PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 20, 2026
Race Director University Launches RDU Academy: A Leadership Program for the Next Generation of Event Professionals
DeKalb, Ill. (January 20, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) has announced RDU Academy, a first-of-its-kind leadership development program designed for young people ages 15-18 who want to learn the business of endurance events—not just volunteer at them. The program targets a specific gap in the industry: succession....
January 17, 2026
Sports Goes All In on Non-Alcoholic Drinks Boom
NA drinks are now just as premium as full-alcohol options, and athletes, teams, and leagues are pouring money into the category. For many people—including some athletes—the beginning of the year means Dry January. The alcohol-free month has roots in sports. As a term, “Dry January” took off in 2011 when...
January 16, 2026
Why Iconic Bike Brands Are Suddenly Putting Drop Bars on Mountain Bikes
Both Pivot Cycles and Pinarello have dropped new hardtail mountain bikes with heavy gravel influence as the lines between gravel and mountain biking continue to blur. But these brands aren’t the first to take a swing at the niche category. Many brands have been doing this for years, but with...
January 16, 2026
CamelBak Enters WorldTour Road Racing with Multi-Year Partnership with Team Visma | Lease a Bike
IRVINE, Calif., (January 16, 2026) /ENDURANCE SPORTSWIRE/ — CamelBak, the global leader in hydration solutions, today announced a new multi-year partnership with Team Visma | Lease a Bike, one of the most successful organizations in UCI WorldTour professional cycling. Through the partnership, CamelBak will serve as the team’s exclusive performance...
January 16, 2026
Precision Fuel & Hydration Named Official Energy Gel Partner for the ASICS Los Angeles Marathon and Rose Bowl Half Marathon
LOS ANGELES, Calif. (January 16, 2025) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation has announced a new partnership naming Precision Fuel & Hydration as the Official Energy Gel Sponsor of the Rose Bowl Half Marathon & 5K and the ASICS Los Angeles Marathon. Through this partnership, Precision Fuel & Hydration will...
January 16, 2026
Feisty Media Expands Podcast Network Into Trail Running and Relaunches Feisty Women’s Performance Podcast with Renowned Experts
January 16, 2025 /ENDURANCE SPORTSWIRE/ - Feisty Media announces today two new podcasts under the Feisty umbrella: the Feisty Women’s Performance podcast, and a partnership with the iconic trail running show Trail Society. The new Feisty Women’s Performance show, hosted by Dr. Erin Ayala and available on all major podcast...
January 15, 2026
Best Bike Split Unveils 2026 Professional Team Partners
Austin, TX (January 15, 2026) /ENDURANCE SPORTSWIRE/ — After a standout 2025 season in which teams using Best Bike Split technology recorded more than 120 wins worldwide, the Austin-based performance platform enters 2026 with renewed momentum and an expanded technical toolkit. Best Bike Split remains deeply embedded at the highest...
January 15, 2026
Race Director University Launches Sponsorship Portal Connecting Brands with Certified Event Professionals
DeKalb, Ill. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU) has launched the RDU Sponsorship Portal, a platform designed to connect brands, vendors, and sponsors directly with certified race directors seeking partnerships for their endurance events. The Sponsorship Portal addresses a persistent challenge in the endurance events industry:...
January 15, 2026
FLOWBIO independently validates its sweat sensor against laboratory gold standard
London, UK (January 15, 2026) /ENDURANCE SPORTSWIRE/ - FLOWBIO has published an independent, peer reviewed validation study assessing the performance of its wearable sweat sensor against established laboratory reference methods used in sport science. The study, published in Frontiers in Physiology, evaluates the FLOWBIO Sensor by comparing wearable sweat analysis...
January 14, 2026
Breaking the “Swag Fatigue”: How Magic Race Swag’s New Interactive Cups Are Revitalizing Summer Events & Beer Runs
January 14, 2026 /ENDURANCE SPORTSWIRE/ - In today’s endurance industry, competition is fiercer than ever. With race calendars saturated, organizers face a growing challenge: "Swag Homogeneity." Traditional race kits have become predictable, and when every event offers the same generic gear, it becomes harder to excite runners or stand out...
