PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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March 7, 2023
Zwift Announces New Layoffs Reducing 15% of Workforce
Zwift has internally announced a restructuring that is resulting in a reduction of the workforce by 15%, or approximately 80 people in total. The change is largely coming out of a “fresh look” at things with Zwift’s recently added co-CEO, Kurt Beidler. Kurt came from Amazon back three months ago in...
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March 7, 2023
Active Recovery Footwear Leader OOFOS Announces Official Partnership with Universal Pickleball Rating System DUPR
March 7, 2023 /ENDURANCE SPORTSWIRE/ - OOFOS, the global leader in Active Recovery footwear, and DUPR, Pickleball’s most accurate global rating system, have announced a partnership to support the growing sport and emphasize the need for recovery for professional and amateur athletes alike. Through this new partnership, OOFOS will have...
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March 7, 2023
RunSignup Announces New Zapier App Integration
Moorestown, NJ /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology solution for U.S. endurance events, announces its Zapier integration and partnership with Sidekick Solutions, a software consulting and integration developer. The companies have joined efforts to provide a simplified option for integrating RunSignup with a variety of other packaged applications...
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March 6, 2023
Stages Cycling Dual Sided Power Meter for Ultegra 8100 Available Now
Boulder, CO – 6 March, 2023 /ENDURANCE SPORTSWIRE/ –Stages Cycling, a leading cycling technology company, today announced the launch of its dual sided power meter for Shimano’s latest 12-speed Ultegra 8100 cranksets. The drive-side Stages R crank arms and dual sided Stages LR cranksets for Shimano’s 12-speed groups feature a new power...
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March 6, 2023
Swiftwick® launches MAXUS™ socks with REPREVE® recycled polyester
Franklin, TN (March 6, 2023) /ENDURANCE SPORTSWIRE/ - Swiftwick is thrilled to announce the launch of the MAXUS sock with a REPREVE® high-performance, recycled polyester footbed. With the release of the MAXUS featuring REPREVE, Swiftwick has achieved their 2023 goal of including Recycled, Renewable or Responsible fibers in 100% of...
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March 3, 2023
Vimazi Pace-Tuned Running Shoes Now Available
Portland, Ore. (Mar 3, 2023) /ENDURANCE SPORTSWIRE/ - Vimazi, a Pacific Northwest-based running shoe startup, has announced the release of their first models of pace-tuned running shoes, which are now available online. They’ll be available at select retailers in the next few weeks. Vimazi's innovative pace-tuned shoes are engineered to...
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March 3, 2023
Fitness apps WHOOP and Today’s Plan integrate for athletes and coaches to unlock their potential through greater insights
/ENDURANCE SPORTSWIRE/ – Endurance sport technology platform, Today’s Plan and the human performance company, WHOOP are excited to announce an integration between the two platforms. This partnership will offer new opportunities for athletes and coaches to unlock their potential through greater insights. Athletes can now sync their WHOOP data to Today’s...
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March 2, 2023
Netflix Unveils First Trailer for Tour de France Series
The trailer debuted during a keynote from Netflix Co-CEO Greg Peters during Barcelona’s Mobile World Congress this week. Escape Collective tweeted out the trailer on Tuesday, which you can watch below. The series is titled Tour de France: Unchained in the U.S., and will likely air this summer, shortly before the 2023...
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March 2, 2023
Pickle Juice Brings Functional Heat with New Chili Lime Shot
MESQUITE, TX (March 2, 2023) /ENDURANCE SPORTSWIRE/ – Pickle Juice, pioneers in providing scientifically proven methods to prevent muscle cramps and dehydration, is excited to announce the release of Chili Lime as the latest innovation of their 2.5oz Extra Strength Pickle Juice shot. Pickle Juice believes in providing natural and healthy...
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March 1, 2023
Cannondale’s New SuperSix EVO is the Ultimate Evolution of the Modern Road Race Machine
Wilton, Conn. – March 1, 2023 /ENDURANCE SPORTSWIRE/ - Today, Cannondale ushers in a whole new era of speed, with the launch of the completely evolved SuperSix EVO road racing bike. “We’ve redesigned the SuperSix EVO to be faster everywhere,” says Sam Ebert, Cannondale Road Bike Product Manager. “When we...
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March 1, 2023
Boost Performance with Essential Elements’ New T-Hero Supplement
Los Angeles, CA (March 1, 2023) /ENDURANCE SPORTSWIRE/ - Essential Elements Nutrition (Ee)-the premium, affordable and science-backed sports nutrition brand-is changing the way testosterone supplements boost performance, health, and more. Meet T-Hero, Essential Elements’ cutting-edge supplement for comprehensive male health support. Essential Elements® T-Hero is engineered with a purpose–to boost...
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March 1, 2023
BikeExchange Offers Ideal Solution for North American Inventory Normalization
Asheville, North Carolina (March 1, 2023) /ENDURANCE SPORTSWIRE/ – As the cycling industry struggles with a post-pandemic twist – excess inventory following normalization of supply chain shortages – online marketplace BikeExchange (BEX) is proving an ideal option for retailers and manufacturers alike. Through BikeExchange’s unique platform, bike sellers can exponentially increase...
