BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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February 16, 2022
EVENT INSIGHTS: Guide to Email Marketing for Events – Blueprint for Email Communications
With social media becoming the central point for everything from advertisements to infotainment, many people wonder if email marketing is still as effective. Contemporary methods are indeed worthwhile, but that should not make you overlook the effectiveness of traditional ones. In reality, you generate $42 for every $1 you spend on...
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February 16, 2022
Kristen Wilcox joins MarathonFoto as Director of Client Relations
/ENDURANCE SPORTSWIRE/ - MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Kristen Wilcox will join the team as the Director of Client Relations. Wilcox will help ensure that client goals and objectives are met for each race that MarathonFoto covers. Kristen worked with MarathonFoto previously as...
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February 16, 2022
Despite flat fitness sales, Garmin has record-setting revenue growth
Garmin Ltd. reported record revenue for the year and in the fourth quarter despite flat fitness sales that include cycling products. Revenue for the quarter increased 3% to $1.39 billion compared with $1.35 billion at the same time last year. For 2021, revenue was up 19% year-over-year, rising from $4.1...
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February 16, 2022
Trek Bicycle Buys Wisconsin Off Road Series
Trek Bicycle has purchased the Wisconsin Off Road Series (WORS). With Don Edberg’s recent retirement, Trek has stepped in to manage the series and build growth. SGB Media
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February 16, 2022
Milestone Reached: Cal Poly Humboldt Becomes 40th School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon, along with Cal Poly Humboldt’s Executive Director of Intercollegiate Athletics and Campus Recreation Cooper Jones, today announced that Cal Poly Humboldt in Arcata, Calif., will become the 40th school in the nation to offer women’s triathlon at the varsity level. The NCAA Division...
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February 16, 2022
New App from Council for Responsible Sport Tracks Environmental and Social Responsibility Progress of Sporting Events
Portland, OR | February 16, 2022 /ENDURANCE SPORTSWIRE/ - The Council for Responsible Sport and Tata Consultancy Services today announced ReScore, a first-of-its-kind app that enables sporting event organizers to measure, track, report, and verify their progress on a broad range of environmental and social indicators. ReScore simplifies the approach...
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February 15, 2022
Thousands expected to #FlyDowntheField for Inaugural War Eagle Run Fest
AUBURN, Al. /ENDURANCE SPORTSWIRE/ - Over 2,400 running enthusiasts and Auburn faithful will #FlyDowntheField this Sunday for the Inaugural War Eagle Run Fest just like Auburn University legends Cam Newton and Bo Jackson once did before them. The Inaugural event on Feb. 20 offers Tiger fans, students, and faculty alike...
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February 15, 2022
Digital Fitness Platform – FitOn – Announces $40M in New Funding & Acquisition of Peerfit
LOS ANGELES, Feb. 15, 2022 -- FitOn, the No. 1 fitness app and digital fitness platform, announced today it has raised $40M in new funding and is expanding its reach in healthcare and wellness through the acquisition of Peerfit, a corporate wellness leader. The Series C was led by Delta-v Capital with participation from Accel, Maverick...
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February 15, 2022
Marathon de Vannes uses UltraSpouts from WaterMonster
Kerrville, Texas /ENDURANCE SPORTSWIRE/ - Event Hydration Solutions was excited to get the call from France to supply the Marathon de Vannes with UltraSpouts for their annual marathon. The UltraSpout allowed the event production team to create a self-serve, hands-free hydration solution. Event Hydration Solutions, also known as WaterMonster is...
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February 15, 2022
ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022
February 15, 2022 – Rapid City, S.D. /ENDURANCE SPORTSWIRE/ - ALL KIDS BIKE® a nationwide movement of the Strider Education Foundation, and SPEC PR, a public relations agency specializing in outdoor recreation, have teamed up again in 2022 to raise awareness for the ALL KIDS BIKE® mission to teach every...
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February 14, 2022
New Peloton CEO Not Interested In Sale
New Peloton CEO Barry McCarthy said the company has big plans, but they don’t involve a sale. The connected fitness giant had reportedly drawn interest from Amazon and Nike, who saw opportunity in Peloton’s depressed stock price. The company has lost around 77% of its value over the last 12...
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February 14, 2022
Peter Woods steps down as president and CEO of Dorel Sports
Peter Woods has stepped down as president and CEO of Dorel Sports, Bicycle Retailer & Industry Newshas reported. The decision was mutually agreed on, according to a Pon Holdings release, and Woods will continue working for Pon.Bike as a special advisor until the end of the year. In this role,...
