PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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July 19, 2021
Nike and Adidas Are Losing Ground to These Competitors in Women’s Athletic Footwear
Matt Powell, senior sports industry adviser for The NPD Group Inc., revealed on Twitter that Nike and Adidas have ceded share to Skechers, Brooks, Vans and other leading labels in the first half of 2021. Speaking with FN, the industry insider explained that these ascendant brands are winning over women in...
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July 15, 2021
Kate Hudson-Backed Apparel Brand Fabletics Taps Banks for IPO
Fabletics, the workout-apparel brand backed by Kate Hudson, has tapped banks to help it prepare for an initial public offering that it hopes would value it at more than $5 billion, according to people familiar with the matter. WSJ
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July 14, 2021
Peloton Pays Out Musicians Better Than Spotify, Apple
On a per stream basis, Peloton blasting your favorite song during a workout supports the artist who made it more than clicking play on the top music streaming services. Peloton pays musicians $0.03 per stream. Neither Spotify nor Apple Music pays even one full cent, respectively doling out $0.0035 and $0.0068 per stream....
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July 12, 2021
ASICS Launches NFT ‘Digital Footwear’ at Auction This Week
Another wave of the future — digital footwear — is here. ASICS’ new footwear collection isn’t actually footwear at all … it’s a massive 189-piece collection of nine ASICS digital footwear products. And all the products will be up for grabs via NFT. GearJunkie
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July 7, 2021
X2 Performance, a manufacturer of sports drinks and supplements, raised $16 million
Giants running back Saquon Barkley has joined Bucs linebacker Lavonte David and the NBA’s Kawhi Leonard as an investor in X2 Performance, the makers of non-carbonated energy drinks. Barkley’s investment comes as part of a $16 million Series D raise, led by previous investor L Catterton. The company started in...
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July 7, 2021
SoulCycle Thrives As People Return ‘In Droves’
Equinox’s SoulCycle is reaping the benefits of renewed interest in in-person fitness experiences. In May, the company said New York’s new membership sales had increased 55%. By then, all fitness centers nationwide had reached 83% of their January 2020 traffic levels. Front Office News
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July 5, 2021
Soul Cap: Afro swimming cap Olympic rejection could be reconsidered after backlash
Soul Cap, which makes caps to fit over and protect dreadlocks, afros, weaves, braids, and thick and curly hair, said FINA, the water sports world governing body, had told them the hats aren't suitable because they don't follow "the natural form of the head". The comments sparked criticism from many...
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June 24, 2021
A Fit for Every Body: REI Co-op Announces Expanded Apparel Sizing
The retailer will soon offer up to women’s size 20 in a core group of activities. Yoga, hiking, snow sports, running, fitness, swimming, and cycling are at the top of the list. Not only will it offer gear in a wider range of sizes, but it will also commit to...
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June 23, 2021
Bird launches new e-bike and Smart Bikeshare platform to meet demand for eco-friendly transportation
Bird has announced the addition of shared e-bikes to its fleet of micro-electric vehicles, as well as the launch of the Bird Bike. Bird currently operates e-scooters in more than 250 cities globally and will bring its shared bikes and Smart Bikeshare platform to select cities this year. BikeBiz
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June 22, 2021
Peloton reportedly venturing into wearables market with digital heart rate armband
Still-confidential details and images of the armband device, which were reviewed by Bloomberg, show that the band would come in two different sizes and pair wirelessly with Peloton’s cycles and treadmills, in addition to phones, tablets and televisions that use the company’s workout app. CNBC
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June 22, 2021
Peloton Using Corporate Wellness Plan to Gain New Users
The fitness company announced that it is rolling out a new corporate wellness program for businesses which will provide “employees access to innovative mental and physical resources,” including the Peloton app and discounts on Peloton hardware. Samsung and Wayfair are among the first companies to sign up for the program, gaining...
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June 22, 2021
Peloton threatens to brick customers’ $4,295 treadmills unless they pay up
The maker of the $4,295 Tread+ treadmill alerted customers that, going forward, they'll need to start forking over $39.99 per month if they want to keep using the exercise equipment they already own. Mashable
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June 11, 2021
Wearables Connecting Athletes to Fans
Wearables, which have become popular with the world’s top athletes, produce a wellspring of data that companies can leverage in any number of ways. Wearable makers appeal to both athletes and fans, sometimes even connecting them. Front Office Sports
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June 7, 2021
The Fast and the Furious: Electric Bikers and Cyclists Compete for Trail Space
Bicyclists says e-bikers zip by recklessly, motorized bike enthusiasts say pedal crowd is just as bad; “increasing rudeness.” WSJ (paywall)
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June 2, 2021
ASICS introduces tool to measure running’s effect on the mind
ASICS has launched a worldwide study on the effects of exercise on mental health and wellness, and everyone is invited to participate. The study employs a new online tool designed by the team at ASICS called the Mind Uplifter, and it uses facial recognition software and individual self-reports to analyze...
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May 19, 2021
Peloton releases software fix for recalled treadmills
The new automatic software update adds a new “Tread Lock” feature that stops and locks the belt after 45 seconds of non-use outside of a class. Users will be required to enter a four-digit code to unlock the belt and start it again. NBC News
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May 18, 2021
Equinox Shifts Business Plan, Scores Big With App
Equinox is using a “tribrid” model for at-home, in-person, and outdoor workouts. Additionally, the company owns SoulCycle and began selling stationary bikes last year. Front Office News
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May 18, 2021
Why Is Nike Still Backing Alberto Salazar?
Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws...
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May 17, 2021
New $3.3M Seed Pumps Up DeltaTrainer’s Platform
DeltaTrainer, a one-on-one remote personal training company, raised $3.3 million in a round of seed funding to boost development of its platform and wearable technology. The Pittsburgh-based company founded in 2018 provides fitness training based on tracking a user’s movements via Apple Watch motion analysis. Crunchbase
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May 12, 2021
AI and a Brave New Running World
AI is the inevitable future of athletics posed to revolutionize the endurance sporting industry. PodiumRunner lays out where we are, and what we can expect to see in the coming years.
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May 12, 2021
Big Sneaker, Small Footprint: Adidas, Allbirds Collab on Lowest Carbon Emission Shoe
After a 12-month collaboration, rival brands adidas and Allbirds today unveiled what they see as the future of sustainable shoe design. The FUTURECRAFT.FOOTPRINT, a limited-run proof-of-concept shoe, produces an estimated 2.94 kg of carbon per pair. That makes it both brands’ first sub-3kg carbon footprint shoes, and less than half that...
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May 11, 2021
Outside’s 2021 Summer Buyer’s Guide
Every year, Outside dedicates two whole magazines to gear. That's 40-plus Reviewers. 340 Products. Months of testing on rivers, trails, summits, and patios. See their picks for running, cycling and fitness gear at the link.
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May 10, 2021
TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science
TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that its partner company, Nuun (the “Company”), an innovative hydration supplement brand, has entered into an agreement to be acquired by Nestlé Health Science. Businesswire
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May 5, 2021
Oura Brings In $100M in Funding
Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million. The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger. More than 500,000 have been sold. Front Office News
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May 5, 2021
Peloton’s Bad Day Explained: Recall of Tread and Security Leak Discovered
The company announced yesterday they’re recalling Tread/Tread+ treadmills, due to safety issues (which led to the death of one child). Additionally, a story ran on TechCrunch, which outlined how security researchers had stumbled into a bug that allowed some activity and profile details to be seen for private profiles. DC Rainmaker