News Topics
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January 4, 2021
2016 U.S. Olympic Gold Medalist Gwen Jorgensen to Present Keynote at Endurance Exchange
COLORADO SPRINGS, Colo.— USA Triathlon today announced that Gwen Jorgensen— the first U.S. athlete to win an Olympic triathlon gold medal, current professional runner and Tokyo Olympic hopeful — will serve as a keynote speaker for the second annual Endurance Exchange, a virtual endurance sports industry conference hosted by USA...
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December 31, 2020
The RunnerBox and RiderBox Debuts Winter Edition with Only 450 More Subscription Spots Remaining
The RunnerBox and RiderBox, a leader in the endurance gift and subscription industry, has debuted its most highly anticipated box of the year: The Winter Edition. After selling out of limited-edition holiday gift boxes and reaching maximum subscriber limits in conjunction with the release of this edition in past years,...
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December 30, 2020
Spartan Plans Return to Competitive Racing with Schedule Release for 2021 US National Series Presented By USANA
BOSTON, Mass. – Spartan, the world’s leading endurance sports and wellness brand, has announced the return of its US National Series (USNS) Presented by USANA for the 2021 race season. The competitive five-event obstacle course racing (OCR) series will see some of the sport’s best female and male athletes vie...
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December 30, 2020
Nike Has Two New Running Shoes Releasing in Early 2021 Made to Reduce Injuries and Help You Run Faster
The pair of road-ready shoes, the ZoomX Invincible Run and the React Infinity Run 2, are part of its mission of creating a future where no runner gets injured and every runner gets faster. Footwear News
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December 30, 2020
Olympic Games quarantine could disrupt rider plans for Tour de France and Giro Rosa
Reports emerged that athletes will have to quarantine in Japan for 14 days before the 2021 Tour de France competition starts, causing some participants travelling from other countries to miss the race. Cycling News
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December 30, 2020
ChronoTrack Timing Partner Big River Race Management Hosts 98 Athletes at The Marathon Project
(Chandler, AZ) December 30, 2020- One 4-mile multi-loop marathon course. 9 timing points. 24 ChronoTrack controllers. 98 elite athletes from around the world. 30,732 tag reads. The Marathon Project was a one-of-a-kind event, created in challenging times, for professional marathoners training in North America. The event was organized by Ben...
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December 29, 2020
2021 Boston Marathon Still in Limbo Amid Surge in Mass. Cases, BAA Says
The 2021 Boston Marathon was already postponed from its traditional date in April until at least the fall, given that it would be impossible to safely hold the event until Massachusetts reaches Phase 4 of the state's reopening plan, when the vaccine is widely distributed and road races are again...
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December 29, 2020
Nike Confirms No Employees Were Injured in Memphis Logistics Center Shooting
Local reports indicated that there was a shooting at the athletic brand’s Memphis-based distribution center on 3100 New Frayser Blvd, but no one was hurt in the incident, which is possibly related to city-wide car theft activity. Footwear News
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December 29, 2020
100%® Launches Bevo Comfort™ PPE Goggle
SAN DIEGO, Calif. – December 29, 2020– 100%®, the San Diego-based sports performance company, has announced a breakthrough in PPE goggle technology with the debut of the Bevo Comfort™ PPE Goggle. Designed based on feedback from doctors, nurses and other healthcare workers, the Bevo Comfort has been built for all-day...
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December 29, 2020
Elevation Cycles to Sponsor Team Evergreen for 2021 Season
EVERGREEN, COLO, Dec. 29th 2020 — Team Evergreen, the largest, longest-running cycling club in Colorado, is proud to announce Elevation Cycles as a new sponsor in 2021. In addition to being a welcoming bike team along the front range, Team Evergreen also puts on a wide variety of organized bike...
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December 29, 2020
AdventureCORPS announces Badwater 267 VR
Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...
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December 29, 2020
The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group
Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...
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December 28, 2020
Runner at The Marathon Project tests positive for COVID-19
The race organizers of The Marathon Project put several COVID-19 testing protocols in place to keep athletes and support personnel safe. Unfortunately, despite the best efforts of race officials, one athlete tested positive for the novel coronavirus after the race. Canadian Running
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December 28, 2020
Adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its Other Sustainability Goals
The German athletic powerhouse stated that more than 60% of its products will be made with sustainable materials in 2021, marking the next step in Adidas’ mission to end plastic waste. It will also produce 17 million pairs of shoes with recycled plastic waste from beaches and coastal regions. Footwear...
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December 28, 2020
Echelon Fitness Raises $65 Million
The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its team of trainers. SGB Media
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December 28, 2020
ReSport offers $350 Special for 2021 Virtual Events
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, announces a year-end special for organizations that would like to hold a virtual event in 2021. All orders placed before January 15 cost $350 for events up to 1,000 participants, with...
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December 27, 2020
Yes, Walking Is Sometimes Faster than Running Uphill
Top trail runners mix running and walking on steep terrain, but even scientists aren’t sure how to choose which is better. Outside
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December 27, 2020
Covid-19: Concerns over ‘insane’ mass start at Cornwall half-marathon
The Indian Queens Half Marathon held on Sunday in Cornwall did not feature a staggered start as recommended by Covid-19 safety advice. Although promised, apparently, the staggered start did not happen when an insane mass start of around 250 runners congregated for the half-marathon. BBC News
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December 26, 2020
The US wasn’t equipped for 2020’s cycling boom. Its failures stem from a century of leaving bikes behind.
When COVID-19 hit last spring, transportation departments began designating temporary bike lanes to accommodate a pandemic-era surge in cycling. Although the pandemic highlighted some cities' ability to innovate, it also forced the US' longstanding lack of good biking infrastructure into the spotlight. yahoo!news
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December 23, 2020
Dawna Stone Named CEO of Running USA
(Dec. 23, 2020) – Running USA, the leading trade association for the running industry, announced today that Dawna Stone has been hired as the organization’s fourth CEO in its 22-year history. Stone is a mom of two, the author of ten books, a certified health coach, motivational speaker and successful...
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December 23, 2020
Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record
Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...
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December 23, 2020
Sasquatch Racing to Host Their Next Virtual Running Adventure: The Great Sasquatch Road Trip
San Francisco, CA (December 23, 2020) – Sasquatch Racing, the production company behind The Sasquatch Scramble, The Rattlesnake Ramble, and The Krampus Cross Country 5K/10K (& Brewfest) is rolling out their second “Virtual 2.0” event, The Great Sasquatch Road Trip. This virtual running adventure starts on January 11, 2021. “The Great Sasquatch...
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December 22, 2020
Ex-employee sues Specialized for wrongful dismissal, alleges sexual harassment
The graphic designer is charging that she was terminated in violation of federal and state civil rights and employment laws, claiming she endured a hostile work environment where women were treated as less competent than men and as sexual playthings for upper management. Bicycle Retailer
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December 22, 2020
Triple Bypass Ride and Mt. Evans Hill Climb Join the Gran Fondo National Series as Partner Events in 2021
EVERGREEN, COLO, Dec. 22nd 2020 — Two legendary Colorado-based cycling events (The Triple Bypass Ride and the Bob Cook Memorial / Mt. Evans Hill Climb) will have “partner status” with the Colnago Gran Fondo National Series for the 2021 season. Both events are offering the opportunity to earn Gran Fondo...
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December 22, 2020
Will the Home Fitness Boom Stretch Beyond the Pandemic?
What will be the new “normal” for fitness? Are people are going to rush back to crowded gyms? With the surge in sales of home fitness equipment and the popularity of home and gym workouts, it looks like people have adapted to new fitness and workout habits. Front Office Sports
