SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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February 3, 2022
Top U.S. Women’s Marathon Runners Emily Sisson and Emma Bates Join Team UCAN
/ENDURANCE SPORTSWIRE/ - Professional runners Emily Sisson and Emma Bates are chasing big goals in 2022 and with their nutrition well dialed in with UCAN, they’re able to ensure they get the most out of their training with a scientifically-proven source of energy. Sisson was the top American at the...
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February 2, 2022
Walmart named title sponsor of 2022 Joe Martin Stage Race
The northwest Arkansas Joe Martin Stage Race celebrates its 45th anniversary and is on the calendar for May 19-22. Walmart has signed on as title sponsor for the 2022 edition. VeloNews
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February 2, 2022
CarbBoom! Energy Gels® Named Official Energy Gel of the 2022 Los Angeles Marathon presented by ASICS
Los Angeles, CA (February 2, 2022) /ENDURANCE SPORTSWIRE/ - CarbBoom! Energy Gels®, great-tasting performance-oriented nutritional sports supplements made from real fruit, have been named the official energy gel partner of the 2022 Los Angeles Marathon presented by ASICS. The 37th running of the Los Angeles Marathon will be held on Sunday,...
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February 2, 2022
ASICS Returns as Official Partner for Canada Running Series’ Top Three Races
[February 2, 2022 – Toronto, CAN] /ENDURANCE SPORTSWIRE/ - Today, ASICS and Canada Running Series (CRS) are thrilled to announce a partnership between the two brands which will see ASICS serve as the official partner for CRS's three largest events, the TCS Toronto Waterfront Marathon, 21K de Montréal, and Vancouver...
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February 1, 2022
Rock ‘N’ Roll Running Series Las Vegas Partners with Resorts World Las Vegas To Bring the Health and Fitness Expo to The Strip
LAS VEGAS, Nev. (Feb. 1, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series Las Vegas is going all in on new race weekend experiences including moving the three-day Health & Fitness Expo to the Strip at Resorts World Las Vegas, which also signed on as the expo’s presenting...
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February 1, 2022
Cedars-Sinai Kerlan-Jobe Institute Announces New Marathon Partnerships
SOUTHERN CALIFORNIA – February 1, 2022 /ENDURANCE SPORTSWIRE/ - Cedars-Sinai Kerlan-Jobe Institute, a world leader in the diagnosis, treatment and prevention of sports-related injuries and illnesses, today announced a new multi-year partnership with the Surf City Marathon and Long Beach Marathon as the official Official Orthopaedic & Sports Medicine Partner...
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February 1, 2022
Suarez Cycling Apparel Announced as Title Sponsor of Gran Fondo National Series
(Gettysburg, PA – February 1, 2022) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series today announced that Suarez Cycling Apparel will be the title sponsor of the Series for the next two years. The Colombian apparel brand will supply custom winner’s cycling kits for age-group champions at all Series events, a commemorative...
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February 1, 2022
F2C Nutrition Official Nutrition Partner of the Okanagan Granfondo and the Okanagan Graveller
/ENDURANCE SPORTSWIRE/ - F2C Nutrition Inc. is proud to be the official nutrition partner for the Okanagan Granfondo and the Okanagan Graveller cycling events. F2C Nutrition, known for its clean, athlete-focused, science driven premium sports nutrition products and internationally recognized for quality and innovation, will support both events with race fuel,...
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February 1, 2022
Best Bike Split Announce Continued Partnership With Trek-Segafredo for 2022 Season
Austin, TX (Feb. 1, 2022) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and Trek-Segafredo, a premier cycling team, have announced that they will renew their partnership for the 2022 season with Best...
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January 28, 2022
Here’s How Much Olympic Athletes Can Earn for Winning Medals, Sponsorship and More
More than half of U.S. Olympic hopefuls, or 59%, reported making less than $25,000 during the year of their respective Olympics, according to a COVID-19 impact survey distributed to 4,400 athletes by the United States Olympic & Paralympic Committee (USOPC). A total of 643 Olympic athletes and 94 Paralympic athletes...
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January 28, 2022
SPAERO Triathlon Partners With Legendary Athletes Craig Alexander OAM and Andy Potts
San Diego/ENDURANCE SPORTSWIRE/ - SPAERO Triathlon, a California-crafted technical triathlon brand, has announced partnerships with two icons of the sport, Craig Alexander and Andy Potts. From input in product design to leadership roles with the SPAERO ambassador and Elite Teams, their involvement with the newly-formed triathlon apparel brand will be...
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January 27, 2022
ShowcasedArgon 18 Welcomes Joe Skipper, Ruth Astle and Jannik Schaufler to the Family
January 27, 2022 /ENDURANCE SPORTSWIRE/ - Triathletes Joe Skipper, Ruth Astle and Jannik Schaufler are officially riding Argon 18 for the 2022 season. All three have rapidly made their mark on the global triathlon scene, and promise to continue to stir things up at the top level in seasons to...
