SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 10, 2026
Supertri and TriDot Partner to Help Grow Triathlon and Power Performance
TriDot will be Supertri’s Official Training Platform, making it easier for athletes to train more effectively for Supertri events and claim exclusive benefits TriDot will be the presenting partner of Supertri’s expanded first-timer programme and offer greater support for novice athletes, with a target to bring 10,000 new entrants into...
February 10, 2026
Belgian Waffle Ride Announces Capriroso as Official Performance & Longevity Partner
San Diego, CA /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new partnership with Capriroso, naming the platform the Official Performance & Longevity Partner of the BWR. And to make this partnership real for the people who actually...
February 10, 2026
Northside Hospital Introduced as Title Partner of Peachtree Road Race
ATLANTA (February 10, 2026) /ENDURANCE SPORTSWIRE/ – For the first time in 50 years, the Peachtree Road Race will welcome a new title partner. Today, Atlanta Track Club announced Northside Hospital as the naming rights partner for its premiere running and walking event and The Atlanta Journal-Constitution as its official...
February 9, 2026
Milwaukee Marathon Announces Milwaukee Journal Sentinel As Title Sponsor
Milwaukee, WI (February 9, 2026) /ENDURANCE SPORTSWIRE/ — USA TODAY NETWORK Ventures, part of USA TODAY Co., Inc. (NYSE: TDAY) announced that the Milwaukee Journal Sentinel is now the title sponsor of the city’s marquee spring running weekend, renamed the Journal Sentinel Milwaukee Marathon. The 2026 race weekend features a Marathon and...
February 9, 2026
HydraPak Inks Three-Year Partnership with Western States 100 Mile Endurance Run as Official Hydration System Partner
Oakland, CA (February 9, 2026) /ENDURANCE SPORTSWIRE/ – HydraPak, the global leader in high-performance hydration solutions, has been named the Official Hydration System Partner for the 2026 Western States 100 Mile Endurance Run (WSER), the world’s oldest 100-mile trail race. The partnership will support the 53rd running of the iconic...
February 9, 2026
Cigna Healthcare Returns as Title Sponsor of the Denver Colfax Marathon
Denver, CO (February 9, 2026) /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon is thrilled to announce that Cigna Healthcare has renewed its title sponsorship for the 2026 race season. As the marathon marks its 20th year, a significant milestone celebrating two decades of promoting health and community engagement, this partnership...
February 6, 2026
Kailas FUGA to Debut US Trail Legend Max King at Barkley Marathons
Guangzhou, China (February 6, 2026) /ENDURANCE SPORTSWIRE/ - Kailas FUGA Team has formally announced the signing of its first US athlete Max KING. Recognized as one of America’s most successful multi-discipline runners of this century with accolades in road, track, trail and ultra marathons, KING will make his debut as...
February 6, 2026
HotelPlanner to be the Official Accommodation Partner of Motiv Sports and Vacation Races
PALM BEACH GARDENS, Fla. (February 6, 2026) /ENDURANCE SPORTSWIRE/ — Motiv Sports and Vacation Races, a North American leader in mass participation events, announced that HotelPlanner will be their Official Hotel Search Engine Partner. The partnership spans the two brand portfolios, including all 15 Vacation Races events and all 11...
February 6, 2026
The Coffee Bean & Tea Leaf® Named Official Sponsor of the 2026 ASICS Los Angeles Marathon
LOS ANGELES, Calif. (February 6, 2026) /ENDURANCE SPORTSWIRE/ — The Coffee Bean & Tea Leaf® has announced its official partnership with the 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation. As a brand Born and Brewed in Southern California since 1963, and proudly roasted in Camarillo, CA, The Coffee...
February 6, 2026
Zoot Sports Launces The 2026 Zoot x IRONMAN®Co-Branded Collection
Carlsbad, CA (February 6, 2026) /ENDURANCE SPORTSWIRE/ — Zoot Sports, the original performance triathlon brand founded in Kona, Hawai‘i in 1983, today announced the launch of the 2026 Zoot x IRONMAN® Collection, marking another year of its four-year partnership as the Exclusive Cycling and Triathlon Apparel Partner of IRONMAN® and...


