SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 27, 2025
Record-breaking Chicago Triathlon By Supertri Becomes Biggest Ever
Chicago, IL (August 25, 2025) /ENDURANCE SPORTSWIRE/ – The 42nd annual Chicago Triathlon By Supertri reached historic heights this past weekend, with more than 8,000 participants across two days of racing, solidifying the event as one of the largest and most inclusive triathlons in the world and the biggest in...
August 27, 2025
3M powered up the world’s most extreme race, the 2025 Everest Marathon
St Paul, Minn. (August 27, 2025) /ENDURANCE SPORTSWIRE/ – 3M Thinsulate™ and Scotchgard™ were thrilled to sponsor the Everest Marathon 2025, held on May 29. Known as the world’s highest marathon, the event saw elite athletes tackling the formidable terrain of Mount Everest. Held every year since 2005, the Everest...
August 27, 2025
USA Triathlon and Body Glide Renew Longstanding Partnership Through 2028
COLORADO SPRINGS, Colo. (August 27, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is proud to announce the renewal of its longstanding partnership with Body Glide in the anti-chafing and blister prevention category. Since 2001, Body Glide has been a dedicated supporter of USA Triathlon’s mission, providing keystone products that help multisport...
August 26, 2025
Verge Returns as Leader Jersey Sponsor for the Green Mountain Stage Race
NEW YORK (August 26, 2025) /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is once again partnering with the Green Mountain Stage Race (GMSR) as the official leader jersey sponsor. Kicking off this Friday, August 30, in Vermont, GMSR is one of the largest and most prestigious...
August 26, 2025
Pepperdine University Named Presenting Sponsor of Zuma Beach Triathlon’s Corporate Challenge Benefiting Challenged Athletes Foundation
MALIBU, Calif. (August 26, 2025) /ENDURANCE SPORTSWIRE/ — The Zuma Foundation is honored to announce Pepperdine University as the Presenting Sponsor of the Zuma Beach Triathlon’s 2025 Corporate Challenge benefiting the Challenged Athletes Foundation (CAF). With Pepperdine University’s generous support, the Corporate Challenge will kick off with unmatched energy, camaraderie,...
August 26, 2025
Spurs Sports & Entertainment Announced as Title Sponsor of Austin International Half Marathon
AUSTIN (Aug. 26, 2025) /ENDURANCE SPORTWIRE/ - Spurs Sports & Entertainment (SS&E) today announced a new partnership with the Austin International Half, becoming the official title sponsor of the race, which will now be known as the Spurs Austin International Half. The 2026 event is set for Sunday, January 18,...
August 26, 2025
Neches Labor Day 5K Extends Partnership with X T-shirt for 2025 — Featuring the “Four Shirts in One” Magic Shirt
PORT NECHES, TEXAS /ENDURANCE SPORTSWIRE/ - The Neches Labor Day 5K, produced by 3 Bros Running Company, will once again team up with X T-shirt for an exciting 2025 Labor Day race-day experience. Building on the momentum of last year’s successful collaboration, the partnership combines a community-focused event with the...
August 25, 2025
Maryland Cycling Classic Unveils Preliminary Rosters for Inaugural Women’s Race
BALTIMORE (August 25, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 Maryland Cycling Classic, which will debut the inaugural women’s race in Baltimore on Saturday, Sept. 6, announced the preliminary rosters for the event. Featuring 15 elite, professional teams from five countries, the world-class field will feature notable cyclists from the European...
August 25, 2025
16-year-old American 800m phenom turns pro, signing with Nike
Cooper Lutkenhaus, a 16-year-old 800m runner set to become the youngest American to compete at a World Track and Field Championships, is now the youngest U.S. track star in recent history to turn professional. Lutkenhaus, who is starting his junior year of Northwest High School outside of Dallas, is forgoing his...
August 22, 2025
Ascension Seton Austin Marathon Announces Partnership with GOOD GOOD®
Austin, Texas (August 22, 2025) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K has announced its official partnership with GOOD GOOD®, naming the Austin-based premium jams and spreads brand as the Official Jam of the Austin Marathon and sponsor of the "GOOD GOOD® Goodie Bag" for all...
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