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January 27, 2022
deboer wetsuits introduces the deboer ProAm Team
Stamford, CT, Release: January 27, 2022 /ENDURANCE SPORTSWIRE/ - deboer wetsuits is proud to introduce the deboer ProAm Team. The deboer ProAm Team allows professional triathletes (Pro) as well as amateurs (Am) to share more than the course – ‘it's one thing to race alongside your favourite triathletes, it's another to...
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January 27, 2022
Mana Signs Marquee IRONMAN For Argon Bikes
/ENDURANCE SPORTSWIRE/ - MANA Sports & Entertainment Group are proud to announce MANA athlete Joe Skipper has signed on to ride Argon18 bicycles. The British Ironman champion will be riding the E-119 Tri+ Disc with two Ironman World Championship races on completely different courses in his sights for 2022. He...
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January 27, 2022
Supersapiens and EOLO-KOMETA Cycling Team Announce Partnership
ATLANTA, 27 January 2022 /ENDURANCE SPORTSWIRE/ - Powered by Abbott’s Libre Sense Glucose Sport Biosensor, a revolutionary window into the body, Supersapiens delivers innovative insights that will help the Italian-registered team make informed fueling decisions to optimize training and recovery. The EOLO-KOMETA Cycling Team is a UCI ProTeam and in 2021,...
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January 26, 2022
“The Ride for Mental Health” Gears Up to Pass $1 Million In Donations for Mclean Hospital
NEW YORK CITY and BOSTON (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The Ride for Mental Health, a weekend of cycling and camaraderie in the picturesque Hudson Valley just 90 minutes north of Manhattan, is on pace to surpass the $1 million mark in total donations when it returns to New...
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January 26, 2022
Professional Triathletes Organisation Announce Partnership with USA Triathlon and Dallas Sports Commission to Establish The PTO US Open in Las Colinas-Irving, Texas
LONDON /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) today announced the first ever stateside PTO Tour event – The PTO US Open – in partnership with USA Triathlon, the Dallas Sports Commission and the City of Irving on 17-18th September in Las Colinas-Irving, Texas. The inaugural PTO USA Open is...
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January 25, 2022
Hyperice Becomes the Official Recovery Technology of The Global IRONMAN Triathlon Series
TAMPA, Fla. (January 25, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN today announced that Hyperice, a global high-performance wellness brand, have entered into a new long-term, global partnership making Hyperice the Official Recovery Technology of the Global IRONMAN® Triathlon Series. After a near 10-year successful relationship across the U.S. region between IRONMAN...
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January 25, 2022
Team Bend Racing’s Jason Magness to Compete in Sweden’s One Water Race
Bend, Oregon (January 25, 2022) /ENDURANCE SPORTSWIRE/ - With nearly two decades of experience under his belt, Jason Magness has earned a reputation as one of the toughest and most savvy adventure racers in the world. This summer he will put his tenacity and experience to the test as he...
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January 25, 2022
WOLFpak Returns as Official Backpack Partner of 2022 Surf City Marathon
HUNTINGTON BEACH – January 25, 2022 /ENDURANCE SPORTSWIRE/ - The Surf City Marathon, today welcomed a renewed partnership with motivational lifestyle brand WOLFpak, as the official backpack partner of the 2022 event. The 26th edition of the Surf City Marathon and Half Marathon will welcome thousands of runners to Huntington...
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January 25, 2022
US Trail Running Conference announces Marathon Printing as Presenting Sponsor for 2022 Webinar Series
Estes Park, CO /ENDURANCE SPORTSWIRE/ - US Trail Running Conference organizers Active at Altitude, announces that Marathon Printing is the Presenting Sponsor for the 2022 Webinar Series. The USTRC webinar series is geared to trail race directors and features monthly presentations on key subject areas that are critical for race directors to...
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January 24, 2022
Capua Law Announced as Presenting Sponsor of Gran Fondo Florida
(Gettysburg, PA – January 24, 2022) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is proud to announce Capua Law Firm, PA as the Presenting Sponsor for Gran Fondo Florida, to be held in San Antonio, FL on March 20, 2022. Paul Capua founded Capua Law in 2009 with offices in...
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January 20, 2022
ShowcasedEVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events
One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...
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January 20, 2022
Professional Triathletes Organisation Announce Age Group Racing at Collins Cup in Partnership With Challenge Family And X-Bionic® Sphere
20th January 2022. LONDON/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) today announced that it has appointed Challenge Family as local organising committee (LOC) to deliver the second annual Collins Cup on 20th and 21st August 2022 at theextraordinary x-bionic®sphere in Šamorín, Slovakia. The Collins Cup is the 2nd race of the...
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January 20, 2022
ShowcasedUNDRBUDR Announces Continuing and New Sponsorships for 2022
Montclair, NJ, January 20, 2022 /ENDURANCE SPORTSWIRE/ - UNDRBUDR, developer of high performance, nature-inspired skincare and recovery products, today announced sponsored team highlights for the 2022 season. The sponsorships are a continuation of UNDRBUDR’s mission to promote cycling across all men’s and women’s fields as well as amateur through elite...