SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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March 20, 2020
BASE Designs enters year 4 of exclusive partnership with Team Challenge
Boulder, CO, 20 March, 2020. BASE Designs is proud to be entering its 4th year of partnership with Team Challenge, Crohn’s & Colitis Foundation. BASE Designs is able to offer high quality gear, at an affordable price, which enables the society to continue providing much needed funds towards research and cures...
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March 19, 2020
Wattbike announce partnership with Great Britain triathlete Adam Bowden
Originally developed and endorsed by British Cycling and since elevated to a global level, Wattbikes are the world’s most sophisticated training tools. The company continues to work alongside leading sport scientists and engineers to deliver detailed and precise data to athletes, producing such ground-breaking technology as the patented Polar View. Unlike...
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March 19, 2020
BASE Performance partners with Ultraman World Champion, Jordan Bryden
Boulder, CO, March 19, 2020. BASE Performance is excited to partner with Jordan Bryden for 2020. Bryden has found success with multiple podium finishes at 70.3 and Iron Distance events. Now 33 years old- he specializes in Ultra Endurance events and races professionally at the lronman. After a break from...
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March 19, 2020
Professional Triathletes Organisation Pays Athletes $2,500,000 In Response To COVID-19
LONDON, ENGLAND. The Professional Triathletes Organisation today announced its response to COVID-19 by increasing its Year-End Annual Bonus Programme from $2,000,000 to $2,500,000 and paying it all immediately based on the PTO World Rankings. The $500,000 increase would go to men and women athletes ranked 21-50, who previously would have...
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March 19, 2020
Aussie Pro Carrie Lester keeps her momentum going with XRCEL in 2020
Charleston, SC (March 19, 2020) – - Pro triathlete Carrie Lester again chooses XRCEL Athlete Fuel to fuel her 2020 season, continuing a 5 year relationship that has seen her improve her standings on the world stage in each of the 5 years she has partnered with XRCEL. "I am...
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March 18, 2020
BASE Performance expands to Australia with FastGear as Exclusive Distributor
Boulder, CO, Release: 18 March, 2020. BASE Performance is excited to announce FastGear as its exclusive distributor in Australia. Sports are more global than ever, and it is important for BASE to have representation and access in both hemispheres. Seeing the resilience of the entire country after the terrible fires...
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March 17, 2020
Salomon Athletes Courtney Dauwalter and Francois D’Haene Announce 2020 Race Plans
OGDEN, Utah (March 17, 2020) – Salomon ultrarunning athletes Courtney Dauwalter and Francois D’Haene today announced their race plans for the 2020 running season. The star athletes have recently taken the ultrarunning world by storm, each earning Ultrarunner of the Year recognitions and podium finishes across the board. This year, the American and...
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March 17, 2020
BASE Performance partners with 2019 IRONMAN 70.3 Eagleman Champion, Danielle Dingman
Boulder, CO, March 17, 2020. Coming off a 2nd place podium at Ironman Dubai 70.3 and 3rd place at Ironman Campeche 70.3, BASE Performance is excited to partner with Danielle Dingman for 2020 as both a nutrition and apparel sponsor. Coming to triathlon with a strong running background including a...
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March 17, 2020
Pro Triathlete Wassner Twins re-sign with Dual Action XRCEL Athlete Fuel for the Sixth Season
Charleston, SC (March 17, 2020) – New World Consumer Products, LLC, a division of New World Pharmaceuticals, re-signed triathlon pros Laurel and Rebeccah Wassner for the 2020 race season. The dual action, immediate and extended release fuel provided by XRCEL has been providing this dynamic duo competitive advantage for the...
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March 13, 2020
KIS Triathlon Team Head Coach and Racing Pro Scott DeFilippis Continues with Team XRCEL to Fuel His 2020 Season
Charleston, SC (March 13, 2020) – - New World Consumer Products announces its continued sponsorship of KIS Triathlon Team Head Coach and racing Professional Scott DeFilippis as an XRCEL Athlete Fuel Brand Ambassador. Scott joined the XRCEL team in 2015 and has been a big part of our ambassador program...
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March 12, 2020
Pic2Go Introduces Vyuz and offers 1000 Free Personal Video Messages to Race Directors
Pic2Go, the Sponsored Race Photography solution provider has launched Vyuz (http://vyuz.me) – a Personalized Marketing Video Messages platform. Vyuz offers an innovative video-marketing approach, letting events and organizations communicate with participants and clients in a personalized, visual, engaging way! With the launch of the Vyuz platform – race directs are now...
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March 12, 2020
Fleet Feet Liberty Mile, Downtown Pittsburgh’s Only Nighttime Road Race, Returns on July 24
PITTSBURGH (March 12, 2020) – The Fleet Feet Liberty Mile, downtown Pittsburgh’s only nighttime road race, will return on Friday, July 24. The “night at the races” brings friends and families together to celebrate fitness through one-mile races for recreational, competitive and professional runners. Attracting first-time runners to some of...
