BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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February 25, 2022
XTERRA names Steve Andurs U.S. Tour Manager
February 25, 2022 (Portland, OR) /ENDURANCE SPORTSWIRE/ - XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced Steve Andrus as the new manager for the XTERRA U.S. Tour, effective March 1, 2022. Andrus previously served as the Director of Sales and Events at Snowbasin Resort in...
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February 25, 2022
ShowcasedCatalina Island Marathon will be California State Off-Road Marathon Championshp
LOS ANGELES /ENDURANCE SPORTSWIRE/ - Today Spectrum Sports Management announces that moving forward the Catalina Island Marathon will be known as the California Trail Marathon Championship. The marathon will continue to take place on Catalina Island with this year’s date on March 12, 2022. For more information and to register for...
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February 24, 2022
Planet Fitness Reports Gen Z Boost in Memberships
In reporting Q4 earnings, Planet Fitness announced it’s made major gains with one age demographic in particular: Generation Z. The generation — which encompasses people born between 1997 and 2012 — is signing up for gym memberships at higher rates than any other age group. The reason? The pandemic. Gen Z’ers...
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February 24, 2022
Alchemy Bikes Reports Bikes Stolen from Denver Showroom
Denver, Colorado (February 24, 2022) /ENDURANCE SPORTSWIRE/ - Alchemy Bikes, a leading boutique bike manufacturer with a direct-from-fabricator-to-rider (DFFR) business model, has reported the theft of two of its high-end, hand-built bikes from its Denver showroom. Alchemy has reported the theft and bike serial numbers to local police and is...
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February 24, 2022
Dan Sheridan, a 24-Year Veteran at Brooks, Has Been Promoted to President
Sheridan, who has held the EVP and COO titles with the running-focused company for the past three years, has been elevated to president and COO. With the new role, Brooks said via statement that Sheridan will partner with Weber to support the continued growth of the brand, and will continue...
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February 24, 2022
PEARL iZUMi Lauches ‘We’, an Online Hub for Connectivity, Inspiration and Product Information Within the Women’s Cycling Community
LOUISVILLE, Colo. (Feb 24, 2022)/ENDURANCE SPORTSWIRE/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch We, the brand’s new initiative to connect, inspire, and empower women-lead cycling communities. Through a combination of storytelling, social experiences and online resources, the brand will promote and amplify positive...
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February 24, 2022
GU Energy Labs Partners with Press Forward for PR Initiatives
BERKELEY, Calif. /ENDURANCE SPORTSWIRE/ - GU Energy Labs and Press Forward PR are thrilled to announce that they’re partnering to help bring the iconic sports nutrition brand’s mission and message to a wider range of athletes. Founded in 1993, GU Energy Labs produces energy gels, chews, drink mixes, waffles, and supplements...
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February 24, 2022
British Cycling Brand Parcours Appoint Amy Marks as Marketing Manager
/ENDURANCE SPORTSWIRE/ - Since its launch in 2016 by Oxford University Engineering Graduate Dov Tate, British cycling brand Parcours has gone from strength to strength. Now, after several years of successful growth, the company has appointed a new Marketing Manager in Amy Marks to continue its development and expand the...
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February 24, 2022
Elite Cycling Announces WorldTour Team Sponsorships for 2022
FONTANIVA, ITALY, February 24th, 2022 /ENDURANCE SPORTSWIRE/ - Elite Cycling is pleased to announce their roster of sponsored WorldTour cycling teams for the 2022 race season. The list of top-WorldTour teams who will be making use of the Elite ecosystem of cycling products includes team INEOS Grenadiers, and UAE Team...
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February 23, 2022
Under Armour Announces a $500 Million Share Repurchase Program
Under Armour, Inc. (NYSE: UA, UAA) today announced that its Board of Directors has authorized the repurchase of up to $500 million of Under Armour’s outstanding Class C common stock, effective immediately. “We believe this share buyback program provides an excellent opportunity to deploy cash and enhance shareholder value without compromising the financial flexibility necessary...
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February 23, 2022
Two Years After Ahmaud Arbery’s Murder, the Running Industry is Slowly Changing
Almost two years ago, thousands of people around the world vowed to “finish the run” in memory and in honor of Ahmaud Arbery, the 25-year-old Black man from Brunswick, Georgia, who was murdered on February 23, 2020, by three white men who chased him down in a pickup truck and...
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February 23, 2022
Wolverine Delivers Revenue Growth of Nearly 25% in Q4 as Merrell, Saucony Hit 2021 Sales Records
Wolverine Worldwide reported strong fourth quarter and fiscal 2021 results as the footwear conglomerate faced supply chain challenges head on. The company – which owns Merrell, Saucony, Sperry, Keds and more – saw revenues of $635.6 million in the fourth quarter of 2021, up 24.7% versus the prior year. As...
