BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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January 12, 2022
Adidas Sets Major Expansion For Downtown Los Angeles
Adidas has leased 107,000 square feet of office space in downtown Los Angeles marking a major expansion of its Los Angeles operation for marketing and sales and design according to a report in the Wall Street Journal. SGB Media
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January 12, 2022
ShowcasedRace Day Events Acquires Madison Mini Marathon
Madison, WI /ENDURANCE SPORTSWIRE/ - Race Day Events, a leading endurance event management company, has acquired the Madison Mini Marathon from long-time industry partner, Vision Event Management. The acquisition adds another event to the expansive list of popular endurance events produced by Race Day Events. “We are extremely excited for...
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January 12, 2022
Youth Athletes United Teams Up With Leylah Fernandez as Brand Ambassador
NEW YORK /ENDURANCE SPORTSWIRE/ - Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports and JumpBunch, has announced a new partnership with tennis star Leylah Fernandez. As a brand ambassador for Youth Athletes United, Fernandez will be an inspiration to young athletes, not...
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January 12, 2022
Life Time Releases Lineup of Iconic 2022 Athletic Events Spanning Triathlons, Marathons, Mountain Bike & Gravel Races
BOULDER, Colo., Jan 12, 2022 /ENDURANCE SPORTSWIRE/ - Life Time, the nation's premier Healthy Way of Life brand (NYSE: LTH), that produces life-changing endurance events and operates 160+ athletic resorts across North America, has released its 2022 lineup of athletic events. Comprised of running, triathlon and cycling, the events span...
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January 11, 2022
Industry Shocker – Shimano’s Wayne Stetina Moves To SRAM!
After 37 years, Wayne Stetina is leaving Shimano and taking a job with SRAM in Chicago as a “Senior Field Guide.” Wayne sees an opportunity to concentrate on making better parts for road and gravel riders to use, as well as visiting shops and working with SRAM’s sponsored teams. Road...
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January 11, 2022
Suunto Sold To New Owners (Again)
Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and...
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January 11, 2022
Nike, Lululemon, Macy’s and More Stores Cut Hours Amid Omicron Surge
A massive surge of COVID-19 cases is dealing retailers a new blow in terms of staffing shortages. Lululemon, Nike, Starbucks and Macy’s have all implemented new shortened hours in some locations in the last few weeks, as retailers struggle to keep stores staffed during the pandemic. Foot Wear News
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January 11, 2022
Iconix Brand Group Names For Soccer Ventures as Agency of Record for Umbro North America
New York and Los Angeles, Jan 11, 2022 /ENDURANCE SPORTSWIRE/ - Iconix Brand Group, Inc., which owns, licenses, and markets a portfolio of consumer brands including Umbro, has just entered in a strategic partnership with For Soccer Ventures (FSV) - the largest independent soccer media and experiences company in the United...
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January 11, 2022
Planet Fitness bulks up with $800M franchise acquisition
Planet Fitness will acquire its largest franchisee, Sunshine Fitness, in an $800 million deal that will beef up the company’s presence in the Southeast. The Hampton, NH-based company said the acquisition is coming on the heels of strong growth in 2021, in which it added 1.7 million new customers for...
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January 11, 2022
Introducing CorporateFitness.app for corporate fitness and wellness challenges
Jan 11, 2021 /ENDURANCE SPORTSWIRE/ - We are excited to announce the release of CorporateFitness.app . This brand-new platform comes with native iOS and Android apps to deliver the most comprehensive corporate fitness/wellness platform available on the market today. Our app contains an automatic step tracker plus a GPS activity tracker...
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January 11, 2022
Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program
Austin, Texas – Jan. 11, 2022 /ENDURANCE SPORTSWIRE/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...
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January 10, 2022
Lululemon Hit Hard By Omicron
Lululemon released preliminary earnings for its fiscal fourth quarter ending Jan. 31 and expects net revenue to be on the lower end of its previous guidance – between $2.125 billion and $2.165 billion. The low estimate is attributed to “several consequences of the Omicron variant, including increased capacity constraints, more...
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January 10, 2022
Destination Sport Experiences announce partnership with 2022 BMW Berlin Marathon
/ENDURANCE SPORTSWIRE/ - This new partnership offers runners guaranteed entry into the sell-out Marathon Major as part of a travel package including hotel stay and team activities. Berlin Marathon is one of the most popular in the world and as one of six Abbott World Marathon Majors, entry is usually allocated...
