Mix. Drink. Perform: SaltStick Introduces No-Sugar Electrolyte DrinkMix
June 2, 2022
Available in three delicious flavors, DrinkMix delivers the right balance of electrolytes to support athletic performance
Thousand Oaks, Calif. — June 2, 2022/ENDURANCE SPORTSWIRE/ – SaltStick today added a new way to replace electrolytes lost through sweat with the launch of DrinkMix, a no-sugar, ready-to-mix powder designed to keep athletes hydrated and performing at their best.
For more than 15 years, SaltStick products have been meeting the electrolyte needs of athletes during training, competition or recreational activities – supporting countless people across the world, from weekend warriors to international champions. The brand started with the launch of capsules in 2006, then introduced FastChews® in 2015.
As the newest addition, SaltStick DrinkMix relies on cleanly sourced, buffered ingredients to help minimize heat stress and muscle cramping due to dehydration, without causing stomach discomfort. DrinkMix is ideal for anyone who sweats or in situations where you need a boost of electrolytes. Flavors include Lemon-Lime, Tropical Mango and Tart Orange.
“We launched DrinkMix to give athletes more control over how they choose to hydrate, particularly those who prefer to get their nutrition from liquid sources,” said Joseph Havey, Brand Director at SaltStick. “We’re confident that our scientifically-tested, balanced ratio of electrolytes sets DrinkMix apart as an ideal no-sugar hydration tool. Additionally, our partnership with Informed Choice, which regularly tests for banned substances, helps provide athletes the highest level of assurance during training and competition.”
One serving of DrinkMix contains 430 mg of sodium, as well as a balanced ratio of additional key electrolytes, including potassium, calcium and magnesium – equal to two SaltStick Caps or eight SaltStick FastChews.
“Like all SaltStick products, DrinkMix provides a similar breakdown of electrolytes to what is lost through sweat, and it can be used in tandem with other SaltStick products as part of an athlete’s overall electrolyte replacement plan during activity,” said Jess Cerra, professional gravel cyclist and Vice President of Product and Community Development.
SaltStick DrinkMix is Informed Choice certified, keto-friendly, vegan, and does not have an overly sweet taste, making it ideal for training and other activities. DrinkMix is available in single serve packets, as well as 40-serving tubs, which can be poured directly into a standard five-gallon water container for hydrating a team or race participants.
For more information, please visit www.saltstick.com/drinkmix.
Launched in 2006, SaltStick® is a fast-growing electrolyte replenishment supplement with a strong following among endurance athletes for in-competition and training activities. SaltStick helps everyone from weekend warriors to international champions maintain performance by replacing a full spectrum of electrolytes lost through sweat, and in a form and quantity the body can absorb quickly. SaltStick products are now sold in over 40 countries around the world, and include:
- SaltStick Caps – Flavorless capsules that provide a concentrated source of electrolytes. Our premium, Inform Sport-certified Race Ready line – available in caffeinated and non-caffeinated versions – uses sodium citrate to help ease stomach discomfort.
- SaltStick FastChews® – Chewable tablets designed to absorb rapidly through the lining of your mouth. Available in six delicious flavors, FastChews are designed to be taken without water.
- SaltStick DrinkMix – A ready-to-mix powder available in three delicious flavors, designed to help replace electrolytes in a liquid format.
More information is available at www.saltstick.com.
About Alete Active Nutrition
At Alete Active NutritionTM, we believe in the health benefits of living an active life. Alete Active Nutrition LLC is creating a portfolio of athlete-focused sports nutrition brands, including SaltStick, Vitassium®, JoJé Bar® and Bonk Breaker®, that provide the people, prowess and products to activate an athlete’s potential for a healthy life. Backed by American Pacific Group, Alete hopes to build upon these investments with additional high-quality sports nutrition brands. Alete is committed to the development and support of a diverse, inclusive and collaborative community of athletes and sees a tremendous opportunity to bring the benefits of athletics and sports nutrition to athletes of all sports, skill levels, genders, geographies, ethnicities, abilities and backgrounds. Learn more at www.AleteNutrition.com.