SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

November 18, 2024
Pedal Imua: A Charity Ride on the Gran Fondo World Tour® Calendar
November 18th. /ENDURANCE SPORTSWIRE/ - The West Maui Loop, widely celebrated as one of the best cycling routes in the world, takes center stage with the annual Pedal Imua, a special charity ride on the Gran Fondo World Tour® schedule. Since 2022, this event has proudly closed the year-round Gran...

November 18, 2024
The Running Event and The Magic Boost Partner to Empower Young Creators and Amplify Diverse Voices in Running Media
PORTLAND, Maine /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, is thrilled to announce a collaboration with The Magic Boost, a professional development program for young content creators passionate about running. This partnership will connect emerging storytellers, known as Boosters,...
November 15, 2024
12 new riders, new bikes and now a new name – Changes keep coming at Astana Qazaqstan after Chinese investment
With Chinese carbon product manufacturer XDS Carbon-Tech on board as a sponsor for 2025, Astana Qazaqstan will have new bikes, several new riders and a new name for the coming season - XdS (Carbon-Tech) - Astana Qazaqstan, La Gazzetta dello Sport reports. Cycling News
November 15, 2024
Publix Battleship 12K honors our military this Sunday
MOBILE, AL. (November 15) /ENDURANCE SPORTSWIRE/ -The 9th Annual Publix Battleship 12K will take place this upcoming Sunday in Mobile, AL, bringing together runners and walkers from all over the country and beyond to pay tribute to our service members. A highly anticipated Veterans Day Tradition, this year's event has...

November 14, 2024
The Running Industry Diversity Coalition (RIDC) Announces Grant Recipient of “RUN THE BLOCK” Pilot Program
(Seattle, WA), November 14, 2024 /ENDURANCE SPORTSWIRE/ - The Running Industry Diversity Coalition (RIDC), a nonprofit organization whose mission is to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and People of Color, today announced Carol Holland and Jesse Holland as the grant recipients...

November 14, 2024
Virginia’s Blue Ridge TWENTY24 Welcomes Rising Star Anna Hicks
Roanoke, VA – November 14, 2024 /ENDURANCE SPORTSWIRE/ – Virginia's Blue Ridge TWENTY24 is thrilled to announce the addition of Anna Hicks (USA), a talented young cyclist from Placerville, CA, to our team for the 2025 and 2026 seasons. Anna brings an impressive resume and a dynamic background in both road...

November 14, 2024
Julen Calvó and Gemma Arenas winners in the 90K Muntanyes de Prades Epic Trail Costa Daurada.
November 14th. /ENDURANCE SPORTSWIRE/ - Raul Butaci and Miguel Heras rounded out the men’s podium, while Eli Ríos and Raffaella Canino completed the women’s top three. The second edition of the Muntanyes de Prades Epic Trail Costa Daurada has crowned the winners of its longest races. After both making the...
November 13, 2024
USA Triathlon Extends Partnership With Zoot Sports
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ — USA Triathlon is pleased to announce a partnership extension with Zoot Sports, a leading triathlon sports brand with U.S. headquarters in California. The partnership, which began in 2022, will focus on supporting the age group multisport community through triathlon performance apparel and outfitting for...

November 13, 2024
Ascension Seton Austin Marathon Welcomes PNC Bank as the 2025 Health and Fitness Expo Presenting Sponsor
Austin, TX – November 13, 2024 /ENDURANCE SPORTSWIRE/ – The 2025 Ascension Seton Austin Marathon, Half Marathon, & 5K® is excited to announce the Health and Fitness Expo is now presented by PNC Bank. Kicking off Presidents’ Day weekend, the Health and Fitness Expo will be held at the spacious...

November 13, 2024
Sumarpo Embraces Top Portuguese Talent to Drive Innovation in Triathlon Gear
November 13th. /ENDURANCE SPORTSWIRE/ - Sumarpo has officially partnered with Hugo Figueiredo, a leading figure in Portugal’s triathlon community and the current Portuguese National Champion. The partnership underscores both Sumarpo’s and Figueiredo’s dedication to advancing excellence, innovation, and sustainability in triathlon sportswear. A Journey of Dedication and Success Hugo’s journey...