PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

July 24, 2025
KINeSYS Featured in Allergic Living’s 2025 List of Top Allergy-Friendly Sunscreens
24 July 2025, Vancouver, Canada /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen is proud to share that Allergic Living has recommended our SPF 30 KIDS Fragrance-Free Spray Sunscreen in their 2025 guide to Top Allergy-Friendly Sunscreens. This is the third KINeSYS product to receive the honour—and marks the fifth consecutive year our...

July 24, 2025
Chicago Fire FC Names Nix Biosensors a Proud Supplier for Team Hydration Optimization
BOSTON, MASS (July 24, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new partnership with Chicago Fire FC. As heat-related stress and performance fatigue become growing areas of interest across global soccer, Chicago Fire FC is taking action. The club has named...

July 22, 2025
Introducing the QueenStage Women’s Cycling Podcast
/ENDURANCE SPORTSWIRE/ - The world of women’s cycling is about to get the podcast it deserves. The QueenStage Women’s Cycling Podcast is set to launch just in time for the Tour de France Femmes avec Zwift (TdFFaZ), bringing together four of the most respected journalists in the cycling world to...
July 22, 2025
Are glucose trackers the next big thing in endurance sport?
Are glucose trackers a useful tool for triathletes? Take a deep dive into the potential benefits, limitations and some of the CGM options out there. tri247
July 21, 2025
New folding helmet brand Newlane enlists renowned ad creative for TV le Tour campaign
UK folding helmet company Newlane has enlisted renowned advertising creative Tony Davidson to direct a campaign running alongside the Tour de France coverage. CYCLING INDUSTRY NEWS

July 21, 2025
KINeSYS Expands Retail Presence with SAIL Partnership
Vancouver, BC – July 21, 2025 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen, a proudly Canadian-made brand, is excited to announce a new retail partnership with SAIL, one of Canada’s leading outdoor retailers. From late July, KINeSYS will be available in all 12 SAIL stores across Ontario and Quebec, responding to...

July 17, 2025
ElliptiGO and GIBBON Launch “Balance in Motion” Giveaway Offering Over $4,000 in Prizes
Solana Beach, CA (July 17, 20250 /ENDURANCE SPORTSWIRE/ – Sister brands ElliptiGO and GIBBON have teamed up to launch the “Balance in Motion” Giveaway, a nationwide campaign aimed at helping fitness enthusiasts unlock their full potential with tools that strengthen the core, build cardio endurance, and support low-impact, full-body training. With...
July 17, 2025
Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026
Liquid Death’s beverage platform is expanding to energy drinks with its first new RTD launch in over three years, as the company shared a first look at its new Sparkling Energy line in 12 oz. cans that are set to launch at retail in January 2026. BEVNET

July 17, 2025
Forged from Spartan: DEKA, The Next Evolution in Fitness expands to Mexico
MEXICO CITY (July 17, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Mexico. Under the expert leadership of the Asdeporte team, DEKA Mexico joins a rapidly growing global network, including established markets...

July 16, 2025
TrainingPeaks Launches Fueling Insights, in Collaboration with Dr. Iñigo San Millán
Louisville, Colo. (July 16, 2025) /OUTDOOR SPORTSWIRE/ TrainingPeaks, the leading endurance training platform, today announced the release of Fueling Insights, a new feature that gives coaches and athletes unparalleled visibility into fat and carbohydrate utilization during power-based cycling workouts. As high-carbohydrate fueling strategies have come to the forefront of performance...