PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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March 17, 2023
Supersapiens DQ for Pro Athlete
The UCI has disqualified a pro cyclist for using a Supersapiens sensor during the Strade Bianche two weeks ago. She finished 3rd. For those not familiar, Supersapiens is a continuous glucose monitor system, which lets athletes see their glucose levels in almost real-time (there’s some slight delay because it’s measuring...
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March 16, 2023
Purposeful eyewear for the outdoor-inspired: Colorado company reveals new brand identity and 8 new product lines
WHEAT RIDGE, Colo. (March 16, 2023) /ENDURANCE SPORTSWIRE/ - After one year in the making, Optic Nerve Eyewear reveals a new brand identity with a refreshed logo and tagline that aligns with the launch of eight new products to further elevate the brand’s sustainable offerings. Launched in 1981, this Colorado-based...
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March 16, 2023
Pinarello Launches new Nytro E Road and Gravel E Bikes
/ENDURANCE SPORTSWIRE/ Pinarello is proud to announce the launch of the Pinarello Nytro E, an exciting range of road and gravel e-bikes designed without compromise to perform at a high-level and created with adventure in mind, allowing riders to tackle long rides and steep Alpine climbs with more agility and...
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March 16, 2023
Zeal Optics Launches New Eco-Focused Sunglasses for Spring/Summer 2023
Boulder, Colo. – March 16, 2023 /ENDURANCE SPORTSWIRE/ – Zeal Optics is expanding its sustainably-focused sunglass collection for the Spring/Summer 2023 season, including several additions to its award-winning See Grass and Eco-Metals Collections. “We’re dedicated to making the most sustainable, premium sunglasses we can, and we’re eager to expand these two best-selling...
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March 16, 2023
CORE partners with the women’s ZAAF cycling team in 2023
Zurich, Switzerland /ENDURANCE SPORTSWIRE/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and solutions...
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March 16, 2023
Performance Hydration Leader Ready® Launches New Low-Calorie Sports Drink
Pittsburgh, PA., March 16, 2023/ENDURANCE SPORTSWIRE/ – Ready® (@ready nutrition), one of the fastest growing sports nutrition companies in America with co-owners and Ready® Athletes Aaron Donald and Giannis Antetokounmpo, today announced the launching of a light version of Ready® Sports Drink, its advanced and science-based line of performance products designed...
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March 16, 2023
Introducing Ommyx, the First-of-Its-Kind AI Health Tracking App
Miami, FL (March 16, 2023) /ENDURANCE SPORTSWIRE/ - Ommyx is excited to announce the launch of its AI health tracking app, an innovative platform that syncs with your wearables, integrates your health data, and sends custom recommendations that align with your goals straight to your calendar. To founder David Mehlman,...
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March 15, 2023
Introducing PROLIDS: A New Bicycle Helmet Brand Designed Especially for Kids!
Tulsa, Oklahoma /ENDURANCE SPORTSWIRE/ – Effective this month, Brett Baker, company founder, announces the launch of PROLIDS, a bicycle helmet designer and manufacturer based in Tulsa, OK. PROLIDS was created with the goal of making fun, stylish, customizable helmets that kids could wear, and feel good about wearing. PROLIDS helmets will help...
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March 15, 2023
Athletic Brewing Company Expands Canadian Retail Presence
MILFORD, Conn. and SAN DIEGO (March 15, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing, America’s leading producer of non-alcoholic craft beer, is proud to announce an expansion of its Canadian retail presence. A growing number of key retail partners across Canada – including Sobeys, Safeway, Loblaws, and Real Canadian Superstore – are...
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March 15, 2023
Chargel Delivering Unexpected Energy Onsite At The Los Angeles Marathon Expo
Los Angeles, Calif (March 15, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the first-of-its-kind, pocket sized and easy to consume athletic Gel Drink, is kicking off the 2023 racing season onsite at the Los Angeles Marathon Expo. Athletes and spectators alike can expect to find Chargel Stations set up in sampling tents with...
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March 14, 2023
Google’s working on an updated version of its medical A.I. that can answer health questions
Google on Tuesday announced new health initiatives and partnerships at its annual event called “The Check Up.” The Google Health team shared updates about features coming to search, tools for building health apps and the latest in artificial intelligence-powered health research. During the event, the company discussed new partnerships to help...
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March 14, 2023
“World first” 3D-printed carbon fibre DH bike revealed
Following in the footsteps of those brands which have used additive manufacturing for components and even tube junctions on frames, Revel sought Arevo due to it having developed a 3D printing method for structurally sound composite products for the intended use. The Rodeo is the world’s first 3D-printed, thermoplastic carbon...
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March 14, 2023
BikeExchange Signs as Sole Online Sales Platform for Basso, Berria, Lee Cougan
Asheville, North Carolina (March 14, 2023)/ENDURANCE SPORTSWIRE/ – If you’ve ever dreamed of owning a legendary custom Basso, stealthy Berria or iconic Lee Cougan bike, the process just got much easier in North America: Cycling Distribution Network (CDN), the US distributor of all three brands, has recently signed on with BikeExchange...
