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April 3, 2025

Women’s Running Brand Oiselle Announces New Ownership

Seattle, Wash. (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...

Business

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April 3, 2025

Carbitex and Blumaka Team Up, Launches Insole Designed to Tackle Turf Toe

KENNEWICK, Washington (April 3, 2025) /ENDURANCE SPORTSWIRE/ – Carbitex, the leader in flexible carbon fiber composites, has teamed up with performance insole brand, Blumaka, to create the first-ever dynamically flexible carbon-plated insole to target prevention and relief for athletes suffering from turf toe. The new Blumaka Carbon Elite insole leverages...

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April 3, 2025

Van Rysel Expands U.S. Distribution Channels for Road And Gravel Offerings

San Francisco, CA) (April 4, 2025) /ENDURANCE SPORTSWIRE/ – VAN RYSEL, the expert French cycling brand owned by DECATHLON announces its newly expanded U.S. distribution channels including more retail distributors as well as direct-to-consumer and click-and-collect opportunities. Consumers now have in-store access to a broad range of VAN RYSEL road...

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April 2, 2025

Taylor Lideen Conquers the 2025 Specialized Cactus Cup, Taking Home the Pro Men’s Title

Scottsdale, AZ /ENDURANCE SPORTSWIRE/ - Team INFINIT Pro Athlete Taylor Lideen kicked off his 2025 season with a dominant performance at the Specialized Cactus Cup, claiming 1st place overall in the Pro Men’s category. This historic three-day mountain bike stage race, dating back to 1991, tests riders across Time Trial,...

Cycling

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Sponsorship

April 2, 2025

Rudy Project to Showcase Performance, Safety, and Sustainability at 2025 Sea Otter Classic

(San Clemente, CA – April 2, 2025) ­/ENDURANCE SPORTSWIRE/ - Athletes, outdoor enthusiasts, and media attending the 2025 Life Time Sea Otter Classic and Expo will have opportunities to get acquainted with new and innovative sunglasses and helmets from Rudy Project at Booth R137. During the four-day Expo (April 10-13,...

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Running

Triathlon

April 1, 2025

Meet vívoactive 6, the latest health and fitness smartwatch from Garmin

OLATHE, Kan. (April 1, 2025) /ENDURANCE SPORTSWIRE/  – Garmin (NYSE: GRMN) today announced vívoactive® 6, its newest health and fitness smartwatch with an even brighter AMOLED display. With up to 11 days of battery life, users can go about their day – and night – without stopping to recharge, making...

Cycling

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March 28, 2025

Blood Flow Restriction Goes To Space With Hytro and Fram2

FRIDAY 28TH MARCH 2025 /ENDURANCE SPORTSWIRE/ - The Fram2 mission, the first human spaceflight over the Earth’s polar regions, is breaking new ground in space exploration by incorporating Hytro’s innovative Blood Flow Restriction (BFR) technology and Delfi’s Personalised Tourniquet System (PTS) for BFR technology. This pioneering study is set to assess...

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