PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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February 28, 2023
Electrolit Hydration Beverage Announces Launch of New Blue Raspberry Flavor
CERRITOS, Calif. (February 28, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today the launch of their newest favor, Blue Raspberry. This exciting new flavor is the 14th addition to the global brand’s expansive line of hydration beverages. “Blue Raspberry...
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February 28, 2023
Tifosi Optics Launches Rail XC with Updated Fit and Lens Tech
Watkinsville, GA (February 28, 2023) /ENDURANCE SPORTSWIRE/ Tifosi Optics, the #1 selling brand of cycling eyewear in the United States, is excited to announce the newest style in its best-selling Rail series: The Rail XC. Since launching in March 2022, Tifosi’s Rail has become the brand’s most popular sport sunglass....
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February 27, 2023
USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...
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February 27, 2023
Athletic Brewing and Super Coffee Create World’s First Pre-Workout Brew
MILFORD, Conn. and SAN DIEGO (February 27, 2023) – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has teamed up with Austin-based Super Coffee, the third-largest bottled coffee brand in the U.S., on the world’s first pre-workout brew. Called Suped Up, the new non-alcoholic beer was inspired by...
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February 26, 2023
Jury says Princeton Carbon Works wheels don’t infringe on SRAM’s patents
Princeton Carbon Works prevailed after a two-week jury trial in which SRAM LLC had accused the company of infringing on two patents for aero wheels. In its complaint filed in the U.S. District Court for the Southern District of Florida nearly two years ago, SRAM said that the wavy rim shape on...
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February 24, 2023
Apple Watch Running Track Mode Expands To More Countries
Apple has expanded their Apple Watch running track mode to more countries. This mode will automatically detect the running track as you step onto the track, offering to enter/trigger track mode (assuming you’re in the workout app). Further, the mode automatically knows how many running lanes are at each track. The...
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February 24, 2023
The RunnerBox and The RiderBox Keep Athletes Motivated with Their Latest Release
/ENDURANCE SPORTSWIRE/ – On February 1st, The RunnerBox and The RiderBox debuted their February-March ‘conquer winter’ box. Shipping out every other month, this athlete-run subscription company has selected products that will motivate subscribers to push through these final winter days, defrost, and prepare for the upcoming spring race season. “Winter is...
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February 23, 2023
BOA Nutrition Announces New Board Members and Retail Expansion adding to Brand’s Momentum
RALEIGH, N.C. (February 23, 2023) /ENDURANCE SPORTSWIRE/ – North Carolina-based sports supplement company BOA Nutrition continues to race forward with the announcement that its innovative oral aerosol products will soon be available in brick-and-mortar retail locations in addition to existing e-commerce channels. Since launching in 2021, BOA products have been sold...
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February 23, 2023
INFINIT Nutrition Announces 2023 Team INFINIT Elite Roster
Cincinnati, OH, February 23, 2023 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom sports nutrition company is excited to unveil its 2023 Team INFINIT Elite roster, composed of seventeen athletes representing a variety of endurance disciplines including triathlon, cycling, mountain biking, and running. “At INFINIT we have always felt that...
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February 23, 2023
Outside Interactive, Inc Partners with NatureQuant to Motivate People to Increase Time Outdoors for Better Health
Boulder, Co. (February 23, 2023) /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced an exclusive consumer partnership with NatureQuant, a cutting-edge technology company that specializes in creating personalized outdoor experiences within its NatureDose™ app. NatureDose™ is a nature prescription...
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February 22, 2023
BikeExchange Partners with Blaupunkt E-Bikes for DTC, Retail Sales
Asheville, North Carolina (February 22, 2023) /ENDURANCE SPORTSWIRE/ – In an effort to simplify the buying process while also increasing their North American (NA) presence, renowned electronics brand Blaupunkt has signed an exclusive agreement with BikeExchange, the world’s biggest online marketplace for bikes and bike products: BEX is now the sole direct-to-consumer...
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February 22, 2023
Nix Biosensors app available now in the Garmin Connect IQ store
BOSTON, MASS. /ENDURANCE SPORTSWIRE/ - Nix, the biosensor company delivering health and wellness data to consumers, today announced its new app is available now in the Garmin Connect IQ™ store for select Garmin smartwatches and cycling computers. Nix’s Hydration Biosensor, the first-ever device to analyze sweat and provide endurance athletes...
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February 21, 2023
Pro Cyclist Tom Pidcock Features in Safa Brian’s Series “Descent Disciples”
/ENDURANCE SPORTSWIRE/ – Brian "Safa" Wagner, cyclist and filmmaker, will live premiere "Descent Disciples ||Vol13|| Tom Pidcock vs. The Fish" on February 21st, 2023, at 8:00 am PST on YouTube. Volume 13's featured rider, Tom Pidcock, is a professional rider for Ineos Grenadiers and is often referred to as the best...
