SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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March 7, 2022
Publix named Title Partner for Rock ‘n’ Roll Running Series Clearwater Scheduled to take place October 1-2, 2022
TAMPA, Fla. (March 7, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series announced today that Publix Super Markets, Inc., the largest employee-owned grocery retailer in the country, will serve as the title partner for the inaugural Publix Rock ‘n’ Roll Running Series Clearwater scheduled to take place on Oct. 1-2,...
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March 7, 2022
World’s Most Accomplished Mountain Athlete Kilian Jornet Joins Team COROS
Irvine, CA, March 7, 2022/ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of innovative performance GPS watches is introducing Mountain Running and Ski Mountaineering World Champion Kilian Jornet and World Champion Mountain Runner Emelie Forsberg as its newest Pro Athlete Ambassadors. This partnership is yet another sign of the COROS brand’s commitment...
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March 7, 2022
Pic2Go Partnered with The Ventura Marathon to deliver Race Day Photos and Rich Finisher Galleries!
/ENDURANCE SPORTSWIRE/ - The fast and scenic Ventura Marathon returned this year, offering a point-to-point marathon (and half marathon) with the perfect amount of downhill starting in Ojai and ending in Ventura. This year the organizers have partnered with Pic2Go to enhance the participants’ experience with auto-delivered free race day...
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March 7, 2022
Speed Hound Announces Partnership with Dare2Tri
Menlo Park, CA (March 7, 2022)/ENDURANCE SPORTSWIRE/ - Earlier today, Speed Hound announced their collaboration with Dare2Tri, an organization focused on breaking down barriers to make fitness accessible for all, regardless of physical ability. “Our brand’s mission are well aligned and Speed Hound is beyond thrilled to be joining forces with...
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March 7, 2022
Stampone O’Brien Dilsheimer Law announced as new Title Sponsor of Women’s Philadelphia Triathlon & 5K, Expanding Partnership with DelMoSports
Cape May, NJ - March 7, 2022 /ENDURANCE SPORTSWIRE/ - DelMoSports is pleased to announce that Stampone O’Brien Dilsheimer Law has agreed to title sponsor the Women’s Philadelphia Triathlon & 5K for the next 4 years. Scheduled for July 10, 2022, at John B. Kelly Pool in West Fairmount Park,...
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March 4, 2022
ShowcasedDean Karnazes appointed Chief Exercise Officer for Afloat
TAMARAC, Fla. /ENDURANCE SPORTSWIRE/ - Afloat, the creators of the reimagined and technologically advanced waterbed, have announced a new partnership with ultrarunner Dean Karnazes. Taking on the honorary title of Chief Exercise Officer, Karnazes will act as an ambassador for the brand, sharing how waterbeds offer a superior level of...
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March 3, 2022
ShowcasedSpeed Hound to Be Recovery Partner for Clash Miami
Menlo Park, CA (March 3, 2022)/ENDURANCE SPORTSWIRE/ - Speed Hound is proud to announce a partnership with Clash Endurance and named the official recovery sponsor for the Clash Miami event. While athletes swim, bike, and run their way through the south Florida terrain, they’ll have the full support of Speed Hound...
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March 3, 2022
Everything Set for The Citroën Ë-Tour by Bkool, The First Virtual Cycling Stage Race
Madrid, March 3, 2022 /ENDURANCE SPORTSWIRE/ Starting March 7, the Citroën ë-Tour by BKOOL will take place in four stages of between 14 and 25 km each, set on the virtual streets and highways of Spain and Portugal. There will be prizes for every participant who finishes at least one...
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March 3, 2022
NWSL Rookie of the Year Trinity Rodman Partners with Youth Athletes United
New York, March 3, 2022 /ENDURANCE SPORTSWIRE/ - Youth Athletes United, one of America's fastest-growing multi-sport programs, with 291 territories nationwide and more than 200,000 children instructed each year, continues to catch on in communities throughout the U.S. The multi-brand franchisor includes Soccer Stars, Amazing Athletes, TGA Premier Sports, Little Rookies Baseball...
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March 3, 2022
ShowcasedSports Backers, Allianz Partners announce partnership for Allianz Partners Richmond Marathon
RICHMOND, VA /ENDURANCE SPORTSWIRE/ - Sports Backers announced today a new partnership with Allianz Partners, making the consumer specialty insurance provider the new title sponsor of the Allianz Partners Richmond Marathon. The 2022 event is set for Saturday, November 12, in downtown Richmond, and also features the CarMax Richmond Half...
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March 2, 2022
LA Tri Club Names InsideTracker Official Personalized Performance, Nutrition Partner
LOS ANGELES. – March 2, 2022/ENDURANCE SPORTSWIRE/ - Los Angeles Triathlon Club (LA Tri Club) today announced a partnership with InsideTracker, a leading, truly personalized performance and nutrition system, which will enable its members to further amplify their training results based on blood, DNA and fitness tracker data. As part of...
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March 1, 2022
Challenge Family and Zone3 Announce Global Partnership
/ENDURANCE SPORTSWIRE/ - Challenge Family has announced a multi-year worldwide partnership with leading triathlon brand, Zone3. As Challenge Family’s Global Swim Partner, Zone3 will also support a number of individual Challenge Family races around the world as swim course partner, providing age group athletes with access to Zone3’s high-performing full wetsuit range....
