SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 25, 2026
Noah Droddy Tapped as Blistering Pace Race Management’s Sponsorship Manager
NAPA, CALIFORNIA /ENDURANCE SPORTSWIRE/ - After a near decade long professional running career, Noah Droddy has traded out the carbon shoes and picked up the telephone to join Blistering Pace Race Management (BPRM) as Sponsorship Manager. BPRM is a leading race management company specializing in non-profit legacy events and large-scale...
January 23, 2026
haku Releases New Research-Based Guide on Proving Economic and Community Impact for Endurance Events
Miami, FL (January 23, 2026)/ENDURANCE SPORTSWIRE/ - haku, the all-in-one technology platform for endurance events and nonprofits, today announced the release of a new research-based ebook, Securing Tourism Boards and Sponsorships: How Endurance Events Can Prove Both Economic Impact and Community Value. Endurance leaders need new ways to deliver direct,...
January 22, 2026
HydraPak Backs Modern Adventure Pro Cycling as Official Hydration Partner
Oakland, CA (January 22, 2026) /ENDURANCE SPORTSWIRE/ — HydraPak, a global leader in performance hydration solutions, proudly announces joining Modern Adventure Pro Cycling as the Official Hydration Sponsor for the team’s inaugural 2026 season. As part of the partnership, riders will train and compete throughout the year using custom 20-ounce...
January 22, 2026
Best Bike Split Announces Continued Partnership with Lotto-Intermarché for 2026 Season
Austin, TX (January 22, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the world’s most advanced race planning and pacing optimization platform trusted by professional cyclists and triathletes, and Belgian UCI WorldTour team Lotto-Intermarché have announced they will renew their partnership for the 2026 season, with Best Bike Split continuing as...
January 22, 2026
Director University Seeks Sponsors for RDU Academy: $50,000 Scholarship Fund to Train Next Generation of Event Leaders
DeKalb, Ill. (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) is seeking sponsors to fund RDU Academy, a youth leadership development program designed to train the next generation of endurance event professionals. The initiative aims to raise $50,000 to provide 100 scholarships for young people ages 15-18 entering...
January 22, 2026
Lauf Gravel Worlds Announces Landmark $150,000 Prize Purse, Elevating Competition and Athlete Experience
San Francisco, CA (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Lauf Gravel Worlds announced a record-setting prize purse of $150,000 sponsored by GOODLIFE Nutrition, marking the largest single-day prize purse in all of gravel cycling. The prize purse will be distributed evenly across men’s and women’s fields, reinforcing the event’s commitment...
January 21, 2026
Honolulu Marathon announces MarathonFoto as official race photography provider across all events
HONOLULU, Hawaiʻi / WASHINGTON, Iowa /ENDURANCE SPORTSWIRE/ - The Honolulu Marathon, host of one of the world’s most iconic race experiences, has partnered with MarathonFoto as the official race photography provider. The partnership will expand across all of the Honolulu Marathon events, which include the Hapalua Half Marathon, the Kalakaua...
January 21, 2026
haku Brings Innovation, Thought Leadership, and Community Experiences to Running USA 2026
Miami, FL (January 21, 2026) /ENDURANCE SPORTSWIRE/ — As 3 time returning Title Sponsor of the Running USA Industry Conference 2026, presented by haku, haku will shape the conference experience through featured sessions, product innovation highlights, and attendee-focused experiences throughout the event. During the conference, haku will take stage at...
January 20, 2026
4iiii Partners with Alex Dowsett to Bridge the Gap Between WorldTour Data and Everyday Performance
COCHRANE, ALBERTA (January 20, 2026) /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc. is pleased to announce a new ambassador partnership with former WorldTour rider and performance coach, Alex Dowsett. A global leader in sports performance technology, 4iiii is best known for its industry-leading PRECISION 3+ Powermeters, trusted by cyclists for their...
January 20, 2026
Austin Marathon and Moody Foundation Renew Partnership to Power Central Texas Non-Profits
Austin, Texas – January 20, 2026 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, set for President’s Day weekend on February 15, 2026, proudly announces the continued partnership with the Moody Foundation as the presenting partner of Austin Marathon Gives, the event’s Official Charity Program. Entering its 11th year, the...
