BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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September 9, 2021
Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing
Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive more awareness to the brand. Enduro has built a strong, loyal OEM clientele, including most...
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September 9, 2021
Kitsbow Welcomes New Bike Shop to the Old Fort Ride House
OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...
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September 9, 2021
Küat Kicks Off Exclusive Partnership with Miyaki Co
(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable coatings. Kashima is used on the struts of Küat's new Piston™ Pro X hitch bike...
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September 9, 2021
Warren Miller Entertainment to Debut 72nd Feature Film This Fall
Boulder, Colo. – September 9, 2021– Warren Miller Entertainment is excited to bring its audience back into theaters for the 72nd feature film, “Winter Starts Now.” The annual feature film and coinciding theater tour will kick-off in Orem, Utah on October 20. Making its way to over 150 cities across...
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September 9, 2021
Cirrus Cycles, Inc. Announces Employee Promotions
BELLINGHAM, WA — September 9, 2021: Cirrus Cycles, Inc., makers of Kinekt Suspension Components, is pleased to announce new staffing changes and promotions within the company. This includes three internal promotions of Evan Wert to General Manager, Jeremy Facer to Purchasing Manager, and Kelsey Lampe to Warehouse/Production Manager of Cirrus...
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September 9, 2021
Supersapiens Welcomes Seven-Time Grand Tour Winner Chris Froome as Newest Advisor and Investor
ATLANTA, 09 September 2021 —Supersapiens, the world’s imminent energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, is delighted to announce that Chris Froome has joined the company as a technical advisor and investor. Froome will be featured in Supersapiens marketing as a premier...
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September 8, 2021
Goldmeiers plead guilty to PPE hoarding and price gouging
Bike industry veterans and former owners of Ross Bicycles, Steven and Allen Goldmeier, agreed to pay $1 million in restitution to the State of Oklahoma for hoarding surgical masks and selling them at "exorbitant" prices to the state. BRAIN
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September 8, 2021
Lululemon Surges on Post-Pandemic Growth
Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS
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September 8, 2021
Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact
Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...
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September 8, 2021
Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio
San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...
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September 7, 2021
On Launches Initial Public Offering
ZURICH, Sept. 7, 2021 /PRNewswire/ -- Swiss performance sportswear brand On announced today the launch of its initial public offering of 31,100,000 Class A ordinary shares. On is offering 25,442,391 Class A ordinary shares and certain selling shareholders are offering 5,657,609 Class A ordinary shares. In connection with the offering, On and...
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September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...
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September 7, 2021
Neurun Launches Visualization Platform for Runners
BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...
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September 3, 2021
Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike
Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...
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September 2, 2021
Company WHOOP Acquires Velocity-Based Training System PUSH
Performance wearables company WHOOP announced that it acquired velocity-based training (VBT) system PUSH. The acquisition marks WHOOP’s entrance into the VBT market and comes just days after it received a valuation of $3.6 billion. BarBend
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September 2, 2021
‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR
Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...
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September 2, 2021
Western Spirit Cycling Posts Record Growth in 2021
Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...
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September 2, 2021
Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference
Sept. 2, 2021 (COLORADO SPRINGS, CO) - USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization made the decision based on the recent uptick in COVID cases. USA Cycling decided to...
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September 2, 2021
Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone
BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...
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September 1, 2021
iFIT Files for IPO, Could Raise Estimated $800M
Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers. The company generated $1.7 billion in revenue in fiscal...
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September 1, 2021
HOKA Launches East & West Coast Retail Locations
GOLETA, Calif. (September 1, 2021) – Today, leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the opening of its first-ever retail locations. The new brick-and-mortar bi-coastal pop-ups will be located in New York City and Los Angeles and each location will double as a...
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September 1, 2021
BioLite Wins Cooper Hewitt’s National Design Award
Brooklyn, NY (September 1, 2021) — BioLite, a global leader in off-grid personal energy solutions, is honored to receive the prestigious 2021 National Design Award from Cooper Hewitt, Smithsonian Design Museum. Winning the Product Design category, this award celebrates BioLite’s role in using the power of design to change the...
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September 1, 2021
Cirrus Cycles, Inc. Expands International Distribution
BELLINGHAM, WA — Cirrus Cycles Incorporated, makers of Kinekt Suspension Components, is proud to announce the addition of two new distributors to their growing list of sales channels outside of the USA. Effective January 1st, 2022, ZyroFisher, Ltd will be the new distributor in the UK and Ireland. Additionally, Chung Yung...
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August 31, 2021
At least six female Afghan cyclists reach Italy, professional cyclists group announces
The Italian Professional Cyclists Association has announced that six female Afgan cyclists, along with a male athlete and some family members, arrived in Rome on Italian Air Force plane on Aug. 27. American activist Shannon Galpin has been working to help female Afghan cyclists get out of the country. She told...
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August 30, 2021
Peloton’s full-year revenues exceed $4 billion, but growth slows and losses mount
Peloton Interactive's fourth-quarter revenue grew 54% over last year's final quarter, to $937 million, as the company's fiscal year revenues topped $4 billion for the first time. However, although the quarterly sales total was ahead of estimates, the company lost $313 million in the quarter and the growth rate declined from...