PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 24, 2025
Life Time Launching Free Ultimate Protein Reset
Life Time is kicking off a free, expert-led 30-day program dubbed Ultimate Protein Reset in tandem with National Protein Day on February 27 and ahead of National Nutrition Month in March. The program, which launches March 3, will be available on Life Time’s app, where challenge participants can access the...
February 18, 2025
Nike partners with Kim Kardashian’s Skims shapewear brand: ‘We’re incredibly excited’
Nike, the sportwear giant and beauty mogul billionaire, Kim Kardashian are teaming up to launch a "new brand" that they say will "disrupt the global fitness and activewear industry," both companies announced Tuesday. USA Today
February 18, 2025
Silca Plans to Pay Sponsored Racers Bonus If They Flat with New Ultimate Sealant
Silca just introduced a new tire sealant, and it’s not just the formulation that’s making waves. Their new Ultimate Sealant is said to be, well, the ultimate. Bike Rumor
February 13, 2025
Netflix’s Tour de France: Unchained cancelled
The Netflix documentary series Tour de France: Unchained appears to be drawing to a close this year, with the third season – filmed at the 2024 race – set to be its last. MSN
February 3, 2025
Life Time Adding Cold Plunges to 70+ Clubs
Life Time is taking the plunge—cold plunge, that is. The luxury athletic country club is introducing cold plunges at over 70 of its facilities nationwide by this summer. Athletec News
January 29, 2025
Segway Reveals Details for Step-Through And Moto-Inspired eBike Models
Segway, the creators of those unique self-balancing stand-up scooters, have stepped into the ebike game. Segway says their ebikes aim to make riding easier, more fun, safer, more convenient and more accessible to more people. BikeRumor
January 27, 2025
Fitbit to Pay $12.5M Fine for Failing to Report Ionic Smartwatch Defect
The U.S. Consumer Product Safety Commission (CPSC) announced on Friday, January 23, that Fitbit, LLC, headquartered in San Francisco, CA, has agreed to pay a $12.25 million civil penalty. The CPSC charges that Fitbit knowingly failed to immediately report to the CPSC, as required by law, that its Ionic Smartwatches...
January 23, 2025
UCI Approves Nix Hydration Biosensors for Race-Day Use
The UCI has approved Nix Biosenors hydration monitoring technology for race-day use. Starting in the 2025 season, teams can integrate Nix’s real-time hydration data into their fueling strategies during the race. Will this help riders stay on top of their hydration needs, or is it adding more gadgetry to an...
January 22, 2025
Hoka’s First-Ever Dress Shoe Is Curiously Technical (and Kind of Bizarre)
For the past few years, Hoka shoes have dominated UTMB, the world’s most prestigious trail race, traversing more than 100 miles through three separate countries. But it’s the brand’s first-ever dress shoe that will really test Hoka’s range. Gear Patrol
January 10, 2025
Has the cycling industry killed the cheap road bike? Where have all the cheap bikes gone?
The cost of bikes is a never-ending discussion point in the world of cycling and, like so many things in life, their prices have soared in recent times, in many cases faster than inflation. road.cc
