BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
-
April 12, 2022
Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”
NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...
-
April 12, 2022
iFIT Nominated for 2022 Sports Emmy® Award For A Trek to Everest Interactive Treadmill Workout Series
LOGAN, UT /ENDURANCE SPORTSWIRE/ - iFIT, a global leader in connected fitness software, content and equipment, today announced it has been nominated for a Sports Emmy® by the National Academy of Television Arts & Science for iFIT: A Trek to Everest Base Camp, the first time programming originating from a...
-
April 11, 2022
USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...
-
April 11, 2022
Brooks Appoints Chief Running Advisor
Brooks has named the two-time US Olympian Des Linden its chief running advisor. Linden will help the running brand conceive and create new products and technology. SGB Media
-
April 11, 2022
Police recover prototype CeramicSpeed bikes stolen from headquarters
Police have recovered all three prototype bikes that were stolen from headquarters of Driven, the drivetrain start-up connected with component brand CeramicSpeed, Bicycle Retailer and Industry News (BRAIN) has reported. The two prototype bikes are valued at $40,000 and $30,000 each while the third bike is valued at $12,000. Bikebiz
-
April 11, 2022
United Endurance Sports Coaching Academy (UESCA) Partners with TrainingPeaks
HIGHLANDS RANCH, Colo. April 11, 2022 /ENDURANCE SPORTSWIRE/ - United Endurance Sports Coaching Academy (UESCA), the leader in science-based endurance sports education, today announced a partnership with TrainingPeaks, the leading athlete and coach training technology platform. As part of the partnership, UESCA certified coaches will receive discounted access to TrainingPeaks’...
-
April 8, 2022
Giant and Stages Cycling Launch New GPS Cycling Computer
(Boulder, CO – 8 April, 2022) /ENDURANCE SPORTSWIRE/ - Stages Cycling and Giant are proud to announce the launch of two new GPS cycling computers. The Dash M200 and Dash L200 are available now through both companies' existing global distribution networks. The Dash 200 features a brilliant full-color screen, cycling...
-
April 8, 2022
Race Day Events Sells Half-Marathon and 5K, BeYOUtiful, to Break Through LLC
Fitchburg, WI /ENDURANCE SPORTSWIRE/ – In its second year, BeYoutiful, will be taking place Mother’s Day Weekend on May 8th. This popular 5K and half marathon is a women focused run throughout Oconomowoc, WI. This year’s BeYOUtiful will be similar to 2021’s event with few changes. Break Through LLC, formerly...
-
April 7, 2022
Cycling investment group director Samuel Mancini pleads guilty to securities fraud
Samuel Mancini, the director of a Denver-based fund that planned to invest in several well-known cycling brands, has pleaded guilty to one count of securities fraud. Mancini, arrested last July, could be sentenced to up to 20 years in prison and hit with a $5 million fine for the one...
-
April 7, 2022
USA Cycling to Offer Free Live-Streaming of American Criterium Cup Races via Outside Interactive
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for the sport of cycling and part of Outside Interactive, Inc., today announced that they will offer free live-streaming of all ten of The American Criterium Cup races across Outside Interactive’s cycling websites, including VeloNews, Peloton Magazine and...
-
April 7, 2022
nQ Medical Partners with Davis Phinney Foundation
Louisville, Colo. and Cambridge, Mass. /ENDURANCE SPORTSWIRE/ – The Davis Phinney Foundation welcomes nQ Medical as a new corporate partner and is looking forward to helping the digital healthcare company gain important insights from people with Parkinson’s. The Davis Phinney Foundation is dedicated to helping people with Parkinson’s live their...
-
April 6, 2022
IFit Withdraws IPO Following Postponement In October
NordicTrack brand owner iFit Health & Fitness Inc. is scrapping its plans for an already postponed initial public offering, according to a filing with the Securities and Exchange Commission on Wednesday. MarketWatch
-
April 5, 2022
Flexia Raises $4 Million In Funding Round
Flexia, the at-home Pilates start-up, announced a $4 million seed round led by ADvantage, an early-stage VC fund investing in tech companies involved in sports, fitness, health, and gaming. Other strategic investors in the round include Phoenix Capital Ventures, Techstars, and Calm Ventures. SGB Media
-
April 5, 2022
Lululemon Taps Adidas, Nike Veterans for Key Footwear Roles as Brand’s New Shoe Biz Threatens Industry Giants
Lululemon announced the appointments of Simon Atkins to the role of SVP of footwear and Phil Dickinson to the role of SVP and global creative director. Atkins joins Lululemon after a 25-year stint at Adidas, where he most recently served as SVP and GM of global basketball and U.S. sports....
