PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

August 2, 2022
Mazama Designs Launches New Soft Bottles
Bend, OR – August 2nd, 2022/ENDURANCE SPORTSWIRE/ – Mazama Designs, outdoor-products development company located in Bend, Oregon, recently announced the release of their new Soft Bottles to complement their ever-growing arsenal of hydration solutions for outdoor enthusiasts. Mazama is launching new soft bottles today on Amazon.com and their own website, www.mazamadesigns.com....
August 2, 2022
McLaren Steps into Sports Apparel with $450 Sneakers
McLaren is tapping into the fashion market with the debut of its first athletic footwear line, HySpeed. The British luxury carmaker is entering the $3 trillion fashion market to expand its reach and attract more consumers behind the growing popularity of its Formula 1 racing team. FOS
August 2, 2022
Porsche eBike Performance GmbH launches into cycling market
If there were any remaining doubt about how serious performance vehicle manufacturer Porsche is about eMobility, that has been officially ended with the launch of Porsche eBike Performance GmbH. The car maker announced it, “wants to increase its activities in the eBike segment. To this end, two joint ventures founded...

August 2, 2022
Saucony® Launches All-New Endorphin 3 Collection
WALTHAM, MA (August 2, 2022)/ENDURANCE SPORTSWIRE/ – As the popularity of carbon-plated running shoes continues to surge, global performance running lifestyle brand Saucony announces the launch of the highly anticipated Endorphin 3 Collection, engineered with the brand’s signature SPEEDROLL™ Technology and high-performance PWRRUN PB™ foam cushioning. Leading the new generation Endorphin 3...

August 2, 2022
Tottenham Hotspur and Science in Sport Announce Industry-Leading Partnership
/ENDURANCE SPORTSWIRE/ – Tottenham Hotspur is pleased to announce Science in Sport (SiS) as the Club’s first Official Performance Solution Partner, working closely with the Nutrition and Sports Science teams for the next four seasons. SiS have already played a part in shaping the Men’s First Team’s preparation for the upcoming...
August 1, 2022
Pepsi to pay US$550m for 8.5% stake in fitness-drink maker Celsius
PEPSI will pay US$550 million for a stake in fitness-energy drink maker Celsius Holdings as part of a long-term strategic distribution agreement. Pepsi is getting convertible preferred stock equating to 8.5 per cent ownership in Celsius, the companies said on Monday (Aug 1) in a statement. The soft drink giant...

July 31, 2022
Cutting Edge Textile Technology Powers Pearl Izumi’s Fall 22 Line to Keep Cyclists Warm and Dry Through Changing Seasons
Louisville, Colo. (July 31, 2022)/ENDURANCE SPORTSWIRE/ – PEARL iZUMi, the worldwide leader in premium cycling apparel and footwear, is excited to introduce its Fall 2022 line featuring Polartec® Neoshell® technology, which perfectly balances weather protection and garment breathability. From new thermal apparel and layering pieces to best-in-class outerwear, PEARL iZUMi’s Fall 2022...

July 29, 2022
BikeExchange / Kitzuma Cycling Logistics Merger Proving Highly Successful
Asheville, North Carolina (July 28, 2022) /ENDURANCE SPORTSWIRE/ - After joining forces in December, two rising industry disrupters – Kitzuma Cycling Logistics, offering fully-assembled bike deliveries nationwide, and BikeExchange, an online storefront for retailers, manufacturers and consumers across the country – continue to change the way bikes are bought, sold and...

July 28, 2022
Lizard Skins Launches New Monitor Glove, The 3 SZN
American Fork, Utah (July 28, 2022) /ENDURANCE SPORTSWIRE/ - Lizard Skins, a leader in grips and handlebar tape, knows a lot about a rider’s contact points, and their renowned Monitor line of gloves has been providing comfort and performance in the hands, perhaps the most important contact point, for years....

July 28, 2022
Nutrition Coaching App, Fuelin, Announces Integration with TrainingPeaks
(San Francisco, CA)/ENDURANCE SPORTSWIRE/ – Fuelin announced today the integration of its nutrition coaching app with sports technology platform, TrainingPeaks. Fuelin’s mission is to make personalized nutrition coaching available to all athletes and coaches at an affordable price point. Nutrition is a key pillar to performance in endurance training and racing,...