News Topics
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February 14, 2024
BibRave Brings Innovative Marketing Approach to Giant Race Series
San Francisco, CA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, has once again partnered with Giants Enterprises, the entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, to provide marketing services for the annual San Francisco Giant Race and the return of the Scottsdale Giant...
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February 14, 2024
Garda Bike Hotel’s Nicola Verdolin to Ride Gran Fondo Florida
Gettysburg, PA – February 14, 2024) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series and Garda Bike Hotel today announced that Nicola Verdolin, President of Garda Bike Hotel and the Andiamo Cycling touring company, will attend Gran Fondo Florida in Dade City, Florida on March 17, 2024. A long-time partner of Gran...
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February 14, 2024
American River Endurance Runs, Presented by Altra – The Trails are Calling!
Auburn, CA /ENDURANCE SPORTSWIRE/ - American River 50-Mile Endurance Run (AR50), presented by Altra, the iconic, historic and second-largest 50-mile endurance run in the United States is returning for its 45th year. The prestigious race event brings together veterans, first-timers, and runners traveling from out of the country. Taking place...
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February 14, 2024
CoachCat AI Gives Athletes Instantaneous Feedback on Workouts
BOULDER, CO, Feb. 12, 2024 /ENDURANCE SPORTSWIRE/ - Frank Overton, the former molecular biologist, has finally found a way to clone himself. Now a renowned cycling coach and founder of leading coaching service FasCat, Overton has helped cyclists at every level achieve their greatest potential. But he’s long struggled to...
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February 14, 2024
GFNY announces second race in Brazil
/ENDURANCE SPORTSWIRE/ – GFNY Global Endurance Sports Series brings GFNY Conservatória back to the 2024 race schedule on August 4 after a five year hiatus. The competitive long distance is 130.1km with 2533m of climbing. Start and finish will be hosted at Rua das Flores. This route will lead riders...
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February 13, 2024
Odyssey Raises $6M for Mushroom-Infused Energy Drinks
Odyssey, a mushroom-infused functional beverage brand founded in 2021, announced the completion of a $6 million funding round. Richard Laver from Rocket Beverage Group joined the investor group alongside existing stakeholders, who contributed 50% of the capital. Odyssey makes the first-ever ready-to-drink energy beverage infused with a high-potency extract of...
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February 13, 2024
Shimano Inc. Confirms California Lawsuit Plaintiffs Seek Class Action Status
Shimano, Inc. confirmed the earlier reporting by the Nikkei Online Edition that a lawsuit was filed in the U.S. claiming damages related to bonded 11-speed Hollowtech II road cranksets sold in the U.S. The company said the lawsuit was filed in The U.S. District Court in California against its subsidiary, Shimano North...
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February 13, 2024
Shimano annual sales down 30% in bike division
Shimano announced full-year 2023 sales in its bicycle division of 364,679 million yen ($2.42 billion) on Tuesday, a 29.5% decrease from the year before. Operating income in the division was down 55%, to 65,251 million yen. Forth-quarter sales in the bike division totaled 75,236 million yen, compared to 132,782 million...
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February 13, 2024
Brooks Global Sales Were Up 5% to $1.2 Billion in 2023
https://footwearnews.com/business/earnings/brooks-2023-sales-billion-revenues-1203590268/
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February 13, 2024
Verge Fuels Next Generation, Partners with Elite Youth Outfit Team California
NEW YORK, February 13, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its newest partnership with Team California, a dynamic group of under 25-year-old cyclists competing at the elite level of the sport. This partnership marks a significant step forward for both entities...
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February 13, 2024
Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling
AUSTIN, Texas - February 13, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU's dedication to supporting athletes with their high-quality energy products, which will be available at...
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February 13, 2024
3rd Annual Endurance Event Opens Doors to Knowledge and Inspiration
/ENDURANCE SPORTSWIRE/ - The Endurance Event, a highly anticipated annual gathering of athletes, coaches, and enthusiasts, is set to return for its third consecutive year. Hosted by 80/20 Endurance, this virtual extravaganza promises to inspire, educate, and empower participants to reach their peak performance levels. Scheduled to take place from...
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February 13, 2024
Media Credentials Now Available for the Ascension Seton Austin Marathon
Austin, TX /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon, and 5K, slated to take place over the weekend of February 16-18, 2024 in Austin, Texas, has opened the application process for media professionals to obtain credentials to cover this highly anticipated event. This premier event draws participants and...