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February 14, 2022
Lake Superior State University Becomes 39th School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon, along with Lake Superior State University Director of Athletics Dr. Dave Diles, today announced that Lake Superior State University in Sault Ste. Marie, Michigan, will become the 39th school in the nation to offer women’s triathlon at the varsity level. The NCAA...
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February 13, 2022
Peloton’s Ride to Greatness Is Now an Uphill Battle
Blackwells, which owns a collective 5% of Peloton, has been outspoken about its misgivings regarding Peloton’s management. Over the past year, Peloton has seen its share price erode roughly 76% amidst myriad issues ranging from the supply chain to pricing to safety. The cumulative mishaps seemingly came to a head...
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February 11, 2022
Under Armour Reports $1.53B In Q4 Revenue
With a net income of $109.7 million, Under Armour saw revenue increases across the globe during the quarter, with help from higher prices of hoodies and leggings. North American revenue jumped 15% to $1.1 billion, with international revenue growing 3% to $461 million. Despite accessories sales falling 27% to $107 million, apparel grew...
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February 11, 2022
Kane Footwear Welcomes Hilary Knight to Athlete Team
Westport, CT (February 11, 2022) /ENDURANCE SPORTSWIRE/ - Kane Footwear is thrilled to announce a partnership with USA Hockey forward Hilary Knight. Kane seeks to enhance athlete performance by providing a comfortable, supportive recovery footwear option for pre-and-post game. Knight was a perfect partner for Kane, as someone who recognizes the...
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February 11, 2022
Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management
/ENDURANCE SPORTSWIRE/ - Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced today that Sanborn will be sponsored by Tracksmith, the Boston-based independent running brand. “It’s a...
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February 11, 2022
Donnelly Cycling Names Thorpe Marketing as Agency of Record
COLORADO /ENDURANCE SPORTSWIRE/ - Donnelly Cycling, manufacturer of highly-regarded cyclocross, gravel and road tires, has named Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Donnelly’s public relations and assist the marketing department with their communications strategy in North America. Colorado-based Donnelly made a successful entry into...
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February 11, 2022
US Trail Running Conference Webinar Provides Path to Carbon Neutral Trail Races
Estes Park, CO /ENDURANCE SPORTSWIRE/ - The first webinar in a seven-webinar series produced by the US Trail Running Conference and presented by Marathon Printing, the leading producer of custom printed items for endurance sports, was live on Thursday, February 3. The session subject that opened the eagerly awaited series...
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February 10, 2022
Porsche acquires minority interest in Fazua e-bike drive system brand
Porsche announced Thursday plans to acquire a 20% stake in the German e-bike drive system manufacturer Fazua GmbH and also will partner with Pon Holdings' Ponooc Investment B.V. Bicycle Retailer
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February 10, 2022
Asics’ Revenues Climb 23 Percent In 2021
Asics reported that despite the effects of COVID-19, net sales increased 22.9 percent in its year ended December 31 due to strong sales in all regions, mainly driven by the Performance Running category and the Core Performance Sports category. The biggest regional gains were seen in North America, up 31.8...
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February 10, 2022
Best Bike Split (BBS) Splits from TrainingPeaks
Austin, TX (Feb. 10, 2022) /ENDURANCE SPORTSWIRE/ - Best Bike Split was formed in 2013 with the idea of helping cyclists, triathletes and their coaches to find the fastest possible way to race any course on any day in any conditions. Since founding the company BBS algorithms and software have become...
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February 10, 2022
Triathlon Stars Gather At Glitzy London Premiere Of Every Second Counts
/ENDURANCE SPORTSWIRE/ -The stars of triathlon turned out in London last night for the glitzy premiere of Super League’s new four-part documentary series Every Second Counts. Olympic gold medallists and Super League Triathlon (SLT) 2021 champions Georgia Taylor-Brown and Alex Yee were joined on the black carpet by the great...
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February 10, 2022
RunVermont launches search for Executive Director
Burlington, VT /ENDURANCE SPORTSWIRE/ - RunVermont, a non-profit dedicated to promoting running as a life-long activity, today announced that, after leading the organization for 13 years, Peter Delaney will complete his run as executive director, and that it has launched a nationwide search for a new executive director. RunVermont organizes...
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February 9, 2022
Thule Q4 net sales up 15%, full-year 33%
Thule Group's fourth-quarter net sales increased 15% year-over-year, with 2021 net sales rising 32.7%, despite rising costs for raw materials, freight prices, and COVID-19 employee absenteeism. Bicycle Retailer