BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
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January 27, 2022
Belgian e-bike firm Cowboy raises $80 million in latest funding round
E-bike designer Cowboy has announced an $80 million Series C financing milestone. The new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021, an expansion into the Nordics and the US, and the recent introduction of Cowboy Care....
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January 27, 2022
Stefan Petschnig Promoted to Chief Business Development Officer with Thomas Veje Olsen Taking Over as Managing Director of Europe, Middle East, And Africa for The IRONMAN Group —
TAMPA, Fla. (January 27, 2022) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group is pleased to announce several leadership promotions within the company, including Stefan Petschnig to Chief Business Development Officer and Matt Wikstrom to Chief Partnerships Officer. In addition, Thomas Veje Olsen has been promoted to Senior Vice President and named...
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January 27, 2022
USA Triathlon Foundation Names 2022 Ambassador Team Powered by Newton Running
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The 2022 USA Triathlon Foundation Ambassador Team powered by Newton Running will feature 90 ambassadors, the largest team to date, the Foundation announced today. Team members are charged with raising funds and awareness in support of the mission of the USA Triathlon Foundation to provide...
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January 27, 2022
deboer wetsuits introduces the deboer ProAm Team
Stamford, CT, Release: January 27, 2022 /ENDURANCE SPORTSWIRE/ - deboer wetsuits is proud to introduce the deboer ProAm Team. The deboer ProAm Team allows professional triathletes (Pro) as well as amateurs (Am) to share more than the course – ‘it's one thing to race alongside your favourite triathletes, it's another to...
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January 27, 2022
Women’s Running Inspires Female Empowerment in New 360 YOU Program
BOULDER, CO — January 27, 2022 /ENDURANCE SPORTSWIRE/ - Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only program designed to empower female runners. The program will feature a different female pro athlete...
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January 26, 2022
Peloton’s archrival – maker of NordicTrack bikes – faces crippling lawsuit
The maker of NordicTrack exercise bikes has been slapped with a $300 million lawsuit that threatens to force the company toward bankruptcy, The Post has learned. iFIT Health & Fitness – which scrapped plans to go public in October after archrival Peloton revealed pandemic-driven demand for exercise bikes was tanking...
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January 26, 2022
“The Ride for Mental Health” Gears Up to Pass $1 Million In Donations for Mclean Hospital
NEW YORK CITY and BOSTON (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The Ride for Mental Health, a weekend of cycling and camaraderie in the picturesque Hudson Valley just 90 minutes north of Manhattan, is on pace to surpass the $1 million mark in total donations when it returns to New...
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January 26, 2022
Adidas Plans More Than 2,800 New Hires In 2022
Adidas said it plans to hire more than 2,800 employees in 2022, including more than 800 in its home country of Germany. Adidas said the majority of the new employees, more than 900 people, will be hired to work in Adidas retail stores. More than 500 positions will be filled in the...
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January 26, 2022
La Sportiva’s Fall 2022 Footwear Demonstrates Commitment to the Mountain Athlete
January 26th, 2022 (Boulder, Colo.) /ENDURANCE SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain footwear, has been dedicated to producing high-performance shoes and boots for the mountain athlete since 1928. For Fall 2022, the brand introduces several new footwear models that meet the demands of climbers and runners. The...
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January 26, 2022
Outside And IRONMAN Kick-Off Content Partnership by Bringing The Sights, Sounds, and Stories from The 2021 Intermountain Healthcare IRONMAN 70.3 World Championship to a Global Audience
TAMPA, Fla. / BOULDER, Colo. (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The documentary special of the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship Presented by Utah Sports Commission will premiere worldwide on Thursday, January 27 at 8:00 p.m. ET on Outside, as part of The IRONMAN Group’s recently announced partnership...
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January 26, 2022
USA Triathlon Launches Young Adult Membership as Part of 2022 Return to Racing Junior and Young Adult Stimulus Package
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the launch of its Young Adult Membership, a 28 percent discount on an adult membership that comes with the same benefits. The membership, which is for athletes ages 18-23, is the cornerstone of USA Triathlon’s 2022 Return to Racing Junior and...
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January 26, 2022
Cirrus Cycles’ KINEKT Launches New Website to Enhance Consumer and Dealer Experience
BELLINGHAM, Wash. January 26th, 2022 /ENDURANCE SPORTSWIRE/ - Cirrus Cycles, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the launch of their new website in the US. The newly designed platform will greatly enhance the shopping experience, while educating both consumers and dealers...
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January 26, 2022
WaterMonster Mini Manifold
Kerrville, Texas (January 2022) /ENDURANCE SPORTSWIRE/ - Event Hydration Solutions introduces its newest touch-free mass hydration solution, the Mini Manifold. Event Hydration Solutions, also known as WaterMonster is reinventing how the common water cooler is utilized. In 2020 when everything changed, they introduced the UltraSpout and FootPedal. A rapid fill...
