BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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January 6, 2022
Lululemon Names New CEO Of Mirror
Lululemon Athletica, Inc. announced the appointment of Michael Aragon as CEO of Mirror and Lululemon Digital Fitness, effective January 17, 2022. In this role, Aragon will oversee the development and expansion of the Mirror in-home digital platform and will report directly to CEO, Calvin McDonald. SGB Media
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January 6, 2022
ShowcasedINFINIT Nutrition Launches New Website
Cincinnati, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom nutrition company, publicly unveils their new website, redesigned for an improved user experience and interface for online shoppers. Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their...
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January 5, 2022
VeloNews magazine merges with Peloton magazine
VeloNews and Peloton have been under the Outside umbrella since January of 2021. Now, in January of 2022, VeloNews magazine is merging into Peloton magazine. Further, authors and photographers from sister brand CyclingTips are also now contributing to the new Peloton magazine. VeloNews
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January 5, 2022
Nike sues Lululemon over Mirror Home Gym, apps
Nike Inc on Wednesday filed a lawsuit accusing Lululemon Athletica Inc of patent infringement for making and selling the Mirror Home Gym and related mobile apps without authorization. In a complaint filed in U.S. District Court in Manhattan, Nike accused Lululemon of having “summarily” rejected its demand that it stop infringing...
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January 5, 2022
USOPC Selects USABA to Oversee New Team USA Sport: Paralympic Blind Soccer
Colorado Springs, Colo. (January 5, 2022) /ENDURANCESPORTSWIRE/ - The United States Association of Blind Athletes (USABA) has received the highest level of certification from the United States Olympic & Paralympic Committee (USOPC) to become the national governing body for blind soccer, globally known as blind football, a sport in which...
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January 4, 2022
Nike and Adidas are Losing Momentum in China to These Native Footwear Brands
Consumers in China increasingly prefer their own homegrown brands as opposed to international brands like Nike and Adidas, according to a December report from The NPD Group, which analyzed the Chinese footwear market in Q3 of 2021. According to the data, six of the top ten footwear brands in China in Q3...
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January 4, 2022
Fox and SRAM end costly chainring and axle legal feuds
Fox and SRAM have kicked off the New Year with the settling of long-running legal quarrels dating back as far as 2015 and relating to patent disputes. The high profile saga drew to a close with both parties registering documents in Colorado and Illinois last week, each dropping their claims and...
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January 4, 2022
Active Lifestyle Stocks Churn Out Robust Gains in 2021
With many companies seeing benefits from changed behaviors due to the pandemic, the vast majority of active lifestyle stocks soared to new heights in 2021. Of the 79 stocks in the active lifestyle space tracked by SGB Executive, only 14 showed declines, marking the third strongest year for the sector after several...
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January 4, 2022
Mojo Vision Partners With Fitness Brands to Elevate Sports and Fitness Experience and Performance via Its Smart Contact Lens
SARATOGA, Calif. — Jan 4, 2022 /ENDURANCE SPORTSWIRE/ - Mojo Vision, the Invisible Computing Company, today announced strategic partnerships with leading sports and fitness brands to collaborate on next-generation user experiences that combine augmented reality, wearable technology and personal performance data. The companies will work together using Mojo's smart contact...
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January 3, 2022
Rock Harbor Marketing Announces Acquisition of Endurance Town USA
Morro Bay, CA – (January 3, 2022) /ENDURANCE SPORTSWIRE/ - Rock Harbor Marketing (RHM), a full-service digital marketing company serving a diverse clientele, announced today the acquisition of Endurance Town USA (ETUSA) and creation of a niche endurance sports marketing division. The acquisition complements RHM's extensive experience in the endurance...
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December 31, 2021
Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...
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December 29, 2021
Peloton Plunges in Google Search Trends
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...
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December 29, 2021
Pensacola Sports Announces Upcoming Events Schedule
Pensacola, FL (December 29, 2021) /ENDURANCE SPORTSWIRE/ - Located in the northwest region of Florida along the Gulf of Mexico, the Pensacola Bay Area is home to award-winning sugar-white beaches, the U.S. Navy Blue Angels and a year-round event calendar brimming with festivals, sporting events, the arts, and seasonal celebrations. As...
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December 29, 2021
Road Race Management Releases Results of Ninth Biennial Race Director Compensation Study
Bethesda, MD /ENDURANCE SPORTSWIRE/ - As the running industry emerges from the depths of the Covid-19 pandemic, race directors indicated that they are “cautiously optimistic” about their future compensation according to the results of the Road Race Management ninth biennial compensation study. While nearly 40% of the study respondents indicated...
