PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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November 2, 2022
Athletic Brewing Honors Veterans with Ready Front IPA
MILFORD, Conn. and SAN DIEGO (November 2, 2022) /ENDURANCE SPORTSWIRE/ - Athletic Brewing Company, America’s leading non-alcoholic craft brewer, today announced the re-release of Ready Front IPA, a limited-time offering that gives back to military veterans. Developed with a team of veterans and using the “Veterans Blend” of five different...
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November 1, 2022
Altra Launches Its Spin on a Max Cushion Road Shoe
DENVER (November 1, 2022) /ENDURANCE SPORTSWIRE/ Altra Running, a leading innovator in performance running, launches VIA Olympus: a max cushion road shoe designed to provide optimal cushion and efficiency for a comfortable run no matter the distance. With more than two years of research and development under foot, VIA Olympus...
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October 27, 2022
The RunnerBox Sells out of Limited-Edition Another Mother Runner Box in Record Breaking 3-Hours
October 27, 2022 /ENDURANCE SPORTSWIRE/ – Debuting last Friday, the Limited Edition AMR Favorites Box became the fastest selling RunnerBox of all time, selling out in a matter of hours. The highly touted limited edition was a collaboration with Another Mother Runner (AMR) and included an assortment of AMR’s favorite products...
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October 27, 2022
The Difference Between Zero-Sugar and Electrolyte Sports Drinks
Sugar-free sports drinks are made with artificial sweeteners, such as sucralose, and are generally lower in calories and carbohydrates than regular sports drinks. However, this doesn’t mean they’re completely void of electrolytes. Outside Online
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October 27, 2022
FuelFood.io Adds Grocery Delivery Offering to Meal Planning Software
FuelFood.io announces they will be integrating MealMe's technology to offer users the ability to order from grocery stores in almost every US city for pickup or delivery from within the Fuelfood.io app Philadelphia, Pennsylvania --(October 27, 2022) /ENDURANCE SPORTSWIRE/ – Ai-powered meal planning app, FuelFood.io announces it has signed a trailblazing...
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October 27, 2022
COROS Takes Your Watch “Beyond GPS” with POD 2 and Effort Pace
Irvine, CA, October 27, 2022/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of endurance sports wearables and training software, announced today the release of the COROS POD 2. The POD 2 can be used in tandem with any of the brand’s current available GPS watches to provide the user with even greater running...
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October 25, 2022
Sports Drinks Boost Coca-Cola to $11B Quarter
Coca-Cola continues to rack up revenue from its sports drinks segment. The beverage giant generated $11.1 billion in revenue in Q3 2022 — a 10% increase year-over-year and surpassing Wall Street estimates of $10.52 billion. Sports drinks — which include BODYARMOR, Powerade, and Aquarius — grew 6% during the quarter....
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October 25, 2022
Orucase Releases Their First Travel Bag: The Janus Duffel For Cyclists + Outdoor Sports Enthusiasts
/ENDURANCE SPORTSWIRE/ – Orucase expands their bag offerings as they release their first travel bag - the Janus Duffel 5l. A 50-liter duffel designed with cyclists in mind, and the crossover capabilities for regular travel and all other outdoor sports, the Janus is made out of Challenge Sailcloth fabric and comes...
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October 24, 2022
Apple Fitness+ features yoga with ultrarunning legend Scott Jurek
Beginning Oct. 24, Apple Fitness+ is expanding its fitness and wellness service to be available to all iPhone users, and launching a superior set of workouts with new music to accompany them. Fitness+ will also introduce a new workout program, Yoga for Every Runner, featuring and designed with one of...
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October 24, 2022
Events.com Acquires Leading Event Sponsorship Technology Platform
LA JOLLA, CA October, 2022 /ENDURANCE SPORTSWIRE/ – Events.com, a global provider of frictionless, user-friendly event planning and sponsorship management software, has acquired HelpGetSponsors.com (HGS), an event sponsorship technology company. The acquisition allows Events.com to provide its current and future customers with the tools and skills to find, sell, and manage...
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October 23, 2022
PEARL iZUMi’s New Ten Spot Collection Pays Tribute to the Grateful Dead’s 1981 10-Day Tour Through Colorado
LOUISVILLE, Colo. (Oct 23, 2022) /ENDURANCE SPORTSWIRE/ – In 1981, the Grateful Dead played a 10-day tour in Colorado that culminated with an unforgettable concert at the CU Events Center in Boulder on December 9. PEARL iZUMi’s new Ten Spot collection celebrates that tour with a colorful tie-dyed theme across 10...
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October 23, 2022
INCUS Performance Announce INCUS | NOVA 2.0 and Mixed Reality™ to Revolutionise Endurance Sports Broadcast and Bring Connected Fitness to the Masses
/ENDURANCE SPORTSWIRE/ – The INCUS | NOVA, a ground-breaking and unobtrusive piece of wearable fitness-tracking technology, sits in a mesh pouch atop the centre of the spine and unobtrusively tracks you while you workout. Using high performance 10-axis MARG motion sensors, the INCUS | NOVA accurately measures and analyses the movement...
