PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

January 26, 2023
ShowcasedINFINIT Nutrition Launches New Product: Javi Instant Protein Latte
Cincinnati, Ohio, January 26, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has unveiled a new protein coffee drink mix called “Javi.” The new product is a rebranding of one of the company’s founding formulas, MUD, which has been a popular part of INFINIT’s lineup since 2009....

January 25, 2023
USA Cycling Launches New Track Talent ID Program Focusing on Los Angeles Communities
LOS ANGELES /ENDURANCE SPORTSWIRE/ – On Friday, USA Cycling officially launched Search for Speed in downtown Santa Monica. Both industry guests and the general public were offered an inside look into how the program will work and to even put their skills to the test. Search for Speed is a new...

January 25, 2023
The leading endurance calendar Ahotu has launched a new site and brand
/ENDURANCE SPORTSWIRE/ – Ahotu started off as a French calendar for long-distance running events. A lot has happened since then and now Ahotu is a global calendar covering more than twenty types of endurance sports — both well-known international events and smaller, local ones. As a next step in Ahotu’s journey,...
January 24, 2023
Strava apologizes after price hike backlash: ‘We just moved too fast’
The activity-tracking behemoth responded to a blaze of criticism and canceled subscriptions with an official statement that sought to douse the flames caused by recent confusing price hikes. The past month saw social media simmering with bad vibes when the popular platform increased prices for its premium subscription. VeloNews

January 24, 2023
Chargel Announces Partnership to Fuel the National Interscholastic Cycling Association
IRVINE, Calif., (January 24, 2023) /ENDURANCE SPORTSWIRE/ - Chargel, a one-of-a-kind athletic gel drink designed to meet the unique energy needs of cyclists, today announced its partnership with the National Interscholastic Cycling Association (NICA). NICA is a non-profit organization dedicated to building strong minds, bodies, character, and communities through cycling....

January 23, 2023
Supersapiens Wins Inaugural Global Triathlon Award for Outstanding Tech Product
Atlanta, GA – 23 February 2023 /ENDURANCE SPORTSWIRE/ – The Global Triathlon Awards selected Supersapiens as the 2023 winner for Outstanding Tech Product at its inaugural awards gala. The GTAs were held in Nice, France by Super League Triathlon, Professional Triathlete’s Organization, World Triathlon, France’s Department 06, and Ekoi. The selection...

January 21, 2023
Back by Public Demand: BibBoards at the USA Triathlon Conference
/ENDURANCE SPORTSWIRE/ – Endurance brands everywhere will be attending the USA Triathlon's Endurance Exchange Conference in Austin, Texas to share their products and innovations with race directors and endurance athletes from around the country. BibBoards will be in attendance to share the value of adding BibSnaps to endurance events with race...

January 21, 2023
Velo Saddles Releases New Angel Revo Saddle Design Commemorating the Chinese Zodiac – The Year of the Rabbit
/ENDURANCE SPORTSWIRE/ – After launching their first Chinese Zodiac saddle in 2015, Velo Saddles continues the tradition of releasing a limited edition Zodiac design representing the current animal based on the lunar calendar. For 2023, Velo is excited to add the Golden Rabbit to its Zodiac series featuring its Angel Revo...

January 20, 2023
Japanese Outdoor Apparel Brand Goldwin Launches Collab with Actual Source Design Studio
SAN FRANCISCO, CALIF. — JANUARY 20, 2023, /ENDURANCE SPORTSWIRE/ – Goldwin, the outdoor apparel brand obsessed with unifying minimalist design with technical athletic performance, today announces an all-new collection of apparel in collaboration with Utah-based design practice Actual Source. They’ve named the collaboration Alpine Codex Group in honor of what Goldwin and...

January 19, 2023
G-Tech Launches New Heated Apparel Collection at The PGA Show
PALM BEACH GARDENS, FL. (January 19, 2023) – G-Tech Apparel, the leader in heated hand warming technology, is launching a new collection of heated hoodies and vests to supplement its hand warming pouches and has selected True North Brand Group, Inc., Hingham, Ma., to generate awareness among its key audience...