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February 13, 2024
Challenge Family Season Kicks Off at Challenge Wanaka
/ENDURANCE SPORTSWIRE/ - A full weekend of international triathlon and grass roots sport featuring over 2,500 athletes will kick off the 2024 season for Challenge Family at the world’s most scenic triathlon, Integrity Homes Challenge Wanaka in New Zealand, on 15-17 February. On Thursday and Friday, it’s the turn of...
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February 12, 2024
Marathon World Record-Holder Kelvin Kiptum Dies in Car Crash
Marathon world record-holder Kelvin Kiptum, who was set to be a superstar of long-distance running and was a top contender for gold at the Olympics in Paris this year, was killed along with his coach in a car crash in Kenya. Their vehicle was the only one involved in the...
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February 12, 2024
After Years of Relying on Help From Salomon for Its Shoes, Arc’Teryx is Stepping Out on Its Own
Since introducing footwear in 2015, performance outdoor equipment company Arc’Teryx has relied on the insights and expertise of fellow Amer Sports brand Salomon. That is about to change. Starting with the spring 2024 season, Arc’teryx is now designing and creating its own footwear collection entirely in-house. FN
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February 12, 2024
Broken Arrow Skyrace Announces New Advisory Council
Tahoe City, California /ENDURANCE SPORTSWIRE/ – The Broken Arrow Skyrace, presented by Salomon, is delighted to announce a first-of-its-kind Advisory Council. The role of the advisory council is to provide ongoing community input to the three-day, multi-distance trail running festival, held each year at the iconic Palisades Tahoe, home to the 1960...
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February 12, 2024
Love Run Philadelphia Half Marathon Announces Delaware Valley BMW Dealers as Title Partner
PHILADELPHIA – February 12, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new partnership agreement with the Delaware Valley BMW dealers to become the title sponsor of the 2024 BMW Love Run Philadelphia Half Marathon. The city's premier Spring half-marathon, renowned for its picturesque course through downtown Philadelphia and along...
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February 12, 2024
CTS Launches “CTS Live” with Virtual Coach-Led Indoor Cycling Classes on Velocity Platform
Colorado Springs, CO /ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of “CTS Live”, a subscription service offering coach-led virtual cycling classes on the Velocity platform. CTS Live subscriptions are available to anyone, starting with a two-week free trial, providing CTS-coached and non-coached athletes...
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February 12, 2024
Electrolit Slam Dunks Partnership with Hoopbus and Local Hoops: Celeb Games and Renovated Courts at All-Star Weekend Community Popup
Houston, TX (February 2024) /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is joining forces with Local Hoops to support nonprofit Hoopbus’ fifth annual Show Love series that brings together the global basketball community and local hoopers and organizations driving basketball...
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February 9, 2024
Las Vegas to welcome the world’s largest indoor track
Las Vegas is about to get one of the most impressive indoor sports venues in the world. The Z Athlete Village, which is planned to span more than 390,000 square feet (3.6 hectares), will be the largest indoor track and field arena ever built, and will have track athletes and...
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February 9, 2024
Asics Reports Strong Net Sales, Profits in 2023, But Expects Slowdown in North America This Year
Asics said it reported record sales and profits for 2023, but expects to see a slowdown in North America in 2024. According to the Japan-based athletic brand, net sales in fiscal year 2023 increased 17.7 percent to 570.4 billion yen. Gross profit was up 23.3 percent to 296.9 yen. Net income...
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February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...
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February 8, 2024
Under Armour North America Sales Fall 12 Percent in Fiscal Q3
Under Armour, Inc. saw fiscal third quarter net sales slide 6.0 percent, or 7 percent in currency-neutral (CN) terms, to $1.49 billion in the period ended December 31. Gross margin increased 100 basis points to 45.2 percent of sales, said to be driven primarily by supply chain benefits related to...
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February 8, 2024
IRONMAN and Maurten Expand Partnership Across The IRONMAN Global Series
TAMPA, Fla./ENDURANCE SPORTSWIRE/ – IRONMAN is thrilled to announce an expanded partnership with Maurten across the IRONMAN Global Series. After three successful years as the Official Hydrogel partner of The IRONMAN Global Series, the partnership will expand — and now includes, Gel 100, Gel 100 Caf 100, Gel 160, and Maurten’s Solid...