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March 12, 2020
BASE Performance partners with ITU and 70.3 athlete, Sarah Alexander
Boulder, CO, March 12, 2020. BASE Performance is excited to partner with Sarah Alexander for 2020. Sarah brings her ITU speed and experience embracing discomfort to explore her limits in long-course triathlon racing. She ended 2019 with top-5 finishes at Gulf Coast 70.3 and Traverse City 70.3. BASE is excited...
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March 11, 2020
Laura Knoblach will attempt to be the first female to complete a TripleDECA 1×30 Ultra Triathlon
Stamford, CT, Release: March 11, 2020. deboer wetsuits is proud to support Laura Knoblach in her pursuit to become the first female to complete a TripleDECA 1x30 Ultra Triathlon. Beginning October 30, 2020 Knoblach will compete in the DECAMAN USA TripleDECA 1x30 in New Orleans. A TripleDECA 1x30 requires athletes...
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March 11, 2020
BASE Performance expands to Puerto Rico with iBike PR as Exclusive Distributor
Boulder, CO, Release: March 11, 2020. BASE Performance is proud to have signed with iBike PR as exclusive distributor in Puerto Rico. Puerto Rico is a valuable market to expand for BASE Performance, and we are excited to have iBike PR as our exclusive distributor. Puerto Rico has many iconic...
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March 10, 2020
100%® Is in It for The Long Run
SAN DIEGO, California – March 10, 2020 – 100%®, the San Diego-based sports performance company, is excited to announce the addition of Pau Capell, Fernanda Maciel and Judith Wyder to its growing roster of elite athletes. The trio of stars are the first runners to join the 100%® squad and...
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March 10, 2020
Leslie Jordan, Inc., proud to welcome RRCA to Portland in 2020
Portland, OR –Leslie Jordan, Inc., is proud to welcome RRCA to their hometown of Portland in 2020. The 62nd Annual Convention promises to be memorable with scenic runs through the city, culminating in a run benefiting the Oregon Zoo. As a gold conference sponsor Leslie Jordan is providing Official Conference...
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March 10, 2020
MOTUS Off-Road and BASE Performance Ink Partnership
BOULDER, CO March 10, 2020 – MOTUS Off-Road, one of the largest off-road production companies in the United States, names BASE Performance as the Official Energy Gel, Bar and Hydration of the 2020 MOTUS Off-Road series, starting in Myrtle Beach, SC on April 19. BASE will support participants at all...
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March 10, 2020
Professional Ultrarunner Amanda Basham Signs with rabbit
Santa Barbara, California - Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious mountain-ultra-trail races in recent years, Basham brings her speedy experience to a talent-laden rabbit squad...
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March 9, 2020
Tips for Raising More Money for Race Charity Partners
One of the most rewarding parts of race organizing is selecting a charity partner to fundraise for. Your race may have just one charity partner or it may allow participants to fundraise for the charity of their choice. Regardless, you want to make sure that your race raises as the...
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March 9, 2020
New Partnership: TriBike Transport and MS Amlin World Triathlon Bermuda 2020 and ITU World Triathlon Grand Final 2021
TriBike Transport (TBT) of Asheville, NC, and WTSBDA, producer of ITU World Triathlon Bermuda and ITU World Triathlon Grand Final, of Bermuda, are pleased to announce TBT is the Official Bike Transport and Bike Rental Partner for both races. This will be the first time triathletes will be able to...
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March 6, 2020
NorCalUltras Announces Partnership with SynchroKnit™ Powered by Wigwam
Cool, CA – NorCalUltras is excited to announce its new partnership with SynchroKnit Powered by Wigwam. The brand will be sponsoring the Way too Cool 50K, American River 50 Mile Endurance Run and Rio Del Lago 100 Mile Endurance Run, which are three of the most premier ultra endurance events...
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March 6, 2020
Ventum Partners with Former Pro Cyclist Christian Vande Velde
(Heber City, UT) Christian Vande Velde raced road bikes at the highest level throughout his professional career from 1998–2013, competing at the 2008 Summer Olympics and multiple iterations of the Tour de France and Giro d’Italia. Post-retirement, Vande Velde has built a second life in cycling through his role as...
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March 6, 2020
FasCat Coaching Announces Gravel Team for 2020
(Boulder, CO March 6th, 2020) - FasCat Coaching today announced a new ‘professional’ gravel team. All the riders are FasCat Coaches and all the Coaches are former professional-level road and mountain bike racers. Jake Rytlewski, Isaiah Newkirk, Jackson Long and Frank Overton will be traveling to six gravel events in...
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March 5, 2020
Elite Cycling Sponsors 10 WorldTour Teams in 2020
FONTANIVA, ITALY -- Elite Cycling is pleased to announce that they will be the technical partner of 10 WorldTour teams for the 2020 race season. The UCI WorldTour Teams racing with Elite products are such established names as Team INEOS, Team Sunweb, Movistar Team, UAE Team Emirates, AG2R La Mondiale,...