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February 23, 2022
New riders focus of unique collaboration between Decathlon and Schwinn
MADISON, Wis. /ENDURANCE SPORTSWIRE/ - Schwinn, a brand of Pacific Cycle, Inc., and Decathlon, the world’s largest sporting goods retailer, announce a new partnership designed to introduce the next generation to the joys and fun of bike riding. The unique collaboration between two industry leaders will allow Schwinn bikes to...
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February 23, 2022
Naboso Announces Brian Roberts as Director of Sales
Chandler, AZ -- February 23, 2022 /ENDURANCE SPORTSWIRE/ - Naboso, a global leader in sensory and recovery products, announces the addition of Brian Roberts as Director of Sales. Brian brings over 25 years of experience in running specialty, retail ownership and sports sales and marketing. Most recently, Roberts was the National Sales...
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February 22, 2022
Brooks Is Now a Billion-Dollar Brand
The running brand broke sales records in 2021 and ended the year with global revenue in excess of $1.11 billion, marking a 31% percent increase from 2020. In North America, revenue was $889.1 million, representing a 33% growth from 2020. The company’s e-commerce channels in North America grew 149% compared to...
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February 21, 2022
Wattbike to Launch Podcast: ‘Push Your Peak’ Presented by Louise Minchin
/ENDURANCE SPORTSWIRE/ - Push Your Peak is a podcast series for athletes who don’t know their limits. In this new series, journalist and athlete Louise Minchin sits down with superhumans who have done extraordinary things to learn what it takes to push beyond mental and physical boundaries and to give...
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February 21, 2022
Harley-Davidson report $41.3 million in e-bike sales is just the start
As part of it’s yearly financial reporting, Harley-Davidson has disclosed that the LiveWire brand, which it launched in 2019 with an electric motorcycle of the same name, made $41.3 million from children’s e-bicycle sales across 2019, 2020, and the first 3 quarters of 2021. Cycling Industry
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February 20, 2022
Race Day Events Partners with Cellcom Green Bay Marathon
Green Bay, WI /ENDURANCE SPORTSWIRE/ - Race Day Events, an established endurance event management company, has partnered with the Cellcom Green Bay Marathon providing its event management and operations. The partnership comes at a time when RDE is preparing for another breakout year in 2022. “We could not have asked for...
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February 19, 2022
Top Event Management and Timing Companies in the United States come together to form Soteria
DENVER, CO; FITCHBURG, WI; MEMPHIS, TN; CHARLOTTE, NC; and SAN DIEGO, CA, February 19, 2022 /ENDURANCE SPORTSWIRE/ - HAL Sports, Race Day Events, Start 2 Finish and TimingHQ have come together to create Soteria, an event management support company and MyLaps timing technologies largest Bibtag Company in the western hemisphere. Soteria,...
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February 18, 2022
Leaked email outlines Nike’s new return-to-office plan, which ‘happily’ coincides with the brand’s 50th anniversary
Most Nike workers will return to the company's US offices in time to celebrate the brand's 50th anniversary. The sportswear giant sent an email to employees Wednesday outlining the company's new "phased return" to its offices. A copy of the email was reviewed by Insider. Business Insider
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February 18, 2022
The Gasparilla Distance Classic Association partners with MarathonFoto to capture athletes’ images at the 2022 Publix Gasparilla Distance Classic Weekend Races as their official race photography provider.
The Gasparilla Distance Classic Association has a full weekend of racing planned. Starting on Saturday, February 26th with a 15K and 5K. Then on Sunday, February 27th with a Half Marathon and 8K. When their races kick-off, Gasparilla will be partnered with MarathonFoto as their official race photographer. MarathonFoto will...
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February 17, 2022
Former Portland Marathon president indicted for fraud, tax evasion
A federal grand jury in Portland charged the former president and event director of the Portland Marathon on Thursday for defrauding the charity, Acting U.S. Attorney Scott Erik Asphaug of the District of Oregon announced. The jury charged 80-year-old Lester V. Smith of Tomball, Texas with wire fraud and tax evasion....
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February 17, 2022
Leading Compression Brand CEP Announce Partnership with Sales and Distribution Agency Fit Brands
/ENDURANCE SPORTSWIRE/ - Leading compression specialists CEP have built a reputable network of retailers across Europe, growing from their foundation in Germany. With views to now firmly establish the brand in the UK, CEP have joined forces with sales and distribution agency Fit Brands. As part of the new partnership, Fit...
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February 17, 2022
BibRave Releases Influencer Insights Report
Portland, OR /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently released an Influencer Insights Report to showcase what makes the best influencer and ambassador programs work. Drawing on anonymous polling data from endemic and emerging brand and event influencer programs, the report highlights key drivers of ROI...
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February 16, 2022
EVENT INSIGHTS: Guide to Email Marketing for Events – Blueprint for Email Communications
With social media becoming the central point for everything from advertisements to infotainment, many people wonder if email marketing is still as effective. Contemporary methods are indeed worthwhile, but that should not make you overlook the effectiveness of traditional ones. In reality, you generate $42 for every $1 you spend on...