BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 13, 2025
Whoop Is Considering Going Public in the Next Two Years, CEO Says
Whoop Inc., the maker of popular screen-less fitness bands, is eyeing an initial public offering as soon as in the next two years and is exploring adding glucose monitoring to its health-tracking platform. Founder and Chief Executive Officer Will Ahmed said the business is well-positioned for an IPO now that...
November 13, 2025
Garmin, Coros Settle CardiacSense Patent War Over Smartwatch Heart Tech
A complex web of lawsuits between Israeli health-tech company CardiacSense and the major wearable brands Garmin and Coros has quietly concluded following a year of litigation. The dispute was centred on cardiac monitoring technologies used in sports and health wearables, but now appears to have ended with two confidential settlements. Past history and the nature of...
November 13, 2025
Strava, GoFundMe Launch Fitness Fundraising
Strava’s over 180 million users will be able to use their physical activity to help raise awareness for causes they care about by adding the “For a Cause” tag to an activity and dedicating it to an individual fundraiser or a nonprofit listed on GoFundMe. Athletech NEWS
November 13, 2025
Ciele Athletics Appoints Corey Stecker as Global Head of Sales
MONTREAL (November 13, 2025) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, is proud to announce Corey Stecker as its new Global Head of Sales. In this role, Stecker will lead the brand’s global sales strategy, overseeing key accounts and driving growth across retail and international...
November 13, 2025
Fuelin Launches “Smart Meals,” Bringing Smarter, Easier Choices to Personalized Sports Nutrition
San Francisco, CA (November 13, 2025) /ENDURANCE SPORTSWIRE/ - Fuelin today announced the launch of Smart Meals, a breakthrough feature that closes the gap between nutrition planning and real-world eating. Powered by AI, Smart Meals instantly suggests tailored meal options based on an athlete’s available ingredients, cuisine preferences, or even...
November 13, 2025
Fleet Feet Announces Vendor Partnership with adidas Running
CARRBORO, N.C. (November 13, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores in the U.S., today announced a new vendor partnership with adidas, one of the world’s most innovative and iconic running brands. Together, the two companies will inspire and empower...
November 12, 2025
On Holding Continues to Beat Projections in Third Quarter
Nike may be clawing its way back to popularity, but don’t count out On Holding. Despite some analyst hesitation that the popular Swiss running brand may be losing some of its steam to a reviving Nike, the company once again posted record sales and profits in the third quarter ended...
November 12, 2025
Upway closes $60 million funding round; plans e-bike refurb centers in Denver and other US cities
Refurbished e-bike brand Upway closed a $60 million Series C funding round last week led by an investment by Copenhagen's A.P. Moller Holding. The company said it is looking for U.S. growth and plans to open used e-bike refurbishment centers in Denver and other U.S. cities. Bicycle Retailer
November 12, 2025
Wholesale Remains Primary Growth Driver for Asics North America in Q3
Asics North America continued its run in the third quarter of 2025. According to the athletic company, the United States posted single digit growth in Q3, while Canada and Mexico each produced double-digit quarterly growth compared to the previous year, all in local currency. Footwear News
November 12, 2025
ShowcasedKailas FUGA Women Dominate on China’s Toughest Trails
Guangzhou, China – 12 November 2025 /ENDURANCE SPORTSWIRE / - Kailas FUGA, one of the leading trail running brands celebrated podium wins by its elite women and FUGA Mountain Club (FMC) with leading performances in the 105k at 2025 Tsaigu Trail and 100k Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) in...
