SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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April 5, 2023
KINeSYS Sunscreen Announces 2023 Brand Ambassadors
Vancouver, Canada, 05th April 2023 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce our roster of 2023 KINeSYS Champions. Now in its fifth year, the Brand Ambassador program is a group of 35 individuals from all walks of life. A mix of professional athletes and keen amateur sporting enthusiasts,...
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April 4, 2023
UCI really doesn’t like OnlyFans sponsoring Lewis Buchanan
When Lewis Buchanan announced his new sponsorship for 2023, it quickly made waves on the internet. Which is exactly what it was supposed to do, of course. Now, it looks like the enduro racer’s sponsorship is attracting the wrong kind of attention. The notoriously stuffy Union Cycliste Internationale (UCI) notified...
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April 4, 2023
ROLL Recovery Partners with Ragnar Relay as Official Sponsor for 2023 Season
BOULDER, Colo. (April 04, 2023)/ENDURANCE SPORTSWIRE/ – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of...
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April 4, 2023
Pho3nix Foundation announces elite team
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation is proud to announce its 2023 athlete ambassadors on the Pho3nix Team. The Pho3nix Team are an elite squad from across multiple sports who embody the Pho3nix ideals of triumph through adversity, staying true to one’s dreams, and paying forward the gift of sport...
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April 3, 2023
B. Draddy & Zero Restriction Sign Ambassador Deal with Patrick Cantlay
NEW YORK, April 3, 2023 /ENDURANCE SPORTSWIRE/ – Summit Golf Brands, the leading manufacturer of high-end golf apparel and sportswear, today announced a partnership between two of their notable brands, B.Draddy and Zero Restriction, and world-renowned professional golfer, Patrick Cantlay. Patrick is currently the 4th ranked golfer in the world. Patrick’s first tournament...
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March 31, 2023
Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner
31st March - London, UK /ENDURANCE SPORTSWIRE/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April -...
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March 29, 2023
The IRONMAN Foundation Announces 2023 Ambassador Team and Service Project Schedule
TAMPA, Fla. (March 29, 2023) /ENDURANCE SPORTSWIRE/ – The IRONMAN Foundation, Inc., which aims to create positive, tangible change in race communities through grants and volunteerism efforts, announced today its 2023 IRONMAN Foundation Ambassador Team, along with 18 service project initiatives for the season. Leading the team as The IRONMAN Foundation...
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March 28, 2023
VIBRAM and UTMB World Series announce a global partnership
Albizzate (Varese, Italy) / Chamonix (France), March 28th, 2023 /ENDURANCE SPORTSWIRE/ – UTMB® World Series and Vibram SpA, the global leader in the production of high-performance rubber soles, are proud to announce a new global partnership that will extend across all 35 UTMB World Series events including the most iconic trail...
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March 28, 2023
Selle Italia and Primal Wear team up to provide leader jerseys for the American Criterium Cup 2023 season.
/ENDURANCE SPORTSWIRE/ - Selle Italia and Primal Wear team up to provide the series leader jerseys for the American Criterium Cup 2023 season. Primal Wear is the Official Jersey Supplier, providing the overall and sprint leader jerseys. Primal helps partners pursue their passion by blending design, craftsmanship, and service to create...
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March 27, 2023
Bank of America signs on as new Boston Marathon sponsor
The Boston Marathon has agreed to a 10-year sponsorship deal with Bank of America that organizers hope will allow the world’s oldest and most prestigious annual 26.2-mile road race to grow over the next decade while maintaining its historic character. Financial terms of the deal announced Monday were not disclosed....
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March 27, 2023
UTMB® World Series welcomes Näak as Official On Course Sports Nutrition and Sports Hydration Supplier
Chamonix (France) March 2023 /ENDURANCE SPORTSWIRE/ – UTMB ® World Series has partnered with Näak, the performance nutrition and hydration brand made for trail and ultra-runners, to bring sustainable fuel to the global trail running community. As Official On Course Sports Nutrition and Sports Hydration Supplier of the UTMB World Series,...
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March 27, 2023
Athletic Brewing Company continues partnership with Canada Running Series, Named Official Non-Alcoholic Beer of 3 Marquee Races
TORONTO, CAN (March 27, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has renewed its partnership with Canada Running Series (CRS), today announcing its return as the official non-alcoholic beer partner of the 2023 TCS Toronto Waterfront Marathon, and the 2023 Vancouver Half Marathon. Additionally,...
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March 23, 2023
USA Triathlon Partners With NXT Level Sports and Entertainment, a division of NXT Level Holdings, as Partnerships Consultant and Sales Agency of Record
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon has partnered with NXT Level Sports and Entertainment (NXT Level), a division of NXT Level Holdings as the organization’s exclusive partnership sales agency of record. NXT Level will be tasked to lead USA Triathlon’s partnership strategy and business development efforts for the...
