June 2, 2020

Encouraged by a real astronaut, ReSport helps 32 nations “Row to the Moon”

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, successfully implemented a "Row to the Moon" virtual challenge over the past ten days in partnership with British Rowing, Rowing Australia, Rowing Canada Aviron, and Rowing New Zealand. Thirty-two nations took...

May 28, 2020

Peloton CEO John Foley talks cheaper bikes and making the most of staying home

In this interview, Foley discusses his contrarian view of physical retail stores (he plans to use the pressure on malls and retailers to add more premium locations to Peloton’s nearly 100 retail stores world wide). He also discussed plans to make the company’s bike, which retails for $2,245, or $58...

May 28, 2020

Launch of new virtual racing suite

Ultimate Sport Service and its regional partners is pleased to announce the launch of a new complete virtual racing suite for professional endurance event organizers. An all-integrated platform from registration, social media, timing through connections to all major fitness/activity platforms, including Strava, Polar, Garmin and Suunto, web results and fully...

May 28, 2020

RACE RESULT Timing Technology used as Tracing Solution to Help Fight Covid-19

As the innovation leader in sports timekeeping solutions, RACE RESULT’s engineering team has developed a system to trace Covid-19 cases and help contain the virus, using UHF transponders and its latest product development, the Passive Track Box. "The new Track Box has not been officially released for timekeeping yet. Rather...

May 28, 2020

Alysia Montaño’s Feel-Good Fitness Will Reboot Your Workout Routine

Boulder, CO, USA — May 28, 2020 —Alysia Montaño, Olympic runner, activist, and mother of three, provides fitness inspiration with creative and fun workout challenges in her new book Feel-Good Fitness. Alysia’s 2- to 6-week challenges combine running, strength, and circuit work to give a well-balanced program. The challenges only...

May 26, 2020

PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry

BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an overall sense of the state of bike riding and the bike...

May 26, 2020

MOXiLIFE® Nutrition Debuts an ‘Online Biomarker Testing’ partnership with PersonaLabs

Scottsdale AZ May 26th, 2020 – MOXiLIFE® Nutrition; a female founded Endurance Sports Nutrition Company starting June 1st in partnership with PersonaLabs, will provide personalized online blood testing for endurance athletes. The data derived from personalized testing can target nutrient deficiencies prior to symptoms an endurance athlete might experience due...

May 25, 2020

On a lighter note: What your Strava maps says about you

If you’re an avid Strava user, you know that every upload comes with an average pace, date and time, and a map. Whether you like it or not, the map is part of everyone’s file and shows the path you took to get your exercise done that day. A map...

May 22, 2020

Inaugural Collins Cup Triathlon to take place exactly one year from today on May 22nd 2021

LONDON, ENGLAND--BOULDER, USA: The Professional Triathletes Organisation today announced that the new date for the inaugural Collins Cup will be exactly one year from today – on the 22nd May 2021. The race, which was originally scheduled for 29-30th May 2020 but could not go ahead due to the Covid-19 pandemic,...

May 21, 2020

SlayRx Sports Nutrition Launches SlayWell, an Immunity-Boosting Hydration Mix

Atlanta, Georgia, May 21, 2020-  SlayRx, a sports nutrition company specializing in all-natural, effective ingredients, has released an immunity- boosting hydration formula: SlayWell. Using their powerhouse electrolyte blend (based on Himalayan Pink Salt) SlayRx SlayWell is perfect for combating dehydration as well providing Vitamins C, D and Zinc. It contains...

May 20, 2020

Q&A: Director Marina Zenovich on the making of LANCE

Documentary filmmaker Marina Zenovich discusses 'LANCE,' her ESPN 30 for 30 film set to air this Sunday. Read more on VeloNews. On a related note, apparently Armstrong is not in love with the film according to this interview in USA Today.

May 20, 2020

The Pro’s Closet Introduces New Carbon Frame Warranty

(Boulder, CO – May 20, 2020)- The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announces today that all of its carbon bikes and frames are now backed by a new Carbon Frame Warranty. This is the latest initiative by The Pro’s Closet to bring the...

May 20, 2020

4iiii Innovations Inc. announces Cervélo Co-Founder, Phil White, as Acting President

Cochrane, AB Canada, May 20, 2020 1300H GMT 4iiii Innovations Inc. welcomes Phil White as its Acting President to fortify the company’s growth trajectory as an innovation leader in sports electronics and sensor technology. White was the co-founder of Cervélo Cycles, a global brand well known for innovation that grew...

