News Topics
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February 11, 2022
Kane Footwear Welcomes Hilary Knight to Athlete Team
Westport, CT (February 11, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce a partnership with USA Hockey forward Hilary Knight. Kane seeks to enhance athlete performance by providing a comfortable, supportive recovery footwear option for pre-and-post game. Knight was a perfect partner for Kane, as someone who recognizes the...
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February 11, 2022
Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management
/ENDURANCE SPORTSWIRE/ - Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced today that Sanborn will be sponsored by Tracksmith, the Boston-based independent running brand. “It’s a...
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February 11, 2022
Donnelly Cycling Names Thorpe Marketing as Agency of Record
COLORADO /ENDURANCE SPORTSWIRE/ - Donnelly Cycling, manufacturer of highly-regarded cyclocross, gravel and road tires, has named Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Donnelly’s public relations and assist the marketing department with their communications strategy in North America. Colorado-based Donnelly made a successful entry into...
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February 11, 2022
RunSignup Brings Free, Next-Generation Email Marketing to Endurance Events
Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading technology solution for US endurance events, is excited to announce the launch of a new, next-generation email marketing platform for event directors. The platform includes robust personalization and customization tools and includes unlimited contact uploads and email sends – all for free....
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February 11, 2022
US Trail Running Conference Webinar Provides Path to Carbon Neutral Trail Races
Estes Park, CO /ENDURANCE SPORTSWIRE/ - The first webinar in a seven-webinar series produced by the US Trail Running Conference and presented by Marathon Printing, the leading producer of custom printed items for endurance sports, was live on Thursday, February 3. The session subject that opened the eagerly awaited series...
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February 11, 2022
ShowcasedNorCalUltras Introduces Altra Running as Presenting Sponsor for 2022 Ultra Trail Race Programming
Cool, CA /ENDURANCE SPORTSWIRE/ - NorCalUltras has announced a partnership with Altra Running, an innovator in the performance footwear category, as the presenting sponsor and exclusive footwear partner for all NorCalUltras trail races in 2022. Altra will support the three most premier endurance events in the United States owned and...
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February 10, 2022
Porsche acquires minority interest in Fazua e-bike drive system brand
Porsche announced Thursday plans to acquire a 20% stake in the German e-bike drive system manufacturer Fazua GmbH and also will partner with Pon Holdings' Ponooc Investment B.V. Bicycle Retailer
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February 10, 2022
PTO price drop: Age-group entry fees cut by 50% after athlete feedback
The PTO (Professional Triathletes Organisation) has reacted swiftly to athlete feedback by slashing age-group entry fees for its marquee 2022 races. After only a few short weeks though the PTO Athlete Board has voted unanimously to reduce those prices. And on Thursday a statement confirmed they will be cut by...
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February 10, 2022
Asics’ Revenues Climb 23 Percent In 2021
Asics reported that despite the effects of COVID-19, net sales increased 22.9 percent in its year ended December 31 due to strong sales in all regions, mainly driven by the Performance Running category and the Core Performance Sports category. The biggest regional gains were seen in North America, up 31.8...
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February 10, 2022
Tour des Stations organizes its preparation race in virtual reality
/ENDURANCE SPORTSWIRE/ - From 18th January to 14th February, the online Challenge of the Tour des Stations on ROUVY brought together almost 6,000 participants from all over the world to ride 5 of the most beautiful climbs of the famous cyclosportive. This Saturday, a race will be organized on the famous...
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February 10, 2022
Hustle Bike Labs’ REMTech Avery Pedals Earn Gear of the Year Awards
Gunnison, Colorado (February 10, 2022) /ENDURANCE SPORTSWIRE/ - Hustle Bike Labs has done it again! Heading into the 2022 mountain biking season, the innovative bike pedal manufacturer has won two Gear of the Year awards for its Hustle Avery REMtech Pedal, a magnetic clipless-platform-hybrid design that has earned rave reviews for...
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February 10, 2022
Best Bike Split (BBS) Splits from TrainingPeaks
Austin, TX (Feb. 10, 2022) /ENDURANCE SPORTSWIRE/ - Best Bike Split was formed in 2013 with the idea of helping cyclists, triathletes and their coaches to find the fastest possible way to race any course on any day in any conditions. Since founding the company BBS algorithms and software have become...
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February 10, 2022
Triathlon Stars Gather At Glitzy London Premiere Of Every Second Counts
/ENDURANCE SPORTSWIRE/ -The stars of triathlon turned out in London last night for the glitzy premiere of Super League’s new four-part documentary series Every Second Counts. Olympic gold medallists and Super League Triathlon (SLT) 2021 champions Georgia Taylor-Brown and Alex Yee were joined on the black carpet by the great...
