PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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September 6, 2023
MYLAPS launches world’s smallest UHF timing decoder
/ENDURANCE SPORTSWIRE/ – MYLAPS announces the introduction of the lightest UHF decoder in the world of sports timing. The BibTag Smart Decoder is a light-weight decoder with the proven MYLAPS accuracy and optimized user experience. The new decoder is the latest addition to the BibTag product line. The BibTag system...
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September 5, 2023
The Breakaway Leverages AI To Help Riders Prepare for Gran Fondo Hincapie
Truckee CA/ENDURANCE SPORTSWIRE/ – The Breakaway has launched Coach, an AI powered coach and companion that helps riders understand what kind of ride to do on any given day to find simple, consistent improvement. Starting in September, the over 2,000 riders in the Gran Fondo Hincapie Greenville will be the first...
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September 1, 2023
Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content
Keepme, an AI-powered platform for fitness operators, has released Creator, a new generative tool developed specifically for gym content marketing teams. Keepme Creator learns a fitness brand’s tone and voice to maintain brand consistency and leverages large language models such as ChatGPT to produce creative content and drive growth. The new...
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September 1, 2023
Adidas Intentionally Made a Running Shoe That’s ‘Illegally Fast’
Today, Adidas is debuting the Adizero Prime X 2 Strung and highlighting its status as “illegally fast.” The infractions come via a heel stack height of 50mm, 10mm above the limit, and two carbon-infused plates doubling the amount allowable in a single shoe. Although official competitions aren’t in play, there...
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September 1, 2023
3D-printed outsole helps spread seeds on runs
With the aim of promoting biodiversity in urban areas, a product designer has created a 3D-printed outsole inspired by Velcro and bison hooves that lets runners pick up and spread wild seeds while racking up kilometres. The outsole, a chunky synthetic slip-on covered in hundreds of flexible, soft hooks, is...
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September 1, 2023
Denago releases new eXC line of mid-drive motor eMTBs
Irving, TX (September 1, 2023)/ENDURANCE SPORTSWIRE/ – Denago has launched a new eXC line of mid-drive motor eBikes with availability across their network of more than 250 brick and mortar partner bike shops and at Denago.com, starting today. These models are Denago’s first performance eMTBs for off-road enthusiasts. The eXC line includes...
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August 31, 2023
A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training
The TRX founder has begun franchising his next big fitness business idea: outdoor workouts enabled by modern tech. A couple of years ago, Hetrick started OutFit Training, a concept that offers interval-style strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors and...
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August 31, 2023
Saucony Reunites With Universal Works on New Suede Runner Sneakers
Within Universal Works’ Future Friendship Project initiative — where the brand joins with like-minded labels on collaborative projects — Saucony has teamed up again with the contemporary clothing label on a fall 2023 capsule collection. The line features two iterations of the sneaker brand’s newest runner shoe, the Jazz NXT....
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August 30, 2023
GSI Outdoors and Buck Knives Partner to Celebrate Outdoor Cooking with Exclusive Prize Pack Giveaway
Spokane, Wash. — August 30, 2023 /ENDURANCE SPORTSWIRE/ - GSI Outdoors and Buck Knives are thrilled to announce an exciting partnership that celebrates the joy of cooking in the great outdoors. In collaboration with renowned outdoor cooking chefs, Adam and Jessica Cheek of @adam.northwest, the brands are set to launch...
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August 29, 2023
Alo Yoga Launches Supplement Line, Continuing Wellness Push
Alo Yoga has mindfully moved into the supplement space, recently unveiling new gel-based ingestible wellness products and partnering with Sephora to launch its beauty and recovery line in stores in early September. Athletech
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August 29, 2023
ShowcasedCOROS announces the PACE 3 GPS Sport Watch
IRVINE, California / AUGUST 29, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of the PACE 3, its latest performance-focused sport wearable and successor to The PACE 2, which packs an even more powerful punch. Improving on its legendary...
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August 29, 2023
A 2023 Guide to America’s Best eBike Insurance
August 29, 2023 / ENDURANCE SPORTSWIRE /– BikeInsure, an insurtech company specializing in bicycle insurance for cyclists in the United States, has released a 2023 Guide to America's Best eBike Insurance. Electric bicycle owners have an essential 'need' to protect their eBikes with a separate bike insurance policy. BikeInsure is a separate insurance policy designed specifically...
