SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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February 27, 2023
USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...
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February 24, 2023
Hawaiian Airlines Announced as Exclusive Airline Partner of the 2023 Los Angeles Marathon
LOS ANGELES, CA / HONOLULU, HI (February 24, 2023) /ENDURANCE SPORTSWIRE/ – The McCourt Foundation (TMF) today announced Hawaiian Airlines as Exclusive Airline Partner of the 2023 Los Angeles Marathon presented by ASICS on Sunday, March 19, 2023. “We are thrilled to partner with Hawaiian Airlines, the top leisure carrier flying to Hawai’i...
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February 24, 2023
Deboer Wetsuits Announces Partnership with Ironman World Champion Chelsea Sodaro
New York, NY /ENDURANCE SPORTSWIRE/ – Deboer Wetsuits, the leading manufacturer of high-performance wetsuits, is proud to announce its partnership with Chelsea Sodaro, the reigning Ironman World Champion. As part of the partnership, Sodaro will wear deboer wetsuits during her training and racing in the 2023 season and beyond. Sodaro, who grew...
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February 23, 2023
Oakland Running Festival Welcomes Under Armour as Official Shoe & Apparel Partner
OAKLAND, Calif. – (February 23, 2023) /ENDURANCE SPORTSWIRE/ – The Oakland Running Festival welcomes Under Armour as its Official Shoe and Apparel partner for the March 17–19 event. With its long-standing involvement in the Oakland community, Under Armour’s partnership will kick off with a free, open-to-all “Last Long Run” at the...
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February 23, 2023
Science in Sport (SiS) announce partnership with OGC Nice
23rd February 2023 - London UK /ENDURANCE SPORTSWIRE/ – Côte d’Azur, France-based OGC Nice are widely recognised as one of the original members of first division French football. With regard to the development of the club, particularly on the performance perspective, this new partnership comes at an exciting time and will see...
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February 23, 2023
U.S. Air Force Special Warfare to Partner with Spartan
BOSTON, MASS. (02/23/2023)/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced that the U.S. Air Force Special Warfare will be an Official Partner of select races in 2023. “At Spartan, we pride ourselves on grit, toughness, resiliency, and finding comfort in discomfort. By partnering with...
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February 23, 2023
INFINIT Nutrition Announces 2023 Team INFINIT Elite Roster
Cincinnati, OH, February 23, 2023 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom sports nutrition company is excited to unveil its 2023 Team INFINIT Elite roster, composed of seventeen athletes representing a variety of endurance disciplines including triathlon, cycling, mountain biking, and running. “At INFINIT we have always felt that...
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February 23, 2023
National Cycling League Announces Strategic Partnership with Wahoo Fitness
Miami, FL. February 23, 2023 /ENDURANCE SPORTSWIRE/ – The National Cycling League, the first of its kind professional sports league built around values of diverse ownership, gender equality, technology, and sustainability, today announced a 2-year strategic partnership with leading endurance athlete fitness technology company Wahoo Fitness. The NCL’s two co-ed professional...
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February 22, 2023
Kaiser Permanente Napa Valley Marathon Announces New Partner: ZOZOFIT
Napa Valley, CA /ENDURANCE SPORTSWIRE/ – The Kaiser Permanente Napa Valley Marathon & Half Marathon is proud to announce its newest partner, ZOZOFIT, a technology company specializing in 3D fitness tracking and body measurements. ZOZOFIT is excited to partner with the Napa Valley Marathon to promote their new technology as well...
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February 22, 2023
Distance Runner Kevin Salvano signs agency contract with Elite Runner Management
GROSSE POINTE (MI) /ENDURANCE SPORTSWIRE/ – Kevin Salvano, a Notre Dame graduate and Olympic Trials qualifier in the marathon, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. “Kevin Salvano had a fabulous start to his pro career when he ran...
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February 21, 2023
D•CURVE Optics and Race Across America Announce 2023 Partnership
Colorado (February 2023) /ENDURANCE SPORTSWIRE/ – D•CURVE Optics is pleased to announce a new partnership with Race Across America (RAAM). Both brands are recognized world-wide for their excellence in their respective industries. 2023 marks the 41st year for Race Across America – The World’s Toughest Bicycle Race. Riders come from around...
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February 21, 2023
FASTFOOD to Fuel Human Powered Health Cycling Team with On-and-Off-Bike Nutrition during 2023 Race Season
BOSTON, Feb. 21, 2023 /ENDURANCE SPORTSWIRE/ – FASTFOODTM, a new groundbreaking line of high-performance nutrition products engineered to fuel elite and amateur athletes, today announced it has been selected as the official sports nutrition partner of the Union Cycliste Internationale (UCI) professional men’s ProTeam and women’s WorldTeam Human Powered Health™. The partnership...
