Announces Nuun as Official Sustainability Partner of 2022 Industry Conference
(November 11, 2021) /ENDURANCE SPORTSWIRE/ - Leading hydration solution, Nuun, has been named the Official Sustainability Partner of the 2022 Running USA Industry Conference presented by Race Roster, set for Feb. 20-22, 2022 in Orlando. A leading endurance brand with an intense focus on sustainability, both internally and for its partners, Nuun is a...
-
November 11, 2021
Austin Marathon, Ascension Seton Agree to Title Sponsor Extension
AUSTIN, Texas, November 11, 2021 /ENDURANCE SPORTSWIRE/ - The Austin Marathon and Ascension Seton have agreed to a long-term title sponsor extension. The agreement will allow the collaboration to continue to grow, further benefiting the fitness community. In addition to growing secondary community events and expanding content creation opportunities, Ascension...
-
November 9, 2021
PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky
LOUISVILLE, Colo. (Nov 9, 2021) /ENDURANCE SPORTSWIRE/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build and support inclusive bicycle communities, will play an active role in the brand’s voice and...
-
November 9, 2021
World Champion Swimmer Amanda Beard Joins Ear Pro as Official Swimming Evangelist
SAN JOSE, Calif. (November 9, 2021) – Ear Pro, the world’s top preventative remedy against ear infections caused by trapped water, welcomes four-time Olympian and World Champion swimmer, mother of two, and co-founder of learn-to-swim school Beard Swim Co., Amanda Beard as its official swimming evangelist. After learning about Ear...
-
November 9, 2021
Titan Fitness Named Official Partner of Spartan North America
MEMPHIS, Tenn., Oct. 9, 2021 /ENDURANCE SPORTSWIRE/ - Titan Fitness, the fastest-growing brand in the fitness equipment and home gym space, and Spartan, the world’s leading endurance sports and wellness brand, have announced a multi-year partnership designating Titan Fitness the Official Partner of Spartan North America. As a brand partner,...
-
November 8, 2021
ShowcasedOnline Cycling Community Seeks to Connect Cyclists with Sponsors
LONGMONT, CO (November 8, 2021) – 10 Buck Bike Club, LLC—an online community built by cyclists, for all cyclists—is building an online directory to connect cyclists with sponsors. “We're answering the calls we’ve been hearing from our cycling friends for years: 'I need help and know I could do so...
-
November 8, 2021
Pic2Go Partners with The Williams Route 66 Marathon to deliver Race Day Photos to Participants!
/ENDURANCE SPORTSWIRE/ - The Williams Route 66 Marathon in Tulsa, Oklahoma, announced a renewed collaboration with Pic2Go for taking photos of this year’s runners. Pic2Go’s unique solution not only auto-tag and brand the marathon photos, but also deliver rich finisher galleries to the participants while driving massive social sharing –...
-
November 7, 2021
3,700 Runners Ran through the Streets at the 2021 EQT Pittsburgh 10 Miler
PITTSBURGH (November 7, 2021) /ENDURANCE SPORTSWIRE/ - Thousands of runners returned to the live start line of the ‘most Pittsburgh race ever’ for the first time in two years at the 2021 EQT Pittsburgh 10 Miler Sunday morning. Participants from 36 states and four countries completed the 10-mile course that...
-
November 4, 2021
T S Restaurants Partners with XTERRA Worlds
Kapalua, Maui (November 4, 2021) – T S Restaurants’ Hula Grill, Duke’s Beach House, Kimo’s and Leilani’s will serve as title sponsors of the XTERRA Kapalua Trail Runs on the island of Maui on Saturday, December 4, 2021. Adding to the lineup and new this year is the XTERRA Trail...
-
November 2, 2021
Olympic Bronze Medalist Molly Seidel Joins COROS Pro Athlete Team
Irvine, CA, November 2, 2021 /ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of innovative performance GPS watches is introducing Olympic Bronze Medalist, Molly Seidel, to its Pro Athlete Team. This partnership further strengthens the brand’s commitment to the sport of running and improving the training of athletes of all levels....
-
October 29, 2021
Competitive Cyclist Named Official E-Commerce Partner of L39ION of Los Angeles
PARK CITY, Utah (Oct. 29, 2021) /ENDURANCE SPORTSWIRE/ - Competitive Cyclist, the premier online retailer for premium cycling gear and apparel, and L39ION of Los Angeles, a trailblazing professional cycling team devoted to progressing the sport through representation and inclusion, have teamed up for a multi-year partnership. The partnership announcement...
-
October 29, 2021
Community Halloween Event and Trick or Treating to Kick-Off Saturday’s Into The Lion’s Den Powered By SRAM
SACRAMENTO (October 29, 2021) /ENDURANCE SPORTSWIRE/ – In addition to world class cyclists, families will also line up on the Into the Lion’s Den powered by SRAM starting line on Saturday, October 30th at 1:00pm. The first event on course will be the Community Halloween Event, where families can casually...
-
October 25, 2021
UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner
(GOLETA, Calif. And Chamonix, France), October 25, 2021 /ENDURANCE SPORTSWIRE/ - Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining...
-
October 22, 2021
2021 Herbalife24 Triathlon Los Angeles™ Announces Event Sponsors
LOS ANGELES, October 22, 2021 /ENDURANCE SPORTSWIRE/ - Today, Herbalife Nutrition, the premier global nutrition company, announced its sponsors for this year's Herbalife24 Triathlon Los Angeles™, Bike Tour, and 5k that will traverse through the streets of Los Angeles on Sunday, October 24. "We thank our sponsors for their support...
-
October 22, 2021
The Epigenetic Rhode Runner
Narragansett, Rhode Island. /ENDURANCE SPORTSWIRE/ - Performance Medicine® introduces epigenetic performance testing and related cutting-edge protocols for endurance athletes at the Narragansett Marathon this Sunday. The iconic event is one in a series of Ocean State Rhode Races [OSRR] managed and promoted by Susan Rancourt and Karen Cox, visionary owners of...
-
October 22, 2021
Austin Marathon Creates Opportunity for Local Businesses to Sponsor Aid Stations
AUSTIN, Texas, October 22, 2021 - /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon presented by Under Armour invites local businesses to sponsor aid stations and join the 30th-anniversary festivities. This newly created opportunity costs nothing and includes local establishments and national businesses with an Austin presence. Operating one of...
-
October 21, 2021
Olympic Medallist Signs with MANA
/ENDURANCE SPORTSWIRE/ - Olympic and Commonwealth Games medalist Henri Schoeman has joined the growing roster of MANA Sports & Entertainment Group athletes. Schoeman has won for South Africa a bronze medal at the 2016 Rio Olympic Games and gold at the 2018 Commonwealth Games. He is also the top-ranked triathlete...
-
October 20, 2021
USA Triathlon Foundation Now Accepting Applications for 2022 Ambassador Team
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The USA Triathlon Foundation announced today it is now accepting applications for the fourth annual USA Triathlon Foundation Ambassador Team. The USA Triathlon Foundation Ambassador Team is a group of dedicated individuals who are committed to raising awareness for the USA Triathlon Foundation and its...
-
October 20, 2021
New Balance Establishes Athlete Advisory Board
New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture and community.” The new structure reflects a shift in its athlete endorsement deals toward a partnership model...