PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 22, 2026
HydraPak Backs Modern Adventure Pro Cycling as Official Hydration Partner
Oakland, CA (January 22, 2026) /ENDURANCE SPORTSWIRE/ — HydraPak, a global leader in performance hydration solutions, proudly announces joining Modern Adventure Pro Cycling as the Official Hydration Sponsor for the team’s inaugural 2026 season. As part of the partnership, riders will train and compete throughout the year using custom 20-ounce...
January 21, 2026
80/20 Endurance Announces Free Coach Email Support From 80/20 Certified Coaches for All Training Plans and Subscriptions Beginning in 2026
MIDWAY, Utah (January 21, 2026) /ENDURANCE SPORTSWIRE/ — 80/20 Endurance, a global leader in evidence-based endurance training, today announced that beginning in 2026 and continuing beyond, all 80/20 Endurance training plans and subscriptions will include free coach email support provided by 80/20 Certified Coaches, reinforcing the company’s commitment to human-led coaching...
January 20, 2026
How many running shoes do you actually need in your rotation?
When it comes to running footwear, things get complicated quickly. High-stack, max-cushion, minimalist, carbon-plated–the options are endless, making if difficult to decide how many (and which) shoes you need. While it’s possible to train in a single pair, most runners will benefit from a small, thoughtful rotation–especially if they’re logging...
January 20, 2026
Velosurance Introduces New Jersey–Compliant E-Bike Liability Coverage Following Passage of Senate Bill S4834
Boca Raton, FL — January 20, 2026 /ENDURANCE SPORTSWIRE/ - Velosurance, the specialty bicycle and e-bike insurance company that pioneered stand-alone bike insurance in the United States, today announced the availability of liability insurance designed to meet the requirements of New Jersey Senate Bill S4834, recently enacted legislation affecting how...
January 20, 2026
Race Director University Launches RDU Academy: A Leadership Program for the Next Generation of Event Professionals
DeKalb, Ill. (January 20, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) has announced RDU Academy, a first-of-its-kind leadership development program designed for young people ages 15-18 who want to learn the business of endurance events—not just volunteer at them. The program targets a specific gap in the industry: succession....
January 17, 2026
Sports Goes All In on Non-Alcoholic Drinks Boom
NA drinks are now just as premium as full-alcohol options, and athletes, teams, and leagues are pouring money into the category. For many people—including some athletes—the beginning of the year means Dry January. The alcohol-free month has roots in sports. As a term, “Dry January” took off in 2011 when...
January 16, 2026
Why Iconic Bike Brands Are Suddenly Putting Drop Bars on Mountain Bikes
Both Pivot Cycles and Pinarello have dropped new hardtail mountain bikes with heavy gravel influence as the lines between gravel and mountain biking continue to blur. But these brands aren’t the first to take a swing at the niche category. Many brands have been doing this for years, but with...
January 16, 2026
CamelBak Enters WorldTour Road Racing with Multi-Year Partnership with Team Visma | Lease a Bike
IRVINE, Calif., (January 16, 2026) /ENDURANCE SPORTSWIRE/ — CamelBak, the global leader in hydration solutions, today announced a new multi-year partnership with Team Visma | Lease a Bike, one of the most successful organizations in UCI WorldTour professional cycling. Through the partnership, CamelBak will serve as the team’s exclusive performance...
January 16, 2026
Precision Fuel & Hydration Named Official Energy Gel Partner for the ASICS Los Angeles Marathon and Rose Bowl Half Marathon
LOS ANGELES, Calif. (January 16, 2025) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation has announced a new partnership naming Precision Fuel & Hydration as the Official Energy Gel Sponsor of the Rose Bowl Half Marathon & 5K and the ASICS Los Angeles Marathon. Through this partnership, Precision Fuel & Hydration will...
January 16, 2026
Feisty Media Expands Podcast Network Into Trail Running and Relaunches Feisty Women’s Performance Podcast with Renowned Experts
January 16, 2025 /ENDURANCE SPORTSWIRE/ - Feisty Media announces today two new podcasts under the Feisty umbrella: the Feisty Women’s Performance podcast, and a partnership with the iconic trail running show Trail Society. The new Feisty Women’s Performance show, hosted by Dr. Erin Ayala and available on all major podcast...
