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April 23, 2025

Mount to Coast™ Taps Olympian Ben Blankenship to Join US Leadership Team

HONG KONG (April 23, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, today announced that it has named Ben Blankenship as Sports & Product Engagement Manager. The first officially signed athlete after the brand’s global launch last year,...

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April 23, 2025

truefuels Pre-Order Now Live

London, UK - 23 April 2025: The wait is nearly over to fuel like one of triathlon’s greats - Alistair Brownlee has officially opened pre-orders for his nutrition brand, truefuels, with exclusive incentives available for early customers. truefuels is based on what Alistair felt he always needed, but never managed...

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April 23, 2025

TrainingPeaks Named Official Training Platform for Five Life Time Athletic Events, Including Iconic Life Time Leadville Trail 100 Run

Louisville, Colo. (April 23, 2025) /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, has been named the official training platform for five Life Time endurance events, including the legendary Life Time Leadville Trail 100 Run presented by La Sportiva. Additional events include the Life Time...

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April 23, 2025

Injinji Introduces Performance Shirt Collection

SAN DIEGO, Calif. (April 23, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ with nearly three decades of experience designing high-quality performance socks, is proud to announce the launch of its Performance Shirt Collection, designed with Injinji’s community of runners, hikers, and adventurers in mind....

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April 22, 2025

BOA Technology CEO Honored as 9NEWS Leader of the Year

Denver, CO (April 22, 2025) /ENDURANCE SPORTSWIRE/ - 9NEWS and the Denver Metro Chamber Leadership Foundation announced Shawn Neville, CEO of BOA Technology, makers of the BOA® Fit System, as the 2025 9NEWS Leader of the Year. Neville received the prestigious recognition for his outstanding commitment to community service and...

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April 22, 2025

The 10th Annual Publix Battleship 12K Launches April 22

Mobile, AL (April 22, 2025) /ENDURANCE SPORTSWIRE/ - The 10th Annual Publix Battleship 12K is set to launch on April 22nd honoring the men and women of our military. The annual event has become a beloved Veteran’s Day tradition honoring those who have served and continue to serve our country....

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April 22, 2025

Showcased

Mountain Hardwear Celebrates Earth Day with Leave No Trace Collection Created in Collaboration with Extra Vitamins

RICHMOND, Calif. [April 22, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance outdoor apparel and equipment, today announced the launch of a new apparel collection. This special Earth Day drop features unique Leave No Trace artwork on a range of t-shirts and hooded sweatshirts, created in collaboration with...

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