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February 10, 2022
Challenge Wales Joins Challenge Family for 2022
/ENDURANCE SPORTSWIRE/ - The middle-distance race will take place along Pembrokeshire’s spectacular coastline, with a course that is already recognized as one of the best in the UK. Formerly the award-winning Wales Triathlon, run by leading multisport event organisers, Activity Wales Events, Challenge Wales will take place in Fishguard with...
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February 10, 2022
The Specialized Cactus Cup Kicks Off Mountain Bike Racing In 2022
/ENDURANCE SPORTSWIRE/ - Since 1991, Arizona’s legendary Cactus Cup has been a must-do early season event for professional and amateur athletes. This female-owned mountain bike festival features world-class competition in a fun, inclusive environment with activities for mountain bikers of all ages and ability levels—including children. “The Cactus Cup is...
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February 10, 2022
Blistering Pace Taps Recover Brands as Premier Sustainability Partner
NAPA, CA. /ENDURANCE SPORTSWIRE/ - Blistering Pace Race Management (BPRM) is thrilled to expand their partnership with Recover Brands to encompass all five of the event management company’s West Coast events. Recover Brands creates eco-friendly custom apparel that aims to minimize environmental impact from manufacturing to fulfillment. BPRM takes pride...
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February 10, 2022
RunVermont launches search for Executive Director
Burlington, VT /ENDURANCE SPORTSWIRE/ - RunVermont, a non-profit dedicated to promoting running as a life-long activity, today announced that, after leading the organization for 13 years, Peter Delaney will complete his run as executive director, and that it has launched a nationwide search for a new executive director. RunVermont organizes...
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February 10, 2022
BMC Switzerland announced as the presenting sponsor for the Gone Graveling Women’s Festival in Bentonville, AR
Victoria, B.C. - February 10, 2022 /ENDURANCE SPORTSWIRE/ - Girls Gone Gravel and Feisty Media are proud to announce BMC Switzerland as presenting sponsor of the Gone Graveling Women’s Festival. The inaugural women’s gravel festival event will take place April 28 - May 1, 2022, in Bentonville, Arkansas, and is...
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February 9, 2022
EVENT INSIGHTS: 13 Tips to Improve Your Event Social Media Marketing
Social media has become a popular medium for marketing events of all kinds, and it’s easy to see why. Nearly two-thirds of the US population (approximately 231.5 million) have an account on some channel. Those users generally spend just over two hours a day browsing their feeds. That gives you a significant...
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February 9, 2022
Quincy Cass Associates Marathon Challenge to Highlight Elite Runners of 2022 Los Angeles Marathon
Los Angeles, CA (February 10, 2022) /ENDURANCE SPORTSWIRE/ - The 2022 Los Angeles Marathon presented by ASICS is proud to announce the return of the Quincy Cass Associates Marathon Challenge, an exciting 26.2-mile race-within-a-race competition that will highlight the talented runners of the women’s and men’s elite fields in an...
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February 9, 2022
Thule Q4 net sales up 15%, full-year 33%
Thule Group's fourth-quarter net sales increased 15% year-over-year, with 2021 net sales rising 32.7%, despite rising costs for raw materials, freight prices, and COVID-19 employee absenteeism. Bicycle Retailer
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February 9, 2022
“Krewe” of runners to roll through Baton Rouge for Mardi Gras Mambo
BATON ROUGE, La. /ENDURANCE SPORTSWIRE/ - Celebrate Carnival Season with a “krewe” of over 1500 other runners from across the South taking on the Mardi Gras Mambo in Baton Rouge this weekend. The Saturday race boasts a distance for everyone from beginners to runners dipping their toe into longer distances...
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February 9, 2022
Daniel Benson appointed as new Editor-In-Chief of VeloNews
VeloNews, a leader in cycling news, race results and bike reviews, and owned by Outside Interactive, has confirmed the appointment of Daniel Benson as the media title’s new Editor-In-Chief. In his new role, Benson will be responsible for running the global editorial team, commissioning content, enhancing WorldTour coverage, and expanding...
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February 9, 2022
Shimano’s Sales Climb 45 Percent In 2021
Shimano, Inc. reported sales in 2021 increased 44.6 percent from the previous year to ¥546,515 million. Operating income increased 79.3 percent to ¥148,287 million, ordinary income increased 87.3 percent to ¥152,562 million, and net income increased 82.7 percent to ¥115,937 million. SGB Media
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February 9, 2022
Private equity biz acquires drivetrain maker enviolo
Electric bike drivetrain specialist enviolo has been acquired by mid-market private equity business Inflexion in a deal said to be worth $245 million. In the news late last month, enviolo has just moved in to new Amsterdam and Zwolle premises in preparation for the next stage of growth. Transmission products,...