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August 29, 2023
RunSignup Announces RaceDay Scoring 4.0 for Today’s Timers
Moorestown, NJ - August 29, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup the leading registration and technology provider for endurance events in the United States announces RaceDay Scoring version 4.0. Designed for today’s timers, RaceDay Scoring is a powerful scoring software that has become the go-to solution for scoring and providing official race...
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August 24, 2023
Alchemy Bikes’ New Lycos Gravel Bike Now in Stock, Ready to Ship
Golden, Colorado (August 24, 2023) /ENDURANCE SPORTSWIRE/ - Following its recent dramatic reduction in the entry price for the Lycos family of full-carbon gravel bikes, Alchemy Bikes now has full size runs in all standard builds and colorways in house and ready to build to order and ship within two...
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August 24, 2023
Strava Adds More Photo-Based Tools to Route Planning
Strava has added a new feature for Subscribers that lets you see photos while route planning on desktop now, and more specifically, lets you see the exact location of said photos. This is a major upgrade over the Strava route-photo feature introduced earlier this year that showed you photos along...
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August 24, 2023
Scarab Cycles Launches Darien Mountain Bike
EL RETIRO, Colombia /ENDURANCE SPORTSWIRE/ - Scarab Cycles, is thrilled to announce the launch of the Scarab Darien, an adventure-ready, yet racy, hardtail mountain bike. Inspired by the legendary Darien Gap, a remote and challenging stretch of untamed jungle that is so deep that has kept South America disconnected by...
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August 22, 2023
Footwear Study Reveals Data Proving the BOA PerformFit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain
Denver, CO (August 22, 2023)/ENDURANCE SPORTSWIRE/ – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional laces. The BOA Performance Fit Lab, established in 2018, has...
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August 22, 2023
New influencer partnership enhances Wexer’s multi-lingual content provision
TUESDAY 22ND AUGUST 2023, LONDON/ENDURANCE SPORTSWIRE/ – Digital fitness expert Wexer has unveiled a new content partnership with influencer Sophie Joline Fischer – aka Cycling Sophie – which for the first time enables Wexer to deliver German language content across its Mobile and in-club Virtual platforms. Cycling Sophie was created with...
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August 22, 2023
Electrolit Puts a Twist on Hydration with Pineapple Flavor Launch
CERRITOS, Calif., Aug 22, 2023/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is bringing the refreshing flavors of summer to market with the addition of Pineapple to its plethora of variants. Subtly blending natural pineapple flavors with the brand’s signature electrolyte formula, the...
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August 22, 2023
RunSignup Launches Apple Pay and Apple Wallet Integration
Moorestown, N.J. - August 22, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for endurance events in the U.S., announces the integration of Apple Pay and Apple Wallet for efficient registration, donations, and race check-ins. With Apple Pay, registering for events becomes even faster and more seamless, and...
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August 21, 2023
COROS announces large firmware update for its GPS watches
IRVINE, California / AUGUST 21st, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for performance and adventure, today announced the launch of its August 2023 firmware update, which brings many exciting new features to the APEX Pro 1, VERTIX 1, PACE 2, APEX 2, APEX 2...
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August 19, 2023
Boutique American bike brand announces closure
The American parent company of All-City Cycles, Quality Bicycle Products (QBP), has announced that its boutique bike brand will be "retired in a few years," with "no new product development beyond model year 2024." Cycling Weekly
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August 18, 2023
Saucony, ASICS Gaining on HOKA
HOKA’s sales grew from about $900 million to $1.4 billion from fiscal 2022 to 2023 and it’s still rocketing upward. The big movers are ASICS and Saucony and the moves are striking. Saucony has almost doubled its share, from 12 percent to 21 percent, in a 3-year span. HOKA’s lead...
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August 18, 2023
Meta Pushes Into VR Fitness: Why the Tech Giant Is Just Getting Started
In early 2023, Meta completed its acquisition of Within, maker of the popular VR fitness app Supernatural, for a reported $400 million, cementing the tech company’s entry into the space. In the four years or so between its first foray into VR and its decision to shell out big bucks...
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August 17, 2023
Go Fast and Far with the new APEX 2 Pro Chamonix Edition from COROS
IRVINE, California / August 17th, 2023/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for performance and adventure, today announced the launch of the APEX 2 Pro Chamonix Edition, a 3000-unit limited edition colourway that recognises one of the greatest places on earth to train and trail-blaze....