SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 20, 2021
InsideTracker Partners with Shalane Flanagan on World Marathon Majors Feat, Project Eclipse
CAMBRIDGE, Mass.— Sept. 20, 2021— Shalane Falanagan today announced Project Eclipse, a mission to run all six World Marathon Majors, starting September 26 in Berlin and concluding November 7 in New York City, at the site of her 2017 championship win. InsideTracker, the leading truly personalized performance and nutrition system...
September 17, 2021
Long Beach Airport Renews Partnership with the Long Beach Marathon
Long Beach, CA – September 17, 2021 – The Long Beach Marathon and Half Marathon today announced a renewed partnership with Long Beach Airport (LGB). One of Southern California’s premier fall road races, the marathon will welcome runners back to the oceanfront streets of Long Beach for its 37th edition...
September 16, 2021
Beti Bike Bash p/b Yeti Cycles Announces Toyota as Official Sponsor
EVERGREEN, COLO, Sept 16, 2021 – The Beti Bike Bash p/b Yeti Cycles, to be held on October 3rd in Lakewood, CO, proudly announces Toyota as a returning official sponsor. Toyota has continued to show its dedication to the community through supporting women’s specific events, including the Beti Bike Bash....
September 15, 2021
Women For Tri Partners With The Outspoken: Women in Triathlon Summit, Scholarships to Support Women
Denver, Colorado, USA — September 15, 2021. The producers of the Outspoken: Women in Triathlon Summit presented by Cervélo are excited to announce a continued Juno level partnership with Women For Tri®, an initiative of IRONMAN® and The IRONMAN Foundation®. Women For Tri will provide scholarships to four successful applicants...
September 10, 2021
X2 Performance Named Exclusive Energy Drink Partner of the 2021 Surf City and Long Beach Marathons
SOUTHERN CALIFORNIA – September 10, 2021 – Motiv Sports, operators of the Surf City Marathon and Long Beach Marathon, is pleased to welcome X2 Performance as the exclusive energy drink partner of the 2021 events. The partnership kicks off with the 25th edition of the Surf City Marathon and Half...
September 9, 2021
USA Cycling Partners with Zwift on Reimagined Cycling Inclusion Conversation Series and a New Olympic Development Scholarship Open to Underrepresented Athletes
(LONG BEACH, Calif.) September 9, 2021 - USA Cycling, the national governing body for cycling in the US, and Zwift, the online global fitness platform, announced a new partnership to increase access and inclusion in cycling. Zwift has come on board as a financial supporter for the upcoming virtual series...
September 9, 2021
Delfina Athletics Becomes Official Swimwear Supplier For The University Of Miami
Austin, Texas – September 9, 2021 – Delfina Athletics signs a multi-year partnership becoming University of Miami’s official swimwear supplier for the 2021-2023 seasons. The Austin-based company is making big waves in the aquatic space, designating itself as a premier swim gear option for athletes everywhere. Led by multi-time Olympian...
September 8, 2021
Sponsorship Pulled from Portland Marathon, Raising Questions About Fall Racing
Oregon Health and Sciences University did not directly discourage runners from participating in the mass event, but stated it was "doing everything" to avoid burdening overloaded hospitals. The Podium
September 8, 2021
Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products
San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...
September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...
