SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 19, 2026
Gran Fondo National Series Partners With The White Line
Gettysburg, PA (February 19, 2026) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that The White Line™ will be the organization's Advocacy and Philanthropy Partner for 2026 and beyond. Series participants will have opportunities to donate to The White Line initiatives, and the two organizations intend to work together...
February 18, 2026
Local Race Company Announces Ann Arbor Sports Commission as Second-Year Sponsor of Kids Race Free Program
ANN ARBOR, Mich. (February 18, 2026) /ENDURANCE SPORTSWIRE/ — Epic Races is proud to announce that the Ann Arbor Sports Commission will sponsor the Kids Race Free program for the second consecutive year, continuing a shared commitment to making running events accessible for families in the Ann Arbor community. Through...
February 18, 2026
The San Francisco Marathon Announces Skratch Labs as Official Nutrition and Hydration Partner
SAN FRANCISCO, CA, (February 18, 2026) /ENDURANCE SPORTSWIRE/ — The San Francisco Marathon is proud to announce a premier three-year partnership with Skratch Labs, the leader in clean, performance-based sports nutrition. As the Official Nutrition Partner, Skratch Labs will fuel tens of thousands of runners across one of the world’s...
February 17, 2026
ShowcasedTeam Hoyt Las Vegas Receives Surprise Gift
LAS VEGAS, NEVADA – February 17, 2026 /ENDURANCE SPORTSWIRE/ - The Rubeli Family today announced a 3-year, $20,000 donation to support Team Hoyt Las Vegas. Inspired by father & son duo, Rick & Dick Hoyt, Team Hoyt Las Vegas was created for individuals who would not be able to experience...
February 17, 2026
ASICS Los Angeles Marathon’s Professional Wheelchair Race Returns for 2026
LOS ANGELES, Calif. (February 17, 2026) /ENDURANCE SPORTSWIRE/ – The ASICS Los Angeles Marathon’s Athletes with Disabilities and Professional Wheelchair Division, presented by California Rehabilitation Foundation and The McCourt Foundation, will once again highlight world-class competition and resilience as elite wheelchair athletes take to the streets of Los Angeles on...
February 17, 2026
Cervélo Named Official Bike of Levi’s GranFondo
Santa Rosa, CA – Feb 17, 2026 /ENDURANCE SPORTSWIRE/ - Bike Monkey Inc, Levi’s GranFondo today announced a new partnership with Cervélo, naming the iconic bike manufacturer as the Official Bike of Levi’s GranFondo, North America’s premier gran fondo. The partnership represents a shared investment in the future of road...
February 16, 2026
Tough Mudder and Spartan Race UK Announce Cannaray As Official Wellness Partner In New Three-Year Agreement
London, UK (February 16, 2026) /ENDURANCE SPORTSWIRE/ - Tough Mudder and Spartan Race UK have announced a new three-year partnership with Cannaray, naming the wellness brand as the Official Wellness Partner for both properties across the UK from 2026 through 2028. The partnership will see Cannaray activate at all Tough Mudder...
February 16, 2026
Movemint Teases Early Beta Exploring the Future of Endurance Sponsorship
San Francisco, CA (February 16, 2026) /ENDURANCE SPORTSWIRE/ – Movemint, the platform built to power endurance events, has announced a limited beta program designed to reimagine how brands and event organizers show up in endurance sport — and is inviting a select group of partners to apply. The beta is...
February 15, 2026
The Bay Ride Partners with Bike Monkey for 12th Annual Charity Cycling Event
SAN FRANCISCO, CA /ENDURANCE SPORTSWIRE/ - LiveTheBay.org has partnered with Bike Monkey, a leading cycling event production company, to produce the 12th Annual Bay Ride on August 29, 2026. The collaboration brings two decades of professional event expertise to the Bay Area's premier charity ride, where 100% of proceeds directly fund...
February 13, 2026
Gatorade partners with Big Apple Triathlon for NYC Event
February 13, 2026 /ENDURANCE SPORTSWIRE/ - Big Apple Triathlon is proud to announce that Gatorade has signed on to be the official on course hydration partner during the October 10 event that will take place in New York City. “As athletes prepare for race day, we are excited to partner with...


