BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 20, 2025
Supertri eyes US$60m raise to upscale its short-course triathlon portfolio
Supertri is reportedly in talks with investors to raise US$60 million to accelerate its expansion as a short-course triathlon and sport-tech brand. The news was first disclosed on May 16, 2025, in Bloomberg’s Business of Sports newsletter. According to sources close to the process, Supertri is targeting family offices (private wealth...
May 20, 2025
Outside Magazine Unveils Redesigned Summer Issue
BOULDER, Colo. – May 20, 2025 /ENDURANCE SPORTSWIRE/ - With a cover story featuring celebrated scientist, explorer and TV host Albert Lin, the Summer 2025 issue of Outside Magazine, on newsstands today, is packed with over 120 pages of captivating adventure stories, engrossing profiles, helpful how-to guides, gear reviews, and...
May 20, 2025
Nike Confirms Layoffs in Technology Division
Nike Inc. confirmed plans to lay off some employees in its technology division to Reuters and Bloomberg. The decision arrives on the heels of leadership changes and layoffs implemented by CEO Elliott Hill as part of turnaround efforts. SGB MEDIA
May 20, 2025
iFIT Acquires Reform RX, Enters Connected Pilates Market
IFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car. ATHLETEC NEWS
May 20, 2025
Electrolit Drops into Tony Hawk’s™ Pro Skater™ 3 + 4 with a Steezy Sponsorship, with Bold In-Game Integrations, Sweepstakes, and More
Houston, TX (May 19, 2025) /ENDURANCE SPORTSWIRE/ - Electrolit–the preferred, premium hydration beverage and fourth-ranked sports drink in the U.S.– is skating into Activision’s Tony Hawk’s Pro Skater 3 + 4. The collaboration will bring exciting in-game integrations, including Electrolit-branded billboards in iconic skate locations around the world, and exclusive...
May 19, 2025
185% Tariffs: How the Trade War Hit One Shipment of T-Shirts
A recent analysis reveals how Trump's China tariffs are severely impacting race t-shirt costs, with one activewear company paying nearly 185% in tariffs on a single shipment of event shirts. NY Times
May 19, 2025
TrainingPeaks Announces New Women’s Health Data Integration With Garmin
Louisville, Colo. (May 19, 2025) /ENDURANCE SPORTSWIRE/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...
May 15, 2025
EXEC: Asics NA Q1 Gains Led by Perf. Run and SportStyle; Global Business Rocks
The Asics North America (ANA) region delivered it fifth consecutive quarter of growth within the wholesale channel in the 2025 first quarter as management said it increased demand for products across the Performance Running, SportStyle and Core Performance sport categories. SGB MEDIA
May 15, 2025
Abra-Cadabra Fabrication, parent of Sanitas Cycles, acquires Waterford and Gunnar
Abra-Cadabra Fabrication, parent of the Sanitas Cycles brand, has acquired the Waterford and Gunnar brands from Richard Schwinn. The company will resume production of those brands this year at its facility in Durango. Bicycle Retailer
May 15, 2025
The Bay Ride Partners with CalBike for 2025 Ride
SAN FRANCISCO, CA — May 15th, 2025 /ENDURANCE SPORTSWIRE/ - LiveTheBay.org, the non-profit organization behind The Bay Ride, is proud to announce a new partnership with CalBike for the 2025 event. This collaboration marks an exciting new chapter as The Bay Ride approaches its 11th annual circumnavigation of the San...