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March 1, 2023
Introducing the Power Plate® REV™ with VibeShift™ Technology
CHICAGO – March 1, 2023 /ENDURANCE SPORTSWIRE/ – Power Plate®, the global leader in advanced technology vibration solutions is proud to introduce the Power Plate® REV™; as the first health, fitness and wellness product to deliver the benefits of vibration in a cycling modality, this type of training has never been...
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March 1, 2023
deboer wetsuits Unveils FJORD 3.0
GRAN CANARIA, SPAIN /ENDURANCE SPORTSWIRE/ – On March 1st, deboer wetsuits proudly introduces the FJORD 3.0, the pinnacle of wetsuit innovation and performance for triathletes. The FJORD 3.0 integrates two years of research, development, and testing to create a wetsuit that is faster than ever before. The proprietary X-Skin neoprene technology used...
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March 1, 2023
Injinji Launches New Run Series
San Diego, Calif. (March 1, 2023) /ENDURANCE SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™, is revamping its Run series, announcing the launch of its new Run Lightweight No-Show, Run Lightweight Mini-Crew, Run Original Weight No-Show, and Run Original Weight Mini-Crew for Spring 2023. This collection is designed...
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February 28, 2023
CamelBak® Launches New and Redesigned Run Hydration Vest Collection and All-Terrain Running Challenge
PETALUMA, Calif. (Feb. 28, 2023) /ENDURANCE SPORTSWIRE/ - CamelBak®, the global leader in award-winning personal hydration products, today unveils a new line of running hydration vests that include the all-new Zephyr™ Pro Vest and Trail Run™ Vest, as well as the fully redesigned Circuit™ Vest, all optimized to keep runners...
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February 28, 2023
Electrolit Hydration Beverage Announces Launch of New Blue Raspberry Flavor
CERRITOS, Calif. (February 28, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today the launch of their newest favor, Blue Raspberry. This exciting new flavor is the 14th addition to the global brand’s expansive line of hydration beverages. “Blue Raspberry...
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February 28, 2023
Tifosi Optics Launches Rail XC with Updated Fit and Lens Tech
Watkinsville, GA (February 28, 2023) /ENDURANCE SPORTSWIRE/ Tifosi Optics, the #1 selling brand of cycling eyewear in the United States, is excited to announce the newest style in its best-selling Rail series: The Rail XC. Since launching in March 2022, Tifosi’s Rail has become the brand’s most popular sport sunglass....
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February 27, 2023
USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...
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February 27, 2023
Athletic Brewing and Super Coffee Create World’s First Pre-Workout Brew
MILFORD, Conn. and SAN DIEGO (February 27, 2023) – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has teamed up with Austin-based Super Coffee, the third-largest bottled coffee brand in the U.S., on the world’s first pre-workout brew. Called Suped Up, the new non-alcoholic beer was inspired by...
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February 26, 2023
Jury says Princeton Carbon Works wheels don’t infringe on SRAM’s patents
Princeton Carbon Works prevailed after a two-week jury trial in which SRAM LLC had accused the company of infringing on two patents for aero wheels. In its complaint filed in the U.S. District Court for the Southern District of Florida nearly two years ago, SRAM said that the wavy rim shape on...
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February 24, 2023
Apple Watch Running Track Mode Expands To More Countries
Apple has expanded their Apple Watch running track mode to more countries. This mode will automatically detect the running track as you step onto the track, offering to enter/trigger track mode (assuming you’re in the workout app). Further, the mode automatically knows how many running lanes are at each track. The...
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February 24, 2023
The RunnerBox and The RiderBox Keep Athletes Motivated with Their Latest Release
/ENDURANCE SPORTSWIRE/ – On February 1st, The RunnerBox and The RiderBox debuted their February-March ‘conquer winter’ box. Shipping out every other month, this athlete-run subscription company has selected products that will motivate subscribers to push through these final winter days, defrost, and prepare for the upcoming spring race season. “Winter is...
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February 23, 2023
BOA Nutrition Announces New Board Members and Retail Expansion adding to Brand’s Momentum
RALEIGH, N.C. (February 23, 2023) /ENDURANCE SPORTSWIRE/ – North Carolina-based sports supplement company BOA Nutrition continues to race forward with the announcement that its innovative oral aerosol products will soon be available in brick-and-mortar retail locations in addition to existing e-commerce channels. Since launching in 2021, BOA products have been sold...
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February 23, 2023
INFINIT Nutrition Announces 2023 Team INFINIT Elite Roster
Cincinnati, OH, February 23, 2023 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom sports nutrition company is excited to unveil its 2023 Team INFINIT Elite roster, composed of seventeen athletes representing a variety of endurance disciplines including triathlon, cycling, mountain biking, and running. “At INFINIT we have always felt that...