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March 23, 2023
ShowcasedPRIME to be the Official Hydration Sports Drink of Tough Mudder U.S.
BOSTON, MASS. (March 23, 2023) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global leader in obstacle course adventures, announces that PRIME will become an official sponsor and offer their top-of-the-line hydration products to participants throughout the 2023 event season. “We are excited to name PRIME as our Official Hydration Sports Drink...
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March 22, 2023
Personal Record™ Collaboration Brew Returns to Celebrate Athletic Brewing Company’s Partnership with IRONMAN® Global Series
MILFORD, Conn. and SAN DIEGO, Calif. (March 22, 2023) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, and the title sponsor of two world-class IRONMAN® 70.3® events, is proud to announce the return of its limited-edition collaboration brew, Personal Record™. First released in August 2022,...
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March 21, 2023
USA Triathlon Partners with RENPHO Smart Scales through 2024
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with RENPHO, a global leader in designing smart products for healthy living, as the organization’s official body scale partner through 2024. “USA Triathlon and RENPHO share a mission to help people reach their health and wellness goals,” said Victoria...
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March 21, 2023
Super League Triathlon Partners with Seat Unique to Deliver World Class Hospitality Experiences
/ENDURANCE SPORTSWIRE/ – Super League Triathlon is partnering with Seat Unique to deliver one-of-kind hospitality experiences at its Arena Games Triathlon and Championship Series events. The partnership begins ahead of the Grand Final of Arena Games Triathlon powered by Zwift at the iconic Aquatic Centre at the Queen Elizabeth Olympics Park...
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March 21, 2023
Article One and Professional Runner Nikki Hiltz Team Up to Support LGBTQ Youth
FLINT, Mich. (March 21, 2023) /ENDURANCE SPORTSWIRE/ – Article One, the independent eyewear brand, today announced a partnership with professional middle-distance runner Nikki Hiltz. Hiltz, the first openly non-binary runner to win a US Track and Field championship title, and Article One have established a collaborative relationship intended to prioritize services...
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March 17, 2023
Performance Hydration Leader Ready Joins Global Tennis Market
Pittsburgh, PA., March 17, 2023 /ENDURANCE SPORTSWIRE/ – Ready® (@ready_nutrition), one of the fastest growing sports nutrition companies in America with co-owners NFL superstar Aaron Donald and world basketball icon Giannis Antetokounmpo, is making its mark in the tennis world, being named the Official Sports Drink of the Miami Open Tennis...
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March 16, 2023
Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team
16th March 2023 - London, UK /ENDURANCE SPORTSWIRE/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers cycling...
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March 16, 2023
Fuel Hub to Power Super League Triathlon Athletes
/ENDURANCE SPORTSWIRE/ – Fuel Hub will help to power Super League Triathlon with an official partnership for the 2023 Arena Games and Championship Series events in London. The nationwide meal prep company provides elite sports teams and professional athletes with chef cooked macro-controlled meal prep to maximise their training and performance....
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March 15, 2023
F2C Nutrition Inks Multi-Year Nutrition Partnership with Triathlon Ontario
/ENDURANCE SPORTSWIRE/ – F2C Nutrition Inc. is proud to be the official nutrition partner for Triathlon Ontario, the provincial governing body devoted to the development and promotion of triathlon and the provincial development program. F2C Nutrition, known for its clean, athlete-focused, science driven premium sports nutrition products and internationally recognized for...
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March 15, 2023
Chargel Delivering Unexpected Energy Onsite At The Los Angeles Marathon Expo
Los Angeles, Calif (March 15, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the first-of-its-kind, pocket sized and easy to consume athletic Gel Drink, is kicking off the 2023 racing season onsite at the Los Angeles Marathon Expo. Athletes and spectators alike can expect to find Chargel Stations set up in sampling tents with...
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March 15, 2023
REI Joins the Denver Colfax Marathon Sponsor Team
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon welcomes REI to their marathon sponsor line up to give athletes access to training support, knowledge, and merchandise like never before. “We’re beyond excited to have partnered with the Denver Colfax Marathon on their 17th anniversary,” said Josh Millward, REI’s Regional Manager...
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March 14, 2023
Wattbike steps in alongside Rapha to sponsor the Lincoln GP
/ENDURANCE SPORTSWIRE/ – The organisers of the Rapha Lincoln Grand Prix are delighted to announce that the 2023 edition taking place on May 14 – which will see the event into its 68th year – will be presented by Wattbike. The Nottingham-based indoor smart bike company has stepped in to support...