PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

January 3, 2022
HOKA® Reimagines The Run With The All-New Kawana
(GOLETA, Calif.), January 3, 2022 /ENDURANCE SPORTSWIRE/ - HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of the all-new Kawana. A revolutionary new shoe for the start of a new year, the supremely versatile Kawana has been designed for runners and fitness enthusiasts seeking premium comfort in...
December 31, 2021
How the Apple Watch could turn you into a serious cyclist in 2022
Apple gave its smartwatches some cool new cycling features in this year's WatchOS 8 update, and you don't have to buy an Apple Watch Series 7 to try them. The new features, which include automatic cycling detection, fall detection and better calorie tracking when you're riding an electric bike, could make it easier...

December 30, 2021
ROUVY CAREER 2.0 – Training Motivation as a Fun Cycling Adventure Around the World
December 31, 2021 /ENDURANCE SPORTSWIRE/ - ROUVY releases a new and exciting Career format, one of the platform's top features and the 6th Career Edition. ROUVY CAREER 2.0. presents a new, motivating and gamified version of a multi-year ongoing progression for cycling indoors and outdoors. Numerous improvements and added features...
December 29, 2021
Peloton Plunges in Google Search Trends
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...
December 23, 2021
World Athletics approves new rules and regulations for shoes in competition
It was announced today that World Athletics has approved new shoe rules and regulations for competition. The new rules have brought a major update to the future of the sport, as athletes will not be allowed to wear shoes that have over a 20mm stack height during competition. This rule...
December 22, 2021
People Are Suing New Balance, Saying Its ‘Made in USA’ Claims Are Deceptive
A new class action lawsuit is going after New Balance’s use of the phrase “Made in the USA.” New Balance customers on Monday filed a complaint in a U.S. District Court for the District of Massachusetts against the footwear maker regarding its shoes that feature the phrase “Made in USA.”...

December 22, 2021
Believe in the Run and PUMA Partner On Activation of the Fast-R Nitro Debut
/ENDURANCE SPORTSWIRE/ - Believe in the Run, a media company centered on run and run culture, recently partnered with PUMA on a dual activation for the debut of PUMA’s newest racing shoe, the Fast-R Nitro Elite. The activation consisted of a shakeout run and live lunch podcast and took place...

December 22, 2021
GO Sleeves Signs Partnership Deal with World Champion Runner Joseph Gray and World Champion Triathlete Josiah Middaugh
San Jose, CA /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of World Champion Runner Joseph Gray and Professional Triathlete Josiah Middaugh to an ongoing partnership contract. “I couldn’t be more excited or proud...
December 21, 2021
Fitness Apps Market Could Be Worth $120.37B by 2030
According to a study by Allied Market Research, in 2020, the fitness apps market was worth a total of $13.78 billion, and the compound annual growth rate would be 24.3%. The study suggested that an increased awareness of “a healthy lifestyle” and “diet-related diseases,” as well as an increased use of devices...
December 21, 2021
Want to prevent injuries? Wear cushioned shoes
The highly cushioned shoe versus the minimalist shoe debate has been a topic of conversation among runners for years, but it appears the pendulum is swinging in the direction of cushion. In a recent study, researchers found that runners who wore more cushioned shoes experienced lower rates of injuries than those...