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January 25, 2022
MUST READ: Exploring Zwift’s Fitness Metaverse
A fitness company born out of gaming, Zwift is reimagining exercise, starting with indoor cycling. Having raised more than $600 million in funding, the billion-dollar company plans to launch its own smart bike and aspires to make virtual racing an Olympic sport as it continues to build an expansive virtual...
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January 25, 2022
iFIT-Powered NordicTrack Commercial 1750 Treadmill Named “Best Treadmill” by The New York Times’ Wirecutter
(Logan, UT) - January 25, 2022 /ENDURANCE SPORTSWIRE/ - NordicTrack’s Commercial 1750 Treadmill with iFIT interactive fitness technology has been named “Best Treadmill” by The New York Times’ Wirecutter, a popular review site. The highly coveted “Best Treadmill” title was awarded following a rigorous testing and review process, including interviews...
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January 25, 2022
PodiumRunner gone; now part of Outside Online
PodiumRunner, one of the media brands in the Outside portfolio, is becoming part of Outside Run, a new destination on Outside Online. While much of the content on Outside Run will remain free, premium articles, reviews, and training plans online will be available by joining Outside+. Outside
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January 25, 2022
Is the bicycle retailer missing a trick on insurance sales?
When it comes to add on sales most commonly attached to new bikes leaving the show- room it’s generally lights, locks and mudguards that are most commonly listed on receipts. Much further down the list, according to CI.N’s house research on the subject, comes cycle insurance. In fact, our 2021...
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January 25, 2022
Athletic Greens Raises $115M, Valued at Over $1B
Athletic Greens has raised $115 million in new funding that values the nutritional powder maker at more than $1 billion. Led by Alpha Wave Ventures, the funding round included new investor and e-commerce entrepreneur Mark Vadon and returning investors SC.Holdings and Bolt Ventures. Front Office Sports
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January 25, 2022
ShowcasedThinkers360 launches new leaderboard on SportsTech to help sports industry influencers and journalists monetize their content and expertise
Dallas, Texas – January 25, 2022 – Thinkers360, the world’s premier B2B thought leader community and influencer marketplace, today announced a new leaderboard on SportsTech, adding to its HealthTech, Health & Wellness, and over 70 business, technology, and sustainability-related leaderboards. Sports and fitness industry thought leaders, authors, influencers, speakers, reporters...
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January 25, 2022
Enduro Bearings Hires Longtime Cycling Industry Insider Kurt Stockton
Oakland, California (January 25, 2022) /ENDURANCE SPORTSWIRE/ - Enduro Bearings, a leading manufacturer of innovative cycling bearings and bearing-related components, is proud to announce the hiring of Kurt Stockton as the brand’s Ambassadors & Events Program Manager. Kurt will play a key role in the company’s ongoing efforts to raise awareness...
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January 24, 2022
Consortium announces agreement to buy Accell Group
A private consortium headed by Kohlberg Kravis Roberts & Co. reached a conditional agreement to buy the Accell Group N.V. and take it off the stock market. The group, which includes Teslin Alpine Acquisition B.V., reached agreement on an all-cash offering for its shares for 1.56 billion euros ($1.76 billion)....
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January 24, 2022
Professional Cyclist Stephen Hyde Announces Retirement
EASTHAMPTON, Mass. /ENDURANCE SPORTSWIRE/ - Steve Tilford Foundation Racing and USA Cycling athlete, Stephen Hyde, has announced his retirement on Monday, January 24th. Hyde began racing cyclocross in 2012, winning three U.S. National Titles and two Pan-American Continental Championships during his professional cycling career. “I have given a lot to...
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January 24, 2022
Ellsworth Cycling, LLC completes landmark agreement to bring namesake founder, Tony Ellsworth, back to the company
San Diego, CA – January 24, 2022 /ENDURANCE SPORTSWIRE/ - Ellsworth Cycling, LLC (dba “Ellsworth Bikes”) a premium manufacturer of legendary mountain bikes for over 30 years, announced today that it has successfully completed a partnership agreement with Tony Ellsworth, bringing the Founder back as equal partner in the new company....
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January 23, 2022
Moosejaw to Carry Hustle Bike Labs’ REMTech Avery Pedals, Future Products
Gunnison Colorado (January 23, 2022) /ENDURANCE SPORTSWIRE/ - Hustle Bike Labs – which has received considerable accolades for its Hustle Avery Pedal, a magnetic clipless-platform-hybrid design, since long before production even began – has signed with Moosejaw.com to carry these pedals and potential future products from the highly innovative startup. The...