February 3, 2021

Sun Valley Opens Sunrise Ski Zone

Sun Valley, ID. (Feb. 3, 2021)– After a record-breaking 51” of snowfall over the past seven days, Sun Valley Resort today announces the opening of Sunrise, the much anticipated expansion plan of over 380 acres of skiable terrain, featuring expert level chutes, glades and bowls. The new terrain is located...

February 3, 2021

Easy Day Sports Strengthens Event Team with New Director of Marketing

Coronado, CA – Easy Day Sports, a boutique event production company, continues to build on its top-notch event team by announcing today that Christy LaLanne has been named Director of Marketing and Athlete Engagement. In her new role Christy will take the lead in furthering Easy Day’s reputation for producing...

February 3, 2021

Pocket Outdoor Media Launches New Mountain Biking Property

Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...

February 2, 2021

New Balance’s CEO talks about digital transformation

Overall, half of New Balance’s volume in 2020 was sold through digital commerce, which includes New Balance’s own sites, pure-play internet retailers/marketplaces, and its wholesale retail partners’ websites. SGBMedia

February 2, 2021

RunSignup | GiveSignup Shares Resources for a Successful 2021 at the Virtual Winter Symposium

(Moorestown, NJ)– RunSignup | GiveSignup, the leading technology provider for endurance and nonprofit events in the U.S., held their biannual educational Symposium January 26-28 virtually instead of in Orlando, FL as originally intended. More than 1,000 race directors, timers, and nonprofits registered for the three-day event covering event options and...

February 2, 2021

ElliptiGO Celebrates Record-Breaking 2020

San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...

February 2, 2021

Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021

Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...

February 1, 2021

Mammut And POWDR Partner For Uniform Upgrade

(Williston, VT)  – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals' uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. POWDR, an adventure lifestyle company on a...

January 31, 2021

VCs share what it’s like to test out fitness apps before they invest.

Crunchbase asked five venture capitalists who invest in fitness apps and platforms, how they go about evaluating potential investments.

January 30, 2021

New Balance Sued For Exaggerating Claims On Its ‘Made In USA’ Sneakers

New Balance is being sued for falsely marketing its sneakers as being “Made in the USA,” according to The Fashion Law. Plaintiffs Matthew Cristostomo, Anthony Bollini, Spencer Verrilla, Derrick Evans, Clifton Bradley, and Robert Kaminsky claim that New Balance is misrepresenting the quality of its sneakers with its American flag tongue badges,...

January 29, 2021

An Update On The USA Cycling Olympic Development Academy

COLORADO SPRINGS, Colo. – USA Cycling announced their new program, the Olympic Development Academy (ODA), in an effort to create more junior development opportunities across all cycling disciplines. The new Olympic Development Academy is an athletes’ full access to world-class coaches and other specialists, in-depth training plans and camps, and national and...

January 28, 2021

Nike Loses Appeal In Fleet Feet Lawsuit

In September 2019, Fleet Feet sued Nike over Nike’s use of phrases such as “Change Everything” and “Running Changes Everything,” claiming that it has trademarked the two phrases and spent substantial resources making those slogans the cornerstones for its brand. However, the U.S. Court of Appeals refused to undo a...

January 28, 2021

Ultraman World Champion Dede Griesbauer Joins Team UCAN

The Ultraman World Record holder, Dede Griesbauer, has officially joined Team UCAN. Dede, at age 49, broke the world record at Ultraman Florida 2020 by over an hour with a time of 22 hours 48 minutes and 31 seconds and won the women's race by nearly 4 hours. Dede had...

January 27, 2021

Startup Talent Hack Raises $4.7 Million For B2C Fitness Platform

New York-based startup Talent Hack raised $4.7 million in seed funding for its brand-to-consumer fitness platform Spaces, with Global Founders Capital leading the funding round. Talent Hack provides software for fitness instructors and studios to deploy their services directly to customers. Front Office Sports

January 27, 2021

Hyperice Acquires Another Sports Recovery Firm

Hyperice is using its influx of investors to purchase San Diego-based thermal technology company RecoverX, developers of products that deliver heat and cold therapies in under a minute. The deal is valued in the eighth-figure range. Front Office Sports

January 27, 2021

City of Coronado celebrates 130-year anniversary with Easy Day Sports

Coronado, CA — January, 27, 2021 - Walk, bike, surf, or run. If you noticed more of your neighbors outside exercising last year, it wasn’t because the gyms were closed. Almost 3,000 people committed to covering 130 miles to celebrate the City of Coronado’s 130th birthday in 2020. The citywide “Coronado 130 Virtual Challenge: Actively Celebrating 130...

January 27, 2021

Oiselle Hires Alison Mariella Désir as its Director of Sports Advocacy

Seattle, WA - January 27, 2021 - Oiselle is excited to announce that Alison Mariella Désir is joining its Leadership Team in Seattle as the Director of Sports Advocacy. The newly created role combines community, culture, and movement-building as the brand strengthens both its internal team culture and community outreach...

January 27, 2021

Machines For Freedom Named Title Sponsor of Stamina Racing Collective

Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...

January 27, 2021

FORM Smart Swim Goggles Now Connect to Leading Swim Spas

Vancouver, BC, January 27, 2020 — FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brands LLC swim spas. Through the partnership, FORM will bring an exclusive connected swim spa experience to their FORM Smart Swim Goggles and Jacuzzi brands swim...

January 27, 2021

Host photo contests and more with Race Roster’s latest gallery updates

London, ON (Wednesday, January 27, 2021) - Race Roster’s photo platform now offers additional opportunity to increase participant engagement and provides users with a great viewing and searching experience. “We are confident that our latest enhancements to our photo platform will help our customers in a variety of ways” says...

January 26, 2021

NPD Report: Athletic Footwear And Activewear Sales Decline in 2020

U.S. athletic footwear dollar sales declined in the mid-single-digits in 2020 although sport-lifestyle, running, and golf outperformed, according to The NPD Group. Activewear sales were also down in the mid-single-digits for 2020, but sweatshirts and underwear posted gains. SGB Media

January 26, 2021

USA Triathlon of Colorado building sells for $4.65M

The 40,084-square-foot office building was sold to local investment group Dormie Capital Partners which plans to modernize its common areas and add amenities. The Colorado Springs Business Journal

January 26, 2021

CTS Welcomes New Coaching Development Director and Sales and Marketing Coordinator

(Colorado Springs, CO – January 26, 2021) - CTS, a pioneer in the endurance coaching and camps industry, today welcomed Calla Ballietta to the company as Sales and Marketing Coordinator, and announced the promotion of CTS Coach Chantelle Robitaille to a new role as CTS Coaching Development Director. Chantelle Robitaille...

January 26, 2021

iFit Interactive Fitness Crosses 4.5 Million Member Mark As ACSM Names Online Training The Top Fitness Trend For 2021

(Logan, UT) - January 26, 2021 - Online training is the new number one trend in fitness for 2021, according to more than 4,000 health and fitness professionals surveyed by the American College of Sports Medicine (ACSM). Online training jumped to the top spot in 2021, climbing from number 26...

January 26, 2021

Darby Communications, Status Forward Announce 2021 Stand Up Partners

Asheville, NC – January 26, 2021 – Darby Communications and Status Forward are thrilled to announce the recipients of the 2021 Stand Up Initiative. Launched by Darby Communications in 2016, the Stand Up Initiative provides pro bono PR and marketing services to environmental nonprofits and expanded in 2021 to include...