SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 4, 2025
UAE Team Emirates-XRG Partners with CORE to Advance Heat-Smart Performance in WorldTour Cycling
ZURICH, SWITZERLAND (December 4, 2025) /ENDURANCE SPORTSWIRE/ – CORE, the Swiss-engineered body temperature sensor used by elite athletes worldwide, today announced a new performance partnership with UAE Team Emirates-XRG, integrating real-time core temperature monitoring into the team’s training, racing, and environmental preparation strategies for the 2026 WorldTour season. The partnership...
December 4, 2025
Biofreeze Named Presenting Sponsor of the 2026 Surf City Marathon
HUNTINGTON BEACH, Calif. (December 4, 2025) /ENDURANCE SPORTSWIRE/ – The Surf City Marathon has announced Biofreeze, a Reckitt brand, as the presenting sponsor ahead of the 2026 event, taking place Sunday, Feb. 1, 2026. The partnership will introduce multiple event-enhancing experiences for participants, including new on-course “Pain Relief Zones,” product...
December 3, 2025
Nix Biosensors and Modo Yoga Partner to Bring Personalized Hydration Science to the Studio
BOSTON, MASS (December 3, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, and Modo Yoga, the international community of hot yoga studios rooted in sustainability and mindfulness, today announced a strategic partnership aimed at transforming how yoga practitioners manage hydration. The partnership comes at...
November 28, 2025
Canada Running Series Welcomes Beneva as Official Title Partner of the Vancouver Half Marathon
Vancouver, BC (November 28, 2025) /ENDURANCE SPORTSWIRE/ – Canada Running Series is proud to announce that Beneva will join as title sponsor of the Vancouver Half Marathon, beginning in 2026. This scenic point-to-point race from UBC to Kitsilano, held in June, highlights Vancouver’s waterfront and vibrant running community — now...
November 27, 2025
Professional Triathletes Organisation Announces Partnership With Katara Hospitality For 2025 Qatar T100 Triathlon World Championship Final
London, UK (November 27, 2025) /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is proud to announce a new partnership with Katara Hospitality, one of the world’s leading hotel owners, developers and operators, as an ‘Official Partner of the 2025 Qatar T100 Triathlon World Championship Final’, taking place in Doha...
November 26, 2025
IRONMAN and AG1 Announce Global Partnership Extension
TAMPA, Fla. (November 26, 2025) /ENDURANCE SPORTSWIRE/ — IRONMAN, the global leader in triathlon, and AG1, a leading global health company, are proud to announce an extension to their partnership, which will see AG1 continue to be the Official Supplement Partner of the IRONMAN® and IRONMAN® 70.3® Global Series. This...
November 25, 2025
Professional Triathletes Organisation Announces KIA As Official Transport Supplier For The 2025 Qatar T100 Triathlon World Championship Final
London, UK (November 25, 2025) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) is excited to announce Kia as the Official Transport Supplier for the 2025 Qatar T100 Triathlon World Championship Final, taking place in Doha from 10-13 December 2025. Qatar is set to host the final event of the...
November 24, 2025
Vekta and Team AMANI announce multi year partnership to power the next generation of African cycling talent
Paris, France (November 24, 2025) /ENDURANCE SPORTSWIRE/ - AI-powered coaching and training platform Vekta has announced a three-year partnership with Team AMANI, becoming the team’s Official Training and Coaching Platform across both its men’s and women’s squads from 2025 to 2028. The new collaboration combines Vekta’s advanced AI capabilities together...
November 21, 2025
Innovation Meets Endurance: 3M™ Technology Powers a Landmark Season at the 2025 World Mountain and Trail Running Championships held in Canfranc-Pirineos, Spain.
CANFRANC, SPAIN /ENDURANCE SPORTSWIRE/ - The 2025 World Mountain and Trail Running Championships (WMTRC Canfranc) concluded this past September, but the legacy of innovation left by sponsor 3M™ will endure. From September 25-28, under brilliant Spanish skies, the global trail running community witnessed not only a breathtaking elite athletic spectacle...
