February 25, 2021

Wolverine World Wide Predicts Robust Return To Double-Digit Growth In 2021

In the fourth quarter ended January 2, sales reached $509.6 million, down 16.1 percent year-over-year. Wolverine said sales were significantly better than the company expected. Wall Street’s consensus estimate had been $479 million. SGB Media

February 25, 2021

Fabletics launches at-home fitness app

Fabletics, which was co-founded by actress Kate Hudson as an e-commerce site in 2013 and now operates 50 stores nationwide, is offering a new fitness app called Fabletics FIT. The app provides access to hundreds of digital experiences, including on-demand workouts and meditations. Chain Store Age

February 25, 2021

Under Armour Reduces Sponsorship Commitments By 47 Percent

Under Armour Inc. reduced its sponsorship commitments by 47 percent to $361.6 million in 2020 from $679.1 million in 2019, according to its just-released annual report. SGB Media  

February 25, 2021

Alex Peacock Joins SweatWorks as Chief Commercial Officer

Arlington, VA. / February 25, 2021 /– SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock...

February 25, 2021

Ignik Bolsters Sales Team with Powerhouse New Rep Groups

Seattle, WA – February 25, 2021 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, is thrilled to announce the addition of sales rep groups in two key territories, securing nationwide coverage in their second year of business. Adventure Marketing Group in the Southeast and...

February 25, 2021

PLAYTRI now open in Fort Walton Beach, Florida

(Dallas, Texas, February 25, 2021) –We are VERY excited to announce that Playtri Triathlon Stores is expanding with a new location in Fort Walton Beach, Florida, officially opened this week. This Playtri Triathlon Store location provides extensive options to meet athletes’ swim-bike-run gear and training needs. Playtri is dedicated to...

February 25, 2021

Nate Boyer Cruised Through Austin Marathon Course, Reaches Fundraising Goal

AUSTIN, Texas, February 25, 2021 - On Saturday morning, Feb. 13, Nate Boyer toed the Ascension Seton Austin Marathon start line ready to take on his first 26.2-miler. He was joined on that sub-freezing morning by Austin Marathon staff on bikes and the Ascension Seton support truck. Despite the Austin...

February 24, 2021

Mammut Announces New Athletes As Additions To Safety Collective

(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....

February 24, 2021

Fleet Feet adds five stores in 2020, makes key hires

Fleet Feet announced significant growth in 2020 as it added five stores to close with 182 in operation and saw triple-digit growth of its e-commerce site. The franchisor also hired a new head of human resources and marketing and made a number of promotions to support future growth. SGB Media

February 24, 2021

Polisport Group acquires Catlike helmet brand

The Polisport Group has announced that it has acquired the Spanish helmet brand Catlike in a bid to reinforce its portfolio in the high-end cycling market. Cycling Industry News

February 24, 2021

Stio Appoints Evan Torrance as Vice President of Marketing

JACKSON, Wyo. (February 24, 2021) – Stio, the Jackson Hole mountain lifestyle brand, has named Evan Torrance as vice president of marketing. Torrance joins the executive leadership team and reports to president Noah Waterhouse. In his new role, Torrance is responsible for Stio’s e-commerce platform, brand activation efforts, performance marketing...

February 24, 2021

InsideTracker Pro Gives Health and Performance Professionals Easy Access to Blood Biomarker Data, Science-Backed Client Action Plans, Additional Revenue Streams

Cambridge, MA—February 24, 2021—Blood biomarker testing was once reserved for elite athletes and medical-grade coaches. InsideTracker, the leading ultra-personalized human performance platform, today launched InsideTracker Pro, a program designed to empower registered dietitians, coaches, trainers and other health and wellness practitioners to easily expand their offerings with in-demand services, providing...

February 24, 2021

Dr. Stephen Seiler Joins Fast Talk Laboratories

February 24, 2021 – Boulder, Colorado, USA –Dr. Stephen Seiler, one of the world’s leading exercise physiologists and a pioneer of polarized endurance training research, has joined Fast Talk Laboratories, a new sport science community and virtual performance center. As a frequent guest and partner of the Fast Talk podcast,...

February 24, 2021

Public comment opens for Council for Responsible Sport’s standards for social and environmental responsibility of sport organizations

PORTLAND, OR February 24, 2021—As part of the stakeholder input process to develop a standard for the overarching operations of organizations that host and produce sports events, the Council for Responsible Sport (Council) invites public comments on the draft Responsible Sport Standard for Organizations (version 1) now through April 10,...

February 24, 2021

RunSignup | GiveSignup Closes Series A Funding Round To Compete With Eventbrite, GoFundMe and Classy

MOORESTOWN, N.J. — Feb. 24, 2021 — GiveSignup, the first purpose-built Supporter Engagement Platform for nonprofit revenue generation, today announced closing of its Series A funding round with a 25% boost from new investors: CloudBees Founder Sacha Labourey and former Eventbrite CFO Randy Befumo. Led by Payroc in September 2020,...

February 24, 2021

Marine Corps Marathon Organization and haku Showcase Exciting Technological Innovations for Virtual Desert Storm 218-Miler

In 1991, more than 900,000 U.S.-led troops traveled nearly 218 miles from the main airport in Al Jubail, Saudi Arabia to Kuwait City, marking the start of Operation Desert Storm and the Gulf War. In honor of the 30th anniversary of Operation Desert Storm, also known as the liberation of...

February 23, 2021

Alpenrose permanently closes its Velodrome, an institution for Portland’s cycling community

In a Facebook, Alpenrose Velodrome director Jen Featheringill and Oregon Bicycle Racing Association executive director Chuck Kenlan released a statement informing friends of the Southwest Portland facility that the Alpenrose Dairy property has been closed permanently for events and all other uses. Oregon Live

February 23, 2021

Pocket Outdoor Media raises $150 million from Sequoia Heritage

Pocket Outdoor Media, home to 22 active lifestyle publications and several technology groups, raised $150 million in a Series B funding round led by Sequoia Heritage to fuel its recent acquisitions. Axios

February 23, 2021

Mad Dogg Athletics Calls Peloton’s Trademark Cancellation Action Meritless

Mad Dogg Athletics Inc. responds to the trademark cancellation petition filed last week by Peloton Interactive over Mad Dogg’s trademark for the words “Spin” and “Spinning.” SGB Media

February 23, 2021

Interest In Peloton’s Fitness Apparel Is Rising

Interest In Peloton's fitness apparel is rising. Last quarter, the company sold 600,000 units of branded apparel. Front Office News

February 23, 2021

Introducing the All-New Pivot Trail 429

Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...

February 23, 2021

Professional Triathletes Organisation Partners with Yougov Sport for Collins Cup Media Impact Reporting & Analysis

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has commissioned specialist research and data analytics experts, YouGov Sport to provide an analysis of the media and economic impact for the organisation’s inaugural flagship event – The Collins Cup. The Collins Cup is a new race format modelled after the...

February 22, 2021

Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside

Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...

February 22, 2021

SRAM acquires Time road and mountain bike pedal business

SRAM has purchased clipless pedal manufacturer Time from the Rossignol Group. The acquisition includes the entire range of road and mountain bike pedal systems, Time’s shoe range and all associated intellectual property. bikeradar

February 22, 2021

Hylete’s Revenues Slide 12 Percent In 2020

Hylete, the direct-to-consumer fitness apparel brand, reported sales of $11.1 million in 2020, down 11.9% from $12.6 million in 2019, gross margin of 51% in Q4 2020 versus 43% in Q4 2019 and Q4 2020 net revenues of $3.3 million versus $4.1 million for Q4 2019. SGB Media