News Topics
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January 29, 2022
Nick Willis Breaks the Four Minute Mile Barrier for the 20th Consecutive Year at the Millrose Games Wanamaker Mile
January 29, 2022 – New York, NY/ENDURANCE SPORTSWIRE/ - Tracksmith employee Nick Willis ran 3:59.71 in the Wanamaker Mile at the Millrose Games. The result marked the 5-time Olympian’s 20th consecutive year running at least one mile under the legendary four-minute barrier. The streak began when Willis first ran a...
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January 28, 2022
In 2020, the Running Industry Promised Inclusivity. We Still Have Work to Do.
A big frustration in current social justice movement has been seeing how quickly people move on once a topic was no longer trending—as if posting a black square and hashtagging a run with #IRunWithMaud had solved racism. Statistics show that support for the Black Lives Matter movement among white Americans...
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January 28, 2022
Germany’s Messingschlager acquires Cycle Force Group
AMES, Iowa /ENDURANCE SPORTSWIRE/ - Cycle Force Group, LLC has been acquired by German Bicycle Parts & Accessories (“P&A”) Distributor, Messingschlager GmbH. The sale closed on December 31, 2021. Nyle Nims, the founder of Cycle Force, said, “During a year of consolidation, we felt the need to find a partner...
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January 28, 2022
Here’s How Much Olympic Athletes Can Earn for Winning Medals, Sponsorship and More
More than half of U.S. Olympic hopefuls, or 59%, reported making less than $25,000 during the year of their respective Olympics, according to a COVID-19 impact survey distributed to 4,400 athletes by the United States Olympic & Paralympic Committee (USOPC). A total of 643 Olympic athletes and 94 Paralympic athletes...
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January 28, 2022
Canyon Bicycle Appoints CEO
Canyon Bicycle appointed former Nike executive Nicolas De Ros Wallace as its new CEO. De Ros Wallace is a veteran of international management, e-commerce and sales development for sports and fashion brands. SGB Media
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January 28, 2022
Showcased13 Tips to Improve Your Event Social Media Marketing
Using social media is an excellent way to spread news about your upcoming events. While you can use tools like Facebook ads, organic event promotion can also be an effective method for boosting ticket sales, building brand awareness and getting people excited about what’s to come. Here are some valuable...
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January 28, 2022
SPAERO Triathlon Partners With Legendary Athletes Craig Alexander OAM and Andy Potts
San Diego/ENDURANCE SPORTSWIRE/ - SPAERO Triathlon, a California-crafted technical triathlon brand, has announced partnerships with two icons of the sport, Craig Alexander and Andy Potts. From input in product design to leadership roles with the SPAERO ambassador and Elite Teams, their involvement with the newly-formed triathlon apparel brand will be...
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January 28, 2022
Ascension Seton introduces Austin’s first European-style charity ride, Tous à Vélo, benefiting Dell Children’s Medical Center
Austin, Texas /ENDURANCE SPORTSWIRE/ - In collaboration with Circuit of the Americas and SCOTT Sports, Ascension Seton is producing a one-day European-style cycling event that will take place on April 3, 2022. The French way of saying “all on your bike,” Tous à Vélo is a non-competitive ride at the...
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January 27, 2022
Emerald Releases First B2B Events Research Report
Emerald Holding released its first annual research report reflecting the changing expectations influencing and shaping the future of the business-to-business (B2B) events industry. Developed by the company’s content strategy and marketing agency Content4Demand, G3 Communications, “B2B Event Industry Outlook Report 2022, Charting Success Amid Evolving Expectations” surveyed more than 1,000...
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January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
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January 27, 2022
As events return, amateur athletes exercise their pent-up demand for travel
Destination athletic events are reporting big spikes in interest and selling out quickly. And there are reasons travel and competing in person in athletic events are among the things people particularly missed during the pandemic. Boston Globe (paywall)
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January 27, 2022
Belgian e-bike firm Cowboy raises $80 million in latest funding round
E-bike designer Cowboy has announced an $80 million Series C financing milestone. The new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021, an expansion into the Nordics and the US, and the recent introduction of Cowboy Care....
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January 27, 2022
Stefan Petschnig Promoted to Chief Business Development Officer with Thomas Veje Olsen Taking Over as Managing Director of Europe, Middle East, And Africa for The IRONMAN Group —
TAMPA, Fla. (January 27, 2022) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group is pleased to announce several leadership promotions within the company, including Stefan Petschnig to Chief Business Development Officer and Matt Wikstrom to Chief Partnerships Officer. In addition, Thomas Veje Olsen has been promoted to Senior Vice President and named...
