January 4, 2022

Zwift Keeps Pace In At-Home Fitness Market with New Products

Online fitness training platform Zwift is expanding its footprint in the competitive at-home fitness market with the release of a smart bike and indoor trainer. The Zwift Wheel and Zwift Ride are the result of a recent customer survey developed in conjunction with market research firm Toluna. The company is also partnering with LG...

January 3, 2022

HOKA® Reimagines The Run With The All-New Kawana

(GOLETA, Calif.), January 3, 2022 /ENDURANCE SPORTSWIRE/ - HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of the all-new Kawana. A revolutionary new shoe for the start of a new year, the supremely versatile Kawana has been designed for runners and fitness enthusiasts seeking premium comfort in...

December 31, 2021

How the Apple Watch could turn you into a serious cyclist in 2022

Apple gave its smartwatches some cool new cycling features in this year's WatchOS 8 update, and you don't have to buy an Apple Watch Series 7 to try them. The new features, which include automatic cycling detection, fall detection and better calorie tracking when you're riding an electric bike, could make it easier...

December 30, 2021

ROUVY CAREER 2.0 – Training Motivation as a Fun Cycling Adventure Around the World

December 31, 2021 /ENDURANCE SPORTSWIRE/ - ROUVY releases a new and exciting Career format, one of the platform's top features and the 6th Career Edition. ROUVY CAREER 2.0. presents a new, motivating and gamified version of a multi-year ongoing progression for cycling indoors and outdoors. Numerous improvements and added features...

December 29, 2021

Peloton Plunges in Google Search Trends

U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...

December 23, 2021

World Athletics approves new rules and regulations for shoes in competition

It was announced today that World Athletics has approved new shoe rules and regulations for competition. The new rules have brought a major update to the future of the sport, as athletes will not be allowed to wear shoes that have over a 20mm stack height during competition. This rule...

December 22, 2021

People Are Suing New Balance, Saying Its ‘Made in USA’ Claims Are Deceptive

A new class action lawsuit is going after New Balance’s use of the phrase “Made in the USA.” New Balance customers on Monday filed a complaint in a U.S. District Court for the District of Massachusetts against the footwear maker regarding its shoes that feature the phrase “Made in USA.”...

December 22, 2021

Believe in the Run and PUMA Partner On Activation of the Fast-R Nitro Debut

/ENDURANCE SPORTSWIRE/ - Believe in the Run, a media company centered on run and run culture, recently partnered with PUMA on a dual activation for the debut of PUMA’s newest racing shoe, the Fast-R Nitro Elite. The activation consisted of a shakeout run and live lunch podcast and took place...

December 22, 2021

GO Sleeves Signs Partnership Deal with World Champion Runner Joseph Gray and World Champion Triathlete Josiah Middaugh

San Jose, CA /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World Champion Runner Joseph Gray and Professional Triathlete Josiah Middaugh to an ongoing partnership contract. “I couldn’t be more excited or proud...

December 21, 2021

Fitness Apps Market Could Be Worth $120.37B by 2030

According to a study by Allied Market Research, in 2020, the fitness apps market was worth a total of $13.78 billion, and the compound annual growth rate would be 24.3%. The study suggested that an increased awareness of “a healthy lifestyle” and “diet-related diseases,” as well as an increased use of devices...

December 21, 2021

Want to prevent injuries? Wear cushioned shoes

The highly cushioned shoe versus the minimalist shoe debate has been a topic of conversation among runners for years, but it appears the pendulum is swinging in the direction of cushion. In a recent study, researchers found that runners who wore more cushioned shoes experienced lower rates of injuries than those...

December 21, 2021

Thousands of JD Group Stores To Sell ABG’s Reebok

Reebok, purchased by Authentic Brands Group in August, will now be sold in thousands of JD Group stores thanks to a new agreement between the companies. The non-exclusive deal comes after ABG announced plans to buy Reebok from Adidas for $2.46 billion — the acquisition is set to close in Q1 2022. JD Group, which...

December 21, 2021

Google Assembles an Apple Watch Competitor

Google is taking another swing at smartwatches. The tech giant is said to be in the final stages of development for its long-rumored Pixel Watch and is anticipating a 2022 product launch. Fitt Insider

December 20, 2021

MYLAPS and IRONMAN Europe extend partnership through 2024

Haarlem/Frankfurt  /ENDURANCE SPORTSWIRE/ - MYLAPS Sports Timing and IRONMAN Europe extend their partnership for an additional year. Participants at most IRONMAN races across Europe will be assured of the latest developments in timekeeping through 2024. Commencing in 2021, the extensive partnership between the sports timing company and the iconic endurance...