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March 13, 2023
Wearables firm INCUS Performance ceases trading
Wearable tech specialist INCUS Performance has confirmed that it has ceased trading with immediate effect. Initially positioned as a wearable analytics company for swimmers and triathletes, the company more recently applied its Nova wearable device for running. Endurance.biz
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March 13, 2023
ShowcasedPremier Treadmill Manufacturer Woodway USA® Partners with KinomapTM SAS
Paris, FR/Waukesha, WI (March 13th, 2023) /ENDURANCE SPORTSWIRE/ – Today, it was announced that Woodway USA, manufacturer of premier treadmills for runners around the world, has partnered with Kinomap, developer of a patented software application which offers HD video simulations of famous road races, running routes and scenic locations from across...
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March 13, 2023
Meet Team KINeSYS
Vancouver, Canada, 12th March 2023 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to announce the establishment of Team KINeSYS, an elite coalition of sponsored athletes and coaches who have long used and embraced KINeSYS products. Hard-working athletes, Team KINeSYS members don't let the sun get in the way of their active...
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March 10, 2023
ScienceTraining transforms the way coaches run their coaching businesses online
Athens, Greece – March 2023 /ENDURANCE SPORTSWIRE/ – Introducing ScienceTraining, a cloud-based platform that helps endurance coaches expand their coaching businesses by streamlining all of their coaching and business operations online. Almost two years after its launch, ScienceTraining has already managed to build a robust feature set that is trusted by...
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March 9, 2023
Fastfood Announces Partnerships with Professional Triathletes and IRONMAN Champions Joe Skipper and Jesper Svensson
CONTACT: FINN Partners - fastfood@finnpartners.com BOSTON, March 9, 2023 /ENDURANCE SPORTSWIRE/ FastfoodTM, a new groundbreaking line of high-performance nutrition products engineered to fuel elite and amateur athletes, today announced partnerships with professional triathletes and Ironman champions Joe Skipper and Jesper Svensson of the Professional Triathletes Organisation (PTO). Skipper and Svensson,...
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March 9, 2023
BKOOL announces a price revision for new users and the addition of a new Family Plan
/ENDURANCE SPORTSWIRE/ – The indoor cycling platform, official Giro d’Italia Virtual cycling simulator, revises its current prices and launches an option to have a shared account so that families can do sport at home with a special tariff. BKOOL has positioned itself as the most realistic and complete virtual cycling platform...
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March 9, 2023
ShowcasedOnline Cycling Hub Offers Free Trial to Cyclists Everywhere
HOLLAND, MI (March 9, 2023) /ENDURANCE SPORTSWIRE/ – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—is now offering an easy, no-cost trial membership to cyclists of all abilities from around the world to continue building a safe, friendly, inclusive cycling community unlike any on the Internet. Created...
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March 9, 2023
BikeInsure Announces Integration with Industry-Leading SmartEtailing Platform
March 9, 2023 / ENDURANCE SPORTSWIRE / – BikeInsure, an insurtech company specializing in affordable bicycle insurance for cyclists in the United States, is defining a new cycling industry standard for Bike Shop Retailers with a digital integration to SmartEtailing. SmartEtailing is best known as America’s largest provider of bike shop...
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March 9, 2023
The Berryman Adventure Race provides live tracking for the first time
Front Royal, Va. /ENDURANCE SPORTSWIRE/ – The Berryman Adventure Race will be incorporating live event tracking for the first time, thanks to GPS tracking services provided by Enabled Tracking. The race, hosted by Rolla Multisport, will take place on April 1st, 2023, in Eminence, MO. According to the event website, the...
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March 8, 2023
Enduro Bearings Solidifies Distribution Partners and Expands Product Availability in Canada and Central America
Oakland, California /ENDURANCE SPORTSWIRE/ - Enduro Bearings, in its ongoing efforts to grow distribution across the world, is announcing multi-year distribution agreements with Orange Sport Supply in Canada and Grupo GL in Central America. Grupo GL will represent Enduro Bearings in Costa Rica, El Salvador, Nicaragua, Guatemala, Honduras, Panama and Belize....
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March 8, 2023
LIFEJACKET skin protection takes the rub out of your run or ride, with it’s new anti-chafe balm
8th March 2023, London /ENDURANCE SPORTSWIRE/ – LifeJacket Skin Protection has launched a heavy-duty Anti-Chafe Balm which has been created to protect your skin, so you can perform your best. With Spring just around the corner, many will be planning on taking life outside again, but chafing can often impact your performance whether...
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March 8, 2023
Kane Footwear Launches Kids’ Collection
Westport, CT (March 8th, 2023)/ENDURANCE SPORTSWIRE/ – Kane Footwear, the leader in sustainable active recovery footwear, is thrilled to announce the launch of their first ever kids’ collection. The Revive Kids collection will be available in sizes C11-13, J1-2, in the colorways Charcoal Black, White Pacific, White Caramel and Bubblegum Pink....