PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 3, 2025
Adidas Just Dropped What Could Be Its Most Disruptive Trainer of the Year. It’s Not a Super Shoe
The Adidas Treadflow is the world’s first running shoe designed specifically for how millions of people train. And once you find out what that means, you’ll probably be shocked that no brand has done it before. GEAR PATROL
September 3, 2025
OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science
HICKORY, NC, UNITED STATES (September 3, 2025) /ENDURANCE SPORTSWIRE/ - OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new...
September 3, 2025
Fittest launches new well.being editorial platform
The new digital platform, called well.being, will cover performance sport, hybrid culture, nutrition, recovery, health tech, lifestyle, and the wider wellness economy. According to the company, it will combine reporting, longform features, and multimedia storytelling. ENDURANCE.BIZ
September 3, 2025
Polar Loop arrives as a screenless fitness tracker with no subscription
The all-new wearable is essentially a slightly tweaked, consumer-facing version of last year’s B2B Polar 360 tracker—and, crucially, arrives without a subscription fee. Instead, the Finnish brand is making Loop available for pre-order at $199.99/£149.50 ahead of its 10 September shipping. WAREABLE
September 3, 2025
H2O Audio Launches SONAR 2 PRO Waterproof Headphones
SAN DIEGO, Calif. (September 3, 2025) /ENDURANCE SPORTSWIRE/ – H2O Audio, the pioneer in waterproof audio innovation, announces the launch of the SONAR 2 PRO, the next evolution in underwater listening. Engineered for swimmers, triathletes, and water-sports enthusiasts, SONAR 2 PRO features a slimmer design, upgraded audio, and intuitive controls...
September 3, 2025
Introducing fēnix 8 Pro: The first-ever smartwatches from Garmin with inReach technology for satellite and cellular connectivity
OLATHE, Kan. (September 3, 2025) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) is advancing the future of smartwatch technology with the introduction of fēnix® 8 Pro series. These premium GPS smartwatches are the first to feature inReach® technology for satellite and cellular connectivity1—letting athletes and adventurers leave their phone behind and...
September 2, 2025
Why Specialized’s New eMTB Costs as Much as a Car
To celebrate the undeniable success of the new Levo 4, Specialized has dropped a limited edition S-Works Levo 4 with custom paint-work, the latest Fox Podium fork, and a few other ridiculously bespoke parts – but it won’t come cheap, and this ultra special eMTB is going to cost you $20,000...
September 2, 2025
ShowcasedMountain Hardwear Unveils Fall 2025 Collection Blending Technical Performance with Progressive Style
RICHMOND, Calif. (September 2, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in technical performance apparel and equipment, today announced the launch of its Fall 2025 collection. The new line, available for purchase now at mountainhardwear.com, features innovative designs across several categories – including backcountry, freeride, cold weather trail, and...
September 2, 2025
IRONMAN Launches New Docuseries with Jan Frodeno Entitled, ‘Beyond Finish Lines’
- Six-episode series follows three-time IRONMAN World Champion Jan Frodeno as he revisits the defining moments of his career while sharing stories, miles, and espresso shots with featured age-group athlete guests - The first episode of Beyond Finish Lines is available now, featuring global icon, chef and endurance athlete Gordon...
September 2, 2025
Okemos Wolf Run Medal Features Color-Changing Design — Wolf Puts on a Red Coat Under Sunlight
OKEMOS, Michigan /ENDURANCE SPORTSWIRE/ - The Okemos Wolf Run is taking finisher bling to the next level with a bold, color-changing medal. This year’s custom design features the race’s iconic wolf character, which appears in a white jersey indoors but transforms under sunlight — turning into a vivid red wolf,...
