News Topics
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June 2, 2022
Under Armour to Launch First Female-specific Running Shoe
Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller to fit the female foot. That means they often lack the flexibility, fit, and arch support...
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June 2, 2022
Women’s Tour gets live TV for first time, Challenge by La Vuelta reveals new five-day route
The women’s peloton got a big boost this week with two major races announcing significant developments for 2022. The organizers of the Women’s Tour in the UK confirmed that it would have live television for the first time in its history, while the Ceratizit Challenge by La Vuelta confirmed its...
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June 2, 2022
ShowcasedMix. Drink. Perform: SaltStick Introduces No-Sugar Electrolyte DrinkMix
Thousand Oaks, Calif. — June 2, 2022/ENDURANCE SPORTSWIRE/ – SaltStick today added a new way to replace electrolytes lost through sweat with the launch of DrinkMix, a no-sugar, ready-to-mix powder designed to keep athletes hydrated and performing at their best. For more than 15 years, SaltStick products have been meeting the...
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June 2, 2022
Stephen Hyde Named USA Cycling Cyclocross Coach
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – After Stephen Hyde announced his retirement earlier this year, he joined USA Cycling as a coach for the 2022 Walmart UCI World Championships in Fayetteville, Ark. His skill and aptitude as a coach were immediately apparent, and Hyde has now officially joined USA Cycling as the...
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June 2, 2022
UltrAspire Announces the Bronco Race Vest Built in Collaboration with Champion Ultramarathoner Jeff Browning
/ENDURANCE SPORTSWIRE/ – St. George, Utah - UltrAspire has been introducing concepts to drive the running industry forward since the company’s inception in 2012. Owner and founder, Bryce Thatcher, known as the “Father of Hydration” has designed hundreds of products over his 35-year career that have shaped the evolution of hydration carry...
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June 2, 2022
The Wasatch All-Road Bicycle Race
/ENDURANCE SPORTSWIRE/ - Now in its second year, the Wasatch All-Road Bicycle Race returns August 27, 2022, with a challenging day of riding around Utah’s stunning Wasatch County and the Uinta National Forest. This year’s iteration features two big changes: the race will start and finish at Soldier Hollow Nordic...
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June 2, 2022
Supersapiens Partners with Number One Team in Women’s Cycling
Atlanta - June 02, 2022/ENDURANCE SPORTSWIRE/ – Supersapiens and Team SD Worx are proud to announce a 2022 race season partnership. With Abbott’s Libre Sense Glucose Sport Biosensor, Supersapiens delivers innovative insights to help Team SD Worx optimize their glucose levels for training and recovery. The Dutch squad closed out the 2021...
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June 1, 2022
World Premiere of Born to Adapt Documentary During Run Show USA, Chicago
San Jose, CA (June 1, 2022) /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only kinesiology sleeve — a compression sleeve with built-in kinesiology strips, announced today that sponsored partner Zachary Friedley will speak at Run Show USA – Chicago: June 4-5, about about the...
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June 1, 2022
Amazon to Sponsor Corporate Challenge at this Year’s Armed Forces Cycling Classic Challenge Ride
Arlington, Va. /ENDURANCE SPORTSWIRE/ - Arlington Sports, the promoting organization of the DC region’s premier cycling event, announces Amazon as the supporting sponsor for this year’s Corporate Challenge. The Corporate Challenge is one of the featured events during the weekend's Armed Forces Cycling Classic, presented by The Boeing company. The...
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June 1, 2022
Be Inspired Brands (formerly ZOOMA Women’s Race Series) Acquires She Runs This Town
June 1, 2022, Orlando, Florida /ENDURANCE SPORTSWIRE/ - Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1, 2022. “I am thrilled to be adding She Runs This Town to our family of brands....
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June 1, 2022
24 Hour Fitness Appoints President And CEO
24 Hour Fitness announced it appointed Karl Sanft as president and CEO. For the past three years, Sanft has worked at the company as chief operating officer overseeing its nationwide network of clubs. SGBMedia
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June 1, 2022
Ex-Spanish pro reveals ‘pay-to-race’ schemes
Spanish ex-pro Oscar Pujol revealed details of “pay-to-race” schemes soffered to him during his pro racing career. Pujol raced a few seasons in the WorldTour with Cervelo and Omega Pharma, and then for nearly another decade in second and third-tier teams before retiring in 2018. Yahoo Sports
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June 1, 2022
Adidas releases its first road cycling shoe with a Boa dial
The Parley Road Shoe BOA is said to provide “all-day comfort on the bike” by reducing pressure points. The shoe is made from ocean plastic waste that has been upcycled by Parley, an anti-pollution network. Bike Radar
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June 1, 2022
Enduro Bearings Launches Information-Packed D2C Website
Oakland, California (June 1, 2022)/ENDURANCE SPORTSWIRE/ – For the first time in its 25-plus years, Enduro Bearings full line of cycling products – a list that tops 1200 unique SKUs – will be available directly to consumers in the USA through an info-rich website which officially launches today. The new site provides...