December 20, 2021

US Team in World’s Toughest Endurance Race

On November 18th, registration opened for One Water Race, the world's toughest endurance race, 23-25 August 2022. The interest is great and registrations have been received from all over the world. The United States has secured participation for its top team with world athletes and are ready for the first...

December 20, 2021

InsideTracker Pro Delivers Data-Driven Coaching Capabilities to 345 Qualified Professional Partners in 2021

CAMBRIDGE, Mass.— Dec. 20, 2021/ENDURANCE SPORTSWIRE/ - InsideTracker, the leading truly personalized performance and nutrition system, added 345 professional partners to its InsideTracker Pro program since launch in March 2021, giving turnkey access to science-backed recommendations based on blood, DNA and fitness tracker data to thousands of strength and endurance athlete...

December 17, 2021

Stages Cycling Introduces Factory Installed Power for 12-Speed Dura Ace and Ultegra

(Boulder, CO – December 17, 2021) StagesⓇ Cycling, a leading cycling technology company, has expanded its Factory Installed Power Meter Service options to include Shimano’s latest 12- Speed Dura Ace R9200 and Ultegra R8100 cranks. For now, Stages will offer Factory Installed Dura Ace R9200 and Ultegra R8100 power meters...

December 17, 2021

Echelon Heats Up Peloton Rivalry with New Bike

The 125-pound EX-8S bike — which sells for $2,399 — features a 24-inch HD touchscreen display that flips 180-degrees. It also supports Wi-Fi and Bluetooth connectivity. Front Office Sports

December 16, 2021

Future Publishing to cease ProCycling publication

Future Publishing has opted to discontinue ProCycling Magazine and will transfer existing subscriptions to Mountain Bike Rider magazine. Cycling Industry News

December 15, 2021

Showcased

Mark Allen Sports Announces New Partnership

Santa Cruz, December 14, 2021 - /ENDURANCE SPORTSWIRE/ - Mark Allen Sports is proud to announce a new partnership with one of the leading brands in performance nutrition, Tennant Products. "Whether you are at the top of your game or starting at the beginning, Tennant Products has a product that...

December 14, 2021

Showcased

Nonaste® Introduces High-Performance Laundry Detergent and Sanitizing Sports Sprays that Eliminate Stink, Funk, Grime and Germs for Active Lifestyle Enthusiasts

SAN DIEGO, CA – December 14, 2021 /ENDURANCE SPORTSWIRE/ - It all comes out in the wash. But does it really? Nonaste, pronounced “No Nasty!” has launched a collection of high-performance laundry detergent and disinfecting sports sprays to help athletes and people with active lifestyles get the nasty smells and...

December 13, 2021

Peloton Looks for Revival with ‘And Just Like That’ Ad

Peloton is looking to turn its fortunes around, starting with an ad that responds to the company's surprising role in a new HBO show. The company’s stock tumbled 16.1% from close of market Wednesday to close of market Friday and is down over 70% since the start of the year. Front Office Sports

December 11, 2021

Showcased

Leslie Jordan announces their NEW Online Outlet Store LJIoutlet.com

Portland, OR /ENDURANCE SPORTSWIRE/ - Leslie Jordan Inc. announces the debut of their online outlet store, LJIoutlet.com. Offering blank tees, hoodies, zips & jackets, buyers can buy a single item or get a 10% discount if they buy ‘by the dozen’. Leslie says, “This is something we have planned for...

December 9, 2021

Nike Tries to Ban Imports of Adidas Knit Shoes, Accusing It of Copying Designs

Nike Inc. is asking a U.S. trade agency to block imports of a wide range of Adidas AG Primeknit shoes, saying they copy the Oregon company’s patented inventions for a knitted fabric that reduces waste without any loss in performance. The complaint, filed Wednesday at the International Trade Commission in...

December 9, 2021

361° Announce the Launch of The Kairos – Their Most Technical and Advanced Running Shoe Yet

/ENDURANCE SPORTSWIRE/ -The team at 361° (https://www.361europe.com/) are thrilled to announce the launch of their latest running shoe: Kairos - a shoe that delivers a beautiful balance between cushioning and responsiveness for a wide range of runners. Combining the best top-spec features from the Meraki, the 361° Kairos is set...