PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
December 11, 2023
Ikea Enters Fitness With At-Home Workout Collection
Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new definition to “functional fitness.” Dubbed the Dajlien (‘Daily’) collection, Ikea says its upcoming fitness product line...
December 8, 2023
Sportswear Brand Castore Lands $184M Investment
Sportswear brand and digital platform Castore has secured a £145 million ($184 million) investment in a round led by Raine Partners, a firm specializing in media, entertainment and sports. The apparel brand has an ecommerce site as well as two shops in its headquarters in Liverpool and London and reports...
December 8, 2023
Lululemon Expects to Launch Men’s Shoes in First Quarter of 2024
After officially entering the footwear game in early 2022 with a sneaker designed specifically for the needs of female athletes, Lululemon is ready to expand the category to include men. On the company’s third-quarter earnings conference call with analysts on Thursday evening, Lululemon CEO Calvin McDonald announced that the company...
December 8, 2023
Trail Running Participation Is on the Rise and Brands Are Releasing Innovative Shoes in 2024. But Are They Worth the Investment for Retailers?
Trail running participation is on the rise, and leading footwear brands are looking to capitalize. According to the Sports & Fitness Industry Association (SFIA) 2023 Topline Participation Report, total trail running participation has increased for the fifth straight year. There were 13.3 million total trail running participants in 2022, according...
December 7, 2023
Can AI Find Your Perfect Fitting Running Shoe?
A shoe can make or break your run, no matter your fitness level. Ill-fitting shoes can cause blisters so bad you can’t run anymore or rub your toenails right off. Or the shoe just doesn’t serve your specific gait, compromising your performance. That was the case when pro marathoner Nell...
December 7, 2023
Ford claims its new van can solve the issue of “cyclists getting doored” by drivers and passengers
It took only until 2020 for Ford, the American auto-industry behemoth partially behind populating the country's suburban streets with large vehicles (often used by walking-distance locals going to the supermarket to buy a pint of milk) to acknowledge that cyclists exist, with its Emoji Jacket — that was a thing, remember? And it seems Ford has...
December 6, 2023
The ‘Super Shoe’ Will Thrive in 2024 — How Nike, Puma, New Balance and Other Running Brands Will Capitalize
The “super shoe” has been a dominant topic in run market conversations in recent years, and leading brands showcasing 2024 footwear at The Running Event (TRE) proved the best has yet to come. Last week at TRE, the annual trade show held in Austin, Texas, seemingly every company competing in...
December 6, 2023
Nike and Lululemon Post Epic Retail Traffic Surges on Black Friday
Lululemon will report fiscal third-quarter results after the market closes on December 7 and Nike will report fiscal second-quarter results after the market closes on December 21. Today, LULU shares are up 27x from its adjusted IPO price on July 1, 2007, while NKE shares are up 7.9x over the...
December 4, 2023
Strava introduces messaging feature
As of Monday, the messaging feature will be available for all Strava users (on mobile only). Look for the speech bubble icon in the top right corner of the Strava home screen and group tabs. If you can’t find it, restart your Strava app and make sure you have version...
December 1, 2023
Insurance companies push back against e-bikes
E-bikes are flying off the shelf, and for good reason. Not because they're cited as the solution for everything from reducing traffic congestion to improving diabetes. But because they help riders go farther and faster than a traditional bike, cost less than a car, and emit 99 percent less carbon...