BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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June 2, 2021
World Bicycle Relief Announces Second Annual Pedal to Empower Ride
Indianapolis - June 2, 2021 - World Bicycle Relief’s signature ride, Pedal to Empower, returns for a second year this Saturday, June 5 2021. The event aligns with World Bicycle Day on June 3 to internationally celebrate the bicycle as a symbol of human progress and advancement, and World Bicycle...
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June 2, 2021
UCI pushes forwards with sustainable development strategy
The Union Cycliste Internationale (UCI) has approved key components of its sustainable development strategy, with guidelines and targets. The UCI’s sustainability guidelines aim to provide practical information on key aspects of sustainability for all its stakeholders – which include its 197 national federations, event organisers and teams – so they can...
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June 2, 2021
HOKA ONE ONE® Strengthens Leadership Team with New Hires
(Goleta, Calif.) June 2, 2021 – HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in...
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June 2, 2021
CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...
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June 1, 2021
Meet the team tackling cycling’s garbage problem and eliminating single-use plastics
Canadian women's continental team InstaFund Racing, now in its third season, has set itself the big goal of going almost entirely free of single-use plastic, from June 1. It also aims to work towards having a carbon-neutral footprint from 2022. Velonews
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June 1, 2021
MYLAPS offers coaching software to get extensive training insights
Haarlem/Utrecht – Get the most out of your training data and say goodbye to your stopwatch. The newly launched CoachSUITE turns MYLAPS training data into valuable (live) insights for sports coaches and athletes. MYLAPS offers this tool to all coaches, tracks, and federations that strive to get the most out...
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June 1, 2021
Life Time Taps FloSports as Exclusive Official Media Partner and Broadcaster of Garmin UNBOUND Gravel
EMPORIA, Kans., June 1, 2021— Life Time, owner and producer of Garmin UNBOUND Gravel presented by Craft,has kicked off an exclusive two-year partnership with FloSports, a leader in sports streaming and original content. FloSports will serve as the Official Media Partner broadcasting the UNBOUND Gravel event weekend in 2021 and 2022...
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May 27, 2021
British Triathlon Confirms Live Photography at The AJ Bell 2021 World Triathlon Leeds
A UK space company has been commissioned to provide space-enabled, live event photos at the AJ Bell 2021 World Triathlon Leeds, organised by British Triathlon on 5-6 June. This service is set to boost participant engagement and virtual spectator involvements, helping the recovery of an industry heavily impacted by COVID-19....
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May 27, 2021
Regions Banks Signs on as VIP Partner for Southern Firecracker Triathlon
May 27, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with Regions Bank to provide an unique VIP experience for not only participants but spectators of the Southern Firecracker Triathlon. Regions Financial Corporation is a member of the S&P 500 Index and is one...
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May 26, 2021
The Pro’s Closet receives $40M in funding
The additional $40 million in Series B funding that will be used by the used bike and component retailer to grow its workforce, develop new technological customer solutions, and possibly expand into new regions. It is considering options to establish a presence outside Colorado, but did not provide specifics. This...
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May 26, 2021
Vista Outdoor acquires two companies, including an e-bike brand
Vista Outdoor, the parent company of CamelBak, Giro, Camp Chef, and others, has acquired e-bike maker QuietKat and the “hunt athleisure” brand Venor, adding to its portfolio of outdoor companies. OBJ
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May 26, 2021
Dick’s Sporting Goods Reports Highest-Ever Quarterly Earnings
The retailer announced its first-quarter earnings Wednesday, recording a 119% increase in revenue to $2.92 billion compared to the $1.33 billion it reported in Q1 2020 — when Dick’s was forced to shut down its stores due to the global pandemic. Front Office Sports
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May 25, 2021
Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...
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May 25, 2021
RACE RESULT relaunches my.raceresult.com with new “Timers” category
With a new, intelligent search function and newly introduced categories, participants can search even more specifically for suitable events. This not only allows for faster registration and retrieval of results, the platform also becomes the ideal tool for finding the next sporting challenge - and for registering directly. In addition, my.raceresult.com...
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May 24, 2021
European private equity firm acquires Stromer
Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss-based e-bike brand. Details of the agreement were not disclosed. The transaction is subject to customary approvals. Stromer was founded in 2009. It merged with BMC in 2011 and then with new investment it separated from BMC in 2016....
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May 24, 2021
Peloton To Break Ground For First U.S. Facility This Summer
The at-home fitness company announced plans to build its first U.S. factory for $400 million, adding to its third-party manufacturers in Asia and acquired U.S. businesses. Plans for the Ohio facility come after complaints of month-long shipping delays and a string of investments focused on meeting demand. Peloton reported its first...
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May 21, 2021
Jaybird Partners With Olympic-Bound Mountain Bike Racer, Kate Courtney
PARK CITY, Utah — May 21, 2021 — Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion - the first American to...
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May 21, 2021
Patent Granted on RACE RESULT active timing technology
RACE RESULT is excited to announce the granting of EU and US patents on its active transponders. Launched in 2014, the RACE RESULT active timing technology has quickly proven itself worldwide and has developed into one of the most widespread solutions for top-class sporting events. “Even after more than seven...
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May 20, 2021
CURAD® Partners with Mike Reilly, the Official “Voice of IRONMAN”
Northfield, Ill. – May 20, 2021 –CURAD® and ActivICE®, two Medline brands and leading providers of world-class consumer medical products, are excited to announce today that they are teaming up with Mike Reilly, the legendary official "Voice of IRONMAN." Mike will help communicate the leading-edge training and recovery benefits of...
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May 20, 2021
Hoka Propels Deckers to Stellar Quarterly Earnings and Sales
For the three months ended March 31, the group posted an income of $54.6 million, or earnings of $1.18 per share, compared with the prior year period’s income of $16.7 million, or earnings of 57 cents per share. Hoka One One recorded a 74.2% gain to $177.5 million. FN
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May 19, 2021
PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure
BOULDER, COLO (May 19, 2021)—The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing the millions of Americans who discovered, or rediscovered, bicycling in 2020 and providing them with...
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May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
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May 19, 2021
Under Armour Increases Its Minimum Pay Rate to $15 Per Hour
Under Armour announced up to a 50% increase in its minimum pay rate for hourly teammates in the United States and Canada from a minimum of $10 per hour to $15 per hour. As a result, more than 8,000 part-time and full-time teammates – approximately 90% of the Retail and...
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May 19, 2021
Mirrorless Nikon Has “Lift Off” In Space-Enabled Sports Photography
19th May, Lancashire United Kingdom - A UK space company has selected the cutting-edge Nikon Z 6 II mirrorless camera as the core imaging component of its space-enabled, live event photography service. This service is set to boost participant engagement and spectator engagement, helping the recovery of an industry greatly impacted...
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May 18, 2021
Equinox Shifts Business Plan, Scores Big With App
Equinox is using a “tribrid” model for at-home, in-person, and outdoor workouts. Additionally, the company owns SoulCycle and began selling stationary bikes last year. Front Office News