News Topics

September 16, 2020

London Marathon to cut prize fund by nearly half for next month’s race.

The London Marathon is to cut its prize fund for next month’s race by nearly half because of the financial hit from the Covid-19 pandemic. Last year organizers awarded $313,000 in prize money to elite athletes, with another $850,000 up for grabs in time bonuses. However, for the first time there will be a...

September 16, 2020

Zwift lands whopping $450 million in funding ked by KKR.

Zwift, a 350-person, Long Beach, California-based online fitness platform that immerses cyclists and runners in 3D-generated worlds, just raised a hefty $450 million in funding led by the investment firm KKR in exchange for a minority stake in its business. Zwift  has now raised $620 million altogether and is valued at north...

September 16, 2020

Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition

BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers united in improving bicycling across the U.S. Santa Cruz CEO Joe Graney will join the...

September 16, 2020

J&A Racing welcomes Brooks Running as the Official #RunHappy Partner for the 2020 fall virtual race season

September 16, 2020 – J&A Racing, a nationally recognized race management company based in Virginia Beach, Virginia, is thrilled to welcome Brooks Running to its race series. Brooks Running will serve as the #RunHappy Partner of J&A Racing’s fall virtual running events kicking off with the Old Point National Bank...

September 16, 2020

Challenged Athletes Foundation 2020 Community Challenge Presented by Vega Gains Momentum Going into Back Half

Watch the Week 6 Challenge Digest here SAN DIEGO, CA – (September 16, 2020) – In just six weeks of launching, the first-ever 2020 CAF Community Challenge presented by Vega has raised nearly $700,000 to support individuals with physical challenges. Close to 700 participants have from across the globe are...

September 16, 2020

Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners

DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited edition Grit and Grace collection. One dollar from every pair of Grit and Grace socks...

September 15, 2020

Sea Otter Play virtual event opens Thursday with 250+ brands

Sea Otter Play, a virtual event for consumers, will have more than 100 participating companies representing 250 brands, offering chances to interact with brands, visit virtual expo booths, win product prizes, and watch the world premiere of the new Ritual MTB film, among other features. Sea Otter Play also includes...

September 15, 2020

USA Swimming has announced the formation of two new committees focussed on providing strategic guidance with regard to equity, diversity, and inclusion.

The first group, the Black Leadership in Aquatics Coalition (Team BLAC), is comprised of a group of past and present US national team swimmers, while the second group, called the DEI Council will consist of members of the US swimming community. Find out more about the committees on SwimSwam.

September 15, 2020

Tour de France peloton gets all-clear from second rest-day COVID checks

The Tour de France peloton riders and staff on the race were tested for coronavirus Sunday night through Monday, and got its second collective “all-clear” approval. The first batch had revealed four staffers and race boss Christian Prudhomme positive for COVID-19, but Prudhomme has returned to the Tour on Tuesday,...

September 15, 2020

IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders

KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave of new bike commuters since the closing of the West Seattle Bridge. To drive awareness,...

September 15, 2020

P3R Launches 4RUN2 Varsity to Motivate Teens to Move

PITTSBURGH (September 15, 2020) – P3R has launched a free fitness program for middle and high schoolers called 4RUN2 Varsity. Adding to P3R’s robust programming to motivate any and all to run, 4RUN2 Varsity will offer workouts and training plans for P3R’s calendar of running events that are appropriate for...

September 15, 2020

Professional Triathletes Organisation Supports Pushing Limits Race in Germany with €15,000 Prize Purse

London, England: The Professional Triathletes Organisation today announced that it will provide a €15,000 prize purse for the Pushing Limits Race taking place on September 20th in Germany. The professional race will be held on the Olympic distance and can be followed via the Pushing Limits YouTube channel. Sebastian Kienle, currently...

September 15, 2020

Professional Triathletes Organisation Announces $15,000 Prize Purse for Outlaw X Triathlon

LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a $15,000 professional prize purse for the Outlaw X Triathlon on September 27th, 2020 at Thoresby Park, Nottinghamshire. Launched in 2019 to celebrate 10 years of Outlaw, Outlaw X takes place in the magical grounds of Thoresby Park,...

