SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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January 11, 2022
Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America
New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...
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January 11, 2022
rabbit To Support the Born to Adapt 3 Hour Challenge for Adaptive Athletes
January 11th, 2022, Santa Barbara, California /ENDURANCE SPORTSWIRE/ - On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running will begin a new chapter. The challenge, which has participants run a five-kilometer loop as many...
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January 11, 2022
Wegmans Joins Credit Union Cherry Blossom Ten Mile Run as Presenting Sponsor of the Health and Fitness Expo
January 11, 2022, Washington, DC/ENDURANCE SPORTSWIRE/ - Wegmans Food Markets is celebrating the opening of its first District of Columbia location by becoming the presenting sponsor of the Credit Union Cherry Blossom Health and Fitness Expo held in conjunction with one of Washington, DC’s longest running traditions, the 49th running of...
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January 11, 2022
CTS Announced as Official Coaching & Sports Science Partner of LUX Cycling Team
(January 11, 2022 – Colorado Springs, CO) /ENDURANCE SPORTSWIRE/ - The LUX Cycling Team today announced that CTS, the leader in endurance coaching, has signed on as the Official Coaching & Sports Science Partner for the team. LUX Cycling is an elite under-19 development team aimed to educate and empower...
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January 6, 2022
Tucson Bicycle Classic Delighted to Announce Title Sponsor, The Meteor
January 6, 2022, Tucson, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic is delighted to announce The Meteor as Title Sponsor for the Tucson Bicycle Classic p/b The Meteor. In addition to the sponsorship, The Meteor will be involved in social media prize giveaways through the Tucson Bicycle Classic Facebook page....
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January 6, 2022
Cam Levins is leaving Hoka
After spending three and a half years with Hoka, the Canadian marathon record holder Cam Levins announced on his Instagram that he has left the brand. Canadian Running
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January 5, 2022
Rev Energy Gum to be Named the First Official Energy Gum for Spartan US Starting in 2022
Boston, Mass. (January 5, 2022)/ENDURANCE SPORTSWIRE/ - Starting in 2022, Rev Energy Gum launching in early 2022 is set to become the sugar free, portable, fast acting energy solution for the world’s leading endurance sport and wellness brand Spartan®. With a special formula that brings consumers the same amount of...
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January 3, 2022
ShowcasedLong-Distance Triathlon Phenom, Sam Long, Joins Zoot Sports Elite Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete, Sam Long, to its lite roster of triathletes. Touted as the triathlete “leading the next generation of long-course Pros,” this multi-year deal will allow Long to train and race on the world...
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January 3, 2022
Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024
NEWBURY PARK, Calif. (Jan. 3, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco (formerly GreenEDGE Cycling) through 2024. “We are proud to support Bike Exchange-Jayco and to have the women’s team racing on our new Langma...
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December 30, 2021
Liv Factory Racing and Liv Racing Collective Athletes Shine This Season
NEWBURY PARK, Calif. (Dec. 29, 2021) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, is celebrating the outstanding race seasons from its Liv Factory Racing and Liv Racing Collective riders. Top performances included Allysa Seely’s gold medal at the 2021 Paralympic Games, making her the...
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December 28, 2021
On launches new Kenya-based trail running team
Swiss running company On has tapped into a new market with the launch of The Milimani Runners, an elite trail running team based out of Iten, Kenya. Kenyan runners are among the elites at most major international road races, but the story isn’t the same at trail races. Trail running...
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December 22, 2021
GO Sleeves Signs Partnership Deal with World Champion Runner Joseph Gray and World Champion Triathlete Josiah Middaugh
San Jose, CA /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World Champion Runner Joseph Gray and Professional Triathlete Josiah Middaugh to an ongoing partnership contract. “I couldn’t be more excited or proud...
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December 21, 2021
Making Pro Cycling Accessible While Supporting Young Riders on Their Journey. Introducing the Saris Rouvy Sauerland Team.
December 21, 2021 | Madison, WI /ENDURANCE SPORTSWIRE/ - "The goal for the team is to achieve respectable successes in international races in the coming year, to qualify for the Deutschland Tour again and to defend the title of German Team Time Trial Champion, as well as the Lead in the...
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December 20, 2021
US Team in World’s Toughest Endurance Race
On November 18th, registration opened for One Water Race, the world's toughest endurance race, 23-25 August 2022. The interest is great and registrations have been received from all over the world. The United States has secured participation for its top team with world athletes and are ready for the first...