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January 10, 2022
Rock Harbor Marketing Picks Up World Obstacle Sports Federation
Morro Bay, CA – (January 10, 2022) /ENDURANCE SPORTSWIRE/ - Rock Harbor Marketing (RHM), a digital marketing company based in Morro Bay, California, has added World Obstacle to its growing list of globally recognized clients. World Obstacle, also known as the Fédération Internationale de Sports d'Obstacles (FISO), is the sole international...
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January 7, 2022
USA Triathlon’s Fifth Annual #DreamingSeason, Presented by ICON Meals, Underway
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the start of its fifth annual #DreamingSeason, presented by ICON Meals, a digital and social media-driven campaign that runs from Jan. 6-19 and encourages both longtime and newbie triathletes alike to set their goals, dream big and race local ahead...
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January 7, 2022
Trek buys up another U.S. bike shop chain
Trek Bicycles has continued its spending spree of U.S. bike shops, adding to its portfolio Baltimore’s seven location Race Pace Bicycles. The acquisition of the store chain builds on a 2021 that saw repeated headlines hit on U.S. trade site BR∈ the first in January, relating to the buyout of...
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January 7, 2022
Compete PR chosen by Destination Sport Experiences for PR support in 2022
/ENDURANCE SPORTSWIRE/ - The newest name in sports travel, Destination Sport Experiences caters for those who want to participate in the very best cycling, running and triathlon events around the world, whilst focusing on the logistics, so their customers can focus on what really matters – the taking part, and enjoying...
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January 6, 2022
Stellmaszek Appointed, Brandon and Paul Re-Appointed to USA Triathlon Board Of Directors
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - Three independent directors have been solidified for the USA Triathlon Board of Directors with the appointment of Felix Stellmaszek (San Francisco, Calif.) and re-appointment of Henry J. Brandon III (Los Angeles, Calif.) and Monica Paul (Dallas, Texas), the National Governing Body announced today. The terms...
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January 6, 2022
Dorel completes bicycle operation sale to Pon Holdings for US$810m
Dorel Industries has completed the previously-announced sale of Dorel Sports, its bicycle segment, to Pon Holdings, the Dutch mobility group, for US$810 million. The transaction consisted of the sale by Dorel of 100% of the shares of its indirect wholly-owned subsidiary companies comprising Dorel Sports as well as certain related...
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January 6, 2022
Lululemon Names New CEO Of Mirror
Lululemon Athletica, Inc. announced the appointment of Michael Aragon as CEO of Mirror and Lululemon Digital Fitness, effective January 17, 2022. In this role, Aragon will oversee the development and expansion of the Mirror in-home digital platform and will report directly to CEO, Calvin McDonald. SGB Media
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January 6, 2022
ShowcasedINFINIT Nutrition Launches New Website
Cincinnati, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom nutrition company, publicly unveils their new website, redesigned for an improved user experience and interface for online shoppers. Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their...
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January 5, 2022
VeloNews magazine merges with Peloton magazine
VeloNews and Peloton have been under the Outside umbrella since January of 2021. Now, in January of 2022, VeloNews magazine is merging into Peloton magazine. Further, authors and photographers from sister brand CyclingTips are also now contributing to the new Peloton magazine. VeloNews
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January 5, 2022
Nike sues Lululemon over Mirror Home Gym, apps
Nike Inc on Wednesday filed a lawsuit accusing Lululemon Athletica Inc of patent infringement for making and selling the Mirror Home Gym and related mobile apps without authorization. In a complaint filed in U.S. District Court in Manhattan, Nike accused Lululemon of having “summarily” rejected its demand that it stop infringing...
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January 5, 2022
USOPC Selects USABA to Oversee New Team USA Sport: Paralympic Blind Soccer
Colorado Springs, Colo. (January 5, 2022) /ENDURANCESPORTSWIRE/ - The United States Association of Blind Athletes (USABA) has received the highest level of certification from the United States Olympic & Paralympic Committee (USOPC) to become the national governing body for blind soccer, globally known as blind football, a sport in which...
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January 4, 2022
Nike and Adidas are Losing Momentum in China to These Native Footwear Brands
Consumers in China increasingly prefer their own homegrown brands as opposed to international brands like Nike and Adidas, according to a December report from The NPD Group, which analyzed the Chinese footwear market in Q3 of 2021. According to the data, six of the top ten footwear brands in China in Q3...