SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 13, 2026
CABDA Expo Partners with Forgotten Not Gone on Industry Service Project
Las Vegas, NV (February 13, 2026) /ENDURANCE SPORTSWIRE/ — CABDA, the premier bicycle industry trade show in the United States, has partnered with Forgotten Not Gone as its official community service organization for their upcoming Las Vegas trade show (March 18 & 19). Together they plan to launch Operation: Back...
February 13, 2026
H2O Audio Named Official Headphones Partner of New Canyon × DT Swiss All-Terrain Racing Team
SAN DIEGO (Feb. 13, 2026) /ENDURANCE SPORTSWIRE/ - H2O Audio, a global leader in waterproof and high-performance sport headphones, has been named the official headphone supplier of the newly launched Canyon × DT Swiss All-Terrain Racing (ATR) team. Through the partnership, H2O Audio will equip the 13-rider roster – known...
February 12, 2026
Chicago Grit and SRAM Launch “Why We Ride”
Chicago, IL — February 12, 2026 /ENDURANCE SPORTSWIRE/ - Chicago Grit presented by SRAM, one of the nation’s premier multi-day criterium and community cycling events, announced today the launch of Why We Ride, a new monthly rider-focused storytelling campaign in partnership with SRAM. The series highlights diverse athletes from across...
February 12, 2026
ShowcasedhDrop Announces Partnership with Matt Hanson to Advance Real-Time Sweat and Sodium Sensor in Professional Triathlon
Little Rock, AR (February 12, 2026) /ENDURANCE SPORTSWIRE/ – hDrop Technologies Inc., developer of the hDrop Gen 2 wearable sweat analytics system, today announced a performance partnership with professional triathlete Matt Hanson, a leading competitor on the IRONMAN Pro Series circuit. The collaboration brings real-time sweat rate and sodium loss monitoring...
February 12, 2026
Race Director University Opens Sponsorship, Advertising, and Regional Training Partnerships for 2026
DeKALB, Ill. (February 12, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (www.racedirectoruniversity.com), the nation’s first national certification program for race directors, is opening sponsorship, advertising, and regional training partnership opportunities for 2026. With the endurance events industry generating $650 million in registration revenue across 39,000 events and 12 million participants...
February 12, 2026
Rio Tinto confirmed as Half Marathon naming rights partner for Brisbane Marathon Festival
Brisbane, Australia – 12 February 2026 /ENDURANCE SPORTSWIRE/ - Rio Tinto has been announced as the new Naming Rights Partner of the Half Marathon distance at the EVA Air Brisbane Marathon Festival, with the race to be known as the Rio Tinto Half Marathon from 2026 to 2028. A cornerstone...
February 11, 2026
The 49th San Francisco Marathon & China Airlines Renew Partnership
SAN FRANCISCO, CA (February 11, 2026) /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is thrilled to announce that China Airlines has renewed its partnership for the 2026 and 2027 race seasons. Building on a successful collaboration that began in 2024, China Airlines will now step into a premier role as...
February 11, 2026
ASICS Los Angeles Marathon Welcomes SHOKZ as the Official Headphones Partner
LOS ANGELES, Calif. (February 11, 2026) /ENDURANCE SPORTSWIRE/ – SHOKZ has been announced as an Official Sponsor and Official Headphones of the ASICS Los Angeles Marathon & LA 5K ahead of the 41st annual event. At the Los Angeles Marathon Lifestyle Expo, runners will have the opportunity to try on...
February 11, 2026
Nearly 1,500 Athletes Take to Daytona Beach for a Sold-out CLASH Endurance Half-Marathon & 5K
Daytona Beach, FL (February 11, 2026) /ENDURANCE SPORTSWIRE/ – Cool temperatures and sunny skies greeted participants ranging in age from eight to 85 this past Saturday, Feb. 7th at the Daytona Beach Half-Marathon and 5K powered by CLASH Endurance. With record-breaking participation for 2026, walkers and seasoned runners alike lined...
February 10, 2026
Verge Returns as Official Leader Jersey Sponsor of the Tucson Bicycle Classic for 2026
NEW YORK (February 10, 2026) /ENDURANCE SPORTSWIRE/ — Verge, a leading innovator in custom cycling apparel, will once again partner with the Tucson Bicycle Classic for the 2026 edition of the race. As part of the collaboration, Verge will supply the official leader jerseys awarded to the top riders in...