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December 20, 2021
American Surfer Sage Erickson Joins The Pho3nix Movement
20 December 2021, SYDNEY /ENDURANCE SPORTSWIRE / - MANA Sports & Entertainment Group are proud to announce American professional surfer Sage Erickson has signed on as an ambassador for the Pho3nix Foundation, a not-for-profit with the express aim to assist and inspire children through sport. The Pho3nix Foundation has tasked...
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December 17, 2021
Venture Endurance’s Fargo Marathon Names Essentia Health as Title Sponsor
McLean, VA – December 17, 2021 /ENDURANCE SPORTSWIRE/ - Fargo Marathon, which is owned Ventures Endurance, part of Gannett’s USA TODAY NETWORK Ventures, today announced a three-year title sponsorship deal with Essentia Health. Essentia Health is an integrated health system serving patients and communities, focusing on making a healthy difference...
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December 15, 2021
The Mesa Marathon’s 10-Year Anniversary Presented by Mountain Vista Medical Center
Mesa, Arizona /ENDURANCE SPORTSWIRE/ - The Mesa Marathon is proud to announce its new presenting sponsor Mountain Vista Medical Center, a Steward Family Hospital and Mesa’s premier hospital. The Mesa Marathon presented by Mountain Vista Medical Center will commence on February 12, 2022. “We are very excited to be a...
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December 15, 2021
ShowcasedMark Allen Sports Announces New Partnership
Santa Cruz, December 14, 2021 - /ENDURANCE SPORTSWIRE/ - Mark Allen Sports is proud to announce a new partnership with one of the leading brands in performance nutrition, Tennant Products. "Whether you are at the top of your game or starting at the beginning, Tennant Products has a product that...
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December 14, 2021
Thorne HealthTech Announces Multi-Year Partnership with Professional Cycling Team, Human Powered Health
NEW YORK, Dec. 14, 2021 /ENDURANCE SPORTSWIRE/ - Thorne HealthTech today announced a new, multi-year partnership with Human Powered Health (formerly Rally Cycling one of America’s top professional teams), in which Thorne will serve as their Official Personalized Health Solutions Partner. The partnership will equip the elite athletes of Human...
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December 14, 2021
Applewood Manor Announced as Presenting Sponsor of Gran Fondo Asheville and USA Cycling Gran Fondo National Championships for 2022
Gettysburg, PA – December 14, 2021 /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is proud to announce Applewood Manor Bed & Breakfast as the Presenting Sponsor for both Gran Fondo Asheville and the USA Cycling Gran Fondo National Championship events, to be held in Asheville, North Carolina on July 17, 2022....
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December 8, 2021
Showcased12 Tips to Increase Event Attendance Year After Year
Even before the COVID-19 pandemic, the events industry was changing as event professionals adapted to modern times. Marketing efforts have gone increasingly digital. Today, event professionals also have a variety of formats to choose from when it comes to planning their events. With all of these technological changes, event organizers...
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December 2, 2021
Spartan Announces Partnership Roster for 2021 World Championship in Abu Dhabi
BOSTON, MA (December 2, 2021) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s largest obstacle race and endurance brand, today announced its partnership roster for the 2021 World Championship in Liwa Desert, Abu Dhabi. For the first time, Spartan is holding its marquee event outside the United States, expanding the possibilities for...
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December 2, 2021
Better Triathlete Signs New Bike & Nutrition Sponsors for 2022
As part of its community mission to onboard more sponsors for the 2022 race season, Better Triathlete is excited to announce the addition of two new brand sponsors to support its online triathlon community’s bike and nutrition categories. For the bike category, Bearclaw Bicycle Co. will be included as a...
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December 1, 2021
MarathonFoto Returns As Official Photography Partner of Running USA
December 1, 2021) /ENDURANCE SPORTSWIRE/ - Running USA is pleased to welcome MarathonFoto back as the Official Photography Partner of the industry’s non-profit trade organization. MarathonFoto is the leading provider of race day photography for the running industry, with over 45 years of experience, a staff of over 2500 professional...
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November 30, 2021
Garmin named Official Equipment Supplier of University of New Mexico track and field and cross-country teams
OLATHE, Kan --Garmin® International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced a multiyear agreement to become the Official Equipment Supplier of the top-ranked University of New Mexico track and field and cross-country teams through the spring 2024 season. “The University of New Mexico is home to highly accomplished...