BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

December 10, 2024
CABDA Expo Announces Free Booth Space for Non-Profits and Advocacy Groups
Chicago, IL /ENDURANCE SPORTSWIRE/ — Organizers of the CABDA Expo announced a groundbreaking initiative for its 2025 expos: Free booth space for non-profits and bicycle advocacy groups at all event locations. This program is designed to connect retailers with the organizations driving bicycle ridership through advocacy for infrastructure, youth cycling,...
December 10, 2024
Adidas headquarters raided in years-long tax investigation, company says
Authorities raided Adidas AG (ADSGn.DE), opens new tab headquarters in Germany as part of a years-long tax investigation, a spokesperson from the company said on Tuesday. Reuters

December 10, 2024
GranFondoGuide.com awards BikeInsure Official USA Bike Insurance
Washington, DC. – December 10, 2024 – GranFondoGuide.com, the leading source for cyclists seeking "bucket list" rides, has selected BikeInsure as the Official Bicycle Insurance provider for the USA. BikeInsure offers affordable, opt-in bicycle insurance that protects Gran Fondo customers' bikes and e-bikes against the risks of riding, transit, and...
December 9, 2024
Black Diamond Parent Adds to Adventure Segment, Acquires RockyMounts
Clarus Corporation is the parent company of Black Diamond, which dominates the company’s Outdoor segment. The RockyMounts deal is the first acquisition in the Adventure segment since Clarus acquired Tred Outdoors in October 2023. SGB Media

December 9, 2024
Three-Time IRONMAN World Champion Craig “Crowie” Alexander Joins Roster of IRONMAN U Master Coaches
TAMPA, Fla. (December 9, 2024) /ENDURANCE SPORTSWIRE/ – IRONMAN, together with TriDot, has announced that three-time IRONMAN® World Champion and former Kona® course best holder, Craig “Crowie” Alexander, is joining the IRONMAN U team as a Master Coach. IRONMAN U Master Coaches have served a fundamental role in collaboration with TriDot and...

December 9, 2024
ShowcasedLeave No Trace Selects Mountain Hardwear For Corporate Partner Of The Year 2024
Richmond, Calif. /ENDURANCE SPORTSWIRE/ - Mountain Hardwear is proud to announce it has been named the 2024 Leave No Trace Corporate Partner of the Year. This distinction honors the company’s relentless commitment to environmental stewardship and its proactive role in promoting sustainable outdoor practices. This recognition highlights Mountain Hardwear’s significant...

December 6, 2024
Running USA Announces Exciting New General Sessions for 2025 Industry Conference in Louisville
Louisville, KY (Dec. 6, 2024) /ENDURANCE SPORTSWIRE/ – Running USA, the trade organization for the running industry, today announced three compelling new general sessions for the 2025 Running USA Industry Conference presented by haku. These thought-provoking sessions will bring together industry leaders, community advocates, and innovators to tackle critical topics...

December 6, 2024
Visit Virginia’s Blue Ridge Extends Sponsorship with UCI TWENTY24 Pro Cycling
Roanoke, VA – December 6 /ENDURANCE SPORTSWIRE/ – TWENTY24 Pro Cycling is thrilled to announce the continuation of its partnership with Visit Virginia’s Blue Ridge (VBR) for 2025, joined by the Virginia Tourism Corporation under the inspiring brand, Virginia is for Mountain Lovers. This collaboration celebrates a landmark 2024 season—highlighted...

December 6, 2024
Scimitar Custom Sportswear and Ashworth Awards Forge Partnership to Elevate Event Recognition and Sustainability in the Endurance and Sports Industries
December 6, 2024 /ENDURANCE SPORTSWIRE– In an exciting development for the endurance and sports industries, Scimitar Custom Sportswear and Ashworth Awards have joined forces to provide event organizers with a one-stop solution for recognition and promotional needs. Combining Scimitar’s expertise in high-performance custom apparel with Ashworth Awards’ decades of leadership...

December 5, 2024
Life Time Announces 2025 Life Time Grand Prix U23 Program
Chanhassen, Minn., (Thursday, December 5)/ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and athletic event producer, has announced the launch of the 2025 Life Time Grand Prix U23 Program. This new initiative is designed to identify and nurture young talent by providing opportunities to gain invaluable...