BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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February 8, 2021
GYMS Act To Provide $30 Billion Recovery Fund For The Fitness Industry Introduced In Congress
The act would establish a program to help distressed health club operators and would allow them to recoup as much as 45$ of 2019 revenue to replace revenue lost in 2020 due to COVID-19. Club Industry
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February 8, 2021
Athlete Recovery from COVID-19
Seven different Slowtwitch forum members shared their COVID-19 stories and their unique paths to recovery. Slowtwitch
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February 8, 2021
10 Black-Owned Tri Businesses to Support
Supporting Black-owned businesses should be more than a trend or a one-time action. It should be a part of your tri life—diversifying where and how you spend your hard-earned dollars. triathlete
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February 8, 2021
Gatorade Lures New CMO From Nike.
Former NFL player Kalen Thornton takes the helm at the PepsiCo-owned sports drink behemoth AdAge
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February 8, 2021
Peloton Announces $600 Million Convertible Note Offering
The notes are to be sold via a private offering, with a due date of 2026. The Deep Dive CA
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February 8, 2021
RockTape and TriggerPoint Awarded Blanket Purchase Agreement to Deliver the World’s Best Kinesiology Tape and Foam Rollers to United States Department of Veteran’s Affairs (VA) Medical Centers
Durham, N.C. – RockTape®, a leader in sports medicine products and education, is proud to announce a five-year blanket purchase agreement (BPA) with the Veterans Health Administration (VHA), introducing the world’s best kinesiology tape and TriggerPoint™ mobility rollers to the Physical Therapy category of the Medical/Surgical Prime Vendor (MSPV) 2.0...
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February 6, 2021
Ted Metellus named race director of TCS New York City Marathon
This makes him the first black race director of any of the Abbott World Marathon Majors races, right on the heels of large-scale allegations of sexism and racism in NYRR by current and former employees. ESPN
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February 5, 2021
Peloton wants to make ‘tens of millions’ of bikes and treads — and says its recent acquisition will help it get there
Peloton has plans to dominate the at-home fitness industry through its acquisition of fitness manufacturer Precor, allowing the firm to ramp up production across the US. Business Insider
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February 5, 2021
2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN
Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...
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February 5, 2021
Ritual Zero Proof Joins Forces with Endurance Sports Leader Spartan to Encourage Long-Term Wellness
BOSTON, Mass. – With the majority of people giving up on their New Year’s resolutions by the end of January, non-alcoholic spirit brand Ritual Zero Proof has joined forces with endurance and wellness leader Spartan® to cultivate healthy habits for the New Year. The Brands’ Healthy Rituals collaboration was created...
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February 4, 2021
Endurance sports tired of sitting on sidelines
The California Coalition of Endurance Sports has a two-pronged objective: to get athletes — especially in San Diego County — back running, swimming and biking. The San Diego Tribune
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February 4, 2021
S.F. gyms challenge city over Covid restrictions: Prove it
A group representing dozens of local gyms has lobbed another legal challenge at San Francisco officials demanding further justification for what has been throughout most of the pandemic some of the strictest regulations on indoor fitness nationwide. BizJournals
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February 4, 2021
Truly immersive retail experiences: How brands like Nike are using augmented reality in 2021
Virtual and augmented reality tools have enabled gaming and entertainment to innovate at new rates, but now it’s the retail industry who is exploring how best to use these digital tools. As Nike unveils its latest interactive experience, which incorporates AR and QR-code scanning, the potential applications of virtual tech in retail are becoming...
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February 4, 2021
Race registration company UltraSignup sold to Tennessee firm
Software company Atiba Labs plans to stick with the brand’s look and feel, but will address the website’s need for more horsepower. UltraRunning Magazine
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February 4, 2021
Former Nike Manager Charged in Million-Dollar Plot to Defraud the Swoosh
Federal prosecutors in Oregon charged Errol Andam, a former marketing manager at Nike, with wire fraud, money laundering and making false statements on a loan application as part of a scheme to defraud his former employer. Footwear News
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February 4, 2021
San Jose gym defying health orders racks up $550,000 in fines
The gym says it’s an essential business and is exercising its “constitutional right to peacefully protest.” The Mercury News
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February 4, 2021
Health tech startup Bold raises $7 million in seed funding for senior-focused fitness programs
Bold, a digital health and wellness service, plans to prevent chronic health problems in older adults through free and personalized exercise programs. TechCrunch
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February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
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February 4, 2021
McKinsey: “In such difficult times, you can make a fortune or fail”
World-renowned consulting firm McKinsey looks at eight key factors to determine future success in the sporting goods industry. ISPO
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February 4, 2021
ATRA Announces 2021 Theme: Resilience
Feb. 4, 2021. - The American Trail Running Association (ATRA), announces “Resilience” as our theme for 2021. This important topic follows our recent annual themes including last year’s Climate Action, 2019’s Trail Running Responsibly, 2018’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections....
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February 4, 2021
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
BOSTON, Mass. – FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...
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February 3, 2021
How Purging of Classes Could Cost Peloton Big
A lawsuit filed against Peloton that could cost the company hundreds of millions of dollars claims that the fitness brand’s mass deletion of its music library in 2019 without warning led to false and misleading advertising. Classes were taken offline as a result of allegations that Peloton used copyrighted music...