May 20, 2020

EnMotive’s Virtual Event Fulfillment ships 100,000 goody bags since Covid-19 shutdown

May 20, 2020 (Chicago, IL)– EnMotive, the world-class leader in growth-driven technology solutions for events, has fulfilled 100,000 goody-bags for virtual events since the onset of COVID-19 restrictions. The EnMotive virtual event offering is one of the premier services in the endurance market. The offering includes streamlined registration, uploading of...

May 19, 2020

Strava leaderboards and routes no longer free; subscription model the future for fitness platform

Encouraging more users to pay for a Strava subscription will, according to co-founders Mark Gainey and Michael Horvath, fund future product development and, crucially, provide a route for the company, founded in 2009, to become profitable. Read more on BikeRadar.

May 19, 2020

The Athlete’s Gut Is a Problem-Solving Guide to the Gut for Athletes

Boulder, CO, USA — May 19, 2020 — The Athlete’s Gut by Dr. Patrick Wilson is an informative guide for endurance athletes to explore the digestive system and troubleshoot gut-related issues. Combining the latest research on exercise and the gut with humorous descriptions and relatable stories, Dr. Wilson makes the often-complicated...

May 18, 2020

NordicTrack Treadmill Makes History With Ultra-Marathoner Zach Bitter’s New 100-Mile World Record

(LOGAN, Utah) — NordicTrack powered by iFit, the leader in at-home connected fitness equipment, contributed to running history with elite runner Zach Bitter, who set a new world record for 100 miles on a treadmill, with a time of 12:09:15.  Bitter’s average pace was roughly 7:12 per mile, and he ran...

May 18, 2020

Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series

SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime, Nuun Endurance and Nuun Recover. Each of these is intended to meet the specific physiological...

May 17, 2020

Honey Stinger Elevates Fueling for Athletes with New PLUS+ Performance Chews

STEAMBOAT SPRINGS, Colo. (May 15, 2020) — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated with caffeine and electrolytes, the new PLUS+ Performance Chews – an addition to the brand’s...

May 15, 2020

Together, XTERRA Community brings Connect Series to Life

Minneapolis, MN (May 15, 2020) - XTERRA Global has joined forces with its own community – “The Tribe” – to create XTERRA Connect. The initiative delivers daily content to XTERRA’s social media and digital platforms that inspires community support and perpetuates the “Live More” spirit the brand has fostered throughout...

May 15, 2020

RunSignup Announces RaceJoy Anywhere for Virtual Events

May 15, 2020 –Moorestown, NJ – RunSignup announces RaceJoy Anywhere now available in the industry’s leading race day mobile app, RaceJoy. Virtual event organizers can now offer RaceJoy for both location independent and defined course route race experiences for participants of running, walking, cycling, and water events. RaceJoy delivers an official...

May 14, 2020

Allstate Hot Chocolate 15k/5k Virtual Run Sells Out at 36,000 Entries

May 14, 2020 (Chicago, IL) – RAM Racing, the leading endurance race producer in the country, has announced the sell-out of the Allstate Hot Chocolate 15k/5k Virtual Run. With over 36,000 participants, the event is considered the most popular virtual run in North America. From its launch in February 2020,...

May 14, 2020

Santa Barbara’s Surf’s Up Bath Co. Launches Hand Sanitizer Product; Donates 10 Percent of Inventory to COVID-19 Relief

Santa Barbara, Calif. (May, 14 2020) -  Surf's Up Bath Co. and The Little Bath Co. – the pure, gentle, and eco-friendly personal care and bath brands – announced today the launch of their new FDA compliant, alcohol-based hand sanitizer to be available online and in stores beginning today. In conjunction with...

May 14, 2020

Sports Technology Company FORM Announces Launch of Open Water Features

Vancouver, BC, May 14, 2020 — FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a free firmware update which will provide open water features in the summer of 2020. In addition to the standard performance metrics offered through the FORM goggles...

May 14, 2020

Reset your cycling season with training plans from pro cyclist Emma Grant and Velocious master coach Tim Cusick

(Carlisle, Pennsylvania, May 2020) Each of us has a different way of dealing with the pandemic, and each of us has our own challenges, whether tragic like the death of a loved one or crushing like the loss of your job or small business. Many of us are lucky to...