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February 21, 2023
Ultimate Direction Propels into 2023 with Athlete Team, Race Wins, and Athlete Summit
BOULDER – February 21, 2023 /ENDURANCE SPORTSWIRE/ – Ultimate Direction, a Colorado-based brand that designs innovative apparel and gear for self-propelled athletes of all levels, is proud to announce its 2023 athlete roster of road and trail runners and FKT-setters. Celebrating the unique pursuits and interests in the sport of running and...
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February 21, 2023
ShowcasedEpic Races Announces New Partnership with Puma
Ann Arbor, MI (February 21, 2023) /ENDURANCE SPORTSWIRE/ - Ann Arbor-based race company, Epic Races, today announced global sports brand PUMA as the official running shoe of Epic Races. PUMA will support Epic Races’ 4 running races: Ann Arbor Goddess Run presented by Ann Arbor Sports Commission, Ann Arbor Firecracker...
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February 17, 2023
Join Team Make-A-Wish®; Make-A-Wish® Massachusetts and Rhode Island Named Official Charity Partner for the 2023 Providence Marathon
PROVIDENCE, RHODE ISLAND /ENDURANCE SPORTSWIRE/ – Make-A-Wish Massachusetts and Rhode Island is teaming up with Ventures Endurance, part of Gannett's USA TODAY NETWORK Ventures, as the official charity partner of the 2023 Providence Marathon and Half Marathon. The race runs through historic downtown sites on Sunday, May 7 and offers scenic...
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February 17, 2023
Best Bike Split Announces 2023 Season Partners
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split, the leading provider of race-pacing technology and analysis, is proud to announce its continued support of the World's top Men's and Women's cycling teams in 2023. The company will sponsor teams competing at the highest UCI World Tour level, including CANYON//SRAM, Trek-Segafredo,...
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February 16, 2023
SMITH Announces New Partnership with Santa Cruz RockShox Pro XC Team
Portland, Oregon (February 16, 2023) /ENDURANCE SPORTSWIRE/ – Smith is excited to announce this week its global partnership with the Santa Cruz RockShox Pro XC team as the official supplier of bike helmets and performance eyewear for the 2023-2024 seasons. The UCI World Cup Santa Cruz RockShox Pro XC team is...
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February 16, 2023
ShowcasedBelgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel...
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February 16, 2023
The Ascension Seton Austin Marathon and Super Coffee Boost Partnership
AUSTIN, Texas, February 16, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k and Super Coffee have partnered up for the third year in a row. The Austin based company is the Official Coffee of the Austin Marathon and the presenting sponsor of the FloCast Live Broadcast...
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February 15, 2023
Johnson Fitness & Wellness and Matrix Return as Los Angeles Marathon Partners
LOS ANGELES, CA / Irvine, CA (February 15, 2023) /ENDURANCE SPORTSWIRE/ - The Los Angeles Marathon presented by ASICS today announced Johnson Fitness & Wellness and Matrix as official specialty fitness retail co-sponsors ahead of the 38th annual event on March 19, 2023. “We are excited to have both Matrix...
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February 15, 2023
ShowcasedF2C Nutrition announces RBC GranFondo Whistler and XFONDO partnership
/ENDURANCE SPORTSWIRE/ – F2C Nutrition is set to supply the RBC GranFondo Whistler and XFONDO Whistler with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg Cowan, founder...
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February 15, 2023
EF Education-TIBCO-SVB and Vittoria partnering again for 2023
BENTONVILLE, AR /ENDURANCE SPORTSWIRE/ – Vittoria has continued its partnership with EF Education-TIBCO-SVB as its official tire supplier. The women’s pro-cycling team has expanded and grown greatly over the past year, completing its first WorldTour season with 13 wins, adding staff members and infrastructure, and continuing its focus on building a...
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February 14, 2023
Chargel Becomes Proud Sponsor of UCLA Athletics
IRVINE, Calif (Feb. 14, 2023) /ENDURANCE SPORTSWIRE/ - Chargel, a one-of-a-kind athletic gel drink designed to meet the unique energy needs of athletes with unexpected, immediate pre-workout energy today announced it is a proud sponsor of UCLA Athletics. This sponsorship will help keep athletes and fans alike fueled with the...
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February 14, 2023
Ourisman Automotive Group Announced as Presenting Sponsor for 2023 Gran Fondo Maryland and USA Cycling Gran Fondo National Championships
(Gettysburg, PA – February 14, 2023) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series is proud to announce Ourisman Automotive Group as the Presenting Sponsor for the 2023 Gran Fondo Maryland and the 2023 USA Cycling Gran Fondo National Championships. The event will be held on September 17, 2023...
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February 14, 2023
The Ascension Seton Austin Marathon and evamor Re-Sign Partnership Agreement
AUSTIN, Texas, February 14, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k welcomes evamor for the second year in a row as Official Water sponsor. In addition to providing water to all finishers, this year the company is upping their involvement as Presenting Photo Booth partner...