BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

February 13, 2025
Showcasedelitefeats and hollarhype Partner to Elevate the Community-Driven Running Experience
[Long Island, NY] /ENDURANCE SPORTSWIRE/ - elitefeats is thrilled to announce a strategic partnership with hollarhype for the 2025 season that is set to make races more interactive, motivating, and memorable for runners and their communities alike. “We are excited to integrate hollarhype’s dynamic features into the comprehensive support stack...

February 13, 2025
Endurance Zone and HealthKey Join Forces to transform access to Health & Wellness for millions of people
13th February 2025 /ENDURANCE SPORTSWIRE/ – Endurance Zone, a global leader in rewards and engagement solutions, has announced a new partnership with HealthKey, bringing a range of health services directly into its platform. This collaboration gives members free or discounted access to more than 200 valuable health services. Members already...

February 13, 2025
ShowcasedHumanGO Launches Integration with Zwift
Boulder, Colorado (February 12, 2025) /ENDURANCE SPORTSWIRE/ – HumanGO, the leader in AI-powered fitness and endurance training solutions, is thrilled to announce its seamless integration with Zwift, the premier virtual cycling and running platform. This partnership revolutionizes how cyclists and runners train by allowing HumanGO’s personalized workouts to sync directly...
February 12, 2025
MyFitnessPal Acquires Intent, Adds Personalized Meal Planning
MyFitnessPal has acquired Intent, a personalized meal-planning app, that will enable the nutrition and food tracking app to offer personalized meal planning to its members. MyFitnessPal users can expect personalized meal plans spanning several nutrition goals, streamlined meal logging, automated grocery lists and ingredient ordering. It will be available this spring via Premium+, MyFitnessPal’s...
February 12, 2025
EXEC: Shimano Inc. Sees 2024 Sales Decline on Soft Bike and Fishing Demand
Shimano reported that demand for bikes and fishing tackle continued to be weak in 2024, resulting in net sales decreasing 4.9 percent year-over-year. While the strong interest in bikes continued as a long-term trend, Shimano said retail sales of completed bicycles were weak, and market inventories remained high. SGB

February 12, 2025
TRAILCAT THE RACE: The Great Ultra-Endurance Event Returns in March
February 12, 2025 /ENDURANCE SPORTSWIRE/ - From March 12 to 16, 2025, TRAILCAT THE RACE returns for its fourth edition. This iconic 200-mile race has established itself as a benchmark in Europe for ultradistance events. Growing Global Recognition With its growing reputation, TRAILCAT THE RACE has strengthened its international reach...

February 12, 2025
Supertri Expands Mass Participation Portfolio with Launch of By Supertri and Strategic North American Acquisitions
LONDON, UK (February 12, 2025) /ENDURANCE SPORTSWIRE/ – Supertri, the global leader in short-course triathlon, is expanding its mass participation portfolio with the launch of By Supertri, a dedicated brand designed to broaden access to the sport. This expansion is marked by the acquisitions of the Ascension Seton CapTex Triathlon...

February 11, 2025
Beantown Marathon Ranked #17 in US Boston Marathon Qualifiers with 35% BQ Percentage
Hingham, MA – February 11, 2025 /ENDURANCE SPORTSWIRE/ - Stack Endurance and RaceWire are proud to announce that the 2024 Beantown Marathon has been ranked #17 among nearly 500 U.S. marathons with the highest BQ %, boasting an impressive 35% Boston Marathon qualifying rate. Standing alongside the nation’s most renowned...

February 10, 2025
Let’s Race Launches AI-Powered Update to Revolutionize Race Discovery
Gainesville, FL. (February 10, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Race, the leading mobile race calendar in the U.S., has unveiled its most advanced update yet, bringing AI-driven race recommendations and enhanced organization tools to runners and triathletes. With the launch of Version 4.4, Let’s Race continues to redefine how athletes...
February 10, 2025
Nike shuts down Bowerman TC pro team
It might be the worst-kept secret in professional running: Nike’s professional athlete group Bowerman Track Club Elite has come to an end. Running Magazine