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February 21, 2023
Pirelli Presents P ZERO Race TT, The Fastest and Lightest Clincher Tire of Its Range
Milan (Italy), 21 February 2023 /ENDURANCE SPORTSWIRE/ – Pirelli presents P ZERO Race TT, the top-performing clincher tire for professional riders and the sportiest amateurs. It is produced in the renovated Pirelli plant of Bollate, just outside Milan, and completes the racing tire range by taking over from the P ZERO...
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February 20, 2023
Orbit Launches Bicycle Tracker with Apple Find My
Sydney, Australia /ENDURANCE SPORTSWIRE/ - Orbit Velo, a leading manufacturer of tracking devices, has just announced the launch of its latest innovation - a cutting-edge bike tracker that integrates with Apple Find My. The Orbit Velo tracker is designed to provide cyclists with a secure and convenient way to keep...
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February 17, 2023
Alchemy Bikes Increases Rear Travel on Two Arktos MTBs; Pre-Order Now
Golden, Colorado (February 17, 2023) /ENDURANCE SPORTSWIRE/ – Addressing what they see as the future of mountain bike design, Alchemy Bikes – a leading fabricator-to-rider boutique bike manufacturer – is updating its critically acclaimed Arktos line of full-suspension carbon mountain bikes for 2023 with longer rear travel on two of its most...
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February 17, 2023
Strava’s trying to make route planning easier by crowdsourcing photos from users
You can find route photos for any sport featured in the Routes section of the app, including running, trail running, walking, hikes, rides, mountain bike rides, and gravel rides. According to Strava, the platform has roughly 2.3 million photos from 200 million user-uploaded public activities in the past year to...
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February 16, 2023
Kane Footwear Brings Recovery Footwear to Nordstrom
Westport, CT /ENDURANCE SPORTSWIRE/ - Kane Footwear, a leader in active recovery footwear, is now available in 12 select Nordstrom stores and Nordstrom.com, having expanded to six additional brick and mortar stores this week. In celebration of launching with their first major retailer, Kane has designed an exclusive Olive colorway...
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February 16, 2023
RACE RESULT Unveils Fundamentally New Timing System “Ubidium”
Boulder, CO /ENDURANCE SPORTSWIRE/ – At its International Timers Conference, RACE RESULT presented a fundamentally new timing system. Ubidium redefines the industry standards in terms of user-friendliness, power supply and reliability. CTO Nikias Klohr describes the related new foldable ground antenna as a "revolution". The RACE RESULT development team has poured...
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February 15, 2023
Cannondale Unveils LAB71 – A New Ultra-Premium Tier of Performance Product
Wilton, Conn. – February 15, 2023 /ENDURANCE SPORTSWIRE/ – Today, Cannondale announced the launch of LAB71, a new, elevated tier of products representing the highest expression of craftsmanship and the culmination of more than fifty years of cycling innovation, performance, and design. Utilizing cutting-edge materials and processes, combined with stunning finishes...
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February 15, 2023
P3R Celebrates International Women’s Day with a Limited-edition, Women’s Day-themed Box Filled with Fitness Items and Goodies
PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – Celebrating International Women’s Day, P3R will once again launch a limited-edition, Women’s Day-themed box curated with fitness items and goodies that will support and empower women along their wellness journeys. For each box sold, $10 will be donated directly to Girls on the Run of Magee-Womens...
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February 13, 2023
ShowcasedKinomap, North America Announces the Launch of its Race Course Simulation Platform, Kinomap for Races
Boston/Denver, CO – February 13, 2023 /ENDURANCE SPORTSWIRE/ - Today the launch of Kinomap for RacesTM, by Kinomap, North America was announced at this year’s Running USA Conference for Race Directors. Kinomap is the world’s largest platform of course simulation videos for cardio equipment. Some statistics include: 1.5 million users...
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February 13, 2023
Pressio Exhibits at Running USA Industry Conference
Asheville, N.C. (Feb. 13, 2023) /ENDURANCE SPORTSWIRE/ - Pressio, a technical apparel company committed to unparalleled performance and the unwavering pursuit of sustainable procurement, announces its attendance at the Running USA Industry Conference on Feb. 12-14, 2023. The U.K.-based company aims to introduce itself to more retailers, runners and race directors...
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February 13, 2023
Science in Sport (SiS) announce exclusive US retail partnership with The Feed
/ENDURANCE SPORTSWIRE/ – Colorado, US based, The Feed is an online marketplace supplying athletes with the best in class in sport nutrition, high performance supplements and recovery tools. The team supplies products from over two-hundred brands and combines this with invaluable ‘sports education’ to offer the very best and immersive customer...
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February 9, 2023
Fox Racing Enters MTB Footwear Category
Fox Racing, the global leader in motorcycle and mountain bike safety equipment and apparel, has entered the mountain bike shoe category. With the launch of the Union shoe series, Fox now offers both mountain bike and motocross riders head-to-toe protection and apparel. Shop Eat Surf