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January 24, 2020
Pirelli Partners with World Tour Cycling Team Trek-Segafredo
World Champion Mads Pedersen and Vincenzo Nibali will ride with Pirelli Tires and contribute to the development of the range Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tire development, ultimately giving amateurs an increasingly performing product. Milan,...
January 24, 2020
Surf City Marathon Announces Partnership with Kona Brewing Company
Hawaii's favorite craft brewery to celebrate the Aloha Spirit with more than 17,000 runners at the Finish Line in February Huntington Beach, Calif. – January 24, 2020 - Get ready to lace up your running shoes, Orange County, and don’t forget your sunscreen, because Kona Brewing Company will be waiting...
January 23, 2020
iKOR adds Ian Boswell to Elite Athlete Roster
Newly Minted Gravel Athlete joins with Performance CBD brand Boulder, CO (January 23, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, welcomes cyclist Ian Boswell to its growing roster of athletes. Last week, Boswell, a renowned road cyclist, confirmed that after 11 years as a...
January 23, 2020
The Pikes Peak APEX presented by RockShox Announces Third Founding Partner
Heuberger Subaru joins ASSOS and Circa Real Estate Group as Founding Partners of The APEX January 23, 2020 - Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of...
January 23, 2020
Tour of the Southern Highlands confirms Jakroo Custom Apparel for 4th Consecutive Year
Woodstock, Georgia (Jan 23, 2020) – The Tour of the Southern Highlands Stage Race (ToSH) confirms Jakroo Custom Apparel as exclusive apparel sponsor for 4th consecutive year. The ToSH is the only Pro/Am stage race east of the Rockies that doubles as a Junior National selection race. The race draws...
January 22, 2020
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more...
January 22, 2020
BikeFlights.com Announces 2020 Brand Ambassadors
Program supports nine individual cyclists and five teams PORTLAND, OR (January 22, 2020) - Leading bicycle shipping service BikeFlights.com is pleased to introduce its Brand Ambassadors for the 2020 season, including nine individuals and five teams. “We are honored to have such talented and enthusiastic cyclists as our BikeFlights.com Brand...
January 22, 2020
Liv and Giant USA Announce Partnership with Rebecca Rusch
Mountain Bike Hall of Famer, Author, and Emmy Winner Rebecca Rusch Starts New Adventure with Liv and Giant in 2020 NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more women on bikes, and Giant, the world leader in cycling technology, will partner with endurance...
January 21, 2020
National University Partners with the Carlsbad 5000 to Raise Awareness of the Value of Achieving Personal and Academic Goals
2020 Carlsbad 5000 presented by National University to celebrate 35th edition the weekend of March 21-22 CARLSBAD, CA – January 21, 2019 — Recognizing the shared alignments of the running community and the nation’s college students, the private, nonprofit National University is pleased to partner with the Carlsbad 5000, known...
January 21, 2020
UPMC Health Plan Extends Partnership as the Official Health Insurance Provider of P3R’s Year-Round Calendar of Events
UPMC Health Plan has partnered with P3R over the past nine years and will extend the partnership until 2023 PITTSBURGH (January 21, 2020)– P3R announced a partnership extension with UPMC Health Plan that will extend this nine-year partnership through 2023. The three-year deal names UPMC Health Plan as the official...
January 21, 2020
Professional Triathletes Organisation Announces Selection Of Dave Scott As The Athleta Emeritus Honouree For Inaugural Collins Cup
LONDON, ENGLAND--BOULDER, USA: The Professional Triathletes Organisation today announced that it has selected Dave Scott as the Athleta Emeritus Honouree for the inaugural Collins Cup. The Collins Cup is a Ryder Cup style triathlon event in which teams from the USA, Europe and the Internationals do battle to see who...
January 21, 2020
Ultra Trail du Mont Blanc Champion Courtney Dauwalter Extends Partnership with Salomon
American ultrarunning star to continue as member of Salomon’s global athlete team OGDEN, Utah (January 21, 2020) – Salomon, the global leader in trail running and winter sports equipment, announces an extension to Courtney Dauwalter’s partnership with the Salomon global athlete team. Dauwalter, a runner with podium finishes at the...