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March 1, 2022
Chandon to Host On-Course Cheer Zone at Napa Valley Marathon
NAPA, CA /ENDURANCE SPORTSWIRE/ - The organizers of the Napa Valley Marathon & Half Marathon are excited to welcome Chandon as an on-course activation partner for the March 6, 2022 race. Chandon, an exceptional winery in Napa Valley for over 40 years, will be hosting a cheer station located on the...
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February 25, 2022
XTERRA names Steve Andurs U.S. Tour Manager
February 25, 2022 (Portland, OR) /ENDURANCE SPORTSWIRE/ - XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced Steve Andrus as the new manager for the XTERRA U.S. Tour, effective March 1, 2022. Andrus previously served as the Director of Sales and Events at Snowbasin Resort in...
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February 24, 2022
Elite Cycling Announces WorldTour Team Sponsorships for 2022
FONTANIVA, ITALY, February 24th, 2022 /ENDURANCE SPORTSWIRE/ - Elite Cycling is pleased to announce their roster of sponsored WorldTour cycling teams for the 2022 race season. The list of top-WorldTour teams who will be making use of the Elite ecosystem of cycling products includes team INEOS Grenadiers, and UAE Team...
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February 24, 2022
Aquasphere Welcomes World Class Triathlete Sam Long to the Global Team
SOPHIA ANTIPOLIS, France (February 24, 2022) /ENDURANCE SPORTSWIRE/ - Aquasphere, the premier swimming and triathlon brand, today announce 70.3 World Championship silver medalist Sam Long is joining its growing roster of world class athletes. As part of the partnership, Long will train and compete utilizing Aquasphere’s range of industry-leading products...
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February 23, 2022
Triathletes Mirinda Carfrae, Timothy O’Donnell Join InsideTracker Endurance Team Following Harrowing “Widowmaker” Heart Attack
CAMBRIDGE, Mass.—Feb. 23, 2022 /ENDURANCE SPORTSWIRE/ - InsideTracker, the leading personalized performance and nutrition system, today announced a partnership with professional triathletes Tim O’Donnell and three-time IRONMAN World Champion, Mirinda “Rinny'' Carfrae. The athletes are recognized as two of the world’s most successful and experienced long-course triathletes on their own merit, and,...
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February 22, 2022
UCI turns from Red Bull to Discovery Sports for Mountain Bike World Cup
The familiar go to for Mountain Bike World Cup coverage, Red Bull, looks set to change from 2023, with the Union Cycliste Internationale (UCI) announcing that it had entered into exclusive negotiations with Discovery Sports for the organisation and promotion of the series. The races will remain with Red Bull...
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February 22, 2022
MarathonFoto Partners with NYCRUNS as Official Race Photography Provider
(February 22, 2022)/ENDURANCE SPORTSWIRE/ - With a full calendar of races scheduled for 2022—including their flagship race, the NYCRUNS Brooklyn Marathon & Half Marathon—NYCRUNS has signed MarathonFoto as their Official Race Photography Provider. MarathonFoto will provide participants of all NYCRUNS races with a selection of compelling photo options. This partnership...
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February 22, 2022
Orbiter announced as Presenting Sponsor for US Trail Running Conference
/ENDURANCE SPORTSWIRE/ - Active at Altitude, organizers of the US Trail Running Conference, has announced that Orbiter will be the presenting sponsor of the 2022 Conference. Orbiter is an easy-to-use and cost-effective RFID unattended and automated trail run timing system, with fast setup and an extremely mobile portable or fixed installation...
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February 21, 2022
Mike’s® Hard Lemonade Seltzer Named the Official Hard Seltzer of Spartan US for Second Year
BOSTON, MASS. (February 21, 2022) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced today that Mike's® Hard Lemonade Seltzer will return for its second year as the U.S. race company’s official hard seltzer. Mike’s® Hard Lemonade Seltzer will continue to bring refreshment to Spartan athletes...
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February 17, 2022
Destination Sport Experiences Announce Partnership with Saint Piran Professional Cycling Team
/ENDURANCE SPORTSWIRE/ - The new partnership promises both fans and the team itself enhanced experiences at both UK and European races thanks to the expertise of the Destination Sport Experiences team. Fans will be able to access exclusive experiences at races both at home and overseas with dedicated ‘fan zones’ at...
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February 16, 2022
Enduro Bearings launches Mechanics Ambassador Program
Oakland, California (February 16, 2022) /ENDURANCE SPORTSWIRE/ - Bike mechanics – or ‘wrenches’ as they’re endearingly referred to in the industry – are the unsung heroes of the cycling world; the right one can get you on the podium or fix your bike so it’s at peak performance for your weekend group ride...
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February 16, 2022
Spartan Launches Natural Pain Relief Partnership with Gameday CBD
BOSTON, MASS. (February 16, 2022) /ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced that Gameday CBD will be its official CBD partner for the 2022 race season and the presenting partner of the Spartan+ Recovery Zone, hosted at all Trifecta weekends. “Having a partner like...
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February 16, 2022
HydraPak to Support Cupless/ Racing at Big Sur Marathon
Oakland, CA (February 16, 2022) /ENDURANCE SPORTSWIRE/ - HydraPak and the Big Sur Marathon Foundation (BSMF) are excited to announce their partnership for the 35th Annual Big Sur International Marathon this April, further aligning with their sustainability initiatives. Recently becoming Climate Neutral Certified, HydraPak is the official reusable hydration gear...