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December 28, 2021
COVID Surge May Stall Gym Industry’s Comeback
The Omicron spike in COVID cases could spoil a pre-pandemic certainty for the gym industry: members flooding in to start on fitness-related New Year’s resolutions. The seven-day moving average of COVID cases cataloged by the CDC is at its highest point since January 2021. Business tracking firm Placer.ai said gym visits...
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December 28, 2021
Tokyo Olympics Cost $1.8B Less Than Previous Estimates
The Tokyo Olympics faced a raft of problems related to the global pandemic, but the final bill came in well under previous estimates. The Summer Games cost organizers an estimated $13.6 billion, $1.8 billion below a prior prediction of $15.4 billion. Front Office Sports
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December 28, 2021
Air Force Marathon Announces Best Pricing for Registration
/ENDURANCE SPORTSWIRE/ - As this year’s clock ticks away, the Air Force Marathon team prepares for the New Year, and the U.S. Air Force’s 75th birthday. When the clock strikes midnight on Jan. 1, registration opens for all with the chance to save up to $20 through Jan. 3. Race...
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December 27, 2021
Pickleball Central Announces a Majority Investment from Dundon Capital Partners LLC
KENT, Wash.(December 27, 2021) /ENDURANCE SPORTSWIRE/ - Pickleball Central, the largest company in the world devoted to the fastest growing sport in America, has announced a majority investment from Dallas-based investment firm Dundon Capital Partners LLC. The deal includes both Pickleball Central's retail equipment business and its affiliated PickleballTournaments.com software and...
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December 27, 2021
ROUVY partners with Animotion BV to boost its presence and activities in the Benelux countries
Zottegem, Belgium / December 27, 2021 /ENDURANCE SPORTSWIRE/ - In order to promote the joy of indoor cycling and running in AR (augmented reality) in Belgium, the Netherlands and Luxembourg, Animotion BV, headquartered in Zottegem, Belgium, has signed a multi-year partnership agreement with VirtualTraining s.r.o. located in the Czech Republic; and...
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December 23, 2021
Meta Director of Sport Peter Hutton Joins Professional Triathletes Organisation’s Board of Directors
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it has appointed Peter Hutton, Director of Sports Partnerships at Meta, to its Board of Directors. In Hutton’s Silicon Valley based role at Meta, he is in charge of the company’s sports strategy and partnerships worldwide, helping rights holders, broadcasters, agencies,...
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December 23, 2021
Salazar’s Lifetime Ban Upheld By Safesport Center
The U.S. Center for SafeSport on Wednesday upheld its permanent ban of former Nike Oregon Project coach Alberto Salazar, The ruling affirmed a July decision by SafeSport, an independent nonprofit organization based in Denver, CO that responds to reports of misconduct within the U.S. Olympic and Paralympic sports, to permanently...
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December 23, 2021
Under Armour, Columbia Facing Headwinds
Under Armour and Columbia were downgraded by market analysts Stifel, highlighting the challenges facing the sports category. Analyst Jim Duffy lowered the two brands from “Buy” to “Hold” — while lowering Nike’s price target but maintaining its “Buy” rating. The analyst foresaw short-to-mid-term concerns limiting the upside of both brands....
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December 23, 2021
BikeExchange acquires US bike delivery service Kitzuma
Online cycling marketplace BikeExchange has acquired US-based bike delivery service Kitzuma for $3.375 million (£2.5 million). Australian firm BikeExchange said it made the acquisition to help drive its e-commerce-first strategy, with the aim of improving both seller and customer experience. Bike Biz
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December 22, 2021
Believe in the Run and PUMA Partner On Activation of the Fast-R Nitro Debut
/ENDURANCE SPORTSWIRE/ - Believe in the Run, a media company centered on run and run culture, recently partnered with PUMA on a dual activation for the debut of PUMA’s newest racing shoe, the Fast-R Nitro Elite. The activation consisted of a shakeout run and live lunch podcast and took place...
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December 21, 2021
Fitness Apps Market Could Be Worth $120.37B by 2030
According to a study by Allied Market Research, in 2020, the fitness apps market was worth a total of $13.78 billion, and the compound annual growth rate would be 24.3%. The study suggested that an increased awareness of “a healthy lifestyle” and “diet-related diseases,” as well as an increased use of devices...