January 21, 2020
imATHLETE + EnMotive to Sponsor 2020 Industry Conference
The company will showcase growth initiatives while EnPhoto, an athlete engagement tool, has been tapped as Official Digital Photography platform for the Las Vegas event (Jan. 21, 2020) – imATHLETE + EnMotive, a world-class provider of registration, marketing, production, timing and engagement services, have announced their sponsorship of the Running...
January 21, 2020
Austin Marathon Announces Sponsorship Deal with Camp Gladiator
AUSTIN, Texas, January 21, 2020 -- The Ascension Seton Austin Marathon presented by Under Armour announced today a sponsorship deal naming Camp Gladiator (CG) as its Official Community Fitness Partner. The agreement marks the second consecutive year in a row that CG and its trainers will be actively involved during...
January 17, 2020
Austin Marathon Welcomes the Expansion of Dole’s Involvement During Race Weekend
AUSTIN, Texas, January 17, 2020 - The Ascension Seton Austin Marathon presented by Under Armour welcomes the return of Dole Packaged Foods as presenting sponsor. The Manzano Mile presented by Dole Packaged Foods will take place on Saturday, February 15th, during Austin Marathon weekend. Dole’s involvement includes a $2600 prize...
January 16, 2020
Ready.Set.MOVE. Provides Runners with the Ultimate Winter Running Box
The quarterly subscription box is set to release its January shipment to subscribers with everything winter from running lights to warm gear PITTSBURGH (January 16, 2020) – 2020 training is officially underway and Ready.Set.MOVE., created by P3R, aims to provide all runners with the winter training essentials. This quarterly subscription...
January 16, 2020
Team Sunweb Chooses ROKA Eyewear
The world’s premier high-performance eyewear brand joins forces with elite WorldTour team on a mission to redefine the standard in 2020 Austin, Texas – ROKA Sports, Inc., the Austin, Texas-based performance design company, has announced a new partnership with top UCI WorldTour cycling team, Team Sunweb. The partnership will outfit...
January 15, 2020
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...
January 15, 2020
Colorado Classic Extends Invitation to Top-ranked Domestic Elite Team
Team that tops USA Cycling’s Pro Road Tour ranking by June 1, 2020 to receive invitation at world-class event DENVER, JANUARY 15, 2020 - In an effort to continue supporting the development of women’s cycling in the US, the Colorado Classic® presented by VF Corporation today announced that it will reserve...
January 14, 2020
Salomon Partners with USA Champion and Elite Coach Lauren Fleshman
One of the leading advocates for inclusivity in running joins Salomon’s athlete team for 2020 OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration across road and trail as part of the US athlete team. Fleshman’s storied track and...
January 14, 2020
Austin Marathon and Hilton Partner for Second Year
AUSTIN, Texas, January 14, 2020 - The 2020 Ascension Seton Austin Marathon presented by Under Armour announces Hilton will return as the Preferred Hotel Partner and presenting sponsor for the VIP Experience. The Hilton VIP Experience will be near the Austin Marathon start and finish lines. Participants will enjoy pre-race...
January 14, 2020
CTS Signs Partnership with Pikes Peak APEX Mountain Bike Race
Coaching company to work with inaugural 4-day MTB stage race in Colorado Springs Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to be held...
January 14, 2020
A Squared Bikes Sponsors Multiple National Champ Justin Lippert
Justin Lippert joins A Squared for 2020 and 2021 (PORTLAND, OR - Jan. 14, 2020) — A-Squared Bikes, is excited to announce its newest Brand Ambassador – Justin Lippert. The announcement comes as Lippert, an accomplished amateur triathlete with 6 Amateur National Championships to his name, takes his Pro Card. Lippert will...
January 14, 2020
3M Half Marathon and Camp Gladiator Extend Partnership for Second Consecutive Year
CG’s involvement will span entire race weekend AUSTIN, Texas, January 14, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, names Camp Gladiator (CG) as the Official Community Fitness Partner of the 2020 3M Half Marathon presented by Under Armour. The...
January 14, 2020
Dole Packaged Foods Extends Dole Great Race Title Sponsorship for Three More Years
Westlake Village, CA (January 14, 2020) Dole Packaged Foods announced today that it has agreed to continue the title sponsorship of one of the region’s most popular running events, the Dole Great Race in suburban Los Angeles, for three more years. The new agreement will go through the March 2022...
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