September 15, 2020

Mountain Hardwear Launches F20 Super/DS Stretchdown Collection

Richmond, Calif. (September 15, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to the signature line including the climb-inspired Men's and Women's Stretchdown Hybrid Hoody, along with the...

September 15, 2020

Introducing Addaday Adaptive Learning Technology™ – A Hyper-Personalized Massage Therapy Platform That Does The Thinking For You

SANTA MONICA, Calif., Sep. 15, 2020 – Imagine if there was an intelligent massage therapy platform able to administer an automated healing protocol based on a user’s workout data, sleep and stress inputs – and learn the more it is used. In other words, a connected solution that takes the...

September 15, 2020

FitRankings, a universal fitness platform, partners with Darby Communications

Austin, TX – September 15, 2020 –FitRankings, the fitness industry’s first to market universal health platform, announces today its partnership with the innovative PR and digital marketing firm Darby Communications. As FitRankings’ PR agency of record, Darby Communications will amplify the brand’s mission to connect organizations and individuals to meaningful...

September 15, 2020

Swiss Performance Running Brand ‘On’ Launches Ground-Breaking Sustainability Initiative With The Shoe You’ll Never Own

On launchesworld-firstsubscription service, Cyclon, to drive zero waste in sportswear Subscription service incentivizes customers to participate in recycling program First Cyclon offering to be fully recyclable high-performance running shoe made from bio-based materials For a deposit of $29.99, customers can sign-up for Cyclon today at on-running.com/cyclon ZURICH, Switzerland, September 15,...

September 15, 2020

Safety Measures in Place for Riders, Staff, Volunteers at Six Gap Century & Three Gap Fifty

DAHLONEGA, GA. (Sept. 15, 2020) - -There are 17 days to go before one of the largest, recreational bicycle rides in the country rolls again for a 32nd consecutive year. Many adjustments have been made during the Covid-19 coronavirus pandemic to address safety issues at the Six Gap Century &...

September 15, 2020

Introducing Fitbit auto-sync for Virtual Events and Challenges

More and more users prefer our automatic sync options from Garmin and Strava over manual entry. This is why we now released native integration with Fitbit. Using the Fitbit auto-sync option each activity, which is tracked with a Fitbit tracker or watch, is automatically synced with the sodisp platform. From...

September 15, 2020

Adaptive Athletes Attempt Historic Ride Through Grueling Idaho Terrain

BOISE, Idaho (September 15, 2020) – For the first time in race history, athletes with permanent physical disabilities attempted the Smoke ‘n Fire mountain bike race, taking on more than 420 miles of self-supported bikepacking throughout Idaho, September 9-13. The team was comprised of Willie Stewart, an above-the-elbow amputee; Andre...

September 15, 2020

Mammut Joins Forces With Jackson Hole Mountain Resort

(Williston, VT) Sept. 15, 2020 -- Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain Resort (JHMR). Mammut has deep roots in...

September 15, 2020

Liv Cycling Introduces Intrigue Advanced Pro 29

NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...

September 15, 2020

US Trail Running Conference announces Vic Thasiah as keynote speaker

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that Vic Thasiah, Executive Director of Runners for Public Lands, will be the keynote speaker at the industry-leading event in October. Runners for Public Lands is building an inclusive community around running, and protecting...

September 15, 2020

The Trans-Texas Virtual Run Raises Over $16,000 for the Tarahumara Community Affected by COVID-19

Houston, Texas (September 15, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of The Trans-Texas Virtual Run has raised over $16,000 for its nonprofit charity partner, True Messages, to help the Tarahumara of Northern Mexico as they wrestle with the Novel Coronavirus....

September 15, 2020

Crafted Energy Expands Distribution Network Through Partnership With Downeast Bicycle Specialists

PHOENIX, Ariz. - Crafted Energy, a premiere functional energy bar brand based out of Phoenix, Arizona, has announced a partnership with Downeast Bicycle Specialists, a leading bike parts and accessories distributor and a subsidiary of the Hans Johnsen Company, increasing distribution channels to more easily reach consumers in the cycling...