-
April 5, 2022
Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19
Changing consumer and industry pressures are changing the appearance of the apparel industry as sports and luxury clothing brands surge, and cheap fast-fashion brands contract, according to a new report from leading global brand consultancy, Brand Finance. The new report finds that amongst the top 50 apparel industry brands, the...
-
April 5, 2022
GO! St. Louis Marathon Weekend Returns in Full Force
ST. LOUIS (April 5, 2022) /ENDURANCE SPORTSWIRE/ - The GO! St. Louis Marathon Weekend brought St. Louis' favorite running tradition back to the city streets, historic landmarks, and beautiful parks of downtown St. Louis on April 2-3, 2022. The 22nd annual Marathon Weekend included races and festivities for everyone in the...
-
April 5, 2022
Lightbox Registrations Partners with RunSignup for Future of Race Registration
April 5, 2022 - Waltham, MA and Moorestow, NJ /ENDURANCE SPORTSWIRE/ - Lightbox Registrations, a registration provider in the Northeast United States, and RunSignup, the endurance event industry’s leading technology and registration provider, announce their strategic partnership. Lightbox Registrations is officially migrating its registration customer base to RunSignup’s platform for...
-
April 4, 2022
WHOOP and USA Cycling Partner to Optimize Performance of Team USA
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced on Monday their partnership with WHOOP, the human performance company. The partnership will enable National Team Athletes and their coaches with the tools they need to optimize athletes’ training and make informed decisions in the heat of the competition—with visibility into...
-
April 4, 2022
The Pro’s Closet Partners with Press Forward for PR Initiatives
LOUISVILLE, CO (April 4, 2022) /ENDURANCE SPORTSWIRE/ - The Pro’s Closet has partnered with Press Forward PR to help bring the online retailer’s mission and message to a broader audience. “Press Forward is a proven leader in outdoor and bike media relations, and we are thrilled to partner with them...
-
April 4, 2022
Outside Interactive, Inc. Launches Major Web3 Initiative
Boulder, Colorado (April 4th, 2022) /ENDURANCE SPORTSWIRE/ – Outside Interactive, Inc., the world's leading outdoor-focused tech company, unveiled plans today for the Outerverse, an adventure-minded, wellness-driven alternative to the Metaverse. The Outerverse represents the first comprehensive foray into Web3 technology by a major consumer media company. Unfolding over the course of 2022,...
-
March 31, 2022
Nike To Pay $5 Million To Lontex Attorneys In Trademark Suit
Nike Inc. will have to pay $4.99 million to cover the attorneys’ fees and expenses that Lontex Corp. incurred in litigating to trial in an infringement case over Lontex’s “cool compression” trademark. SGB Media
-
March 31, 2022
XTERRA Launches New Long Distance Race Format
March 31, 2022 /ENDURANCE SPORTSWIRE/ - XTERRA is set to introduce a brand-new event format – XTERRA Long Distance - with the first of four races kicking off at the ski resort of Super-Besse in the Massif Central region of France this July. An exciting addition to the European schedule, the Long...
-
March 31, 2022
Ashworth Awards Acquires Elevation Culture’s Medallions & Awards Segment
/ENDURANCE SPORTSWIRE/ - Ashworth Awards is pleased to announce the acquisition of the medallion and awards business from Elevation Culture based out of Denver, Colorado. The addition of the Elevation Culture’s style of medals will allow Ashworth Awards to further expand their wooden medallion and award line. Dan Ashworth, CEO/President of...
-
March 30, 2022
Ahead of listing Felt parent adds 50% bike and 37% e-Bike growth
In its full year 2021 report, new Felt Bicycles parent Pierer Mobility has seen pedal powered bike sales rise by 50% and electric bikes register a 37% year-on-year uptick. Now selling three times the number of electric bikes than it does pedal cycles, at 76,916 units versus 25,837 units in...
-
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...