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October 21, 2022
Supersapiens Powered by Abbott Libre Sense Glucose Sport Biosensor and Wahoo Debut First-of-its-Kind Integration
ATLANTA, 21 October 2022 /ENDURANCE SPORTSWIRE/ - Supersapiens, the world’s first glucose management system for athletes powered by Abbott Libre Sense Glucose Sport Biosensor, is announcing a groundbreaking integration with Wahoo’s New ELEMNT ROAM and BOLT that allows for real-time glucose visibility. This historic integration is being designed to connect...
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October 21, 2022
RunSignup Launches New Race Announcer Feature
October 21, 2022, Moorestown, NJ /ENDURANCE SPORTSWIRE/ -RunSignup, the leading registration provider for U.S. endurance events, launches its new real-time race announcer feature. RunSigup’s RaceDay Scoring software, used by timers to score endurance events across the country, now offers an announcer screen that streams race participant information as they cross...
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October 20, 2022
Predictive Fitness and Mark Allen Launch the TriDot Mark Allen Edition
DALLAS, TX – OCTOBER 20, 2022 /ENDURANCE SPORTSWIRE/ – TriDot, a division of Predictive Fitness, Inc. and Mark Allen, the Greatest Endurance Athlete of All Time and 6x IRONMAN Triathlon World Champion are proud to announce the launch of the TriDot Mark Allen Edition. The new subscription level combines Mark’s wisdom...
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October 19, 2022
BibBoards and The Donna Foundation Partner Up to Take Breast Cancer Down
/ENDURANCE SPORTSWIRE/ – BibBoards has partnered with The Donna Foundation to raise money and spread awareness during Breast Cancer Awareness month. Exclusive Breast Cancer Awareness designs will be available with proceeds going to The Donna Foundation and their work in cancer research. These exclusive bibSNAPS are the best way to support...
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October 18, 2022
Skechers Sues Hermès For Patent Infringement
In a statement, Skechers claims that in 2022, Hermès introduced two footwear styles, the Éclair and Envol, which use mid-sole and undersole design elements that infringe multiple Skechers patents for its Massage Fit technology that Skechers incorporates into its Skechers Go Walk series and other product lines. SGB Media
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October 18, 2022
Article One and Mission Workshop Launch New Styles in Collaborative Eyewear Collection Designed for Urban Cyclists
FLINT, Mich. (Oct. 18, 2022) /ENDURANCE SPORTSWIRE/ – Article One, the artisanal eyewear brand boasting heirloom-quality Italian craftsmanship in athleisure and optical frames, today announced the launch of its second collaborative collection with Mission Workshop. Article One and Mission Workshop, a San Francisco-based company that creates bags, clothing, and footwear for...
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October 17, 2022
Sunday Afternoons Welcomes Ultrarunner Dean Karnazes as Brand Ambassador
Ashland, Ore. (October 17, 2022) /ENDURANCE SPORTSWIRE/ Sunday Afternoons is pleased to announce a new partnership with ultramarathoner and endurance athlete Dean Karnazes. With decades of experience as a professional runner and longtime fan of the Sunday Afternoons brand, Karnazes will support the technical headwear company at The Running Event...
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October 17, 2022
High Levels of BPA Were Found in Sports Bras — Here’s What You Need to Know
Working out is supposed to be good for you — and a great sports bra can make you feel good about yourself and push you to work out that much harder. But news from the Center for Environmental Health (CEH) is making people question whether their sportswear might have an...
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October 17, 2022
North St. Bags Launches Upcycled Collection of Packs and Panniers Made from Life Time Athletic Events and SRAM Material Donations
Portland, OR (Oct. 17, 2022) /ENDURANCE SPORTSWIRE/ – North St. Bags is proud to launch their 2022 limited-edition Upcycled Collection of packs and panniers, made from tents and banners used at some of the country’s most iconic endurance events. These rugged outdoor fabrics, donated by Life Time and SRAM, have served...
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October 17, 2022
ShowcasedSummaForte™ Becomes Rare CBD Brand to Achieve NSF’s Certified for Sport® Qualification
BLOOMINGTON, IN—October 17, 2022 /ENDURANCE SPORTSWIRE/ – Following a months-long rigorous review process, SummaForte™ became one of just three brands using CBD to receive NSF’s Certified for Sport® certification for its drink supplement – SummaMix™. SummaMix™ is an all-natural, vegan drink mix that comes packaged in individual sachets and is mixed with...
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October 14, 2022
Zwift commits to continuing as ‘an open-platform’ amid Wahoo lawsuit
Zwift has sought to reassure users that it has no intention of ceasing its compatibility with Wahoo products after the turbo-trainer manufacturer launched legal action against the online cycling software company. Earlier this week, Wahoo confirmed that it was suing both Zwift and JetBlack over two turbo trainer designs it said were...
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October 14, 2022
Vittoria Terreno Dry – The Tire Choice of the UCI Gravel World Champions
/ENDURANCE SPORTSWIRE/ - The Terreno Dry tires chosen by Pauline Ferrand-Prévot and Gianni Vermeersch proved their capability to adapt to a mix of hard and loose dry terrains and impressive speeds. In addition, Air-Liner Gravel inserts were chosen by many riders to grant reliability in the race without mobile technical...
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October 12, 2022
Specialized unveils its first low-cost electric bicycle model under new Globe line
Specialized’s Globe Haul ST was teased earlier this year with a heavily obscured photo showing the e-bike carrying a pile of cactuses. At the time we could tell that it would be a step-through utility e-bike, but that was about it. Now we’re getting two new photos that finally show...