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June 1, 2022
To Celebrate Pride 2022, Schwinn Partners With LGBTQ+ Artists, Lisa Congdon & Rae Senarighi, to Create One-Of-A-Kind Bikes That Will Support The Venture Out Project
MADISON, Wis. (June 1, 2022)/ENDURANCE SPORTSWIRE/ – Schwinn, a brand of Pacific Cycle, Inc., announces the launch of its first-ever Pride Artist Series bikes in collaboration with LGBTQ+ artists, Lisa Congdon and Rae Senarighi. Congdon’s canvas was a Schwinn Coston DX Step Thru Electric Bike and was created using digital art...
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June 1, 2022
ShowcasedCows, fording a stream, and mud all part of 2022 adventure challenge
MAINE, WI /ENDURANCE SPORTSWIRE/ – For the seventh year running, the Rib Mountain Adventure Challenge adventure race had racers trekking, paddling, biking (including through a cow barn), and fording rivers this past Memorial Day weekend. The race drew both new and experienced racers alike from 14 states, and also Japan, to...
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June 1, 2022
Showcased100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear
SAN DIEGO, California – June 1, 2022/ENDURANCE SPORTSWIRE/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance. The unique glacier design was inspired by classics from the past; taking cues from racing...
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June 1, 2022
Ford GFNY Monterrey this Sunday
/ENDURANCE SPORTSWIRE/ – Ford GFNY Monterrey offers riders a 137km course with an elevation gain of 1549m and a hilltop finish on iconic Chipinque. This year's race will start on Macroplaza which true to its name is the world's fifth largest plaza. “We’re excited to be back in Monterrey,” says Shaun...
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June 1, 2022
Registration Open for the 2022 Steelers Run and Walk, Presented by Gatorade
PITTSBURGH, PA (June 1, 2022)/ENDURANCE SPORTSWIRE/ – Steelers Nation can kick off the 2022 season with the Steelers Run and Walk, presented by Gatorade! Scheduled for Saturday, Sept. 3, the 34th annual event will feature a 5K race, fitness walk and kids’ fun run that start and finish at Heinz Field,...
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June 1, 2022
The Adventure Racing World Championship Goes to Africa for the first time in 2023
/ENDURANCE SPORTSWIRE/ – The 2023 Adventure Racing World Championship will be hosted by Expedition Africa, and held in the Kouga region of the Eastern Cape of South Africa in October. The race will be the 18th Adventure Racing World Championship, and the first to be held on the African continent. The...
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June 1, 2022
2022 Indianapolis Monumental Mile Results
INDIANAPOLIS/ENDURANCE SPORTSWIRE/ – The 9th running of the Indianapolis Monumental Mile took place Wednesday evening on Monument Circle to celebrate Global Running Day and promote a healthy and active lifestyle in Indianapolis and surrounding communities. Recreational runners, families, dogs and their owners, and elite runners alike challenged themselves on the new...
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June 1, 2022
Offering Boston Marathon Hotel Accommodations Since 1981
Boston, MA (June 1, 2022) /ENDURANCE SPORTSWIRE/ – Marathon Tours & Travel (MTT) is the Exclusive Domestic Travel and Accommodations Booking Agency for the Boston Marathon, and secures hotel rooms around the Boston metropolitan area for the weekend events. MTT’s relationship with the Boston Athletic Association (B.A.A.) began 41 years ago...
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June 1, 2022
Award-winning producer teaming up with renowned documentary filmmaker on Cycling Documentary
/ENDURANCE SPORTSWIRE/ – Allyson Davis and Jill Yesko – both avid cyclists – are working in tandem on film director Yesko’s latest documentary, “Uphill Climb: The Women Who Conquered the Impossible Race.” Davis, an award-winning veteran of television, sports production, marketing, and partnerships, is the film’s executive producer. The project,...
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May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
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May 31, 2022
SummaForte™ Adds All-Natural Sleep Aid SummaRest™ to Its Lineup of Innovative Performance and Recovery Products
BLOOMINGTON, IN/ENDURANCE SPORTSWIRE/ - SummaForte has added a fast-acting, all-natural sleep aid to its innovative, best-selling kinesiology tape and CBD drink mix. SummaRest combines CBN, a cannabinoid with great restorative sleep benefits, with its premium CBD and sleep-enhancing valerian root botanical to help athletes and others fall asleep fast, sleep...