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January 27, 2022
ShowcasedArgon 18 Welcomes Joe Skipper, Ruth Astle and Jannik Schaufler to the Family
January 27, 2022 /ENDURANCE SPORTSWIRE/ - Triathletes Joe Skipper, Ruth Astle and Jannik Schaufler are officially riding Argon 18 for the 2022 season. All three have rapidly made their mark on the global triathlon scene, and promise to continue to stir things up at the top level in seasons to...
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January 27, 2022
25 women to watch in Run Specialty in 2022
This month's issue of Running Insight is devoted to the women who have changed the run specialty business for the better and their impact on the running business at all levels. Running Insight
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January 27, 2022
Sea Otter Classic Summit Announces Keynote Speaker and Theme for Inaugural Executive Event April 5-7
MONTEREY, Calif. (Jan. 27, 2022) /ENDURANCE SPORTSWIRE/ - Life Time Group Holdings, Inc. (“Life Time”) (NYSE: LTH), and the Sea Otter Classic announced today that a “futurist,” e-mobility experts, and climate change leaders are among the distinguished group of speakers who will inform and entertain attendees at the inaugural Sea...
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January 27, 2022
USA Triathlon Foundation Names 2022 Ambassador Team Powered by Newton Running
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The 2022 USA Triathlon Foundation Ambassador Team powered by Newton Running will feature 90 ambassadors, the largest team to date, the Foundation announced today. Team members are charged with raising funds and awareness in support of the mission of the USA Triathlon Foundation to provide...
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January 27, 2022
deboer wetsuits introduces the deboer ProAm Team
Stamford, CT, Release: January 27, 2022 /ENDURANCE SPORTSWIRE/ - deboer wetsuits is proud to introduce the deboer ProAm Team. The deboer ProAm Team allows professional triathletes (Pro) as well as amateurs (Am) to share more than the course – ‘it's one thing to race alongside your favourite triathletes, it's another to...
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January 27, 2022
Mana Signs Marquee IRONMAN For Argon Bikes
/ENDURANCE SPORTSWIRE/ - MANA Sports & Entertainment Group are proud to announce MANA athlete Joe Skipper has signed on to ride Argon18 bicycles. The British Ironman champion will be riding the E-119 Tri+ Disc with two Ironman World Championship races on completely different courses in his sights for 2022. He...
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January 27, 2022
Women’s Running Inspires Female Empowerment in New 360 YOU Program
BOULDER, CO — January 27, 2022 /ENDURANCE SPORTSWIRE/ - Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only program designed to empower female runners. The program will feature a different female pro athlete...
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January 27, 2022
ShowcasedSpeedo SALT Series Announces 2022 Race Dates
Saint Augustine Beach, Florida /ENDURANCE SPORTSWIRE/ - Salty Sports Society, owner and operator of the Speedo SALT Series, among other beach sports events, has announced its event dates for 2022. The Speedo SALT Series will feature age group racing with traditional open water swimming distances of 1 mile and 5...
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January 27, 2022
Supersapiens and EOLO-KOMETA Cycling Team Announce Partnership
ATLANTA, 27 January 2022 /ENDURANCE SPORTSWIRE/ - Powered by Abbott’s Libre Sense Glucose Sport Biosensor, a revolutionary window into the body, Supersapiens delivers innovative insights that will help the Italian-registered team make informed fueling decisions to optimize training and recovery. The EOLO-KOMETA Cycling Team is a UCI ProTeam and in 2021,...
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January 26, 2022
Peloton’s archrival – maker of NordicTrack bikes – faces crippling lawsuit
The maker of NordicTrack exercise bikes has been slapped with a $300 million lawsuit that threatens to force the company toward bankruptcy, The Post has learned. iFIT Health & Fitness – which scrapped plans to go public in October after archrival Peloton revealed pandemic-driven demand for exercise bikes was tanking...
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January 26, 2022
“The Ride for Mental Health” Gears Up to Pass $1 Million In Donations for Mclean Hospital
NEW YORK CITY and BOSTON (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The Ride for Mental Health, a weekend of cycling and camaraderie in the picturesque Hudson Valley just 90 minutes north of Manhattan, is on pace to surpass the $1 million mark in total donations when it returns to New...
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January 26, 2022
Spartan to Hold North American Championship at Canada’s Big White Mountain
KELOWNA, BC (January 26, 2022) /ENDURANCE SPORTSWIRE/ - The toughest obstacle course racers in North America will be crowned at Big White Mountain this summer as Spartan, the world's leading endurance sports and extreme wellness brand, announced today that it will hold its North American Championship in Kelowna, British Columbia....